[Yangcheng Shennong Fruit Co., Ltd.] officially returns to work.
After receiving Wu Siyuan's [Red Packet] of 100 yuan, they also received Wu Siyuan's first task in the new year: open eight new [Shennong Orchard] stores!
The 36-year-old Su Shixian did not want to be eliminated by the company again and encounter a mid-life crisis, so he took the operations department, which had not had much presence last year, and started it with great success.
I have to say that after the company was established, there was a department responsible for it, and the efficiency of work has improved a lot.
If Wu Siyuan were to do this alone, he might not be able to find a suitable store even if he was given two months.
But now, he only needs an order to give it.
Half a month later, around [Crystal Cold Storage No. 1], eight stores with suitable conditions within a radius of 20 kilometers have signed contracts one after another, and the decoration team contacted by the Operations Department has already settled in.
The average initial investment for each store is 150,000 yuan, and the total hard expenditure is another 1.2 million yuan.
The company's working capital is only 1.8 million yuan.
According to the standard of recruiting three salespersons in a store, it is expected to recruit 24 salespersons, and the company's total number of employees will reach 71.
The salary expenditure of 71 people is more than 500,000 yuan. Adding other costs, the company's monthly expenses have reached 700,000 yuan.
If these thirteen stores cannot generate enough profits, the company will go bankrupt soon.
Lin Meiyi was extremely worried about this, but she could not change the company's grand strategy set by Wu Siyuan, so she had to help him calculate every account from a financial perspective!
Fortunately, facts told Lin Meiyi that her worries were unnecessary.
Each newly opened store [Shen Nong Orchard] adopts a structure of matching old employees with new employees, leading the new with the old, and strives to get the store operation on the right track quickly.
Compared with fruit roadside stalls and mom-and-pop fruit shops, [Shen Nong Orchard] is clean, has a variety of varieties, and has stable quality.
Compared with chain fruit stores such as [Qianguoyuan] and [Jiaguoyuan], [Shennong Orchard] has high quality and low price, and has fruits of all levels.
The organic green fruits and Taoyuan Valley peaches with outstanding taste are even more powerful.
The most important thing is that every newly opened store has a seven-day discount, which is very powerful.
Su Shixian, the company's vice president, would rather make less or no money in these seven days, in order to show off his momentum and burn out his popularity.
Fruit is a basic necessity for people.
With excellent fruit quality, good brand image, and exclusive Taoyuan Valley peaches, [Shennong Orchard] in various regions has quickly accumulated a number of repeat customers.
After the store's discounts ended, repeat customers drove new customers, so that the store's performance did not decline particularly badly. Instead, it rose steadily and flourished.
On March 9, 2013, [Shennong Orchard]’s thirteen stores sold a total of kilos of fruit, the sales amount was yuan, and the gross profit was yuan.
On March 17, 2013, [Shennong Orchard]’s thirteen stores sold a total of kilos of fruit, the sales amount was RMB, and the gross profit increased to RMB.
On March 25, 2013, [Shennong Orchard]’s thirteen stores sold a total of kilograms of fruit, the sales amount was yuan, and the gross profit was yuan.
On March 29, 2013, [Shennong Orchard]’s thirteen stores sold a total of kilograms of fruit, the sales amount was yuan, and the gross profit was yuan.
On that day, the combined sales of all [Shennong Orchard] stores exceeded 100,000 yuan on the first day, and the gross profit exceeded 50,000 yuan on the first day.
Since then, [Shennong Orchard]’s daily sales have hovered between 15,000 jins and 16,000 jins.
In March 2013, after statistics, the monthly turnover reached more than 2.8 million yuan. After deducting 5% of the losses (there are more stores and more uncontrollable factors, the losses also increased accordingly), the gross profit was 1.37 million yuan, after deducting 5% of the losses.
Operating costs include employee wages, store rent, taxes, etc., and the remaining profit is still 470,000 yuan.
Although the profit is not particularly large, the profit rate is only 16%, but this is the first time that the company has turned a profit since its establishment. Moreover, in the foreseeable future, as long as there is no large-scale investment, the company will
The profit will always be guaranteed.
After seeing these data, Lin Meiyi finally felt relieved.
Entering April 2013, after the rainy Tomb Sweeping Day holiday, the weather in Yangcheng, located in the south, began to become sultry.
In the sultry weather, there is nothing more pleasant than a bottle of cold Coke and a piece of cold fruit.
Both the beverage industry and the fruit industry have entered the peak season ahead of schedule.
The same is naturally true for Wu Siyuan’s [Shen Nong Orchard].
After a month of word-of-mouth accumulation, the sales performance of major stores have reached a higher level, with average daily fruit sales reaching 500 kilograms.
Moreover, after Su Shixian carefully studied the "Company Afternoon Tea Project" of the [Shennong Orchard] Shigang Branch, he established a team in the company's sales department specifically for these B-end customers, relying on the company's thirteen branches to proactively attack branches
Major office buildings nearby are developing the "Fruit Afternoon Tea Project"!
The team has been established for more than a month and has achieved some results. It has secured some customers and the daily sales volume can increase by about 1,000 kilograms.
In that month, the company sold jins of fruit, and its turnover exceeded 3 million, with a gross profit of 1.49 million, a difference of 10,000 to 1.5 million. After deducting operating costs, the profit was still 580,000.
The company is really getting better and stronger step by step.
Employees are getting more and more bonuses, and their wages are naturally becoming more and more satisfying.
The company's vice president Su Shixian is getting more and more energetic, and the smile on Lin Meiyi's face is getting brighter and brighter.
But Wu Siyuan, who manages procurement, is getting more and more headaches.
Because, he discovered a very serious problem, that is - there are not enough fruits to sell!