"Why all 2 million mobile phones have been sold out?"
"There are some accounts that have ordered dozens of units at once?"
"Okay, okay, I'll report this to the company right away!"
Liu Hai, the general manager of Hanhai Technology's Market Operations Department, has been crazy busy this day.
He was on the phone from morning until 3:00 in the afternoon.
The content of the call was that the Hanhai mobile phones in stock in many cities had been sold out, and he was busy relocating goods from other first-tier cities.
Hanhai Mobile currently has 20 million units in stock, which is correct.
However, considering the different economic and living standards of people in each region, the inventory in each region is also different.
For example, in the first-tier cities of Yanjing, Shanghai, Suzhou and Hangzhou, each city has millions of units in stock. Because the local economic level is higher, people's income and consumption levels are also higher. So they have this economic condition.
Go buy the more expensive Hanhai mobile phone.
However, in second- and third-tier cities such as Chengdu, Shancheng, and Zhengzhou, people’s incomes are lower and they may be more cautious when buying mobile phones, so the inventory is relatively small.
Who would have thought that sales in second- and third-tier cities would explode on this day, especially in Chengdu, where the single-day sales of mobile phones exceeded 1 million units (the warehouse radiated throughout Shanchuan Province), which made the original inventory of only 500,000 mobile phones still available.
It was all used up in less than a day.
Hanhai Technology's promise to consumers in online sales is that it will be delivered the next day.
After the inventory in many places is exhausted, of course, only emergency supplies can be transferred from surrounding areas.
Currently, Hanhai’s mobile phone inventory is more in the east and less in the west, with more in coastal areas and less in inland areas.
The sudden explosion of sales in many places also made Hanhai Technology realize the fact that there are more wealthy people in China than those announced on paper.
At this moment, in many cities across the country, such as Rongcheng, Shancheng, Zhengshi, and Chuncheng, many consumers find that there are no goods in their areas, and they cannot even place orders.
Some smart consumers will also chat with the official customers of Hanhai Technology and learn that replenishment will be available in the region in two or three days, so they will wait patiently.
Many consumers have simply not noticed that there is an online customer button on the official website of Hanhai Technology.
When they couldn't get the goods, they simply went to the local mobile phone market to try their luck.
It can also be said that they are very lucky.
There are real stocks on the mobile phone market.
The most sensitive people in the mobile phone market are scalpers. Their sensitivity to mobile phone sales may be much stronger than that of many professional media and bloggers.
When the sales of Hanhai mobile phones exceeded the first million, and many high-end people around them began to use Hanhai mobile phones, scalpers clearly felt that this mobile phone was bound to become a hit.
So scalpers began to stock up like crazy, which was the direct reason why a large number of warehouses in central and western cities were out of stock.
However, half of the sellers in the mobile phone market are sellers, and most of them are scalpers.
At the beginning, the sales volume of Hanhai mobile phones was not good, and colleagues in the sales department did not set a limit for purchasing one IP per IP, so many scalpers bought a few or more than a dozen units.
Scalpers also know very well that Hanhai Technology's inventory is relatively sufficient, and it may only take three or two days to transfer goods from other places, so they dare not increase the price too high.
However, Manager Huang also believes that Hanhai Mobile Phone will definitely not lose money, it will just make more money but less money. Most of the scalpers sell it at a price increase of 300 to 500 yuan.
For example, this method makes money very quickly. After many consumers learned that there were mobile phones in the local mobile phone market, they rushed to buy them. People who can spend six to seven thousand yuan to buy mobile phones generally do not pay less than three or five thousand yuan.
One hundred dollars.
Some scalpers make three to five thousand yuan in one day.
Investing less money to make quick money is the favorite model of scalpers.
Just when Hanhai Technology was coordinating the mobilization of supply sources across the country.
Chen Xiao also learned the news.
He knew very well at this moment that the sales of Hanhai mobile phones should be stable domestically.
The reason why Chen Xiao chose to launch Hanhai Mobile Phone in 2013 was to seize this critical moment when Xia Guo's smartphone industry was starting to develop and the mobile Internet was rapidly advancing.
At this point in time, consumers have already come into contact with smartphones from overseas companies such as Nokia, Apple, and Samsung, and have a preliminary concept and experience of using smartphones. They are not so repelled by this kind of mobile phone.
When Changtian Technology launches smartphones that are more advanced than those of brands such as iPhone and Samsung, consumers will of course accept it easily.
July and August are originally summer vacations. Many students graduating from high school are going to college campuses. Smartphones are standard equipment, so July and August are also the peak seasons for mobile phone sales.
Many media are also keenly aware that the sales of Hanhai mobile phones are increasing?
However, Hanhai Technology has not cooperated with third-party websites, nor has it cooperated with offline dealers. There is no specific sales data on the official website, so reporters have no way of knowing the specific sales volume of Hanhai mobile phones.
Some technology media teams still have senior figures in their teams, and they use crawlers and other methods to get some data from the official website of Hanhai Technology.
But it is a pity that the network security technical support of Hanhai Technology is provided by 306 Company, and 306 Company is a subsidiary of Changtian Technology, which is also supported by supercomputers and Yinghuo operating system.
So these so-called technical men have gained nothing.
Everyone has no choice but to wait for Hanhai Technology to release sales data.
Hanhai Technology has not released specific data, but smart media can still find some clues from the sales of other brands.
In cities such as Shanghai and Yanjing, after a period of popularity, the sales of iPhone 5s and 5c plummeted.
From thousands of units per day at the beginning to only a few units per day, this was such a terrible sales decline within three months.
Apple started out in the high-end market, but now it cannot sell in the high-end market. This is not because people’s consumption levels have become lower, but because Apple’s market has been seized by other brands.
Apple is a high-end mobile phone brand, and the one that can seize the market with Apple is definitely not Xiaomi or HTC, but Samsung or Hanhai.
However, Samsung's mobile phone sales in Xia Guo have not seen significant growth, so it must be Hanhai to replace Apple.
But in the Shanghai Stock Exchange, a very comic scene happened.
A very well-dressed old gentleman came to the Apple Experience Store.
The number of customers at the Apple experience store in the busy streets of Shanghai has plummeted. There are only a few people bustling every day, which is completely different from the grand occasion of iPhone4 and iPhone4s.
The Apple store clerks were so excited when they saw a customer coming over that they quickly gathered around him.
"Hello, sir, would you like to see your mobile phone? We have the latest iPhone 5e5S here. Take a look at which one you need and I will introduce it to you."
These Apple store clerks were actually very unhappy.
This Apple experience store in Shanghai is the earliest Apple experience store in mainland China.
Ever since the iPhone 4S, there have been crowds of people every day. Customers have always taken the initiative to ask the store clerks, but no clerks have taken the initiative to solicit customers.
When the sales of iPhone 4S exploded, the store staff did not even have time to take care of these customers. Everyone bought mobile phones in a hurry. They did not ask about the specific performance of the mobile phones.
However, since Changtian Technology announced the new 4G standard to the world, especially in the past two months, iPhone sales have plummeted, and store employees have taken the initiative to attract customers.
The old man smiled and nodded, looking left and right on the counter, his brows furrowed, as if he couldn't find the phone he wanted.
"Sir, what phone do you want? I'll get it for you."
The old man said: "I heard from some of my old guys that the Hanhai mobile phone they use has a smart voice assistant, which is very suitable for the elderly. Regardless of whether the elderly can use smart phones or type, they can use this
The mobile phone is very useful. You can watch TV, listen to music, communicate with your family and listen to the news.”
"I took a look around your place, and it doesn't seem to be what I think it is."
Elderly people don’t often go shopping, let alone go to mobile phone stores. They think that today’s era is the same as in previous years, and a mobile phone seller can sell any brand of mobile phone. They don’t know that the Apple Experience Store only sells Apple products.
.
This problem made the sales staff at the Apple Experience Store very embarrassed.
Although everyone felt unhappy, they still politely informed the old man that no one was buying Hanhai mobile phones here.
Of course the old man returned disappointed.
This must be the fifth customer this week who has asked if Hanhai mobile phones are available at the Apple Experience Store.
The manager of the Apple experience store turned dark.
He felt that it was necessary to report these situations that occurred in the Xiaguo market to the head office.
As an offline experience store, Apple has sales tasks every quarter.
If the task is not completed, not only will you not get a bonus, but even basic performance will be deducted.
A year or two ago, everyone thought that being able to work at an Apple experience store was a very honorable thing, with high remuneration and good benefits.
But that doesn't seem to be the case today.
The general manager of the Apple Experience Store in Shanghai wrote a report on the recent plummeting sales and reported it to Apple's Xiaguo District headquarters.
It was mentioned in the report that the decline in sales was not due to a lack of effort on the part of the sales staff or inadequate publicity, but to the emergence of unequal competitors. It was hoped that the head office could take practical measures.
Xia Guo Yangcheng Apple Xia Guo District Headquarters.
Lu Lei, the president of Daxia International, felt his head hurt as he looked at the status reports called by the general managers of each sales area.
After the iPhone 5e5S was held at the press conference, there was a brief period of rapid sales growth, with hundreds of thousands of units sold in one day.
This is due to the iPhone5e5S using a 4G chip.
This hot sales even continued after the release of Hanhai mobile phone.
As Hanhai mobile phones are recognized by more and more people, the high-end market is almost captured by Hanhai mobile phones in one fell swoop. The sales of iPhone 5e5S are appalling.
After combining the situation reports provided by major sales divisions, Lu Lei 100% confirmed that Apple's high-end market has been robbed by Hanhai Mobile Phones.
Lu Lei was a little confused.
The launch of Hanhai Mobile Phone was indeed very eye-catching, but due to the high price and imperfect ecosystem, not many users seemed to accept Hanhai Mobile Phone in the first place.
Lu Lei did not expect that Hanhai's mobile phone would "explode" inexplicably.
Lu Lei quickly reported the relevant situation to the US headquarters.
If this situation continues, not only the sales of iPhone 5e5S will be wiped out, but the entire iPhone market in Xia Guo will be wiped out.
Chen Xiao's office in Changzezhou.
Jobs came to Chen Xiao's office very excitedly with the sales report.
Sales of Hanhai mobile phones have exploded.
And its total sales exceeded Jobs' imagination.
In early August, Hanhai’s total mobile phone sales exceeded 10 million units, reaching 12.84 million units.
It took iPhone 4S 5 months to reach this figure, and it was global data.
It took Hanhai Mobile Phone less than three months to obtain this data.
Jobs said with great amazement: "I once heard an idiom from the Xia Dynasty called thick accumulation and thin hair. Today I finally know what it means."
Just as Jobs was talking, Wang Xiang hurried over.
He also had a piece of data in his hand, which Jobs had not had time to count just now.
Hanhai Technology's total revenue reached 96.2 billion. If R&D costs are not calculated and only production costs are calculated, Hanhai Technology Co., Ltd., a subsidiary of Changtian Technology, has made profits of 77 billion RMB in the past three years.
The profits were placed in front of Chen Xiao, and Wang Xiang said excitedly: "Now I know why so many companies are willing to make mobile phone products."
Mobile phones are fast-moving consumer goods.
Compared with other products, it has a very obvious advantage - terrible cash flow.
Ordinary users have to pay money first before getting the goods when buying mobile phones.
Therefore, this part of the cash will flow directly into Hanhai Technology’s account.
But as more and more people buy mobile phones, Hanhai Technology will have more and more cash.
Strong cash flow will also give Hanhai Technology strong payment capabilities and the ability to withstand risks.
This will allow Hanhai Technology to be more calm in its future development.
Of course, not all of the 77 billion profit was earned by Hanhai Technology.
Under the unified deployment of Changtian Technology Group.
In addition to transferring part of the profits to the head office, Hanhai Technology will also transfer a certain proportion of the profits to Yinghuo Technology Company for the ecological construction of the Yinghuo system.
Jobs was stunned after receiving such terrible revenue and profits.
He originally thought that the most profitable mobile phone brand was Apple, but now he has changed his mind. The most profitable mobile phone brand is Hanhai!
The senior management of Hanhai Technology sat in Chen Xiao's office. Everyone was extremely excited, knowing that the Hanhai mobile phone should be a success.
Chen Xiao immediately made the next step.
"All factories are fully operational to increase production. My first goal is 40 million units."
“Set up experience stores in cities such as Shanghai, Yanjing, and Chengdu.”
"Preparing to enter the European market."
Changtian Technology's card has been played, and Chen Xiao now has to wait for the reactions of several other brands.