Chapter 844 Samsung and Apple’s big slap in the face
In early 2016, Samsung released its flagship mobile phone, Samsung Galaxy S7.
In order to meet users' demand for large screens, Samsung released NOTE7 in mid-2016.
The two mobile phones released by Samsung in 2016 gave users the most intuitive feeling that Samsung’s prices were unstable.
Although the released price is still the same, which is similar to that of previous years, the actual sales price and the prices after the activities of major operators are cheaper than the released price.
The falling prices of Samsung mobile phones actually means that the demand for mobile phones by most users around the world has evolved from tools + fashion + their own personality to a separate tool.
This is the biggest change in the mobile terminal equipment market in recent years.
At the press conference and in various offline promotions.
Samsung has also been promoting the biggest advantage of its mobile phones, which is the screen.
And he compared his screen with Changtian Technology's Hanhai 2 mobile phone without naming him.
It seems like you can't highlight the advantages of your products without comparing them with Hanhai Mobile Phones.
This actually proves from the side that Changtian Technology's Hanhai series of mobile phones have formed an important influence in the mobile terminal market.
When a user walks into a Samsung experience store.
The favorite marketing tactic of Samsung sales staff is to tell consumers, "Our screens use the world's most advanced OLED technology, with more vivid and realistic colors, higher resolution, and better and softer display effects."
Moreover, when promoting Samsung's just-released Note 7 mobile phone, they will highlight the benefits of a large screen, such as it is fun to watch dramas and exciting to play games, etc.
Not to mention this wave of marketing strategies, Samsung achieved good sales results in the first half of 2016.
After all, with the increase in Internet speed and the development of mobile Internet applications, short videos have slowly become users’ favorite means of entertainment. Since they are watching videos, of course they prefer a screen with better display effects.
Then in September, iPhone7 and iPhone7plus were released.
The progress of the iPhone7 series is also very gratifying.
It seems to echo Samsung's Galaxy mobile phones and note series.
The biggest improvement of iPhone7 is its screen. The iPhone7 series will also use OLED screens.
And what a coincidence, the OLED screen of the iPhone7 series is produced by Samsung.
In Apple’s promotion, it was also pointed out without naming names that although the performance of Hanhai’s second mobile phone is powerful, the performance of Apple’s iPhone7 series is not bad and is completely sufficient.
However, the screen of the Hanhai 2 mobile phone is really too stretched, which greatly affects the user experience.
This is what Apple said in its external soft-propaganda.
“The mobile phone is part of your life. You will use it to record your life, play your favorite games, and watch your favorite movies. In fact, what you need most is a screen that can bring you an excellent visual experience...
Performance, if others can satisfy it, we can also satisfy it.”
Promotional articles similar to this can be found everywhere on the Internet.
Moreover, when the promotional article is forwarded by big V, they will write like this:
"For ordinary users, in fact, the performance of any mobile phone is sufficient as long as it is a flagship phone. Many users cannot even use 70% of the performance of the mobile phone. But users will use 100% of the mobile phone screen, which has a soft,
A mobile phone screen with a clear and eye-friendly display is far more important than a chip or memory."
There are more and more popular science articles about the relationship between mobile phone performance and user needs.
Then on major social media around the world, many netizens or influencers began to popularize applications that people need in daily life.
Everyone said that the performance of the current flagship phones of major brands is sufficient and excessive.
In fact, after entering 2016, there is no need for big V to popularize science. Users obviously have a feeling that the performance of mobile phones is almost enough.
Whether you are playing games or watching movies.
Whether it is a Hanhai mobile phone, an Apple or a Samsung mobile phone, they can basically do the job.
If it’s not for the pursuit of a brand or to show that you are richer.
Any of these three mobile phone brands can meet the needs of users.
Google also continues to optimize the Android system through its continuous efforts.
In addition, after being suppressed by Changtian Technology Hardware Company, some traditional semiconductor manufacturers were holding back their energy and took out 8BG or 16GB memory in one go. Ordinary users' experience of using Android phones has also been greatly improved.
promote.
Global mobile phone sales have actually fallen into a relatively stable state of stagnation.
Of course the public does not know the intensity of commercial struggles, but after reading these articles, everyone feels that they have learned a lot of knowledge.
Suddenly I lost interest in pursuing high-end mobile phones.
And many consumers are starting to get confused.
The performance of all mobile phones is sufficient. Should I buy the Hanhai mobile phone with more powerful performance, or the iPhone or Samsung with better screen display?
In addition, Apple's iPhone7 series has also upgraded its camera and eye tracking system, making the phone more intelligent.
Affected by this trend, the most important thing is that after more than 10 years of smartphone development, users have become less interested in mobile phones and are unwilling to spend more money on mobile phones.
Therefore, in the first half of 2016, the sales of Bird and Nokia mobile phones owned by Hanhai Technology Company exceeded the sales of Hanhai 2 mobile phones, and Xiaomi's domestic sales exceeded Samsung. This seems to mean that a new era is coming.
Chen Xiao watched all this silently.
Wang Xiang was drinking tea in Chen Xiao's office and even jokingly said to Chen Xiao: "Samsung and Apple said that the screen of our Hanhai mobile phone is not good!"
"They actually use the mobile phone screen as a better selling point than the Hanhai mobile phone screen."
Wang Xiang couldn't help but said: "It's obvious that Samsung and Apple haven't done enough research on our Changtian Technology's intelligence."
Chen Xiao is smiling.
Jobs was sitting in his seat, shaking his head helplessly, and of course he couldn't help laughing.
If Samsung and Apple knew that the Hanhai 3 mobile phone was about to be released and would use the most advanced carbon crystal screen technology, I wonder what they would think.
And to make way for wearable devices.
The price of Hanhai III mobile phones will reach a staggering level.
Chen Xiao stood up and said, "Times have changed."
That night, Changtian Technology immediately announced that Hanhai 3 mobile phone will be released on September 29.
Changtian Technology did not announce the release of the Hanhai 3 mobile phone. It was just an appetizer to serve as a front-runner for Zemeng wearable devices.
As soon as this news came out, the entire Internet was in a frenzy.
"Changtian Technology is ready to challenge!"
"After all, Samsung and Apple have released new products, and the sales are pretty good. If Changtian Technology continues to fail to compete, Hanhai Er's mobile phones will be in trouble!"
"Looking at mobile phones, the biggest flaw is its screen. There is nothing to say about its performance!"
"But the performance of many current mobile phones is sufficient. For users, there is almost no difference between using Hanhan mobile phones and using Apple mobile phones. Don't tell me that there are still cameras. They are indeed better than Apple's cameras, but
Really taking pictures is worse than using a SLR!”
"I'm looking forward to the Hanhai 3 phone. I just hope the screen won't use TFT anymore."
"It is impossible not to use TFT. Does Changtian Technology currently have other advanced screen technologies? Moreover, both South Korean and Japanese companies have reached agreements with Samsung and Apple and will not sell advanced screens to Changtian Technology. Changtian Technology
This time we will definitely use BOE’s TFT.”
"Even if you use BOE's less mature OLED, it won't work. What's the difference between BOE's OLED technology and TFT? The display effect is far worse than that of Samsung."
Changtian Technology is about to release a new mobile phone. It is absolutely impossible to say that Samsung and Apple are not nervous.
Apple headquarters.
Cook held the collected information about Changtian Technology in his hand.
The information provided by the intelligence is very strange.
It stands to reason that if a company wants to release a new mobile phone, it will definitely have to stock up. For example, Apple has stocked up a total of 10 million units for the release of iPhone7 and iPhone7S this time.
However, according to intelligence, it seems that Changtian Technology has not prepared Hanhai 3 mobile phones. All production lines have been producing Hanhai 2 mobile phones without any changes.
The information obtained from BOE is also the same.
BOE is still shipping out TFT screens.
The OLED technology developed by BOE that everyone was paying close attention to some time ago seems to be immature, and it has not been produced much this time.
So, it seems that the Hanhai 3 mobile phone still uses a TFT screen.
Why should we be afraid of such a Hanhai 3 mobile phone?
After understanding this, Cook couldn't help laughing three times.
"Will Steve Jobs regret that the very powerful Hanhai mobile phone was defeated by the screen?"
Equally happy is Samsung.
Since Samsung and Apple reached a strategic alliance, the two parties have shared intelligence.
Seeing that the Hanhai 3 mobile phone still has no screen, Samsung’s first feeling is - this wave is stable!
September 29th.
The launch conference of the Hanhai 3 mobile phone at the headquarters of Changtian Technology was held as scheduled.
There were still huge crowds of people, and domestic and foreign media were still crowded at the scene.
At the end of the year, major terminal companies are indeed at war with each other.
For manufacturers, this means competition is becoming increasingly fierce.
But for consumers, this means there will be more and better choices.
Wen Qi stood on the stage of the press conference.
This time, both her temperament and performance were much more stable than the first time.
Compared with the Hanhai 2 mobile phone, the Hanhai 3 mobile phone has several obvious improvements.
The first one is the carbon crystal chip.
The new generation of Jiaolong carbon crystal chips has faster computing speed and is lighter in size and weight.
The audience in the audience saw Wen Qi announcing the first performance.
Everyone thinks this is expected.
However, reporters commented: "However, the performance of the mobile phone chip of the Hanhai 2 mobile phone is already sufficient, or even excessive. Now, no matter how good the performance of the Hanhai 3 mobile phone is, it is of little use to the user experience."
The reporter also commented: "The blind stacking of mobile phone hardware has greatly weakened the appeal to users. This time, the sales of Hanhai 3 mobile phones are worrying."
The sparrow knows the ambition of the swan!
The reason why Changtian Technology wants to upgrade the performance of Jiaolong chip this time is not so that the chip can only serve Hanhai 3 mobile phones, but to interconnect with wearable devices and better respond to wearable devices.
Users can only use wearable devices, or they can use wearable devices and Hanhai mobile phones at the same time.
Changtian Technology must satisfy users' multiple choices.
The second performance upgrade is the camera of the mobile phone.
Seagull Optics has become the world's top optical company, but it also has top-notch cameras.
When the photos taken by the camera of the Hanhai 2 mobile phone were displayed at the press conference, domestic and foreign media could not help but marveled that Changtian Technology's camera quality was indeed superior to Apple's.
Stable or really stable.
A reporter from the "Korea Ilbo" complained at the scene: "What's the use of taking good pictures? His screen is garbage, and no matter how good the picture is, it can't show that effect."
Samsung and Apple also sent representatives to watch the conference.
Changtian Technology is very friendly to these friendly companies.
They were assigned VIP seats in the front row.
Representatives from Samsung and Apple glanced at each other, then smiled.
Everything is under control.
Hanhai Mobile Phone is indeed running out of ideas, and there should be no other solution other than blindly piling up hardware.
The Firefly operating system is indeed very advanced and very smart.
However, there are still specific groups of users who like this operating system, and it is not universal.
This is why Apple and Samsung still have a large number of fans.
Human beings like different things, and everyone likes radishes and vegetables.
Apple representative Kevinson told Samsung representative Kim Nam-il: "As long as the screen does not make any progress, the sales volume of Hanhai III mobile phones should be within our expected range and will not have a disruptive impact on us."
Jin Nanyi: "I quite agree, Smecta."
Soon, Wen Qi slapped her in the face on the spot.
Wenqi announced the third upgraded performance of Hanhai 3 mobile phone - the mobile phone screen.
"This time we used the latest technology developed by Changtian Technology, carbon crystal laser display technology."
"We use carbon crystal laser flexible screens, which have better display effects and are more resistant to falls and wear."
After Wen Qi said these words, the atmosphere of the entire press conference condensed.
Why does the intelligence that Apple has here say that BOE doesn’t produce more OLED screens?
Because BOE uses all its OLED production lines to produce carbon crystal laser flexible screens.
When everyone is in doubt.
The staff pushed a huge 100-inch TV to the front desk. This TV did not have any brand and used the latest technology of Changtian Technology, a carbon crystal laser flexible screen.
Then videos and photos started playing on the screen.
Its display clarity and display effects shocked the audience.
The colors are bright without being dazzling, the resolution is super high without smearing, and the picture is soft and lifelike.
This kind of display effect is something that even Samsung’s most powerful OLED technology can’t achieve.
What's more, this is a 100-inch TV, which requires very high resolution.
Wen Qi smiled and said: "I know you don't have any idea about the wear resistance of mobile phones. For example, some brands also say that their mobile phones use Corning glass, which is very wear-resistant."
"What I want to say is that when you use the Hanhai 3 mobile phone, from the day you use it until you retire the phone, you don't need to apply a film. As long as you don't use a knife to scratch it, there will be no scratches on the screen of your phone.