Chapter 168 Everyone’s Daily is paying close attention (please subscribe for 3 more updates)
Minister Xiao is very smart. Of course he will not directly report Lingyue for false propaganda in the name of Langke.
If the report is made in the name of the company, it is equivalent to putting Netac and Lingyue on opposite sides.
This will make Netac very passive.
Minister Xiao acted in the name of consumers to accuse Lingyue of false propaganda.
In the name of consumers, this makes sense.
If Lingyue goes to retaliate against consumers, it will fall into Netac's plan.
At that time, with a wave of vigorous publicity, Ling Yue's reputation would definitely be ruined.
Netac used its own personal relationships and channels.
While reporting, I also submitted articles to many well-known media, hoping that the media would intervene.
In 2000, the influence of print media was slightly greater than that of online media.
Reporting and the involvement of the media suddenly made things complicated.
"Theoretically the battery life can reach 15 days, but after actual use, consumers angrily reported Lingyue MP3 for false advertising."
"Manufacturers are playing word games, but consumers are not fools. Lingyue MP3 involves false propaganda."
As a local enterprise in Shenzhen City, Netac first used its connections in Shenzhen City.
Unofficial, but relatively influential media have reported on Lingyue MP3’s false propaganda.
Among them are media such as "Shenzhen Consumer News", "Shenzhen Economic Weekly" and "Times Computer", which has a wide influence in the computer field.
At the same time, online media such as Xinlang Technology and Sohu also reprinted these reports without comment.
Xinlang Technology said: "As an emerging MP3 company, Lingyue MP3 has, to a certain extent, broken the monopoly of foreign MP3 players. It is also loved by consumers because of its thin, lightweight and stylish appearance."
"However, Lingyue's publicity can be used for 15 days and consumers report it as false advertising. The company's brand power and image may be affected in the long term."
At the same time, the relevant departments of Xia State also sent an investigation letter to Lingyue Company, hoping that Lingyue Company could cooperate in investigating the company's advertising issues.
Because Baidu cooperates with Xinlang and other Internet media, Baidu learned about some negative reports about Lingyue at the first time.
If someone follows some of the company's principles and searches for keywords like Lingyue on Baidu, the top ones will definitely be negative news about Lingyue's involvement in false propaganda.
But because Baidu and Changtian companies are friendly companies and cooperative companies.
So Baidu suppressed the search enthusiasm this time, which can be regarded as doing Chen Xiao a small favor.
At the same time, Zhang Ke quickly called Chen Xiao.
"What happened to Lingyue? I'm afraid this matter is not just as simple as a consumer report."
Because of his long-term cooperation with Internet portals, Zhang Ke knows very well how news works.
"If it were just ordinary consumers reporting it, the impact would certainly not be so wide. Have you offended someone?"
Chen Xiao was happily attending class at school, but then Wang Xiang called.
The matter was urgent, and he didn't even bother to attend class in the middle of the class, so he came to the company under the pretext of peeing.
Unexpectedly, I received a call from Zhang Ke right away.
Chen Xiao smiled and said to Zhang Ke: "We have received investigation letters from relevant departments, and the relevant products have been sent to the quality inspection center."
Chen Xiao was sitting in the office, drinking Biluochun, and replied with a smile.
Hearing Chen Xiao's tone, Zhang Ke was speechless. Why did he feel that Chen Xiao was not in a hurry at all.
Such a big thing has happened, and if it is not handled well, it will be a devastating blow to the company.
At this moment, Zhou Linghua broke into Chen Xiao's office without even bothering to knock on the door.
Obviously, Zhou Linghua also received relevant news.
He was very afraid that Lingyue Company would be affected by this incident and that MP3 players would not be able to sell, so he rushed over from the factory.
Zhou Linghua shouted anxiously: "Chen Xiao!"
Chen Xiao waved his hand, signaling Zhou Linghua not to speak for the time being.
Although Zhou Linghua was anxious, he had no choice but to sit on the sofa and wait for Chen Xiao to hang up the phone.
Chen Xiao then said to Zhang Ke: "Who else can I offend? It's just a report from a competitor."
Zhang Ke was not very familiar with the MP3 industry and asked: "Is it Sony or Samsung?"
Chen Xiao said: "It doesn't matter who the opponent is. Don't worry, I know this matter well."
Zhang Ke was indeed of no help and said: "We just had a high-level meeting on this matter and we have suppressed the hot searches. If you need a legal team here, we can also provide support."
Of course Chen Xiao expressed his thanks and hung up the phone.
The whiteness at this time is so lovely, unlike the false advertisements that filled the screen more than ten years later.
After hanging up the phone, Chen Xiao looked at Zhou Linghua.
Zhou Linghua said anxiously: "What is going on? I heard that it was reported."
Wang Xiang and Sun Dong also walked in. It seemed that everyone was not very calm.
Wang Xiang said: "Gome has called me several times just now to ask me. Many consumers are asking whether our 15-day battery life is false advertising?"
Chen Xiao said: "Don't worry, everyone. We need to find out the fact. Have we made false propaganda?"
"The answer is definitely not. All our data are only used for publicity after laboratory testing."
"MP3 has a comprehensive battery life of 15 days. The definition of comprehensive use is 2 to 3 hours a day, not 24 hours. This is described in detail in the manual."
"So, no matter who reports us, we can withstand the inspection of the market and relevant departments."
Wang Xiang and Zhou Linghua nodded repeatedly. They did feel that they were a little too anxious.
Zhou Linghua quickly suggested: "Then should we urge the relevant departments to test us as soon as possible, and then announce the test results as soon as possible to give us justice."
Unexpectedly, Chen Xiao smiled very calmly and said: "Don't worry for now. What do you think Ling Yue lacks?"
Wang Xiang said: "Fame!"
Chen Xiao nodded and said: "Yes! Fame! We have developed the world's most advanced lithium battery, but no one knows about it. Taking this opportunity, I hope to let more people know that Lingyue MP3 is not false propaganda, but real.
Own our core technology!”
…
Yanjing, headquarters of Renren Daily.
Renren Daily, which is undergoing a revision, has begun to devote part of its pages to hot social issues.
Lingyue MP3 has been very busy with false promotions for a while, and this matter involves the most advanced consumer electronics products on the Xiaguo market.
Renren Daily is preparing to send reporters to Jiangzhou to conduct some investigations in person.