In the traditional concept, June, July, August, September, and October are the peak seasons for beverages.
After October, beverage sales will plummet.
These five months are also the season for beverage companies to ship large quantities of goods.
Major brand companies will invest a lot of energy and funds to fight in various channels, in order to sell more of their own drinks and make their competitors sell less drinks.
September 17th.
Saturday.
Yangcheng, Huguang District.
Jingxiu Street, Dasheng Road.
Ou Jinde, a salesperson who has just joined [Yangcheng Shennong Special Food Co., Ltd.] for more than a month, is visiting merchants in the area he is responsible for.
The weather in Yangcheng in September is still extremely hot. Even though he is riding an electric bike, Ou Jinde is still so hot that he is sweating all over.
This is the daily life of the FMCG business. I have to visit merchants every day, no matter it’s windy or raining.
Of course, only after the fast-moving consumer goods business becomes familiar with the market conditions and can easily complete its performance every month can the business usher in its own comfort period.
This was the case for Ou Jinde in his last FMCG company.
His last company was a well-known Taiwanese company in China. It specialized in tea drinks and had a very high market share in the country.
Because the products are easy to sell, the company's fees are timely, and the distributors assigned to it are strong enough, Ou Jinde can complete his performance every month and receive the company's performance bonus. The various benefits every month add up.
After deducting the five insurances and one fund, you can get five to six thousand. Sometimes in the month when quarterly bonuses or year-end bonuses are issued, you can get tens of thousands.
Daily work is also very easy, because he has been operating in the market he is responsible for for three or four years. Year after year, day after day, he visits merchants according to the route. Many merchants know him and their customer service is not bad, so they all
After the morning meeting, I would just find a few merchants and place a visiting card, communicate on the phone or WeChat to place an order and replenish the goods, and then there would be nothing to do. I could get together with several businesses, play mahjong or sleep, smoke and chat.
However, these good days came to an abrupt end with the arrival of the new regional manager.
The new regional manager is not very generous and feels that he needs to have [his own people] under him to feel at ease.
But the position of supervisor is already a carrot and a pit.
If the regional manager wants to arrange a good position for the people he recruits, he must take action against the original supervisor.
In addition to the supervisors who have backgrounds, strong business capabilities, and take the initiative to approach him, the remaining two supervisors who are neither good nor bad have become the targets of this manager.
Ou Jinde’s supervisor is one of those targeted.
In fast-moving consumer goods companies, it is very simple for those in power to punish people. They ignore your market situation, greatly raise your performance goals, deduct the amount of fees from you, and then seize a small problem and magnify it without limit.
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As time went by, Ou Jinde and his supervisor failed to do a good job. They negotiated with the new manager and left after receiving two months more salary.
Only the [own people] hired by the new regional manager were able to take the position of [supervisor].
However, this new [supervisor] used to be a businessman. Although it can be seen that he wants to achieve good results and lead a good team, but he is inexperienced, and the results always backfire.
After a few months, the performance of the team he led often failed to meet the standards, and the internal members had no cohesion at all, just like a ball of scattered sand.
Failure to complete the performance means that there will be no bonus, or the entire bonus will not be received, which will lead to a significant reduction in the salary received.
Ou Jinde's salary suddenly shrank from six to seven thousand a month to three to four thousand, and he often gets more than three thousand.
A salary of more than 3,000 yuan, which does not include food or housing, is simply not enough.
The new regional manager likes to give them [painted cakes] to eat every time they have a meeting.
But Ou Jinde, who often earns more than 3,000 yuan a month, said that he really couldn't eat this cake. The supervisor who just left, Xiu Weihong, joined [Shen Nong Special Diet Food Co., Ltd.] and also became a supervisor, but he was just a polished commander, so he recruited more troops.
Found Ou Jinde, an old subordinate.
[Shen Nong Special Diet Food Co., Ltd.] gave him the position of senior sales representative, with a monthly basic salary of 3,500 yuan. Including [communication expenses], [transportation expenses] and [high temperature subsidy] and other welfare income, it can reach more than 4,000 yuan.
Pay five insurances and one housing fund.
Their task is to promote the company's flagship product [Peach Blossom Yuan-cherry flavored juice drink] and open up sales for it.
The price of [Peach Blossom Yuan] is not low. There are currently two barcodes. One is canned, 330ml, 12 cans. The ex-factory price is 60 yuan. The dealer ships to wholesale for 65 yuan, and the wholesaler ships to the terminal.
At merchants, the price is 68 yuan a can. In other words, the cost of getting the goods from terminal retailers, stores, and supermarkets is 5.7 yuan a can.
The recommended retail price given by the company is 7.5 yuan, and the profit per can is 1.8 yuan.
The other bar code is bottled, 500ml, 15 pieces, the factory price is 105 yuan, the dealer ships to the wholesaler for 110 yuan, and the wholesaler ships to the terminal merchant, the price is 114-115 yuan.
pieces, in this case, the cost for the terminal merchant to obtain the goods will reach 7.6 yuan per bottle.
The recommended retail price given by the company is 10 yuan per bottle.
This price is much more expensive than [Gold Can Red Bull], that is, [Eight Times Red Bull] is more expensive than it.
But ordinary fruit juice drinks on the market only cost 3-4 yuan, and the most expensive one is no more than 5 yuan.
And [Peach Blossom Yuan] sells for 10 yuan!
The problem is, [Peach Blossom Yuan] has no reputation at all in the market.
Why should consumers buy your product?
Is it because of the beautiful packaging or because of the fresh and sweet taste?
I can buy 5 bottles of [Cippo], 3 bottles of [Pepsi Cola], and 2 bottles of [Dongpeng] for 10 yuan. Why should I buy your unknown juice drink?
This was the first thought in Ou Jinde's mind after knowing the selling price of the company's products!
The second thought is [difficult to do]!
This product is so expensive, it must be difficult to sell!
If the company cannot sell its products, it will have no source of funds and will lay off employees to reduce expenses!
Maybe it will go bankrupt!
By then, even wages may be owed!
Or... is it better to leave first?
Ou Jinde was already thinking about running away at that time, thinking that the company had no future, but fortunately at this time, his supervisor Xiu Weihong told him two things, which made him give up his thoughts temporarily.
The first thing is that behind this beverage company is [Shen Nong Orchard].
[Shen Nong Fruit Garden] is very well-known in South China, and you can see this mid-to-high-end fruit shop on the road from time to time.
Ou Jinde also went to [Shen Nong Orchard] to buy fruits. The quality of the fruits was very good and they tasted very sweet. Of course, the prices were also very good. It was when Ou Jinde had a girlfriend that he went there with his girlfriend. Later, his girlfriend didn’t