The configuration of the mid-range mobile phone launched this time is quite targeted.
The mobile phone does not enable the new Jiaolong series products used by high-end mobile phones.
But when Changtian Technology was developing mobile phone chips, the sample chip was named Hongjun's mid-range chip.
The computing frequency of this chip is much lower than that of high-end chips, but its power consumption is also very low and its size is smaller.
For Changtian Technology, the Hongjun chip is a mid-range chip, but compared with Qualcomm's current high-end chips, its computing speed is faster.
Used in conjunction with carbon crystal series memory and storage, this chip has even more unexpected effects.
Currently, the most advanced chips in the world, in addition to Changtian Technology's Jiaolong series and the upcoming Hongjun series, are Qualcomm's 801 and 810 series, Samsung's EX54, Apple's A7, and MediaTek's Mt6752 or 6732.
The Snapdragon 810 uses a 20-nanometer manufacturing process and supports 50-megapixel mobile phones.
However, because this chip has just come out, many mobile phone manufacturers are currently just ordering it and preparing to use it in mobile phones released in 2015.
The most widely used one is Snapdragon 801.
Snapdragon 801 is used in flagship mobile phones of major brands including Samsung Galaxy S5, Xiaomi 4, HTe, etc.
The performance of the Hongjun chip launched by Changtian Technology is 25% better than that of Snapdragon 810, and it is much better than the current mainstream Snapdragon 801.
Coupled with the comprehensive performance of the mobile phone and the Firefly operating system, its smoothness is absolutely unrivaled.
Chen Xiao looked at the domestic mobile phone market situation report handed over by Wen Qi in detail.
Needless to say, in the high-end market, Hanhai Mobile has a firm grip on the initiative.
Only about 35% of the high-end market is divided between Apple and Samsung, and the rest belongs to Hanhai Mobile.
Since Changtian Technology has not been involved in the mid-range market, it is currently an era where many heroes are emerging.
The better ones now include Samsung's mid-range series, Xiaomi Mi 4 and Warwick's P7.
Meizu's mx4pro, because it looks very similar to the iPhone, has also achieved good results. So far, total sales have reached more than 2 million units.
These are sales of a single series of mobile phones.
But offline, the real king is not Xiaomi or Huawei, but OPPO and vivo’s wolf pack tactics.
These mobile phone manufacturers are typical assembly manufacturers.
Purchase chips from Qualcomm and Lianfa, as well as memory and screens from Samsung and other brands, and assemble mobile phones to imitate Apple's appearance. Through offline cooperation with mobile phone operators, super strong sales methods, coupled with traditional media and
The modern media's indiscriminate bombardment of advertisements has achieved terrible sales.
The profits of blue and green factories are also much higher than those of Xiaomi and Huawei.
Most of the users targeted by these two manufacturers have little online shopping habits and do not know much about the performance of smartphones.
Users who buy blue and green mobile phones will almost spend their money to buy them when they see that the phone looks similar to or better than Apple, and then is deceived by the sales staff.
And compared to Xiaomi’s high cost performance and Warwick’s recognized business nature and high quality, mobile phones from blue and green factories are generally low-end and high-priced.
Therefore, the configurations of the blue and green phones may be much lower than those of Xiaomi and Huawei, but the price will be hundreds to thousands of yuan more expensive.
There is no way, in this era, the popularity of mobile Internet is not that wide, there are still too many fools and not enough scammers.
Wen Qi waited very quietly for Chen Xiao's decision.
Wen Qi also gave Chen Xiao the sales reference price of mid-range mobile phones.
Because Nokia and Bird are playing a combined game.
One is for business groups and the other is for youth groups.
Therefore, there is also a slight difference between the sales price and the configuration of the mobile phone.
The difference in configuration is mainly concentrated in the screen camera and storage size of the mobile phone.
In terms of price, Nokia's business phones are several hundred yuan more expensive, while Bird's youth mobile phones are cheaper.
The reference prices given by Wen Qi are 2,999 yuan for Nokia phones and 2,699 yuan for Bird phones.
Each low-end phone is 500 yuan cheaper, priced at 2,499 yuan and 2,199 yuan respectively.
This price is similar to the price of mainstream mobile phones sold offline by vivo and OPPO, and the sales price of Warwick's P7. The overall level is higher than that of Xiaomi 4.
Xiaomi Mi 4 is priced at 1,999 yuan for 16GB and 2,499 yuan for 64GB.
Chen Xiao's hands beat rhythm on the table.
Since he decided to make mid-range mobile phones as a sub-brand, Chen Xiao's goal is definitely not just to occupy a certain market in the mid-range mobile phone market.
Instead, we need to completely knock down domestic mobile phone manufacturers and let them know who is the father.
We need to let mid-range consumers experience the Firefly operating system and let them judge for themselves whether the Firefly operating system is better or the Android operating system that everyone is using now.
Chen Xiao said: "At present, our mobile phone production chain is relatively complete. If we produce mid-range mobile phones, our costs will be within a controllable range. The cost of the mobile phones must be far less than the cost of Xiaomi mobile phone production."
In fact, the costs of many domestic smartphone manufacturers are similar.
Because the prices of necessary hardware such as chip screens, storage cameras, etc. are basically open and transparent.
Except for Changtian Technology, Xia people cannot produce high-end mobile phone hardware, so they can only buy it from Western or Eastern and South Korean technology companies.
In this way, the cost can basically be calculated. The only price that cannot be calculated is the mobile phone casing and marketing expenses, etc.
However, these costs account for a relatively small proportion of the entire mobile phone cost.
Chen Xiao can roughly deduce that the cost of Xiaomi mobile phones should be around 2,000 yuan.
In other words, Xiaomi’s prices of 2499 and 1999 are basically conscientious prices.
Xiaomi is competing for the user enhancement market, and its profits are relatively low.
Apple's cost should be a little lower than Xiaomi's, about 200 to 250 yuan.
Apple's iPhone, which sells for more than 5,000 RMB, is a real huge profit.
The cost of mobile phones of OPPO and vivo should be 15%~20% lower than that of Xiaomi.
It’s not that the quality control of the two mobile phone manufacturers is better, the hardware configuration they purchased is much lower than that of Xiaomi 4.
However, the sales prices of the mobile phones of these two mobile phone manufacturers are much more expensive than Xiaomi 4, so their profits are also very considerable.
After Changtian Technology formed a complete Hanhai mobile phone industry chain, Hanhai Technology has been able to control the cost to about 600 RMB even for mid-range Nokia and Bird mobile phones.
This cost is almost only 1/3 of Xiaomi.
Therefore, Chen Xiao did not agree very much with the reference sales price proposed by Wen Qi.
Chen Xiao said to Wen Qi:
"Since users have chosen mid-range or low-end mobile phones, the most important thing is not the performance of the phone but the price. So our price must be lower than these mobile phone manufacturers."
“My suggestion is, even if it’s one dollar lower than Xiaomi’s phone, it’s still a victory.”
"So we set the price to 1,899 yuan for the 16G version and 2,399 yuan for the 64G version."
Chen Xiao's price setting is exactly the same as a snake beating seven inches.
Currently, the most cost-effective mobile phone on the market is Xiaomi. In terms of high-end mobile phones, except for Hanhai mobile phones, other mobile phones are based on the sales price of Apple mobile phones, and the prices sold by Apple are raised or lowered. For mid-to-low-end mobile phones, other
Brands use Xiaomi's flagship mobile phone as the sales benchmark and adjust it upwards or downwards.
After seeing this price, Wen Qi couldn't help but exclaimed: "If we enter the market at this price, our mobile phone will be absolutely invincible."
Chen Xiao nodded: "Mid-range mobile phones, whether it is CPU performance, memory size, storage size or camera screen, are worse than the flagship brand of Hanhai Mobile."
"We also need to make some castrations of Xiaoying's operating system to weaken Xiaoying's intelligence and make it different from Hanhai's flagship phones, but a little better than Android and iOS."
"The purpose of this is to allow users to spend less money and experience the quality control of Hanhai Technology and the convenience of the Yinghuo operating system, but this experience feels just right, just a little bit different."
"If the user likes our operating system and pursues a better experience, then he will buy our high-end Hanhai flagship phone the next time he changes his phone. Even if the user's financial strength is limited, when he uses our Yinghuo operation
After the system is installed, the users themselves may not be very happy if they go back to using iOS or Android.”
Wen Qi immediately recorded Chen Xiao's arrangement: the low-end version (1G+16G) is sold for 1,499 yuan, and the high-end version (2G+64G) is sold for 1,899 yuan.
Chen Xiao then said to Wen Qi: "Didn't we develop the 4G standard? The cooperative relationship with China Mobile and China Unicom is very good."
"Let Mozi Communications contact these state-owned communications companies. Changtian Technology has a request, requiring these communications companies to promote our Nokia or Bird mobile phones at various business locations."
"Of course, Changtian Technology will also give these operating companies considerable sales rebates. We can charge less for 4G patent fees."
The step Chen Xiao took was to advance online and offline simultaneously.
This is simply a dimensionality reduction blow to some domestic mid- to low-end mobile phones.
In the past, communication companies mainly promoted mobile phones from blue or green factories, mainly for the sake of profit.
And this time, asking them to promote mobile phones from Nokia and Bird is not only for profit, but also for the sake of Changtian Technology, so they will definitely be promoted by you.
After all, the profit can be reduced, but there must be no problems with the relationship with Changtian Technology.
Co., Ltd. such as Mozi Communications of Changtian Technology has begun to gradually apply for 5G technology.
Unless these domestic communication companies are unwilling to use 5G technology in the future or hope to use 5G technology at a high price, then it doesn't matter, Changtian Technology can invest at will.
After Wen Qi and Chen Xiao confirmed the specific sales methods and sales prices of Nokia and Bird mobile phones, they immediately returned to Hanhai Technology to prepare a plan.
June 1, 2014.
In the turbulent smartphone industry, Changtian Technology also held a joint press conference for Nokia and Bird mobile phones in Shanghai.
This conference was hosted by Wen Qi, and Nokia and Bird mobile phones were launched.
The press conference lasted for three hours. Wenqi used his humorous language to launch a total of four mid-range mobile phones from two brands to the global market.
With the example of the Hanhai mobile phone conference, no one in the entire mobile phone industry dares to look down upon it this time.
Domestic mobile phone giants such as Xiaomi, Meizu, Lianxiang, Blue Factory, and Green Factory all sent key figures within the company to attend the press conference in Shanghai.
Throughout the press conference, everyone held their breath.
After seeing the hardware configurations of the Nokia P1 and Bird Y1 mobile phones, everyone's throats were raised.
Although the low-end Nokia P1 and Bird Y1 mobile phones only use 1G of carbon crystal memory.
But we all know online that the performance of carbon crystal memory is much better than that of traditional semiconductor memory.
The performance of 1G carbon crystal memory may exceed the 4G ordinary memory on Android phones, and the performance is also far stronger than Apple's 1G memory.
The high-end configuration actually uses 2G of memory directly, which is basically a disgrace to all mobile phones.
The Rebus people at the scene could only hope that the launch prices of Nokia and Bird mobile phones would be higher, and they should not compete with their own mobile phones.
Expecting competitors’ mobile phones to be released at a higher price than one’s own is probably something that can only be reflected in Changtian Technology.
After Wen Qi announced the price.
The place was very quiet.
Those who attended the meeting felt completely incredible.
1899 yuan and 2399 yuan.
Such a price is 100 yuan lower than Xiaomi 4, which is famous for its cost-effectiveness, but it is obvious that the performance of the four mobile phones released today is much higher than Xiaomi 4.
The mobile phone brands of Blue Factory and Green Factory are simply helpless.
Wen Qi's last words made many people despair.
"This time our Nokia and Bird mobile phones will be sold simultaneously online and offline."
“You can log in to Hanhai Technology’s official mall to make an appointment online, or you can buy from various local Unicom and mobile telecommunications dealers. We have reached cooperation agreements with three telecommunications dealers across the country, and there are very generous discounts for purchasing contract phones.
condition."
"At 8 a.m. on June 2, that is, tomorrow, 4 mobile phones will be sold online and offline simultaneously. Everyone is welcome to buy."
The release of mid-range mobile phones by Nokia and Bird, which are owned by Hanhai Mobile, has undoubtedly dropped a blockbuster on the Xiaguo mobile phone market.
This has made major mobile phone manufacturers across the country nervous.
Li Hui, a reporter from Xinlang Technology at the scene, immediately wrote a commentary article, saying: "When Hanhai Mobile was released, I interviewed Mr. Wen Qi. Mr. Wen once made it clear that Changtian Technology released Hanhai Mobile and
The purpose of launching the Yinghuo operating system is to establish extensive cooperative relationships with major mobile phone manufacturers in Xia State and jointly develop and operate the Yinghuo system ecosystem."
"Mr. Wen said that Hanhai Mobile and Xia Guo's major mobile phone manufacturers and software and hardware companies are open to cooperation and will not launch terminal mobile phones in the short term to seize the market of other brands."
"But judging from the sales prices of Nokia and Bird mobile phones at today's press conference, the senior management of Changtian Technology should be very disappointed with the performance of domestic mobile phone manufacturers. When other domestic mobile phone manufacturers organized a group to participate in the Internet Communications Conference in the United States, Changtian Technology
SkyTech has obviously changed its domestic policy.”
Li Hui: “There are not many good days left for domestic mobile phone manufacturers.”