There are really not many good days left for domestic mobile phone manufacturers.
On the day when Nokia and Bird mobile phones were launched, because the prices were so attractive and cost-effective, the total number of online purchases of the two mobile phones at 4 pm that day directly exceeded 500,000 units, and the sales exploded astonishingly.
force.
This only counts online sales and does not include offline sales.
If offline sales are calculated, the total may increase by 20% to 30%.
Moreover, Hanhai Technology has sufficient stocks, so there will not be a situation like the first day of sales of Xiaomi's popular mobile phones, where they can only buy through grabbing because of insufficient stock.
In addition, the official mall of Hanhai Mobile uses the server built by Changtian Technology, so the access speed is extremely fast and the access experience is very good, which has also been praised by consumers.
The office of Yanjing Lianxiang headquarters.
Yang Qing looked at the sales numbers of Nokia and Bird mobile phones on Hanhai Mobile's official website in a daze.
In the past few years, Lianxiang's PC business has basically given up on the domestic market after losing the competition with Shenchuan, which can be regarded as Buddha-like sales.
Therefore, by 2014, Lianxiang PC's market share in the domestic market had dropped to less than 30%. Its performance in overseas markets was not eye-catching, and its sales volume could only be said to be slightly better than domestically.
As the first technology company worthy of the name in Xia State, Lianxiang's ambitions are not inferior, and he certainly does not want his decades-long foundation to be destroyed in one fell swoop.
Therefore, Lianxiang has carried out large-scale industrial restructuring in recent years, and has joined forces with multiple capitals to reorganize the company's structure.
After the iPhone ushered in the era of smartphones, Lianxiang, like many technology companies, realized that smartphones must be the capital outlet in the future.
Therefore, Lianxiang recruited related mobile phone engineers from Apple and Samsung, and based on learning from Apple mobile phones (copied), he also launched his own smartphone brand Lephone.
Lephone has indeed been popular for a year or two, because it not only looks like an iPhone, but also has a name like an iPhone, plus it has the endorsement of Lianxiang Computer, so consumers are more willing to pay for it.
But in today's era, consumers vote with their feet.
If your product has good performance and quality, it will be popular among consumers even if it is not well-known.
But if the quality of your product itself is very poor, no matter how many advertisements you place and how famous you are, users will know the actual performance of the product after purchasing it once or twice, and they will not be willing to pay for it again.
As you can imagine what happened next, Lianxiang's Lephone series was badly beaten and turned from a Lephone into a Cryphone.
Lian Xiang's huge investment in mobile phones didn't make back a dime, it was all a loss.
Later, Lianxiang revamped the Lephone mobile phone and launched the VIBE with more powerful performance.
For VIBE, Lianxiang recruited celebrity endorsements, invited outstanding designers from the United States and Japan to design the appearance of the mobile phone, and purchased the most advanced Qualcomm chips.
For example, the just-released VIBE Z2 Pro uses a rare 6-inch 2K screen, a 16-megapixel OIS optical anti-shake lens, and Qualcomm Snapdragon 801.
The chip is exactly the same as Xiaomi Mi 4, both using Qualcomm Snapdragon 801.
But after its release, sales were abysmal.
Because the MIUI system of Xiaomi 4 has been developed, and although the system of Lianxiang mobile phone is also based on Android and covered with skin, the consumer experience is garbage.
At first, Lianxiang hoped that his mobile phone could become Xia's Samsung and the king of Android systems. He never took Xiaomi, who called himself a diaosi, seriously.
As the cruel realities appeared one by one, Lianxiang lowered his requirements, hoping that his mobile phone would be as popular as Xiaomi and gain recognition from consumers.
However, the sales of Lephone and the later launched VIBE were worse than the other. Lianxiang even lowered its requirements and compared sales with those second- and third-tier brands, hoping to find some comfort.
Yang Qing has comforted everyone at the mobile phone business group's conference more than once, saying that the current era of smartphones has entered into fierce competition. It doesn't matter that Lianxiang's current results are not good, because the market competition is too fierce.
As a result, the Hanhai mobile phone brand launched by Changtian Technology became a hot seller, and today, more than 500,000 mid-range Nokia and Bird mobile phones were sold in one day, killing Yang Qing's remaining self-esteem.
It's not that the competition in the smartphone market is too fierce, but that Lianxiang's performance is really poor, so it can't be sold at all.
Yang Qing now doesn’t understand why Changtian Technology does what is popular, while Lianxiang does what does Xicai do.
Yang Qing couldn't help but complain to the assistant next to him: "Lianxiang is not a Xiaguo company, but a global company."
"We have so many partners around the world, and the chips Qualcomm sells to us are even cheaper than the chips they sell to Xiaomi."
“Why are consumers so blind!”
This sentence is said because Xiaomi’s sales are far higher than Lianxiang mobile phones.
The next sentence is for Changtian Technology.
"What are those technology companies and capitalists in the United States doing? Can't they completely block Hanhai Mobile from the application level?"
"Now it's good. Not only has it produced a monster like Hanhai Mobile, but it has also produced mid-range Nokia mobile phones and Bird mobile phones."
Apart from being angry, Yang Qing had no confidence in his heart, because he knew very well that the current Lianxiang was a weakling in front of Changtian Technology.
For example, if it is competing with Changtian Technology, even if it is competing with a subsidiary or department of Changtian Technology, Lianxiang may be in trouble.
But for now, Yang Qing still has some hope.
He hopes that all mobile phone companies and application companies designed by the iOS and Android Alliance will unite to strangle Changtian Technology so that Changtian Technology will not have any applications that can be installed on mobile phones.
If such a goal is achieved, no matter how powerful the hardware performance of the waveguide mobile phone is, no matter whether it is Hanhai Mobile or Nokia, no consumer will buy it.
Just as Yang Qing complained, the sales volume of Hanhai Technology's official mall exceeded 580,000 units.
Yang Qing was panicked when he looked at this data. In his panic, he was also thinking about a question.
The current homogeneity of Android phones is extremely serious, and there are seven or eight domestic Android phone manufacturers.
Everyone buys chips and memory from Qualcomm and Samsung, and cameras made by Sony or Samsung.
The homogenization is really too serious.
Consumers are not fools. They must buy the one whose experience is better and the one whose price is lower.
So between Xiaomi and Lianxiang, I will definitely choose Xiaomi.
Yang Qing thought, if Lianxiang purchased the hardware of Changtian Technology and embarked on a different path of independence, would it be able to get rid of the vicious competition with Xiaomi Meizu and Blue Factory and Green Factory and embark on a different path?
Yang Qing once considered this problem when he was building a PC.
However, in the end, due to face issues, we gave up the cooperation with Changtian Technology.
Can I save this face this time? Even if I can save this face, Lianxiang and Changtian Technology are no longer what they used to be. Will Changtian Technology give me this face?
When Yang Qing was thinking in confusion.
Mobile phone stores of communication giants across the country are fully stocked.
And in accordance with the requirements of Changtian Technology, huge advertisements for Nokia mobile phones or Bird mobile phones were displayed in prominent locations in the store.
The employees and customer service staff in the store also underwent emergency training in the past few days and fully understood the relevant functional differences and prices of Nokia and Bird mobile phones.
The employees are knowledgeable enough to answer customers' questions.
Compared with mobile phones from blue factories and green factories whose prices are never transparent (taking blue factory as an example, a mobile phone of the same model and the same color may be sold in two different communication stores, one may sell it for 2999, and the second one may sell it for 3299,
The salesperson can fool everyone), the sales price of Nokia and Bird mobile phones is certain, and it is the same as the sales price on the official website.
Of course, all users feel very confident when buying in the store and will not spend too much time comparing prices from store to store.
Synchronizing online prices with offline prices, and no dealer is allowed to increase or decrease prices without permission, is Changtian Technology's most important contribution to rectifying the mobile phone price market.
Now is the summer vacation, which is the peak period for mobile phone sales.
Under this policy, the blue and green factories that sold better offline in the past few years were almost completely killed.
Rongcheng, Taisen South Road.
With the development of the mobile phone industry, this place has become the largest mobile phone sales place in Chengdu.
Ma Xiaoxi from Shanchuan University and her classmates are planning to buy a smartphone to replace the feature phone she brought from home.
Apple, Samsung flagship phones or Hanhai mobile phones are all too expensive for Ma Xiaoxi who comes from the countryside.
Ma Xiaoxi also checked many strategies and purchase guides, and of course paid attention to Xiaomi, which has a very high cost performance.
Xiaomi is black and thick, which is really not pleasing to the eye and does not conform to girls’ aesthetic standards.
After looking at so many mobile phones, Ma Xiaoxi thought that Hanhai mobile phones and Apple mobile phones were the most beautiful, but also the most expensive.
After Nokia and Bird released new mobile phones some time ago, Ma Xiaoxi also paid close attention to the relevant news in a timely manner.
The performance is much better than Xiaomi's flagship phone, and the appearance is very good-looking. Ma Xiaoxi's heart was immediately moved.
But because she came from a rural area, it was not easy for her parents to make money, so Ma Xiaoxi did not dare to buy online at all. She always felt that she would feel more confident when she went to a physical store to take a look and touch her mobile phone.
Under this plan, Ma Xiaoxi and her roommates came to Taison South Road.
There are bustling mobile phone stores one after another, and groups of people looking for business from others.
All this means that the smartphone industry is indeed an emerging industry, a rising industry that can make money.
Ma Xiaoxi came to the mobile phone store named Xia Guo Mobile. This store looked relatively large and had many people. It not only sold mobile phones but also handled mobile services.
Zhang Xia recommended Ma Xiaoxi to buy an OPPO mobile phone.
“OPPO phones look good and take beautiful photos.”
You see, girls’ requirements are so simple: to look good and take beautiful photos.
As for what CPU you use, how much memory you use, and how much storage you use, all these become less important.
If they fall in love when they are young, the first criterion is that the man is handsome.
At Zhang Xia's insistence, the clerk took out an OPPO mobile phone, and it was the latest OPPO find7.
"Charge for 5 minutes and talk for two hours."
Under the bombardment of OPPO advertisements, this is an advertisement that even a child can blurt out.
And if you understand the configuration, one look at OPPO find 7 and you will know that this is a high-performance mobile phone from OPPO in the true sense. It uses the same Snapdragon 801 chip as Xiaomi Mi 4.
But when you look at the price, it’s not so beautiful.
Although the official release price is 3,498 yuan, in order to obtain greater profits, the price of the physical movie has reached 4,200 yuan.
When the salesperson sees that you want to buy OPPO, he is of course overjoyed and says to you in a friendly way: "The price can be a little lower."
Zhang Xia held OPPO and couldn't put it down.
Obviously, I was attracted by the advertisements of idols and the appearance of the mobile phone.
"Can you take a look at the waveguide Y1?"
Ma Xiaoxi still wants to take a look at Changtian Technology's products.
Zhang Xia didn't pay much attention to electronic products. She said abruptly: "What kind of waveguide should I buy? It's so backward."
Zhang Xia’s impression of waveguides was when Li Wen danced to advertise waveguide functional machines in the 1990s.
The advertising slogan is "Waveguide mobile phone, the fighter among mobile phones!"
But after the salesperson brought the waveguide phone over.
Ma Xiaoxi and Zhang Xia's eyes immediately lit up.
The appearance is much lighter than OPPO, and the appearance is very good.
After taking the photo, there is also an intelligent algorithm to make the girl in the photo more beautiful.
Zhang Xia, a die-hard OPPO fan, immediately changed her mind, "Is this... is this a new phone? It's really beautiful."
Zhang Xia glanced at Ma Xiaoxi secretly, meaning that such a mobile phone should be very expensive.
Little did they know that when the two of them learned that the price was only 1,899 yuan, the price was much lower than they expected.
So what else is there to say about buying it? You must buy it!
Zhang Xia originally didn't plan to change her mobile phone, but after seeing the broadcast on her mobile phone, she couldn't help but replace her old Samsung.
Swipe your card to pay with your mobile phone in one go.
This mobile store sold 475 Waveguide phones today, and they also sold 323 Nokia phones.
OPPO and vivo phones, which used to sell one to two hundred units every day, today sell less than 50 units, not to mention other brands that use offline channels, which is quite disastrous.
Hanhai Mobile's mid-range dual strategy has overwhelmed other mobile phone manufacturers.
The first day of new product sales ends.
Wen Qi got the final data.
Taking into account the total sales volume online and offline, Nokia sold 380,000 units and Bird sold 470,000 units.
The two brands sold a total of 850,000 units.
Such results far exceed Xiaomi's sales results on the first day of release.
It also created a single-day sales history for Xia Guo’s mid-range mobile phones.
Such results shocked the entire Xiaguo mobile phone market.
Those domestic mobile phone manufacturers who are determined to cooperate with Qualcomm and fully integrate into the Android ecological chain are stunned and extremely confused.
They were fooled by Hanhai Technology, making them doubt their life and have no confidence.
Mobile phones are fast-moving consumer goods.
The procurement of raw materials, assembly, production and sales must be completed in one go, so that the funds can be withdrawn quickly.
Whenever there is a problem in one link, it will cause financial problems.
Bird and Nokia have squeezed the living space of other brands, which will lead to lower sales and increased inventories of these brands.
Many of Xia Guo's mid-range brands originally purchased a large number of Qualcomm chips and hardware from other companies just to bet that Changtian Technology would lose the market.
Now there is a problem with sales, a sudden increase in inventory, and a problem with capital turnover.
The first thing I can't bear is Oppo, which spends a lot of money to buy raw materials, hire celebrities for advertising, and spend a lot of money for offline promotion.
OPPO has lowered retail prices across the board, with the reduction ratio even exceeding 30%.
Xiaomi does not dare to engage in hunger marketing anymore and liberalizes supply.