[Yangcheng Qianguoyuan Industrial Development Co., Ltd.].
In the large conference room.
The atmosphere of the meeting was very solemn.
The heads of each major region had a sullen face, did not speak, and silently looked at the table on the projection screen.
This is the sales data table of Qianguoyuan in various regions of Yangcheng in August 2014.
Most of the data in the table is bright red, as red as blood, and there are very few green and yellow data.
Red represents blood and ominousness. In this data form, it represents a year-on-year decline in sales performance.
Green means flat.
Yellow represents growth.
The general manager of [Yangcheng Qianguoyuan Business Development Co., Ltd.] standing at the head of the meeting was a bald middle-aged man, wearing a green striped T-shirt and a beer belly.
At this time, his face was as gloomy as water, looking at the [important ministers] in the conference room!
He suddenly called the name of the person in charge of Tianshui District, "Li Weixiong, please explain why the sales performance in the area you are responsible for this month has dropped so much, a full twenty points."
Li Weixiong, who was called by name, was a man in his late thirties, wearing a pair of glasses and with a somewhat elegant appearance. A wry smile appeared on his face unconsciously, he stood up and said, "The first reason is that the clerk
The service is not enough to allow more customers to form effective repeat purchases. In this regard, I will strengthen the training and improvement of the sales quality of the store staff!"
"The second reason," Li Weixiong, the person in charge of Tianshui District, hesitated, "because during this period, competing companies opened stores on a large scale, which caused a lot of our customers to be diverted, which directly led to a decline in performance!"
"However, I also have some ideas regarding this issue. In the next September, I will launch different promotional activities for different stores to attract customers and increase sales..."
After Li Weixiong finished speaking, the bald general manager still didn't say a word, which made him look very embarrassed, even if he sat down or not.
After a full minute, the bald general manager raised his head and asked, "Which bidding company?"
"Shennong Orchard!" Li Weixiong said immediately.
"Where are you?" The bald general manager glanced at the heads of the other counties and districts whose performance has dropped the most.
"Our reasons are similar to those of Manager Li. The main reason is that the competing company [Shennong Orchard] has opened a large number of new stores in the past few months, taking away a lot of our business." Several other county and district leaders quickly replied.
"Why does [Shennong Orchard] have such a big impact on us? Is its positioning the same as ours, targeting urban female white-collar customers?" the bald general manager asked, stroking his bald head.
"No! As far as I can see, the market of [Shennong Orchard] is not that detailed. In its store, fruits of three prices, high, medium and low are sold. It should be a full range of fruits with a full price system.
A route like a big supermarket." Li Weixiong stood up and said.
"We want to sell everything, we want to get all the customers, but the end result is that we get nothing. According to you, [Shennong Orchard] shouldn't have such an impact on us!" The bald general manager said with a frown. p>
"Theoretically, it should be like this. However, because his low-end fruits have good quality control and stable quality, the mid-to-high-end fruits have an even better taste, especially their unique [Pan Peach], which is even more similar to
It is different and has already gained its own reputation in the Yangcheng market." Other regional leaders said.
When he said this, several other regional directors whose performance had dropped significantly nodded in agreement.
"Do you know where they purchase the goods?" asked the bald general manager.
“It hasn’t been found out yet!”
The bald general manager thought for a while and then said, "Li Weixiong, after the meeting is over, you can take me to the Shennong Orchard."
"Okay!" Li Weixiong nodded.
But there is no coincidence.
The other side.
Zhou Zihan, a major supplier of high-end restaurants and hotel ingredients that accounts for more than 30% of the market share in most of Guangxi Province, found that his sales have declined.
Mainly due to the decline in sales of chicken, duck and goose meat.
Many old customers no longer place orders for these three types of poultry meat from him.
Although the performance in overall sales is not very obvious.
However, the suspicious Zhou Zihan takes it very seriously.
Because this means that there is another predator in his pond.
At present, the other party is only selling chicken, duck and goose meat. What if one day, he expands the scope of sales!
Zhou Zihan began to investigate.
For him, this is not difficult.
Just by looking for a few random customers, he knew who his opponents were.
With the help of the customer's relationship, he successfully entered the breeding farm where Guan Xueliang was responsible, and met the person in charge Guan Xueliang as he wished.
After tasting the chicken and duck from the farm, Zhou Zihan revealed his identity and expressed his willingness to buy to Guan Xuelia.
Guan Xuelie shook his head and said that they would not supply them with goods at prices far below the market like before.
Zhou Zihan was surprised. It turned out that this farm had supplied him with goods before? And the price was far lower than the market price?
He asked why.
Guan Xuelie was in a good mood because the construction of the pig farm went smoothly, so he told Zhou Zihan the whole story.
When Zhou Zihan heard about it, he realized that it was his relative's child who lowered the price to purchase other people's products.
When he checked, he found that the price mentioned by Guan Xuelie was not the same as the price reported to his company for the purchase of the relative's child.
The relative's child purchased Qingyuan free-range chickens from Guanxuelie Chicken Farm for 9.2 yuan, and then reported the price to the company for 11.5 yuan. The difference in price of 2.3 yuan was undoubtedly eaten up by this purchase!<
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After finding out this result, Zhou Zihan was so angry that he called the purchaser who was related to him, scolded him, and then told him to get out. It was useless to call anyone!
The parents who made the purchase wanted to clarify things through Zhou Zihan’s parents, but Zhou Zihan contradicted them with one sentence, “Your son wants to bankrupt my business, how can I dare to use such a person!
As soon as he said this, the parents who were doing the shopping suddenly lost the shame to speak.
After dealing with the purchase that enriched his own pockets, Zhou Zihan visited Guan Xueliang in person and sincerely expressed his intention to purchase poultry again.
The other party is considered to have a certain degree of power in Gui Province. After all, it is a local snake.
Considering this, Guan Xueliang said that it was okay to cooperate again, but he had conditions. Zhou Zihan was not allowed to take back the customers they had already cooperated with.
Zhou Zihan thought for a moment and then agreed.
So the cooperation between the two parties resumed.
But in the past, it was Guan Xueliang who begged others, and now it is others who begged Guan Xueliang. What a turn of events!
Zhou Zihan is indeed a well-known local food distributor. For his first purchase, he ordered 3,000 Qingyuan free-range chickens, 2,000 green ducks, and 800 meat geese.
Guan Xuelie directly increased the price by 5% on the basis of the usual selling price and sold it to him.
Although Zhou Zihan discovered this and felt a little unhappy, he still endured it when he remembered what happened at the beginning.
He knew that the other party was expressing dissatisfaction!