The price of 999 is indeed much cheaper than the current price of 1,500 yuan for Core 2 and E4300.
It can even be said to be a cabbage price.
Why did Chen Xiao set this price?
That's because before setting the price, Changtian Technology's marketing department conducted sufficient market research and came to this conclusion.
The first is that the entire chip market, especially the high-end chip market, has been occupied by Intel's Core chips. If Changtian Technology wants to occupy the market as soon as possible, it must have price advantages and performance advantages, both of which are indispensable.
Chen Xiao fully considered the current fierce competition with Intel. This time, Changtian Technology must gain a firm foothold in the chip industry. Regardless of whether Intel and Western companies are willing to do so, Pangu Chip must become an important role in the industry.
Chen Xiao is also very clear-headed. Compared with the size of the R&D team, Changtian Technology definitely cannot beat Intel to death.
The contest between the two sides is continuous, and "On Protracted War" can be placed here.
Moreover, Intel is already impacting high-end 65nm process chips, and has even made breakthrough achievements in 45nm technology.
As long as Intel's 45nm-level chips are successfully developed, the advantages of Changtian Technology's 65nm chips in carbon crystal cache will become less obvious.
Consumers are scumbags when it comes to their feelings towards technology products. Don’t imagine that consumers will have deep feelings for a certain technology product.
Therefore, Chen Xiao set a price of 999 yuan to get orders as soon as possible and gain market share.
The second point is that according to Chen Xiao’s information, Intel is cooperating with TiMC. In less than two weeks, the mass production of Core 2 chips will increase dramatically.
At this time, the shortage situation on the market will be greatly alleviated. Even without Changtian Technology's Pangu 3 chip participating in the competition, the price of E4300 and other series of Core chips will drop to less than 1,000 yuan.
According to the evaluation of the market strategy department of Changtian Technology, the price of E4300 will also drop to around 600 yuan by the end of the year, making way for the next generation Core 2.
Therefore, the price of Pangu No. 3 chip is set at 999 yuan at this time, which is to squeeze out the water in advance.
The birth of Apple 2G in 2007 means that the Internet era has officially arrived.
There are two types of competition in the mobile network era.
One is competition between hardware and the other is competition between software.
The former is obviously more cruel.
The domestically produced mobile phones of a certain Xia country that were once extremely glorious fell behind others due to hardware competition and were brutally suppressed by others. As a result, its mobile phone share went from the second in the world to the first in Xia country.
Other" category.
By the time Xia Guo's technology company reacted to this matter, it was already too late.
That’s why Changtian Technology will enter into the design and production of hardware as quickly as possible this time.
The competition for the PC market is just the beginning. The manufacturer's goal is to occupy a place in the mobile Internet era and become a technology company that plays a decisive role in the industry.
Zhang Jing finally said at the press conference: "We are very grateful to everyone who can be present today. This time, Changtian Technology's Pangu 3 chip will be open to most PC companies and markets. Thank you everyone!"
Zhang Jing stood in the center of the stage and bowed deeply. He was filled with emotions!
Zhang Jing feels that he has succeeded!
After coming to the mainland of Xia for so many years, he has experienced the establishment of Xiaxin International, the cooperation with Changtian Technology, the production of 65nm-level chips, and his leap to the forefront of the world in IC technology. Zhang Jing has a thousand words in his heart that are difficult to express.
.
At least, he felt that he should be more successful than Zhang Zhong.
The most important reason why Zhang Zhong’s Tiyue Semiconductor Manufacturing Co., Ltd. is able to produce 65nm-level chips is not how advanced Tiyuan Semiconductor Manufacturing Co., Ltd.’s technology or how talented its talents are, but rather the fact that Tiyuan Semiconductor Manufacturing Co., Ltd. has the unique advantage of cooperating with the United States.
Conditions, undertaking the transfer of production capacity in the United States, and of course the transfer of related technology in the United States.
Including the 65nm-level chips produced by TiMC this time, all the technology and equipment come from the United States, and the lithography machines were also purchased from Asmail.
It is natural for TiMC to produce 65nm chips.
But Changtian Technology is different from Yanjiang Semiconductor Company. From the raw materials of the chip to the final molding, from the photolithography machine to the etching machine, everything is made step by step by the company's scientific researchers.
Only you know the difficulties involved.
But Zhang Jing understands that after today, Xiaxin International and Yanjiang Semiconductor Company will have their own place in this world!
And living with more confidence and dignity than TiMC!
Zhang Jing announced that most PC manufacturers in the world can purchase Pangu 3 chips. At the same time, Pangu 3 chips can also be sold on the market. This means that Changtian Technology is officially competing with Intel in the chip field!
Many PC manufacturers in the audience are ready to make a move!
This time, not only Shenchuan can purchase, but all manufacturers can purchase, so everyone has an advantage!
Just to see how we can stand out in the cruel and exciting competition.
Zhang Jing thanked him again and announced an even more shocking fact.
Zhang Jing said: "Yanjiang Semiconductor Company will undertake semiconductor orders and contribute to Xia Guo's semiconductor industry. Thank you everyone!"
Zhang Jing bowed again and left the press conference.
At this time, the entire press conference was in a state of excitement, and everyone was talking about it!
Yanjiang Semiconductor has 65nm process technology, which is definitely downward inclusive!
If Yanjiang Semiconductor can undertake semiconductor orders from Xia State, then the development of Xia State's semiconductor industry will leap to a new level.
Zhang Jing left the venue, and Wang Xiang continued to host and said: "All guests, please follow the signs and leave the venue in an orderly manner! Thank you everyone!"
This time many people did not agree because they had too many questions in their minds, especially many reporters who quickly asked questions loudly.
"Hello, Mr. Wang, may I ask what the future plans of Changtian Technology are in the chip industry? Will it further improve the manufacturing of chips and formulate chip standards?"
This question is very pointed, because we want to know whether Changtian Technology wants to compete with Intel in all aspects.
Wang Xiang's answer was very artistic. He said: "The current Pangu series chips of Changtian Technology use different technologies from most chips currently on the market."
Wang Xiang said with a smile: "We can only set our own standards, because we cannot use other people's standards."
This answer received a round of applause from the audience.
"Hello, Mr. Wang, I am a reporter from Xinlang Technology. Does Changtian Technology have any plans to cooperate with Lianxiang?"
This question is also very acute. After all, there is some grudge between Changtian Technology and Lianxiang. Although it has not been made public, many media are aware of it.
As the media of the Xia Kingdom, most of the media still hope that the country can actively move forward and hope that next week's technology companies will be at the forefront of the world.
Although Lian Xiang did some very unpopular things in 2007, the media in this era was not so developed, and self-media did not appear. Many news and things described in the news were about others asking you to make an appointment.
Seeing rather than facts. In the eyes of many Chinese people, Lianxiang is still the leading enterprise in Xia Guo and is the light of the nation.
Especially after Lianxiang acquired IBM, it became an even greater enterprise.
This problem is very difficult.
Some companies have done a lot of things to hurt Changtian Technology behind the scenes. Although Chen Xiao does not hold grudges, he is not a silly and sweet old man, and business competition is inherently cruel.
Zhang Jing just said at the press conference that Changtian Technology’s Pangu 3 chip is open to all companies. That’s what he said, but there will definitely be differences in actual operation. Otherwise, how will Shenchuan develop?
Intel's chips still have priority in selling to American technology companies.
Wang Xiang said: "Mr. Zhang just said at the press conference that Changtian Technology does not rule out cooperation with any company."
Cooperation is cooperation. How to cooperate and at what price is another story.
"Hello, Mr. Wang, I am a reporter from "Computer News"..."
Wang Xiang was originally announcing the end of the press conference, but due to the entanglement of reporters from all walks of life, the press conference was delayed for an hour before it ended.
Changzezhou is still relatively far from the city, so most reporters and guests chose to stay at the Wangyue Hotel of Changtian Technology.
Changtian Technology is quite generous. All participants in the press conference stayed at the hotel free of charge, which also allowed their guests from out of town to enjoy and appreciate the beautiful natural environment of Changzezhou and the bright moon in the starry sky at night.
Being able to stay in Changzezhou at night is a great thing for representatives of many companies, because they have enough time to negotiate with Changtian Technology, hoping to purchase Pangu 3 chips.
Dell, Asus and other companies have compiled the situation at the press conference into a written report and reported it to the head office in a timely manner.
And immediately received instructions from the head office.
Like Intel, although these companies have seen the entire process of the Pangu 3 chip launch, they are still a little uncertain about the real performance of the Pangu 3 chip.
After all, a company took less than a year to fully develop and produce a photolithography machine, and then immediately mass-produced 65-nanometer chips. This kind of thing happens to any technology company, which makes people feel uncomfortable.
Something incredible.
Therefore, the opinion of Dell and Asustek Corporation is that they can negotiate with Changtian Technology, obtain chip samples, and send them to the laboratory of the parent company to test the performance.
If the performance is consistent with what was described in the press conference, Dell and Asus will not rule out large-scale purchases. The quantity purchased this time will be larger than the last Pangu 1 and Pangu 2 chips.
After all, this time the performance of Pangu 3 chip far exceeds that of Core 2 chip.
Chip production is the business of Yanjiang Semiconductor Company where Zhang Jing works.
However, the sales of chips are planned by Changtian Technology, so Wang Xiang immediately negotiated with representatives of these teams after the press conference.
According to Chen Xiao's instructions, this time Changtian Technology was open to all companies purchasing chips, so their requirements were met.
Companies such as Dell and Asus purchased chips ranging from 10 to 100 as samples and took them back to the head office for analysis.
The embarrassing situation remained with Yang Qing.
Yang Qing made a prompt decision and purchased 10 chip samples from Changtian Technology.
Whether Lianxiang will purchase Changtian Technology's chips next is not mentioned in advance. For the time being, it is more important to take the samples back for study.
However, Yang Qing and Lianxiang's team had no shame in checking into Changtian Technology's Wangyue Hotel. After getting 10 chip samples, they hurriedly drove to the airport in Suzhou and Hangzhou, and would take a late-night red-eye flight back to Yan'an.
Beijing.
At this moment, Wu Jun and Chen Xiao were sitting in the garden on the top floor of Chen Xiao's office, enjoying the sea breeze and drinking wine.
Wu Jun is under great pressure now.
Because at the press conference, Zhang Jing directly announced that the chips would be open for sale to all companies. This was something Wu Jun had not expected before the press conference.
The biggest advantage of Shenzhou is that it can obtain the most advanced products at a price lower than the market by relying on Changtian Technology.
With such advantages, Shenchuan can have a place in the entire PC market.
But if Changtian Technology opens up the sale of chips so that all PC companies can obtain corresponding chips, then Shenchuan's advantage will be gone.
So Wu Jun is still a little emotional.
After taking a sip of wine, he did not dare to express his anxious mood too much and said: "Mr. Chen, if companies such as Lianxiang and Dell can purchase the corresponding chips as soon as possible, it will be a big blow to Shenship."
It will be very stressful.”
The service staff brought the skewers over. Chen Xiao took a bite of the beef and said, "Mr. Wu, during the press conference just now, you should have heard that Changtian Technology's chips will not only be open to all PC companies, but also
Open to the entire market.”
"Do you think it's Shenchuan's pressure that's greater or Lianxiang's pressure that's greater?"
Wu Jun's heart skipped a beat, and a question suddenly occurred to him.
If the chip is open to the entire market, then many roadside computer shops will purchase their own hardware and assemble it themselves. In this way, the price of computers should be lower than that of brand-name computers, and the pressure on the entire brand-name PC market will be very great.
Even if Shenchuan is cost-effective and reduces the selling price to a very low level, so that it can compete with those assembly machines, the profits of Shenchuan will be greatly reduced. How should the company survive at that time?
At this time, Chen Xiao put aside the skewers in his hand, picked up a grape and put it into his mouth, and said with a smile: "Brother Jun, after Changtian Technology released the Pangu 3 chip today, the rules of the game for the entire PC market have changed."
changed."
"Shenchuan must immediately transform and reduce the number of branded desktops shipped. It can shift its production focus to notebook computers and mobile communications business, including the entire production line."
"Whoever can jump out of the brand desktop computer early will be able to seize the opportunity!"
After Chen Xiao said this, he looked at Wu Jun and thought to himself, I have already spoiled it for you. If you don't have the ability to understand at this point, then even if the Shenship is a subsidiary of Changtian Technology, you still have to die.