Shen Fei was not in a hurry, took out his phone and opened Twitter.
Looking at the negative comments one after another, he already had an idea in his mind.
"This is obviously a troll setting the pace."
Shen Fei said lightly.
He used to do this trick a lot, so he could spot it at a glance.
"Then what do we do?"
Lampard continued to ask.
"They only attack us on two points."
"One is consumerism. There is no need to respond to this point at all. The sale of any commodity can be regarded as a consumerism trap."
"When these people who bought the shoes receive the goods, the quality of Curry's generation will be the best response."
Shen Fei said lightly.
Lampard nodded repeatedly: "What about the second point?"
“The second point is Under Armor’s positioning issue.”
"Since they want to use nationalism to incite the masses to reject Under Armor, then we can just go with the trend."
Shen Fei lightly clasped his fingers on the table and said with a smile.
He had seen similar tricks like Nike's in his previous life, so naturally he wouldn't panic.
Lampard has been waiting attentively for Shen Fei's next step.
“Hasn’t the beautiful country always prided itself on freedom, fraternity, and tolerance for all?”
"Since some people say that Under Armor is a Chinese brand, then we will admit it openly."
"Then I ask them again, is the cultural confidence of the beautiful country so low that it cannot tolerate a sports brand from another country?"
Shen Fei said with a smile.
Lampard was stunned for a moment when he heard this, and then the corners of his mouth rose crazily.
"Wonderful, wonderful!"
"As a beautiful Chinese, I will definitely not admit that I have no cultural self-confidence."
"In this way, both those who oppose us and those who originally supported us will stand on our side!"
Lampard said excitedly.
Shen Fei nodded: "I would like to remind everyone by the way that some people may be inciting their national sentiments, and these people have terrible intentions."
"I understand! I will contact the public relations department now."
After that, Lampard left the office in a hurry.
............
Two flowers bloom, one on each side.
While public opinion was raging on social media, the Rockets generals were preparing for training step by step in the training hall.
Curry was currently bending over and stuffing the special insoles into his first-generation signature sneakers.
(Some players will give their sneakers to the audience after the game. But they will take out the insoles before sending the shoes, because these insoles are specially made and the price is much higher than the sneakers themselves.)
"How are you, are you satisfied with these shoes?"
Yao Ming asked with a smile.
Curry touched the exquisite unicorn icon on the tongue of the shoe and nodded with satisfaction.
"Hey, Stephen. Leave me a pair of sc1 when the time comes, and sign it for me by the way."
Tucker said.
As a sneaker enthusiast, he likes to collect all collectible shoes.
The Curry generation is undoubtedly a landmark sneaker.
Tucker, known as the shoe king, cannot be missed.
"sure!"
Curry quickly nodded in agreement.
He was a little embarrassed when his teammates asked for his signature shoes.
"Your shoes have made history..."
“I don’t know when my shoes will be available online.”
George on the side said leisurely, with a sad expression on his face.
"Don't worry, didn't the boss say it's just for a few days?"
"Your shoes have such a strong sense of design, they will definitely sell well!"
Curry said with a smile.
"I hope so. I think it's good too."
"The boss said that starting from the second generation, we can participate in the design of our own sneakers."
"Obviously the first generation hasn't even been released yet, so I'm already looking forward to the second generation."
George touched the back of his head and said with a silly smile.
"I don't see that you still have design ideas."
"Then you should hurry up and train and break in as soon as possible. When the time comes, the boss will help you open a personal brand, and you can design it however you want."
Yao Ming said with a smile.
Dayao also previously switched jobs from Reebok to Under Armour, and the development of his new shoes has been put on the agenda.
The contracts Shen Fei offered to these first group of veterans were of historical level.
Whether it is a newcomer like Curry or George, or a veteran like Yao Ming, they all have the opportunity to become the second NBA player to open a personal brand after Jordan!
However, at present, the three of them are still far behind.
Yao Ming is the closest person to Ji.
But at the center position, Howard's statistics are much better than his, and his popularity is not far behind.
Curry has even more opponents.
The rising star Derrick Rose, the point guard god Chris Paul, and even the Thunder's Russell Westbrook are all formidable opponents.
George is the furthest away from the goal.
At present, he is far from a match for James, Durant and the like.
"Work hard! Win the championship first, and then think about things for a while."
With that said, Curry tied up his shoelaces and stepped onto the court.
Several people packed up their excitement and devoted themselves to training.
............
The time comes at night.
More than ten hours later, there are still many discussions on the Internet about the Curry generation and Under Armor.
Fortunately, after Shen Fei's strategy was implemented by public relations, the direction of public opinion gradually shifted to Under Armor's side.
Not only that, Shen Fei also received another piece of good news - Curry's first generation has also been sold out in China!
In just one day, sc1 sold 200,000 pairs in all levels of markets!
Such sales volume is unique in history!
Shen Fei knows that such achievements are absolutely inseparable from the help of the Basketball Association, CCTV and other departments.
Of course, the most important thing is the support of Chinese fans.
This made him sigh that the motherland is the greatest support at all times.
Even if there is no earth-shattering reversal in the data on the app today, Under Armour's sales in China will be enough to tide over the difficulties.
"The task given by the system is to make Under Armor comparable to Nike and Adidas."
"The scope should be the whole world, not just beautiful countries."
"So... China's help will make the task much less difficult!"
Shen Fei murmured to himself.
Of course, if you want to easily complete this task, in addition to "improving yourself", you can also "seriously injure others".
When he thought that the George Generation was about to come out, Shen Fei's lips couldn't help but evoke a sly arc.
"Are you ready for a surprise, nike?"
Shen Fei raised his head and murmured to the bright moonlight.
............
Another day passed in the blink of an eye.
February 4, Beijing time, Toyota Center Arena.
The Rockets generals ended their three-day vacation and returned home to face the challenge of the Orlando Magic.
It is worth mentioning that Howard of Warcraft has been involved in a transaction turmoil recently.
The target of his scandal is the Miami Heat, the Rockets' biggest championship rival this season.
For this reason, this game also attracted a lot of extra attention!