Chapter 167 False propaganda? (2 more updates requested)
Director Xiao from the marketing department found Deng Yun with the report.
Deng Yun's face turned dark when he saw the report.
The content of the report is that Netac's sales have dropped significantly, and some stores want to remove the products from the shelves and return them.
How long does it take?! How long does it take?!
It stands to reason that it is already approaching New Year's Day, which is the peak consumption season of the year.
But Netac MP3 sales figures are falling every week.
This week it has fallen off a cliff.
The total sales volume in major stores across the country is less than 200 units.
If this data continues, Netac will lose the bottom of its pants.
When we cooperated with Sony a few months ago, we didn't just say hello, I'm good, everyone, but we paid a real price.
Not only will Netac's flash memory be provided to Sony at the lowest price, but Sony's patent fees will not be charged.
Netac also spent nearly 10 million on the introduction of Sony's MP3 production line.
With sales like this, let alone making money, it is very difficult to make back the money.
If electronic fast-moving consumer goods sell well, there are many benefits, such as quick return of funds, relatively high profits, etc.
But if sales cannot be made, goods will be backlogged and the production line will be stagnant. In addition, workers and raw materials will be a very large cost.
Why did Deng Yun choose to let Netac make MP3 in the first place?
It was not because I saw that Xia Guo was a blue ocean market for MP3 players, and Lingyue, a rising star, was making a lot of money in this market.
Deng Yun threw the report on the table and said: "Are you saying that Lingyue upgraded the product and improved its performance?"
Minister Xiao said: "They seem to be using the latest lithium batteries, which can be used for more than 15 days."
"15 days!" After hearing the news, Deng Yun stood up immediately.
How is it possible to achieve 15 days of battery life?!
Netac's MP3 player is used for two hours a day, and can only be used for three or four days at most.
If Lingyue had a 15-day battery life, coupled with its appearance and performance, then if Deng Yun were a consumer, he would be willing to spend an extra 200 yuan to buy Lingyue's products.
Deng Yun secretly complained that Lingyue was eating away at consumers' psychology.
But now there is a problem.
Where do Lingyue’s lithium batteries come from?
Only Sony has a complete lithium battery production line in the world.
Panasonic has also been involved in the field of lithium batteries in recent years, but its technology is similar to Sony's, and the cost is higher.
But Deng Yun had an idea.
Did Sony sell lithium batteries with better performance to Lingyue?
Thinking of this, Deng Yun became furious.
"The country where we have a good life is really the country where we have a good life! Eat the defendant and eat the plaintiff! They go behind our backs and would rather cooperate!
"
Deng Yun immediately took out his phone and called Sony's International Marketing Department.
Without saying a word, he scolded the other party with a slap in the face.
This plan made the other party's head of the marketing department of the lithium battery international department, Shoshiro Tian, look confused.
Shoshiro Tian asked the translator to assure Deng Yun again and again that Sony and Lingyue Company had no agreement, let alone any transaction.
Hearing such an answer, Deng Yun became even more confused.
He was still a little worried and asked: "Is there an agreement reached between an agency or intermediary and Lingyue Company, but our company doesn't know about it?"
Shoshiro Tian can also give an accurate answer to this question.
Shoshiro Tian said: "First of all, the other party will definitely purchase lithium batteries on a large scale, and a few will have 10,000 pieces. Even if we cooperate with middlemen or agents for such a large quantity, the head office will definitely know about it, but at present
I can tell you with certainty that we do not have this batch of orders."
"Also, you said that their lithium battery can reach more than 2,700 mAh in such a small size? This is absolutely impossible! Because even our company cannot achieve such technology!"
Shoshiro Tian said with great certainty: "Sony is the leader in lithium batteries. The world's best lithium battery technology is also in Sony. If we can't do something, the other party will definitely not be able to do it either!"
Shoshiro Tian smiled and said: "Deng Sang, I wonder if you have been deceived by this company, because such technology does not exist at all!"
After hearing about Shoshiro Tian, Deng Yun became even more suspicious.
Obviously, the company with the most advanced lithium battery technology is Sony.
How can a third-rate Xia Guo company develop a technology that even Sony cannot develop?
Deng Yun suddenly thought of a question - could Lingyue Company be making false propaganda?
Thinking of this, Deng Yun patted his thigh hard.
As expected, there is no businessman without treachery, no businessman without treachery!
Deng Yun said to Minister Xiao of the Marketing Department: "Have you ever thought that Lingyue is involved in false propaganda?"
Minister Xiao also exclaimed: "Yes! Our company uses Sony lithium batteries. Although they are relatively low-end batteries, they are still lithium batteries! Our battery life cannot reach 15 days, let alone other brands.
"
"Sony's own high-end MP3 players use their most technologically advanced lithium batteries, and their battery life cannot reach 15 days."
"Lingyue dares to claim that it can be used for 15 days? Isn't this false advertising to mislead consumers?"
Netac made a prompt decision and immediately contacted Sony Audiovisual Business Group to discuss countermeasures to deal with Lingyue.
At this time, in the East Ocean, east longitude.
Sony Headquarters, Audiovisual Business Group, MP3 Department.
Sony has paid attention to Xia Guo’s new brand Lingyue.
Lingyue currently occupies approximately 50% of Xia Guo's MP3 market. Although it has not yet posed a threat to Sony's global MP3 market, its progress cannot be underestimated.
Sony was preparing to send engineers from the marketing and technology department to Xiaguo to investigate the situation related to Lingyue. Unexpectedly, Netac made a call at this time.
Technical staff in Sony's MP3 department also agreed that Lingyue was involved in false advertising.
After all, Sony itself doesn’t have such high-performance lithium batteries.
The personalities of Japanese people are very cunning and ruthless.
Since Netac feels that Lingyue is involved in false propaganda, then just let Netac take the lead.
Sony strongly encourages Netac to report Lingyue’s false propaganda to the relevant departments of Xia Guo.
Sony also said that this is related to the mutual interests of both parties.
There is nothing better than being able to destroy the enemy just by talking.
Netac is about to take action.
Deng Yun arranged for people from the marketing department to report Lingyue’s false propaganda.
At present, the laws of Xia State do not have particularly severe penalties for false propaganda. The most serious consequences are to stop the propaganda and impose a fine.
However, the lack of penalties under the law does not mean that companies are free from risks.
If Lingyue is really false propaganda, then the reputation he has built in the past six months will be completely destroyed.
The next time consumers go to Gome and want to choose MP3 players, their first reaction will be that Lingyue is involved in false advertising.