In fact, in the past two years, Wu Jun has clearly felt that the size of the PC market has increased in the past two years, but the sales of brand computers are still decreasing.
Not to mention Lianxiang's total sales volume is decreasing, the growth rate of Shenshipen Dell's brands is also slowing down.
The fundamental reason is that in addition to the increasing number of PC companies and increasingly fierce competition, the most important reason is that the market that originally belonged to PC companies has been taken away by those roadside computer shops.
Consumers use computer products, and the most intuitive feeling that computer products bring to consumers is that they must be smooth and comfortable during use.
Computer hardware is just some way to achieve these goals. Consumers can achieve such goals through assembly according to their own preferences or financial capabilities.
There are two very obvious advantages to assembling a computer. The first is that the cost is much lower than buying a brand-name computer. Especially when compared with brands such as Lianxiang, Asus, Samsung, Toshiba, etc., the cost of assembling a computer is very advantageous.
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The second advantage is that consumers will have more choices.
There are only a few models of brand-name phones, and consumers have no way to add or reduce brands and hardware.
For example, some consumers are very satisfied with the entire platform of this set of brand-name machines, but feel that the cost is relatively high. They hope to reduce the CPU performance to save costs. Brand-name machines cannot satisfy this requirement, but assembled machines are perfectly fine.
Moreover, with the mass production of chip hardware equipment, the sales prices of chips and other hardware companies for PC companies have become consistent with the sales prices for the market.
Even PC companies like Shenchuan still have some profits, but the profits from selling desktop computers are already pitifully small.
As Chen Xiao said, instead of continuing to waste a lot of time and energy on the company and production lines on desktop computers, it is better to take advantage of this opportunity to escape as soon as possible.
Wu Jun thought over and over again what Chen Xiao had just said.
Chen Xiao hopes that Shenchuan can focus its production on notebook computers and innovation areas in the consumer electronics industry. Wu Jun believes that Chen Xiao's reminder is very timely and correct.
After all, according to the technology of some computer stores currently on the market, they still have no way to assemble laptops, which ensures the uniqueness of laptop sales.
Wu Jun also feels that Shenchuan should indeed spend more energy on passenger transportation. If any product wants to gain a foothold in this market, scientific research and innovation are very important. If the homogeneity of products becomes more and more serious,
Then the competition between brands will become very cruel, and consumers will become rough and simple. The performance of the products is almost the same anyway. Of course, whoever has the cheaper price will buy it. This will also lead to vicious competition among manufacturers.
Moreover, as the social economy becomes more and more developed, users' demand for portable computers will become greater and greater, and the demand for desktop computers will gradually decrease.
If you wait until then to get away from the desktop, it will be really too late.
In the entire semiconductor market over the past ten or twenty years, why has Intel been able to maintain a leading position in the entire industry?
The most fundamental reason is that Intel continues to work hard on scientific research, innovation and R&D, and always ensures that its products continue to move forward, ranking at the top level of the entire industry, and there is a considerable gap between it and its competitors.
Wu Jun laughed and said: "Shenchuan has been taken care of by the group company for so many years, allowing us to obtain the most advanced hardware products at the cheapest price."
"But I also know deeply that Shenchuan itself should not become a giant baby. We should have our own competitiveness in the market."
"So Mr. Chen, please rest assured that Shenchuan is capable of meeting such challenges."
Wu Jun is indeed prepared. Even companies of other brands can purchase Pangu 3 chips at the same price as Shenchuan. Wu Jun also believes that Shenchuan is capable of dealing with it.
Wu Jun is planning to change Shenchuan's production line and sales structure.
Gradually reduce the production and sales of PC products, and shift Shenchuan's focus to notebook computers in a timely manner.
As for several other brands using Pangu 3 chips to fight each other with Intel, Wu Jun is certainly happy to see the results.
Chen Xiao was quite satisfied when he saw Wu Jun understood what he meant so quickly.
This shows that Wu Jun still has market insight.
In the end, Chen Xiao gave Wu Jun reassurance, "Currently, Changtian Technology Chip Laboratory has developed a 65-nanometer level low-voltage and low-power notebook computer chip. The chip drawings of the new product have been sent to Yanjiang Semiconductor Company. Related
The samples have been produced and I will have the staff send them to Shenzhen City immediately for you to test."
"If the low-voltage version of the chip can meet the needs of notebook computers after passing the test, then Shenship can focus more on notebook computers this time."
Wu Jun was overjoyed and drank all the wine in his glass.
After three rounds of drinking, Wu Jun returned to Wangyue Hotel to rest.
Chen Xiaoze was not sleepy at all. He continued to blow the sea breeze in the garden on the top floor and looked at the bright moon in the distance.
In fact, Chen Xiao was not particularly satisfied with this press conference of the Pangu 3 chip.
Because the entire structure and design logic of the Pangu 3 chip is still Western.
Although the Core 2 chip is left behind this time, the gap between the two sides is not as big as it appears on paper.
Chen Xiao believes that Intel will optimize the Core series chips accordingly and even continue to conquer 45nm technology.
In a year or two at most, or even less than a year, Intel's new product performance will catch up.
Chen Xiao has always believed that chips will definitely undergo revolutionary technological changes, and it is absolutely impossible to always use silicon crystal materials and conduct research and development in a manner that follows Moore's Law.
But Chen Xiao didn't know exactly what it was.
However, he vaguely felt that there would be major changes in the entire research and development logic of the chip.
So Chen Xiao, you are not in a hurry now, you want Pangu 3 chip to completely occupy the market.
Chen Xiao only needs to keep Changtian Technology's chip department alive in the era of silicon crystal chips so that it can occupy a place in this market and lay the foundation for future products.
Chen Xiao is still thinking about a question.
If there are no accidents, Chen Xiao should establish the mobile phone department of Changtian Technology this year to officially enter the mobile Internet market.
So does the mobile phone use the brand of Shenchuan?
Chen Xiao is still undecided on this point.
At this time, a video popped up on Chen Xiao's mobile chat software.
This is the video call Shen Wei made to him.
After Xia Guo's I standard was formulated, it did not receive international recognition. With the development of mobile Internet, it is also to prepare for the upcoming Yanjing Olympic Games next year.
Xia Guo had no choice but to reopen the WiFi standard.
In this way, WiFi, which has been popularized in Western countries a few years ago, has officially entered thousands of households in Xia Kingdom.
Chen Xiao's office and suite are equipped with WiFi equipment.
There are also WiFi devices in some public areas of Yenching University.
The speed is much faster than GRPS.
So SuiChat has also kept pace with the times and developed a mobile video function.
Shen Wei felt a little excited after browsing the website and watching the press conference.
She made a video call to Chen Xiao only after confirming that the press conference was over.
On the small mobile phone screen, Chen Xiao saw Shen Wei's cute cheeks
Shen Wei said with great concern: "Why don't you rest yet? I saw you were chatting online and then I gave you a call."
He pointed the camera of his mobile phone at the moon in the sky, smiled and said to Shen Wei, "I am basking in the moon."
Shen Wei saw that the screen of her mobile phone was completely dark, not to mention not even the moon could see any light.
She asked very innocently: "Where is the moon?"
Chen Xiao suddenly thought that the Nokia phone in his hand had only 200,000 pixels on the front and a measly 2 million pixels on the rear.
Let alone taking pictures of the moon, even the light in front of her eyes would be blurry. How could Shen Wei see the moon?
Chen Xiao thought that Haiou Company should seize the time to develop a new high-definition camera and prepare the lenses for Changtian Technology's smartphones.
Early in the morning of the second day, Wu Jun led his team back to Shenzhen City immediately.
The first thing Wu Jun did when he returned to Shenzhen was not to go home and have a good sleep, but to immediately hold a high-level meeting at Shenchuan's headquarters.
When Wu Jun returned to the hotel last night, he originally planned to take a rest, but he tossed and turned and couldn't sleep, so he simply got up and formulated the development plan of Shenchuan in detail for the next five years.
At the high-level meeting, Wu Jun announced several key measures related to the survival of the divine ship.
The first measure is that Shenchuan's PC production line will not expand this year but will also be optimized to a certain extent. Therefore, compared with last year, the output of desktop computers will not increase significantly.
Wu Jun has focused the desktop sales market on centralized purchasing rather than individual purchases, and will massively reduce the production of mid- to low-end computers.
Because the profits of low-end computers in the PC market are very low, and they have been replaced by assembled machines.
At this time, it is quite uneconomical to spend a lot of time and energy on mid- to low-end desktop computers.
Wu Jun had just announced this policy, and the production executives in the audience were in an uproar, and everyone was talking in confusion.
"Why did Mr. Wu formulate such a strategy?"
"That's right, Mr. Wu! Yesterday, Changtian Technology released the Pangu 3 chip. Changtian Technology is our parent company, and the release of the Pangu 3 chip should be the moment for us to seize the time to produce high-performance computers. There will definitely be a wave of this.
Sales are booming, why do we have to cut production at this critical moment?"
As soon as this sentence came out, many senior officials immediately agreed and opposed Wu Jun's plan.
The high-level meetings of Shenchuan are very open, and all personnel can put forward their own opinions. Of course, the final decision-making power still rests with Wu Jun.
Wu Jun was very calm, smiling all the time, and did not immediately refute his subordinates' rhetorical questions.
After everyone had finished discussing, Wu Jun said: "What I am talking about is cutting the production capacity of desktop computers. It does not mean cutting the production capacity of our high-end desktop T1, but cutting the production capacity of those mid- to low-end computers that have low profits or even lose money."
Production capacity.”
"Shenchuan will devote more energy to the research, development, production and sales of notebook computers."
Wu Jun said calmly: "This time we will watch the fierce competition from several other PC companies."
On this day, both Lianxiang and Intel had obtained the Pangu 3 chip and returned to their headquarters.
Intel's Xia Guo District headquarters did not dare to handle Changtian Technology's Pangu 3 chip without authorization, and immediately sent someone to fly the chip to Intel's headquarters in the United States.
About 20 hours later, the chip was delivered to Intel CEO Barrett.
Barrett holds two chips in his left and right hands.
The one on the left is Intel's Core 2E4300. Although this chip is not the most advanced chip in Intel's laboratory, it is the most widely used commercial chip that can be mass-produced.
Barrett found that the Pangu 3 chip was actually one size smaller than the E4300, which surprised him a little.
Barrett has always believed that Changtian Technology used its own test software to test the performance of two chips at the press conference and determined that the performance of the Pangu 3 chip was 1.6 times that of the E4300. This was extremely unscientific.
But Barrett had another surprise.
Because it seems to be very simple to purchase Changtian Technology's chips this time, and there are no purchase restrictions or external sales allowed.
Changtian Technology is now so generous in allowing everyone to buy chips. Does that mean it has confidence in the performance of its own chips?
Barrett did not stop for too long, and immediately handed over the Changtiange Pangu 3 chip to the chip laboratory and asked the laboratory to use Intel's own methods to test the performance.
Barrett was still a little anxious at this time.
Because the sales department just came over to report the situation, Intel is negotiating with Dell, Asus and other brands for chip orders with a total value of up to tens of millions of dollars. Several parties said that due to special events, the negotiations were temporarily put on hold.
Barrett is not a fool. Aren't these so-called special circumstances the reason why these PC companies are hesitating whether to purchase a large number of Intel Core 2 chips as originally planned? Or are they originally planning to hand over this part to Intel?
Give the order to Changtian Technology?
Intel has its own set of chip performance testing protocols.
Two hours later, the performance test report on Changtian Technology's Pangu 3 chip was delivered to Barrett.
The cover page of the report has the signatures of the laboratory and supervisory personnel.
The chip test report is divided into several parts.
This part is a test of the chip's computing capabilities, including Fourier operations, floating-point polynomial calculations, Huffman operations, etc.
Point 2 is the structural test of the chip.
Intel has the conditions to remove the package of the Pangu 3 chip, observe the structural deformation inside the chip, and analyze the internal structure.
The final test report draws conclusions.
Pangu 3 is indeed made of a 65nm process, and the overall performance of the chip is indeed about 1.6 times that of the E4300.
Seeing such a report, Barrett was stunned!
what does that mean?
This means that Intel has been surpassed by others in the chip field for the first time, and it was also surpassed by a Xia Guo technology company.