There is still one week left until the traditional Spring Festival.
The entire Yangcheng is slowly turning into an empty city. Every day, there are always a large number of migrant workers, carrying their bags on their backs, like migratory birds, working tirelessly for one belief - to go home.
In addition, it is already winter, the off-season period for fruit sales.
Wu Siyuan's five [Shennong Fruit] businesses were naturally greatly affected, with daily sales declining at a rate visible to the naked eye.
In December, the average daily fruit sales of the five stores totaled 4,100 kilograms, but by January, the average daily fruit sales of the five stores totaled less than 2,000 kilograms.
It’s almost cut in half, and it’s still falling every day!
Naturally, this amount of sales cannot support the company's expenses.
Even though Wu Siyuan directly manages the procurement process, the purchase loss of fruits has always been very low, and Wu Siyuan also mixed in "private goods" and provided a batch of high-quality, natural, organic, pollution-free green fruits at a low price in the name of an unfounded supplier.
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Overall, the company's gross profit margin can reach a relatively high level of 51%.
Of course, the money paid by the company to the fictitious supplier actually went into Wu Siyuan's pocket, which is equivalent to the left hand going into the right hand.
If all this money is included in the gross profit, then the gross profit rate can increase by another ten or twenty points.
But even so, it still cannot change the situation of [Yangcheng Shennong Fruit Co., Ltd.] being in loss.
In fact, the company has been in a state of loss from its establishment until now.
The company's vice president Su Shixian also reported this matter to Wu Siyuan, euphemistically reminding the company that the company's personnel expenditures were somewhat excessive.
It is true that there are only 15 sales staff in the store, but the total number of staff in all aspects of the company is 47.
Because Wu Siyuan insists on formalization, everyone will contribute to their social security and provident fund. Therefore, the employment cost is very high. The average monthly expenditure per person is 7,850 yuan (including senior management). The company's monthly salary expenditure is
It’s close to 370,000 yuan.
This does not include the water and electricity rent of the cold storage, the gas fee of the cold chain truck, the rent of the company's office space, and the rent of the five stores. If you add them all up, it will cost 500,000.
If calculated in this way, each of the five stores will earn an average profit of 100,000 yuan per month, so that the entire company can break even - because there are also tax expenses!
Earn 100,000 yuan per store per month?
Even in the peak season, only the Shigang branch of [Shennong Orchard] with the best business can earn this kind of money!
What's more, it's still winter when business is bleak.
Not plain, but bleak.
The 4.5 million capital used to register the company was spent on nearly 2 million in less than two months.
Although a large part of the funds are used in some fixed assets, such as cold chain vehicles and cold storage.
But this speed of spending money still makes financial manager Lin Meiyi a little anxious.
Moreover, with the arrival of the Spring Festival, the company is bound to spend more wages, which makes her even more worried. She has approached Wu Siyuan many times and asked him whether he wants to lay off employees to reduce expenses!
Of course, he was rejected by Wu Siyuan every time.
Wu Siyuan is a person who wants to increase his influence. How can he lay off employees to reduce his influence?
Moreover, he clearly understands that the current five fruit stores under the company are actually doing well. Although they have not been open for a long time, they have already gained a good reputation among customers due to the stable and sweet quality of the fruits.
, it can be said that it has also gained its own little fame in the market.
Some time ago, a customer even called the company and asked if he could join [Shennong Orchard].
Su Shixian asked Wu Siyuan for instructions.
Wu Siyuan thought about it and asked Su Shixian to politely refuse.
It is true that if the franchise is opened, the company can charge a franchise fee, management fee, and fruit distribution fee.
Wu Siyuan can also further enhance his influence and reap more rays of influence.
However, if there are franchise store merchants who are greedy for petty advantages and dislike the company's expensive purchases, and privately purchase goods from outside wholesale markets, then the quality of the fruits will not be well controlled, and customers may buy rotten or bad fruits, which will in turn affect [Shen Nong's reputation]
Orchard】This sign.
This is something Wu Siyuan cannot allow.
[Qianguoyuan], which had grown to a certain extent, had also opened up franchises.
But later, [Qianguoyuan] took back the operating rights of these franchise stores one by one.
There is no other reason than that franchise stores cannot control the quality of fruits and will always buy fruits from outside for one reason or another.
There will be great brand risks.
Because if a consumer has a bad experience at [Qianguoyuan], then he will feel bad about the entire [Qianguoyuan] system, not just that store!
In the same way, the same goes for [Shennong Orchard].
Wu Siyuan didn't want the good reputation that [Shennong Orchard] had worked so hard to accumulate to be ruined so easily.
Back to the company’s operating conditions.
The company's current losses seem serious, but in fact, one of the main reasons is that it has entered the off-season for fruit sales, catching up with the Spring Festival holiday, and the return of personnel.
Another problem is that the number of stores is not enough.
The utilization rate of Crystal No. 1 cold storage is less than half, and at least it can reach more than 5 stores.
[Yangcheng Shennong Fruit Co., Ltd.], which has only five stores, is losing money.
But [Yangcheng Shennong Fruit Co., Ltd.] with ten or fifteen stores will be profitable.
Many costs are fixed.
The more stores there are, the less costs will be spread evenly.
Taken together, profits will be generated.
Of course, this is based on the fact that the newly opened store still has a surplus. If the store not only fails to break even, but also suffers a loss, let alone a profit, Wu Siyuan may really lose money to his grandma's family.
Let alone 4.5 million, even 45 million is not necessarily enough to make a loss.
However, Wu Siyuan has such a thick golden finger. [Detection Aura] can help him reduce fruit loss and maintain stable fruit quality. [Shennongjiao Space] can continuously grow large quantities of high-quality fruits, not counting his own labor.
If so, these fruits are almost free.
If Wu Siyuan loses money like this and cannot continue, then Wu Siyuan doesn’t know who can continue to develop in this industry!