Chapter 50: Take control of the company and fight if you want
In order to quickly open up the market, food delivery platforms will provide subsidies, and sometimes they will provide subsidies at both ends.
One end subsidizes merchants, and the other end subsidizes users.
In the most popular month for takeout subsidies, platforms are promoting "Eat for 1 cent".
An ordinary fast food meal costs about 12 yuan to 15 yuan, and a more luxurious meal costs 18 yuan.
The takeout platform directly provides subsidies to merchants, puts out several dishes, and directly marks the price at 1 cent to attract users to place orders.
For 1 cent, you can eat fast food that normally costs 12-15 yuan, just like it’s free.
It is the nature of many people to be greedy for petty gains.
This kind of subsidy behavior naturally greatly stimulates consumers' desire to place orders and drives the popularity of the takeout market.
Users get cheap takeout, merchants get a lot of business, and the takeout platform gets good data that they can tell investors.
It seems like a win-win-win result, but in fact it is not, it is a win-win situation for four.
Because the authority to subsidize food delivery platforms is delegated to the operations department and the local promotion team, and it is up to them to decide.
Therefore, some local promoters who are smarter and have some power will use their good customer relations to communicate with restaurant owners, "Your fast food is 12 yuan, and the original price is 15 yuan. I will subsidize you 14.99 yuan."
, but for every order, I have to take away 3 yuan, do you want to do it or not?"
The restaurant owner agrees, and the local promotion staff will collect money according to the number of orders every month.
If the restaurant owner doesn't want to, and the local promoters don't care, then they won't subsidize the business and just switch to another one.
Generally, more eye-catching restaurant owners will agree.
Subsidies will cause a surge in takeout orders, and both parties will get what they need.
After a month, even a small local promoter can earn an extra ten or twenty thousand yuan in extra income.
Of course there are smarter ones.
Skip the catering business, cooperate with friends, open catering stores, and then focus a large amount of subsidies on it.
This way the profit is higher.
At that time, due to the rapid development of takeout, the food package industry also developed rapidly.
Find a few people, rent a cheap house, pay someone to apply for a business license and food certificate, and then cook the whole process with cooking bags. Although the taste is not delicious, it will not taste like pig food. p>
If a large amount of subsidies are concentrated and poured in, orders will be like half of the tap water, and there will be no need to flow out.
If you do it well, you can open branches, turn it into a chain brand, collect franchise fees, and continue to collect subsidies.
A proper winner model in life.
This model is not uncommon in food delivery platforms, but ordinary local promoters cannot operate it. At least one must be at the level of a city manager or department manager to be eligible to participate.
The monthly profit earned is no longer a small amount of ten or twenty thousand yuan, but starts in six figures.
[Xinghuo] From the various uploaded materials and information, the corruption cases analyzed are mostly like this.
However, what makes Qi Tianlin more gratified is that because [Qiandu Waimai] later subsidies were reduced and employees were lost, less than 20% of existing employees were involved in corruption cases.
Among them, the proportion of middle- and senior-level employees exceeds 5%.
These people are the first people Qi Tianlin wants to deal with.
The original [Qiandu Takeout] had already developed pus from the wound. All Qi Tianlin had to do was dig out the rotten meat, remove the pus, and finally spray anti-virus water and wrap it in gauze, so that [Feixia Takeout] could be reborn, and
Don’t always be stuck in a vicious cycle.
Use the same trick and interview employees in the operations department.
Different employees use different techniques.
Greedy and indifferent employees are asked to go back and hand in their resignation letters directly.
Employees who are capable and relatively restrained should be given a chance to change.
These employees all know how fishy the data provided by Qi Tianlin is, and the amount of corruption analyzed by the [Spark] software is almost the same as their actual situation.
In this case, the first check will be accurate, and at least the person will be ruined and put into prison for a period of time, leaving a criminal record.
Therefore, in the face of Qi Tianlin's treatment, these employees did not dare to explode and obeyed the arrangements honestly.
In this way, with the assistance of [Spark] software, Qi Tianlin took control of two important departments of the company in a very short period of time.
Next is the technical department.
[Qiandu Takeout] TPU and [Chaoqun Group]’s original takeout platform [Quaigou] technology department merged into [Feixia Technology Center], and Lin Yicheng, the former [Quaigou] technical department manager, was promoted to the person in charge of [Feixia Technology Center]
, his current main responsibility is to use [Chaoqun Group]’s artificial intelligence technology to optimize the original system of [Qiandu Waimai], especially the instant delivery system.
To be fair, [Qiandu Food Delivery], which was hatched from [Qiandu], is no worse than other food delivery platforms in terms of technology, and is even better.
In the hot summer, in the CBD business district where white-collar workers gather, noon is the peak meal period, and each food delivery platform may face a rush of orders. This also brings the biggest test to the on-time delivery rate of major food delivery platforms.
[Qiandu Takeaway] With the support of artificial intelligence, it can implement the industry's most stringent logistics and distribution standard "9540", that is, the logistics and distribution on-time rate is as high as 95%, the logistics and distribution time is shortened to less than 40 minutes, and the on-time rate is as high as 98.78%, with an average
Delivery time per order is as low as 32 minutes.
[Scheduling System] adopts a multi-category, multi-tool, and multi-mode intelligent order dispatch mode. When a new order is generated nearby, the system will display the distribution of knights in the area in conjunction with [Qiandu Map] and arrange delivery to the nearby knights.
The number of orders currently dispatched by each knight will be marked on the background. If the order volume of a knight is full, it will be intelligently arranged to another nearby knight so that each order can be processed as quickly as possible.
Delivered to users.
From a technical point of view, this relies on the intelligent logistics dispatching system of [Qiandu Waimai] and the LBS technology connected to [Qiandu] open cloud platform, allowing [Qiandu Waimai] to realize the transparency of the entire consumption process. p>
With the help of [Qiandu Map] LBS positioning technology, [Qiandu Takeaway] will select the optimal route for riders, calculate the number of traffic lights, and intelligently avoid real-time congestion routes, etc., thereby achieving efficient delivery speed and better satisfying the "last-minute delivery needs".
Kilometers" delivery service.
But in terms of artificial intelligence, [Chaoqun Group] is second to none.
[Spark] software and [Audition] use artificial intelligence technology extensively.
Relying on the [Chaoqun AI Brain] created by the mysterious general manager [King Kong] of the Internet Information Technology Division of [Chaoqun Group], the original system of [Qiandu Takeout] was optimized and upgraded.
The new takeout system is currently more intelligent. After small-scale trials, both punctuality and delivery time have been significantly improved. Now it can deliver takeout to customers within 30 minutes.
With the "Thousands of People, Thousands of Faces" technology, the customer portraits constructed are much more accurate than before.
When customers click on the takeout platform, they can always see their favorite restaurant immediately, thus stimulating customers' desire to consume and increasing the order conversion rate.
The technical staff of [Qiandu Waimai] are relatively pure, and now they are convinced by the technology and controlled by Chairman Qi.
Next, functional departments such as the Finance Department, Human Resources Department, Administration Department, and Legal Department are also in the process of restructuring and merging with the [Quick Purchase] related departments of [Chaoqun Group].
In less than two months, Qi Tianlin took firm control of [Feixia Takeaway] and integrated it into the [Chaoqun Group] system, which was a month faster than the time Huang Yuping gave him.
Gong Xuebing, who was completely ignored, smiled bitterly. He knew this day would come, he knew it the day [Qiandu Takeaway] was sold, but he didn't want this day to come so quickly.
He proposed his resignation to Huang Yuping, executive vice president of [Chaoqun Group].
Huang Yuping forcibly retained him, asking him to stay for at least half a year. Even if he finally resigned, he hoped that he could stay at [Feixia Takeout] as a special consultant.
Huang Yuping said something that touched him quite a bit - after all, a lot of your hard work has been condensed into it.
From that day on, Gong Xuebing never went to [Feixia Takeaway] Company again.
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It is now the end of 2017.
November 19th.
Qi Tianlin held a senior management meeting of [Feixia Takeaway] with only him as the chairman. The main theme of the meeting was to discuss the next development direction of [Feixia Takeout].
However, as soon as the meeting began, regional directors from several regions complained to Qi Tianlin.
"Dr. Qi, in the market [Eatme] and [Lituan Takeaway] are uniting to block our company, threatening merchants that once they go online on the [Feixia Takeaway] platform, or continue to stay on the [Feixia Takeout] platform, they will
They will close their stores on the other two platforms or lower their rankings. Our company's market share is already low, and many merchants do not dare to offend the other two platforms, so they have closed down our merchants and our online stores.
The number has dropped sharply, especially for high-quality Class A stores and Class B stores. In other words, in some places where our market share is relatively dominant, this trend is not so obvious, but overall, our market share has dropped sharply.
”
In their [Spark] work backend, they can see the market share of the area they are responsible for, as well as the market share of their competitors.
This share changes every day. The artificial intelligence core of [Spark] crawls the data of major food delivery platforms in the same area every day. The accuracy of the summarized data is as high as 99%. Compared with the surveys of some consulting agencies, it is also
Compared with employees' fraud, the data produced is much more accurate.
Not only their management team, but even the lowest level employees can see the corresponding data.
But this also completely removed the fig leaf.
Many employees only know that the market share in their region is so low.
It should be said that I knew it was very low, but I didn’t know it was so low.
Very few regions have a market share that can exceed 10%. Most regions have single-digit market shares, with 2% and 3% market shares being very common.
In other words, out of 100 orders, only 2 or 3 orders are generated on the [Feixia Takeout] platform.
[Feixia Takeaway]’s overall market share is less than 4%, which is simply hard to look at.
No wonder those platform merchants closed their stores so neatly.
I really can’t blame them!
There is no need for the management to tell Qi Tianlin about this matter. Qi Tianlin has known about it for a long time.
It’s just that most of the energy was spent on integrating [Feixia Takeout].
Now that [Feixia Takeout] has been integrated and the system has been optimized, like a knife that has been sharpened, the soldiers are ready to attack!
Qi Tianlin showed a confident smile and said to the senior executives present, "I know everyone's pressure in the market."
"Similarly, I, Qi Tianlin, will not let my soldiers shoot unprepared bullets."
“The group has confirmed that [Feixia Takeaway]’s Series C financing will be taken care of by [Chaoqun Group] and [Shadow Blade Fund]. [Chaoqun Group] will invest US$200 million, and [Shadow Blade Fund] will invest US$600 million.
US dollars, accounting for 6% of the shares, [Feixia Takeaway] is valued at US$10 billion."
[Shadow Blade Fund] is actually used by Wu Siyuan to harvest US stocks to gain profits, and there are many layers of vests on it.
In fact, it’s all Wu Siyuan’s money!
The reason why Wu Siyuan asked [Shadow Blade Fund] and [Chaoqun Group] to jointly invest was because he wanted to make [Feixia Takeaway] independent in the future and raise funds to go public.
After all, the O2O industry is really expensive.
The senior executives at work don’t know the relationship between [Shadow Blade Fund] and [Chaoqun Group]. In fact, even Lin Meiyi, my bed partner, doesn’t know its relationship with Wu Siyuan.
But what the executives see is that funds have invested in it, which shows that the market is optimistic about Feixia Takeaway, especially since the valuation of Feixia Takeaway is so high, reaching 10 billion US dollars.<
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You know, when [Qiandu Takeaway] was at its peak, its valuation was only US$2.4 billion, but no one in the market recognized it, so in the end it had to be [Qiandu] to lead the investment.
[Qiandu] led the investment in [Qiandu Takeout], creating a joke in the investment community.
In fact, this situation also reflects the strength of [Super Group].
[Qiandu] was unable to attract investment, but [Chaoqun Group] easily attracted investment. This is not strength!
This also shows that the future of the new [Feixia Takeout] will not be bleak.
[Chaoqun Group] has made a promise to these executives before. Once they do well, they will have option rewards.
If it can be successfully listed, it will be able to create millionaires and multi-millionaires in batches like the previous Internet myths, and achieve financial freedom.
When they think of this, the eyes of the executives become enthusiastic.
Qi Tianlin took all this in his eyes, raised the corners of his mouth slightly, leaned his head forward, and then said domineeringly, "Since [Li Tuan Takeaway] and [Eat It] want to fight, then we will fight!"
"Fight!"
"Fight!"
"Fight!"
The enthusiastic response from the executives echoed throughout the conference room!