Chapter 39 Charging model (seeking follow-up subscription, full subscription)
After the simple opening greetings.
Liu Chiping from [Penguin Group] went directly to the topic and said, "Mr. Huang, [Penguin Group] intends to have in-depth cooperation with [Chaoqun Group] in [AI Painting]. [Chaoqun Group] has the best
text-to-animation converter, and [Penguin Group] is the country's leader in [digital content], unrivaled. Even if you look at the world, it is one of the best. I think the cooperation between the two groups will definitely make both groups more powerful.
Taking it to a big level is a win-win situation."
Huang Yuping nodded in agreement and said, "Indeed, your group is truly unique in the country in the entertainment industry, especially the online literature industry. I have read relevant reports, there are 500 million online literature users nationwide, and [Wen Yue]
The monthly active users of [Wenyue Group] account for 250 million, and the overall market share of [Wenyue Group] exceeds 60%, and it has accumulated a large number of excellent IPs in its hands!"
Liu Chiping listened with a calm smile on his face and nodded from time to time.
Then, he heard Huang Yuping say, "[Chaoqun Group] is interested in strengthening cooperation with [Penguin Group] in this field. [Chaoqun Group] wants to obtain 51% of the shares of [Wenyue Group]
, or obtain more than 67 percent of the voting rights."
Huang Yuping's words came to an abrupt end.
Liu Chiping's expression changed slightly. [Wenyue Group]'s strategic position in [Penguin Group] is not low, especially after [Chaoqun Group] released this [AI Painting Assistant Xiaozhi], [Wenyue Group]
The importance of [Penguin Group] has become more prominent. [Super Group] now wants to take away 51% of the shares or more than 67% of the voting rights. For [Penguin Group], this is as painful as cutting off flesh.
, and may even seriously affect its new cultural and creative strategic ecology.
This is not something Liu Chiping can decide alone.
However, he still wanted to hear what conditions [Super Group] could offer.
But Huang Yuping didn't say anything.
He waited for a while, but Huang Yuping still looked silent. He couldn't wait any longer, and with a thought in his heart, he said, "[Chaoqun Group] wants the golden hen that lays eggs for our group, hahaha, then [Chaoqun Group]
] What price are you going to give? If [Chaoqun Group] is willing to cooperate with [Penguin Group] on the technology of [AI Painting Assistant Xiaozhi], then we can negotiate.”
Liu Chiping was testing.
Not only are foreign countries coveting the [artificial intelligence technology] mastered by [Chaoqun Group], but large domestic companies are also coveting it.
Liu Chiping was trying to steal [artificial intelligence technology] from [Chaoqun Group] under the guise of working together!
They are all thousand-year-old foxes.
Huang Yuping had already seen it at a glance.
He didn't think so, but his face was still full of smiles.
He did not directly answer Liu Chiping's question, but said to him, "The normal usage cost of [AI painting assistant Xiaozhi] is 100,000 yuan per time."
"So low..." Although Liu Chiping was calm on the surface, he was particularly shocked in his heart. The same production would cost at least tens of millions or even hundreds of millions, but [Chaoqun Group] actually offered such a low price.
Liu Chiping thought that [Chaoqun Group] must have other desires, and sure enough, Huang Yuping spoke again.
"Of course, the works produced by [AI Drawing Assistant Xiaozhi], whether they are comics or animations, must be placed on the website designated by [Chaoqun Group]. [Chaoqun Group] owns the relevant copyrights and the direct income generated,
[Chaoqun Group] will take half as the production cost, and the other 50% of the direct income, the creative team can take 50%. The same is true for the income derived from its surroundings."
Liu Chiping understood it immediately.
For example, a comic or animation produced by [AI drawing assistant Xiaozhi] is placed on the website designated by [Chaoqun Group] and sells for 10 yuan.
Assuming that one million people watch, that is a direct profit of 10 million yuan. [Chaoqun Group] will take away 5 million yuan first, and of the remaining 5 million yuan, the creative team can take away 2.5 million yuan. In other words,
For a work, the creative team can only take away a quarter.
In fact, if there are middlemen like [Penguin Group] in the middle, they will still take half of it.
In the end, the actual creative team may only get one-eighth of it, which is 1.25 million yuan.
Note that this is a direct benefit.
In fact, a website also has advertising revenue, which, according to Huang Yuping's words, will not be distributed to the creative team.
In the past 2021, although Penguin Group's media advertising business revenue decreased, it still amounted to 13.3 billion yuan.
[Super Group] Even if it is only half of Penguin's, it is more than 6 billion yuan.
The income from this aspect is really a huge profit.
Not to mention the surrounding derived benefits.
If this area is run well, it can also be a big income point.
In this regard, it can be said that [Disney] is the best in the world!
Many people think that [Disney] relies on the box office revenue of movies to earn back their previous investment. That is completely wrong. In fact, for ordinary movies, box office is the biggest source of cost recovery for the movie.
But in fact, for cartoons, especially [Disney] cartoons, the box office revenue is really just making friends with consumers. In fact, the derivatives of the movie are the real money.
Take "Frozen" as an example.
After the first film was released, in less than six years, the peripherals of this film brought tens of billions of revenue to [Disney]. There is even data showing that as of 2019, "Frozen"
》Peripheral revenue has reached the top 50 in the global IP revenue rankings, with total revenue reaching an astonishing US$11.3 billion.
There are many ways to develop peripheral derivative income.
For example, cooperate with other companies.
In "Frozen", [Disney] once cooperated with Lego to launch a series of Lego players, and also created a series of parent-child series players. Even the costumes Elsa wore in the movie were revealed.
Corresponding clothing styles, and the sales of these clothes have reached three million sets, which has brought [Disney] huge returns.
This business model of [Disney] is also called the rotating revenue model.
The first round of movie box office revenue is negligible.
Some classic scenes or stories and characters from the movie can be incorporated into your own Disneyland, which is the second round of income generation.
Through licensing and cooperation, we can earn another wave of income. This is the third round.
Develop an IP to its extreme.
[Penguin Group] has already experienced the benefits in this regard.