Lianxiang has been used to living a comfortable life.
In the past few years, everyone at Lianxiang's headquarters and its dealers have been very optimistic. They always thought that as long as new CPUs, memory and graphics cards appeared in the United States, Lianxiang would update them in time and bring them to the market.
Once the computer assembled into a new model is sold, you can get your money back quickly.
Whether it is the sales or promotion of computers, it does not require much thinking at all.
This is the benefit of a monopoly market.
In such a good time, dealers in various regions of Lianxiang will also quarrel with each other over commissions and rebates or the allocation of resources, causing grievances and confusion.
Within Lianxiang, due to the issue of profit distribution, there are several major factions fighting each other and setting traps.
Lianxiang spent a lot of energy on this, and wasted its unique advantages - early establishment, state support, and very good development opportunities.
What if Lianxiang could devote part of its business to scientific research and technology research and development?
Suppose, Lianxiang has been developing chips with the assistance of the state since the 1990s?
pity……
Even now after Yang Qing received the report from the marketing department, the first thing he thought of was that Shenchuan was frantically grabbing Lianxiang's market.
However, they did not realize that the most fundamental reason why Shenchuan was able to encroach on Lianxiang's market so quickly was that Lianxiang itself had no core technology and relied on Western technology companies for all core technologies.
Yang Qing looked at the marketing department's report and felt a little flustered.
It is true that with the support of American technology companies such as Microsoft, Lianxiang can gain room for survival in the international market.
Lianxiang can even rely on its ultimate cost-effectiveness in the international market to defeat IBM and Dell and become the best-selling PC company in the world.
But Wuyou Lianxiang in the international market caught fire behind the scenes at home.
If Xia Guo's PC market is cannibalized by Changtian Technology's alliance company, even if Lianxiang wins the sales championship in overseas markets, what's the point?
Yang Qing is not confused. He knows very well that the most fundamental reason why Lianxiang can achieve good sales in the international market is not that Lianxiang's quality is better than other companies, but that Lianxiang's product prices are higher than those of IBM.
, Dell and other brands are 1/5~1/3 cheaper.
Being so much cheaper, Lianxiang definitely has no profit, but in order to seize the overseas market, it reluctantly has to do this.
So where will this part of the deficit in the overseas market be made up? Of course it will be made up from the Xiaguo market.
The sales price of Lianxiang computers in the Xiaguo market is 1/3 or even more than half more expensive than in overseas markets, and about 1/3 to half more expensive than other domestic brands with the same configuration.
This model is that the domestic market supplies blood to the foreign market.
More than 10 or 20 years later, Lianxiang's development model has become known to domestic netizens, and is also nicknamed Midi Conscience.
But this model must be based on Lianxiang's monopoly position in the Xiaguo market.
Now that Shenchuan and other companies have leveraged Lianxiang's dominance, this model can no longer be maintained. This is the real reason for Yang Qing's anxiety.
Yang Qing immediately held a high-level meeting, and Uncle Liu, who usually did not manage the company's daily sales tasks, also came out to participate in the meeting again.
At the high-level meeting, the person in charge of the marketing department produced an analysis report, comprehensively analyzing the current status of the major PC brands in the Xiaguo market.
The person in charge of the marketing department also used PPT to intuitively display the growth rate of sales of major PC brands in Xia China in the past month.
Among them, Lianxiang's sales are showing a downward trend, while brands such as Shenchuan, Founder, and Tongfang are rising linearly.
The person in charge of the marketing department said: "If we take the sales growth rate of major brands last month as a basis, Lianxiang's sales decreased by 30% month-on-month and 20% year-on-year."
"In contrast, there are three brands of Yinghuo os. Among them, Shenchuan benefited from the establishment of Tiangong Technology and used a complete supply chain, and its sales volume doubled compared with last month."
"The sales of Founder and Tsinghua Tongfang also increased by 40% and 55% last month."
The person in charge of the marketing department sat down after speaking, and the report was sent to every senior executive.
Yang Qing had a strong sense of crisis. He kept nodding at the table and said to everyone: "What do you think of this matter?"
Lianxiang's senior executives were simply shocked when they heard this situation.
In the past 10 years or so, Lianxiang's sales have shown positive growth almost every month and have never declined. This time, it suddenly declined, and the rate of decline was not low.
If the sales of only one PC company, Shenchuan, are rising while the others are declining, Lianxiang can still figure it out. However, currently, the sales of the brand that uses Changtian Technology hardware and is equipped with Yinghuo OS are all below
Showing explosive growth, only Lianxiang's was declining, which made the senior management immediately realize the problem.
The meeting place immediately became lively.
Everyone was talking a lot.
"It's obvious that the hardware of Yinghuo OS and Changtian Technology has taken advantage of it."
"We must take measures. We cannot give up the Xiaguo market just because we are worried about our relationship with overseas technology companies."
"That's right, the domestic market is our foundation. If we lose the domestic market, we will not be competitive in foreign markets (there is no way to use domestic profits to subsidize overseas)."
"I think that since both Founder and Tongfang can use Changtian Technology's hardware and Yinghuo OS, then we can too."
"I agree with this suggestion. No matter how much we say, Lianxiang is the sales leader in Asia. I believe that with our size and negotiation with Changtian Technology, we should be able to obtain hardware products with better performance."
"That's right, a garbage company like Shenchuan can win cooperation with Changtian Technology. We, Lianxiang, are so large and have such vast sales channels and market volume. Changtian Technology will not look down upon us.
Yes, as long as we propose cooperation to Changtian Technology, we should be able to win the best-performing hardware from Changtian Technology and the right to use Yinghuo OS."
Uncle Liu, who had been silent all this time, patted the table and said, "I heard everyone talking so much, but in summary there is only one thing -"
"We at Lianxiang are taking the trade route. Since we are going to take the trade route, anyone's technology can be used. The purpose of the products we make is in line with the domestic market and foreign markets."
“In the domestic market, many users already like Yinghuo OS and feel that Changtian Technology’s hardware is more cost-effective, so we should also follow their lead and reach a cooperation agreement with Changtian Technology to use Changtian Technology in the domestic market.
Technology hardware and powered by Firefly OS.”
"In foreign markets, we must also strictly abide by the agreement between the American Computer Association and the Semiconductor Association, and resolutely prohibit Changtian Technology's hardware products from being used in our overseas products."
"I don't think there is a conflict between the two. We can definitely adopt some commercial and technical means to isolate the domestic and foreign markets."
"We must understand and support the patriotic sentiments of domestic consumers and their support for domestic operating systems."
"Foreign technology companies ban Changtian Technology hardware, and we must understand consumers' concerns about Yinghuo OS stealing privacy!"