Although the Xiaoniu mobile phone is a feature phone, Yinghuo System Company of Changtian Technology has developed a small beauty program specifically for the mobile phone.
Due to the fact that mobile phone chips are not smart chips (in 2007, feature phones could install JAVA and other small programs even if they were not smart phones), so beauty programs directly embedded in the camera did not have many functions.
When users select the beauty camera, they can automatically smooth and whiten their skin.
Microdermabrasion can eliminate acne and blackheads on your face, and whitening can make your skin supple and smooth, as radiant as a girl's.
Although all of this is fake, with the rise of Sucha Moments and QQ Space in recent years, it is still very happy to show your beautiful photos to others and gain some praise or envy from others.
This is the biggest highlight of the Bird Girl mobile phone.
In addition, the design of the Xiaoniu mobile phone is also very fashionable. In addition to the slimmer body than other mobile phones, the most important thing is that the appearance is rounded, which is in line with the aesthetics of later generations.
Such mobile phones are rare in this era except Apple.
When placed in a Nokia mobile phone that looks like a strong man of steel, it looks like a cute and playful little girl. This is also the origin of the name Xiaoniu.
The name was given by Wen Qi. There is a difference between girls entering the mobile phone industry and straight men entering the mobile phone industry.
According to these parts of the original waveguide mobile phone, the sales price of the assembled mobile phone should be around 800 to 1,000, which is reasonable.
Before Changtian Technology acquired Bird, Bird took the initiative to reduce the price of its mobile phones from 2,500 to 3,000 yuan to less than 1,500 yuan in order to gain room for survival in the cruel mobile phone market.
In this way, we still haven’t made any copycat mobile phone, so the price of the mobile phone has been reduced to about 1,000 yuan.
However, after discussion between Wen Qi and Chen Xiao, the sales price of the Bird Girl mobile phone improved by Changtian Technology was set at 2,000.
Based on the total production cost (personnel machine) of 500 yuan, and deducting the operating, sales and advertising costs, the profit of each mobile phone should be around 1,000 to 1,200 yuan.
Wen Qi said: "Now I know why you talked to Wu Jun that day and asked him to get out of the desktop as soon as possible, because compared to the desktop, the mobile phone industry is hugely profitable."
Chen Xiao joked: "No money, we just hope the girls can take more beautiful photos."
Wen Qi couldn't help but snicker. If she believed Chen Xiao's words, there really was a ghost.
Since we are going to create a phenomenal product, we must let consumers know about it in advance.
If there is no advertising and the mobile phone is sold directly to sales channels, everyone will hear that it is a waveguide phone and think it is not much different from other feature phones, so they will not have the desire to inquire or check, let alone buy it.
Desire.
So Chen Xiao is going to advertise.
It stands to reason that for a product that is in line with the perfect personality of women, the best way is to invite a popular actress to endorse it or advertise it.
But time is very tight at the moment, and Chen Xiao also wants to save costs, so she directly chooses Wen Qi as the person to shoot the commercial.
Wen Qi coughed twice and said, "Why are you staring at me?"
Chen Xiao laughed twice and said, "Don't we hope to find celebrities to endorse us during this period? Well-known celebrities are too expensive, but it's not cost-effective for our little girl to endorse us."
Currently there are only 50,000 units of Xiaoniu. Even if all are sold, the profit will only be 50 million.
Hiring a big star to shoot an advertisement can easily cost millions. Chen Xiao would not do such a thing.
Wouldn’t it be nice to use this money to pay bonuses to the R&D team, or directly increase R&D expenses?
Little stars have no influence, so it would be better not to invite them.
Chen Xiao said: "My opinion here is to ask you to be a model to shoot some advertisements, so that we can save time and money."
Wen Qi's image is indeed very good. She is close to 1.7 meters tall, has a slim figure, smooth and fair skin, dignified and delicate facial features, and has everything she should have.
Compared to Shen Wei, who has a somewhat cold appearance, Wen Qi looks much gentler.
This image best fits the kind of girl next door who uses this very beautiful mobile phone to take a beautiful photo in a very nice place, sweet and cute.
Wen Qi did not expect that Chen Xiao had such an idea, and her face turned red, feeling very embarrassed.
Girls have a clear understanding of their appearance and image, which mostly happens in college.
Wen Qi also knew that she might be better-looking than ordinary girls, but she had never imagined that she would be a heroine in advertisements.
Wen Qi couldn't help but said: "Is this... okay?"
Chen Xiao kept looking at Wen Qi and nodded again and again and said: "Find a better advertising company to shoot it, and with post-processing, there should be no problem."
Wen Qi said speechlessly: "You just want to save money."
Chen Xiao smiled and didn't answer, which was regarded as acquiescence.
Some money should be spent, such as scientific research.
But some money needs to be saved, such as advertising.
Wenqi had no choice but to be put on the shelves. In Xiaomeisha and some parks with lush trees in Shenzhen City, wearing cool clothes and holding a pink or white girl mobile phone in her hand, under the planning of the advertising company, she took photos of Bird
Advertisement for chick phone.
Wenqi danced happily in the forest on the beach, then took out the mobile phone in her bag, turned the lens over and took a sweet selfie.
The mobile phone advertising slogan is catchy.
"Girl, let your life be more colorful."
Changtian Technology has a very good relationship with all major online media, especially Baidu and Xinlang.
Therefore, on the eve of New Year's Day, a large-scale advertisement for Xiaoniu's mobile phone was placed on these online media.
In addition to online news clients, Chen Xiao also placed a large number of advertisements on SuiChat.
After all, it’s our own company.
Chen Xiao likes free things the most.
Chen Xiao firmly believes that the Internet era has arrived.
Moreover, the customer group targeted by Xiaoniu Mobile is those young girls.
The most widely used social software among young girls is Chat Penguin.
Advertising on SuiChat is free of charge.
This further strengthened Wen Qi's belief that Chen Xiao wanted to save money.
In the Internet age, the spread of information explodes exponentially.
Magical music combined with the mobile phone in the car, especially the mobile phone camera that can be flipped back and forth.
With the promotion of model Wen Qi, it suddenly became a phenomenon-level mobile phone advertisement at the end of 2007.
Many young girls are immediately attracted by Wenqi, who holds a lightweight mobile phone and looks innocent and sweet.
During this marketing process, Chen Xiao also cited some classic marketing examples from later generations.
The names of mobile phones from brands outside mainland China such as Nokia, Dopod, and Samsung are very difficult to pronounce.
Except for boys who have studied them, most girls have no idea about the history, culture and advantages of these mobile phones.
The chick phone is different.
She doesn't have any fancy name.
Just two words that are light and lovable - little girl.
This is called counter-mainstream phenomenon.
Not to mention the effect is very good.
This advertisement attracted the attention of many consumers as soon as it came out.
Especially girls.
12 million pixels and built-in beauty function.
Girls have never heard of these, but once they saw that mobile phones can take beautiful pictures of people and take selfies, everyone became interested.
Bai Xiaoting, who just entered her freshman year this year, finally persuaded her family to give her more than 1,000 yuan to buy a mobile phone.
But in Bai Xiaoting's concept, more than 1,000 yuan cannot buy her ideal mobile phone at all.
The mobile phone Bai Xiaoting is interested in is Nokia N95.
n95 has 5 million pixels, which is the favorite of girls.
However, when the N95 was launched in June, the price reached more than 8,600 yuan, and the price increased to more than 9,000 yuan in the terminal market.
Half a year later, although some people have mentioned the price, it is still close to 5,000 yuan.
Bai Xiaoting can't afford such an expensive mobile phone.
When Bai Xiaoting saw the advertisement pushed by SuiChat, she immediately changed her mind.
She doesn’t want N95, she just wants a girl’s cell phone.
Because she saw an advertisement for a mobile phone with 12 million pixels, and the selfies looked very good.
Bai Xiaoting and her classmates went to the mobile phone sales point outside the school.
Sure enough, every mobile phone sales point is promoting Bird's girl phone.
This is also one of the strategies formulated by Chen Xiao - to give profits to offline sales channels as much as possible.
After all, although online shopping existed in 2007, it was not that common.
Most consumers shop offline.
Before his rebirth, Chen Xiao had not been very optimistic about some blue and green factories and such mobile phones for a while.
Because most of these mobile phones are high-priced and low-configuration, they focus on offline sales, and make huge concessions to offline sales to deceive those who do not understand mobile phone configurations.
This approach does make some people unhappy, but it has to be said that by fully expanding offline channels in this way, the profits are indeed much richer than those of other brands of mobile phones.
Bai Xiaoting asked the salesperson to add Xiaoniu's mobile phone to show him.
Bai Xiaoting just got Xiaoniu's mobile phone and fell in love with this feeling immediately.
Rounded corners, flat design and slim body.
Compared with Nokia, it feels like one is a slim little girl and the other is a big man carrying bricks on a construction site.
Girls fell in love with this feeling immediately.
Bai Xiaoting immediately tried the functions of the mobile phone under the guidance of the sales staff.
My favorite is of course taking selfies.
After looking at the 12-megapixel camera flipped towards me, my own image also appeared on the display of the phone.
There was a stuck sound.
Bai Xiaoting pressed the selfie button.
Immediately afterwards, the beauty camera that comes with the phone began to quickly use only algorithms to optimize the photographer's photos.
A few seconds later, a picture of Bai Xiaoting with no acne on her face and fair skin appeared on the phone screen.
Bai Xiaoting was stunned immediately!
I am actually so good-looking.
Without saying a word, she used the 1,000 yuan given by her parents, plus the 1,000 yuan she saved through frugality.
I bought this mobile phone for a total of 2,000 yuan.
At the same time, across the country, some large mobile phone sales points, places with a supply of young girls' mobile phones, were surrounded by enthusiastic consumers almost overnight.