When Wen Qi got this data, some couldn't believe it.
Compared with the original Nokia or today's Apple, the sales volume of more than 1 million units per month is actually not much.
But compared to the pitiful sales on the day of sale, it is already a huge improvement.
Wen Qi once again asked colleagues in the marketing department to verify the sales data.
After detailed verification, it was determined that there was no problem with the sales data of these 1.033 million mobile phones.
And through analysis, we found that most buyers of mobile phones are in first- and second-tier cities.
In other words, Hanhai mobile phones have been recognized by citizens in more economically developed cities.
This time Wenqi became more excited.
The improvement in sales means that more people will use Hanhai mobile phones.
And when more and more people use it, they are also willing to share their experience of using their mobile phones with people around them.
Either praise or criticize, but no matter what the attitude is, at least users can actually experience the effect of using the mobile phone.
This is a very intuitive feeling, rather than feeling far away from yourself like watching a press conference.
Wen Qi quickly printed out the background data and sent it to Chen Xiao's office.
At this time, Wang Xiang was in Chen Xiao's office, and the two were discussing some things, while Jobs was still planning the marketing plan for Hanhai Mobile.
Seeing Wen Qi looking so excited, Wang Xiang certainly knew what was going on.
Wang Xiang smiled and said: "Did you see the backend sales data?"
Wen Qi nodded affirmatively and said, "I just saw that sales exceeded one million units!"
After saying that, Wen Qi placed the printed background data in front of Chen Xiao.
Wen Qi said: "As a domestic mobile phone, although our current performance is not as good as that of Xiaomi, which is also a domestic mobile phone, I think it is amazing that we can sell one million in a month!"
Chen Xiao agreed very much with this.
Although one million units is not much, it is definitely a good start.
Moreover, because all accessories of Hanhai mobile phones except the screen are produced by subsidiaries of Changtian Technology Group, the cost after mass production is extremely low.
The profit of Hanhai Mobile Phone is very terrible, far exceeding the profit of Apple mobile phone, but not comparable to that of Xiaomi mobile phone.
Wen Qi said: "My colleagues in the Cultural Propaganda Department (Hanhai) asked me if we could make a poster that suddenly sold one million units. We would also promote it in major online portals and media."
Colleagues from the Hanhai Science and Technology Publicity Department may have been frustrated enough, so they made this suggestion.
But Chen Xiao said: "Is one million phones a lot? We currently have 20 million mobile phones in stock, and our factories are still producing them."
"It is estimated that after the end of this year, our total number of mobile phones should reach 40 million to 50 million units."
"So one million is not a lot, even if compared with the sales of iPhones, it is not much. We are now deliberately promoting it. Does it mean that our mobile phones are difficult to sell? Selling one million units is worthy of celebration?"
Wen Qi's excitement calmed down immediately.
She felt that what Chen Xiao said was very reasonable. Hanhaishou had stocked up nearly 20 million mobile phones before the press conference.
Its sales target is not just one or two million units.
It is to surpass Samsung and iPhone to become the global smartphone sales champion.
Now the sales of mobile phones have improved somewhat, with monthly sales exceeding 1 million units, but this is still far behind Hanhai Technology's sales target, so this matter is not worth celebrating at all.
I actually made the poster, but it had the opposite effect.
Chen Xiao said: "But publicity must be promoted. Consumer word-of-mouth must be coordinated with our publicity, so that more potential consumer groups can learn about our Hanhai mobile phones."
In fact, Chen Xiao already has an idea in mind on how to promote it.
Moreover, Chen Xiao's so-called publicity is not just about asking a few celebrities to play this advertisement or placing advertisements on the Internet, but it is really about touching the souls of consumers and making them feel that they will be at a loss if they don't buy Hanhai mobile phones.
However, Chen Xiao still gave the right to speak to his subordinates.
Wen Qi said: "In fact, at the press conference, Mr. Jobs has already demonstrated many functions of the Hanhai mobile phone to everyone. But I think some functions need to be demonstrated in more specific ways."
“For example, our Hanhai mobile phone uses a Seagull camera, and the camera’s 21-megapixel and 48-megapixel pixels are inherently higher than those of the iPhone and Samsung.
In addition, because our photosensitive substrate and photo algorithm are more advanced than these two manufacturers, the quality of the photos we take is already very good for ordinary people, and is more than one level higher than iPhone and Samsung.
.”
"We don't need to invite celebrities to shoot advertisements. Instead, we can use Weibo in major forums to let users post photos taken with Wekankan mobile phones."
"I believe that many users who use other brands of smartphones will have different feelings."
Chen Xiao nodded, Wen Qi's idea was very consistent with the principles of market information dissemination.
If Hanhai Technology spends huge sums of money to invite celebrities, or advertises overwhelmingly on major platforms, combined with the current sales, it will definitely give consumers a feeling-that is, Hanhai mobile phones cannot be sold, so it is so crazy.
Advertise.
But if Changtian Technology uses some small technologies to divert or expose information that is beneficial to Hanhai mobile phones such as photos shared by users on forums or Weibo, then it will feel more real to users.
"Where's Mr. Simpson?"
Simpson said: "I don't have any better advice, except that you can't rely solely on the Internet when selling in Europe."
Since Hanhai Mobile has not yet been launched in Europe, Simpson has no further suggestions.
Xia Guo is at the forefront of the world in the application of mobile Internet, so online shopping is more convenient, but this is not the case for Europeans. Simpson's suggestion is that Hanhai Mobile should still follow tradition and cooperate with European operators in the European market.
Chen Xiao also agrees with this.
The reason why Hanhai Mobile Phone was launched late in the European market is because the Xiaguo market has not yet improved and its reputation has not yet been established.
Once these two conditions are met, it will be logical for it to be sold in Europe.
Wang Xiang’s suggestion is whether we can provide more support to consumers in terms of after-sales service.
In this regard, Wang Xiang suffered greatly from Apple. It costs more than 2,000 yuan to replace an iPhone screen, which is almost 1/3 of the price of a mobile phone.
Chen Xiao also agrees with this point: "Our current screens are from Sharp, and because they cannot be produced in China, the cost is relatively high. However, as an emerging brand, if we want to open up the market, we must make some profit concessions.
"
Chen Xiao decided and said: "Currently, all users who purchase Menhanhai mobile phones can enjoy free replacement of broken screens within two years."
Chen Xiao's decision surprised Steve Jobs.
Jobs had some objections and said: "The screen is the most expensive part of a mobile phone, and because the mobile phone is a consumable item, it is normal for it to fall to the ground or get bumped."
"If we open this hole, the cost we will bear will be very high."
Steve Jobs has been making mobile phones for so many years, so his opinions are very important.
But Chen Xiaoze explained with a smile: "What you said makes perfect sense. If we only look at selling mobile phones and we have to bear the cost of screen replacement, the cost will definitely increase. After all, we cannot produce hardware according to 1
Production at a ratio of :1 will definitely increase screen purchases by a certain percentage.”
"But looking at mobile phones is not about selling mobile phones, but our ecological chain. I predict that it will take 3 to 5 years to build a complete Yinghuo ecological chain with Hanhai mobile phones as the carrier. Where we really make money is in the ecological chain.
.”
In fact, this is a virtuous cycle. When users cannot do without the Yinghuo ecological chain, then users can only use Hanhai mobile phones. At that time, producing one more screen and one less screen is no longer a problem.
After Jobs had experienced so much, he was not a stubborn person. He smiled and said to Chen Xiao: "Mr. Chen, Apple's plan is also to build its own iOS ecosystem. If there is no Hanhai mobile phone, I think the iPhone will definitely
It can be successful, but not now."
After some discussion, Chen Xiao can make a decision. In addition to the above-mentioned publicity plans, Yuedong Internet also held a season competition of Heroes of Glory. Each quarter is divided into a season, and the top 10 users can be obtained online.
Everyone can get a reward of 5 million to 500,000.
Winners in other divisions can also receive incentives ranging from several hundred to tens of thousands.
Yuedong Internet has even held offline competitions in cities such as Shanghai, Yanjing, Jiangzhou, and Suzhou and Hangzhou, and the winners will receive generous rewards.
In order to cooperate with the promotion of Hanhai Technology, Yinghuo Company has also launched two measures.
One is to allow data interoperability between the mobile version of Yinghuo operating system and the PC version of the user operating system. The purpose of this is to facilitate office users.
The combination of mobile phones and PCs can provide great support to office workers
The second item is that Firefly Company issues invitation letters to programmers around the world, inviting programmers and corresponding application companies around the world to actively build the Firefly ecosystem.
Whether you are an individual or a company, as long as the application you develop can be recognized by the application matrix of Firefly OS, in addition to enjoying the tiers that the application deserves, Firefly will also give developers huge rewards.
The highest reward is as high as 10 million!
The purpose of this is to actively mobilize everyone's enthusiasm, especially the enthusiasm of some grassroots technology experts.
In the past, these programmers had to rely on large companies to survive, but now they can submit their works directly to Firefly and receive generous rewards.
This was also Chen Xiao’s original intention when designing the Firefly operating system. Only mobile phones used by the majority of the people are good mobile phones, and only systems and ecosystems built by the public are good ecosystems.
Not to mention, these measures taken by Changtian Technology are very effective. In addition, the sales of Hanhai mobile phones have continued to rise, and the reputation is getting better and better.
More than a month after the phone was released, sales suddenly exploded.
In major office industries, Hanhai mobile phones and Shenchuan PCs have become standard equipment.
Because of the combination of these two artifacts, many employees' daily workload has been significantly reduced.
Employees are more able to use their subjective initiative (lazyness) at work instead of spending a lot of time on mechanical and boring tasks as in the past.
Some media from the IT industry have even visited offices in Yanjing, a first-tier city in Shanghai.
It was found that the penetration rate of Hanhai mobile phones and production PCs has reached 60%, and many white-collar workers used to choose to use iPhones, but now they have replaced them with Hanhai mobile phones.
In the film and television industry and the female user market, Hanhai mobile phones are popular because of their attractive appearance, thin and light body, powerful camera capabilities and photo processing algorithms.
Hanhai mobile phones have also been welcomed by the majority of female compatriots.
In SuiChat tribes, WeChat Moments and Weibo, girls post selfies or landscape photos. If you are not taking them with a super powerful SLR, then the photos taken and processed by Hanhai mobile phones do not require P at all.
Picture, its texture surpasses all mobile phones on the market, including iPhone and Samsung, which are famous for taking pictures.
For many young men, the playability of mobile games represented by Heroes of Glory is much more enjoyable than Temple Escape, Angry Birds, Fruit Ninja, etc. on the iOS system.
Games actually have two functions, one is to play and the other is to socialize.
Many games developed on the IOS platform are still barely capable of playing, but are much weaker in some social skills.
However, Hero Glory in the Firefly system has both. Hero Glory directly binds your casual chat account to log in. You can find your friends as soon as you log in. It feels so good to play black with your friends.
For the elderly, the Xiaoying voice assistant of Hanhai Mobile is a good helper in life.
In the past, using mobile phones was very difficult for the elderly. Some elderly people could not even use feature phones, let alone smart phones.
When the elderly use the Hanhai mobile phone, they do not need to touch the so-called applications on the mobile phone too much. They can directly chat with Xiaoying by voice, allowing Xiaoying to complete the functions that the elderly need.
In first- and second-tier cities, many children have bought Hanhai mobile phones for their elderly people who live alone, not to mention that the elderly people like it quite a lot.
In this way, a very strange phenomenon has occurred in the smartphone industry.
It has been five or six years since Nokia started developing smartphones.
But smartphones have always been naturally insulated from the elderly.
Many elderly people or their children buy mobile phones for their parents. The first thing they choose is a feature phone with a large screen and large buttons, because the operation of a smartphone is very complicated, and the elderly do not even know how to make a phone call.
However, Hanhai mobile phones do not have this phenomenon at all, and are actually very popular among the elderly. According to a comprehensive survey by a technology website, as many as 10% of Hanhai mobile phone users are elderly (over 60 years old).
It is precisely because Hanhai mobile phones are very friendly to elderly users that they have a huge reputation and praise on the Internet.
In early July, the peak season for mobile phone sales, the sales volume of Hanhai mobile phones across the entire network has exceeded 10 million units.
Hanhai warehouses in Chengdu, Zhengzhou, and other cities had very little inventory, so all of them were sold out!
This made several sales managers in large areas so anxious that they quickly called the marketing department of Hanhai Technology.