Uncle Liu and Yang Qing are sitting in the first and second seats in the conference room respectively.
Their heads ached and buzzed.
The people below were already very noisy.
Why did such a serious quarrel occur?
The main reason is that 2006 is coming to an end in a few days, and various sales points are starting to take inventory.
Although the final data has not yet been released, judging from the current data, Lianxiang's sales in 2006 were very unsatisfactory.
In the field of centralized procurement, there are very few new customers and a large number of old customers have also disappeared.
Most of these markets were taken away by Shenchuan, and a small part was also taken away by Dell and others with higher cost performance.
In the field of individual travelers, that is, the field of ordinary consumers.
Lianxiang's sales are even more appalling.
Throughout the year, that is, in July and August, price reductions and promotions are used to drive some sales.
If the price is not lowered, sales will be lost.
Where have the consumers gone?
Most of them boarded the divine ship.
After all, Shenchuan is still a sub-brand of Changtian Technology, and it is first-class in terms of brand strength and cost performance.
A small part is diverted by other brands such as Dell and Asus.
When it comes to low prices, brands such as Dell, which have better relationships with American hardware manufacturers such as Intel, are certainly more cost-effective than Lianxiang.
When it comes to brand recognition, Lianxiang was unrivaled in the past.
Domestic brand!
The star of national hope!
National support!
Even if the price is a bit more expensive, many customers are willing to pay.
But after Shenchuan was controlled by Changtian Technology, even if we talk about domestic brands and the star of national hope, everyone's first impression is Shenchuan, not Lianxiang.
At present, the data in Yang Qing's hands is that according to the current situation, if there is no nationwide centralized purchase of hundreds of thousands of units in the next few days, Lianxiang's sales this year will fall by 30% compared to last year, and the total sales volume will fall to second place in the country.
fourth place.
This posture was completed with IBM's bonus.
In the international market, Lianxiang + IBM's brand sales are indeed very good, ranking second in the absence of competition from Shenchuan.
But the profit is not high.
After all, in order to allow his brand to compete overseas, the best way Lianxiang can think of is to promote it at a low price.
With the same configuration, Lianxiang's sales price is about 20% or even 30% off that of other brands.
So the sales data looks good, but the actual profits are ugly.
The quarrel cannot be allowed to continue.
Uncle Liu made a decisive decision and said: "Let go of the purchase of Changtian Technology's Pangu chips, contact the relevant centralized procurement customers as soon as possible, and give a plan that is approved by the customers. We can also do it at a price that Shenchuan and Dell can do."
Uncle Liu is still very confident in his relationship.
As long as Pangu chips are used, it will be considered as supporting domestic production, and the door to centralized procurement will still be open to Lianxiang.
Buying Shenchuan products supports domestic products, and buying Lianxiang products still supports domestic products.
The top leader had spoken, and the people below stopped arguing.
Uncle Liu said to Yang Qing: "Send someone to Jiangzhou to try to interview Chen Xiao and get the relevant chips as soon as possible."
"2007 was a very critical moment."
There are two main reasons why Uncle Liu said that 2007 was crucial.
One is that across the country, the first few batches of centralized procurement of computers were around 2000 to 2002, and 2007 was the end of life for this batch of computers.
When old computers are scrapped, new computers must be purchased.
Lian Xiang cannot fail again at this juncture.
The second reason is the pressure on the capital market.
After Lianxiang acquired IBM, the stock price in Xiangjiang City continued to fall.
If this continues, Lianxiang will be unable to explain to investors, and most importantly, it will be unable to explain to some overseas capital.
For capital, it doesn't matter whether your product is good or not, the most important thing is that the stock looks good.
Uncle Liu and Yang Qing were quite envious of Changtian Technology during this period.
Why?
From 2005 to 2006, Lianxiang's highest market value was more than 30 billion Hong Kong dollars.
This was also the market value before the acquisition of IBM, and it was Lianxiang’s highest market value in recent years.
At that time, everyone in Lianxiang was so proud!
But with the listing of Yuedong Internet, Yang Qing and Uncle Liu realized how the gap between companies could be so big.
When it first went public, Yuedong Internet had a market value of more than 10 billion RMB, and investors around the world were unanimously optimistic about the development of Yuedong Internet, and even more optimistic about the development of Changtian Technology behind Yuedong Internet.
So I chased Yuedong Internet’s stocks all the way.
Directly, the market value of Yuedong Internet reached a maximum of 60 billion RMB, and finally stabilized to 40-50 billion RMB.
This kind of market value makes Yang Qing and Uncle Liu extremely jealous.
Lianxiang has been operating in the entire capital market for so long, and its total market value has never exceeded 40 billion RMB.
But how long has Changtian Technology been established? And Yuedong Internet is just a subsidiary of Changtian Technology.
Yang Qing leaned back on the chair and took a long breath.
He felt very unhappy.
I watched Changtian Technology stand up step by step.
From an inconspicuous small company, it has grown into a giant company that even Lianxiang cannot match.
Only you know the bitterness in it.
Uncle Liu's mood at this time was exactly the same as Yang Qing's.
For the first time, Uncle Liu doubted whether his route was correct.
Lianxiang has been following the trade and engineering route decided by Uncle Liu personally, and in Uncle Liu's view, Lianxiang has achieved the greatest success.
It once ranked first in sales nationwide and ranked among the top three PC leaders in global sales.
The stock was also successfully listed in Xiangjiang City, and its market value exceeded 30 billion.
He feels that the main reason why Lianxiang has achieved such great success is that he puts all his energy into trade.
Uncle Liu has always believed that if Lianxiang had followed Uncle Ni's advice and followed the path of science, industry and trade, it would have been a disastrous outcome.
There is no way to develop high-end technological products, nor to expand the market size, nor can it successfully be listed in Xiangjiang City and accumulate a market value of 30 billion.
But the success of Changtian Technology hit Uncle Liu hard in the face.
Because Changtian Technology not only puts all its energy into scientific research, but also accumulates core technologies in various industries such as chips, memory, batteries, systems, etc., and has also successfully occupied the national and even global markets.
And its subsidiaries are also listed on the Shanghai Stock Exchange, with a market value of 50 to 60 billion.
Such a great achievement cannot be matched by Lianxiang.
Uncle Liu now regrets it. He thinks that if Lianxiang had devoted most of its energy to scientific research, would it have been able to reach the same height as Changtian Technology?
Uncle Liu really couldn't understand why such a young Changtian Technology was able to complete the task that Lianxiang could not complete at the beginning?
A person without grand goals, a person who cannot stand at the height of the rise of national and national science and technology, and a person who only knows how to obtain maximum profits through various means, of course cannot understand all the major decisions and development routes of Changtian Technology.
But there is no regret medicine that can be sold in the world.
Uncle Liu can only hope to reach cooperation with Changtian Technology as soon as possible, apply Pangu chips in his own PC products, and continue to maintain his advantages in the procurement field and the consumer market.
Lian Xiang made this decision after being very torn.
And Lianxiang knew that making this decision would definitely make Intel unhappy.
After all, Intel has announced the progress of Core chips.
Core chips have been successfully developed and are currently in mass production, waiting to be launched.
Changtian Technology's 65-nanometer chip has only been mentioned in the media and related academic journals some time ago. To what extent has it been developed? Whether it can be mass-produced is still unknown.
Although the company has decided to obtain goods from Changtian Technology, Yang Qing still has some entanglements.
If Changtian Technology cannot get 65-nanometer chips for a long time, and Intel's 65-nanometer chips have already been on the market, will this affect Lianxiang's sales?
Yang Qing felt that he had some bad luck. Every time he chose 1 from 2 in a multiple-choice question, he would choose the wrong one. He hoped that this time he and Lian Xiang would make the right choice.
In this situation, the anxious Yang Qing led his team to Jiangzhou.
Yang Qing is eager to have a face-to-face meeting with Chen Xiao, because this time, in addition to purchasing chips from Changtian Technology, the most important purpose is to straighten out the relationship with Changtian Technology and re-reach a strategic cooperation agreement.
Yang Qing hopes that with Lianxiang's size, he can get the same treatment as Shenzhou - Lianxiang and Shenzhou can get chips with the same performance at the same time.
From the beginning to the end, Yang Qing has not figured out Lianxiang's position.
I thought Lianxiang’s brand and size could give me extra points.
It is a pity that Yang Qing did not meet Chen Xiao in Jiangzhou because he did not make an appointment in advance.
But it is also very good to be able to negotiate with Wang Xiang, the CEO of Changtian Technology.
Yang Qing directly informed Wang Xiang of Lianxiang's willingness to cooperate and some requirements, and hoped to sign a mutually beneficial long-term strategic cooperation agreement with Changtian Technology.
This was not the first time that Yang Qing and Wang Xiang had come into contact. This time, Wang Xiang clearly felt that Yang Qing's attitude had become much lower.
Not as arrogant and bossy as a year ago.
However, during the negotiation, Yang Qing did not know whether he expressed such a point of view intentionally or unintentionally.
"We still take a huge risk in deciding to cooperate with Changtian Technology this time. After all, Intel's Core chips have been released and are about to be mass-produced. This is the only 65 chip known in the world with specific signals and corresponding parameters.
At the nanoscale.”
"Both parties are Xia Guo's technology companies, and we hope that both parties can cooperate with each other in good faith."
After Wang Xiang heard this, he frowned and felt very unhappy.
What does Yang Qing mean by this?
It means that the reason why Lianxiang cooperated with Changtian Technology was actually that Lianxiang took a huge risk and gave Changtian Technology enough face. I hope Changtian Technology will not be so ignorant?
Although he felt unhappy in his heart, Wang Xiang was also an old man, so it was impossible for him to express the emotions in his heart on his face.
And it’s such a big deal to reach a strategic cooperation with Lianxiang.
Wang Xiang certainly had no way of making the final decision, so he could only report it to Chen Xiao immediately.
After the one-and-a-half-day meeting between Yang Qing and Wang Xiang ended, Lianxiang directly submitted a detailed cooperation plan to Changtian Technology.
After Wang Xiang read it, I felt that Lian Xiang was very sincere this time.
Not only does it mean that multiple series will fully purchase Changtian Technology's chips, but the PC products sold will also be divided into Changtian Technology according to a certain profit.
This is the biggest concession Lianxiang has given after encountering major profit problems. If this cooperation agreement has been signed, although there will be no equity intersection between Changtian Technology and Lianxiang, regarding the relevant profit distribution, Lianxiang will
There is no difference between the joint-stock companies of Xiang and He Changtian Technology.
If this agreement had been placed a year ago, or before the cooperation between Changtian Technology and Shenzhou, then Changtian Technology would have signed this cooperation agreement without saying a word, and would have expressed gratitude to Dade and said that it would definitely be satisfied.
Lianxiang’s chip demand.
But things have changed, and providing help in times of need and adding icing on the cake have completely different meanings.
Wang Xiang definitely had no way to make the decision in this matter, so he directly sent a special person to send the minutes of the negotiation and the cooperation agreement provided by Lian Xiang to the Shanghai Stock Exchange.
Unexpectedly, after Chen Xiao found out about this, he didn't even read the cooperation agreement, so he called Wang Xiang directly and said: "Lianxiang does not belong to Changtian Technology's matrix company, and we have no reason to cooperate with him."
Wang Xiang did not expect that Chen Xiao had just received the cooperation agreement and might have called him to refuse it before reading it carefully.
He said with some confusion: "Mr. Chen, have you read the cooperation plan given by Lianxiang? This time, in addition to purchasing our chips at the market price, the corresponding sales profits will also be divided among us in proportion.
"
Chen Xiao said: "I haven't looked at the cooperation plan, but I think it doesn't matter whether I look at the cooperation plan or not."
"These industries still have a golden period of about five years at most. The entire PC industry will definitely go downhill in the next 10 to 20 years."
"In the future, there may only be 1 or 2 leading companies in this industry, and the profits will be pitiful. The other second- and third-rate companies may only be able to drink some soup and eat some scraps."
"If we cooperate with Lianxiang, what advantages can Lianxiang bring out?"
"Lianxiang does not have any core technology, and the market owned by Lianxiang is also shrinking. Sooner or later, it will be squeezed out by the Shenchuan theory."
"Oh no, Lianxiang still has some advantages, that is, he acquired IBM and has a good overseas market."
"But if Lianxiang uses Changtian Technology's chips on a large scale, do you think some overseas technology giants will still treat him so well?"
"Cooperating with Lianxiang is a burden for Changtian Technology, not an opportunity."
"We don't need a new PC assembly company."
"So I don't think I need to read the content of the cooperation at all. You can just reply to Lian Xiang directly. There is no way for the cooperation between the two parties to proceed according to the plan they gave you."
"Of course, if you want to buy Changtian Technology's Pangu chips, we are very welcome. We welcome any PC company to buy our chips."
"Invite them to buy in the market, using the market model."
Chen Xiao's words completely stopped Lianxiang's thoughts. What Lianxiang and Changtian Technology want in their cooperation is uniqueness.
The uniqueness is to get better chips at a lower price.
If the uniqueness is lost, then what is the need for this kind of cooperation?
Wang Xiang was silent for a moment and said: "I understand, I will reply to Lian Xiang tactfully."
Yang Qing did not leave Jiangzhou, but was waiting for news from Changtian Technology.
Unexpectedly, Wang Xiang directly rejected the cooperation with Lian Xiang.
Of course, he refused very tactfully, saying that the two parties had more ways to cooperate in the chip field. For example, Lianxiang could go to the first-level agent of Changtian Technology to get the corresponding Pangu chips.
After getting the news, Yang Qing was so enthusiastic that he immediately used his head.
Fortunately, he did not have high blood pressure. If he had high blood pressure, he felt that he would have a cerebral thrombosis immediately and fall to the ground unconscious.
The so-called chip field has more ways of cooperation, but these are just words.
In other words, Changtian Technology completely and completely refuses cooperation with Lianxiang.
The company that I looked down on at the beginning would actually refuse the cooperation that I requested for a personal visit.
No matter how you say it, Lianxiang is still a large global company, and no matter how you say it, Yang Qing is also a powerful figure in the industry.
The humiliation that Yang Qing suffered today should not be compared to the humiliation of Han Xin's crotch.
Yang Qing felt like his whole body was going to explode.
He felt that he could not stay in Jiangzhou shamelessly and continue to bargain with Changtian Technology.
With great anger, Yang Qing and his team immediately left Jiangzhou and returned to Yanjing.
After Uncle Liu got the news, he was so angry that he was shaking all over.
Lianxiang has two trump cards, Lianxiang and IBM.
Uncle Liu didn't believe that someone with such strength would be defeated by a small divine ship.
He knew that Lianxiang and Changtian Technology should have completely broken off this time.
Lianxiang has no choice but to completely defect to the arms of Intel and AMD.
It seems to be in retaliation for Changtian Technology's rejection of this cooperation.
Lianxiang held an emergency high-level meeting that day and announced two major policies.
One is a high-profile order for 50,000 Intel 65nm chips!
The total value of an order of 50,000 pieces is expected to be between 80 million and 100 million RMB.
Although Yin Lianxiang has not announced the specific performance and price of the 65-nanometer chip, Lianxiang said that he would make a blind order!
Intel was so excited about this policy that it was like a pillow that it bumped into while sleeping. It was still worried about how to promote the 65-nanometer chip. Here, Xiaguo Technology Company gave itself a generous gift.
The second policy is to announce Lianxiang’s latest pricing measures to the outside world.
Lianxiang announced price cuts for all series and announced profit concessions to sellers and agents.
This will lead to a price war with brands such as Shenchuan Dell.
These two policies were almost announced to the entire industry in a high-profile manner.
After Chen Xiao learned the relevant information, he expressed very hesitant.
Lian Xiang's size is there, and there is definitely no way for the divine ship to eat him in a short period of time.
It will be the norm in the future for the two brands to have a strategic stalemate with a balanced offensive and defensive strategy.
PC profits are getting smaller and smaller, and core technology chips will become more and more important.
Therefore, the vision is different, and the height of the stand is also different. Chen Xiao does not care about the gains and losses in the PC market at all, but cares about whether his own chips can gain a firm foothold in the market.
After the Spring Festival of 2007, two major events occurred that affected the future of Changtian Technology.
The first thing is that Intel officially sells 65-nanometer Core chips.
The second thing is that Pepsi-Myers Squibb of the United States, led by Vice President Cassian and Technical Director Snyder, entrusted Xia Guohu Pharmaceutical Corporation as an intermediary to officially go to Changzezhou to visit the Pulmonary Critical Care Center of Changtian Technology
.
Chen Xiao didn't go home this Spring Festival, so the challenge has come!