Chapter 846 Stop grabbing it! Better things are coming later! (Please vote for me)
Wang Xiang even had some disbelief in the sales data reported by the people below.
Because the Hanhai 3 mobile phone is not very important in the entire sales system of Changtian Technology.
Changtian Technology has tilted its hardware devices towards wearable smart devices.
If Apple or Samsung had such terrible sales on the first day of release, then they would definitely further increase sales and publicity.
It may even cause a certain degree of panic among consumers.
For example, inform consumers that the product may be out of stock and that they should buy it as soon as possible.
But Changtian Technology did not do this.
After Wang Xiang told Chen Xiao about the sales situation in the market.
Chen Xiao asked Wenqi to issue a separate announcement in the name of Hanhai Technology, hoping that consumers would consume rationally, and once again emphasized that mobile phones are tools, not luxury goods.
Hanhai Technology's external announcement also stated that Hanhai Technology will live up to users' entrustment and develop more advanced and more convenient mobile terminal equipment for users.
Such an announcement was supposed to usher in a cooling down of the entire consumer market.
Let consumers consume rationally and not rush to buy Hanhai mobile phones in a panic (leave some money to buy wearable devices).
But after this announcement came out, the market's interpretation of the work was completely different from what Changtian Technology imagined.
Consumers believe that Hanhai Technology issued this announcement to inform everyone that the inventory may be insufficient. If you want to grab the mobile phone, hurry up. If you don't grab it, you will have no chance later.
After all, many users have already obtained Hanhai mobile phones during this period and have tested Changtian Technology’s carbon crystal laser screen.
The answers given by all the evaluations are very awesome.
The unanimous feedback from consumers, including some Internet influencers, is that the display effect of the carbon crystal laser screen is more than 100 times better than Samsung's most advanced OLED screen.
Under this kind of feedback.
It also stimulates consumers' desire to buy.
The 6.1-inch large screen and super comfortable mobile phone screen are very enjoyable whether playing games or watching movies.
This kind of mobile phone has strong performance, good screen and cheap price.
How could not!
After the announcement was published on Hanhai Technology’s Weibo, it received nearly 100,000 comments from netizens.
"What does Hanhai Technology mean by issuing such an announcement? Is it just telling us that there is no inventory?"
"Oh my god, I was originally planning to buy it on Double 11 this year, but now it seems that I may not be able to wait for Double 11, and it may be out of stock on Double 11!"
"Buy it, you must buy it, buy it quickly! At a price of 4,000 to 5,000 yuan, you can buy a Hanhai 3 mobile phone with a super good display effect and super strong performance, or a bio-battery? Why not buy it! If you don't buy a Hanhai 3 mobile phone, are you waiting for 7 or 8?
Thousands of apples or three stars cutting leeks?"
Users think they are very smart.
The last paragraph in the announcement was completely ignored - Hanhai Technology will develop more advanced products.
Instead, users went even crazier to buy Hanhai 3 mobile phones.
Since then, the balance of supply and demand has been immediately broken.
The demand is strong, but the supply is insufficient.
Not only is the overseas market short of supply, the Xiaguo market is also experiencing a shortage of supply.
In the scalper market, the price of Hanhai 3 mobile phone has been raised to 8,000 yuan.
It’s a full 2,000 yuan more expensive than the published price.
Seeing this situation, Wang Xiang felt a little helpless.
He complained to Steve Jobs more than once: "Why don't consumers understand?"
The official Weibo website of Hanhai Technology even directly informs consumers.
“We are about to release a wearable smart device!”
Little did we know that after this Weibo post, consumers still didn’t buy it, and many consumers even made jokes underneath the Weibo post.
"Hahaha! Of course we knew that the wearable smart device was going to be released. After all, Changtian Technology had already unveiled the device at the World Internet Conference in Wuzhen!"
"Excuse me, when will Xiaohan be released? In 5 years or in 10 years?"
"Think of any wearable equipment, so hurry up and grab Hanhai 3. The official website has just put it on sale again. I grabbed another one while you were browsing Weibo!"
"Damn it, those people upstairs don't have martial ethics! Grab it quickly! Grab it quickly!"
Looking at the reactions of netizens, Wen Qi herself was very helpless.
All the information has been released, but everyone still doesn't believe it and still wants to grab Hanhai 3. There is no other way.
Changtian Technology can only constantly adjust its factories and replenish production lines as soon as possible to meet consumer demand.
Jobs himself disliked scalpers the most.
In order to prevent scalpers from raising prices and causing losses to consumers, the best way is to expand production as soon as possible to meet consumer demand.
The Hanhai 3 mobile phone is almost sweeping the mobile phone market.
We also tell Apple, Samsung and other mobile phone companies with our absolute strength.
Even with some upgrades, the sales of Hanhai mobile phones are outstripping those of Apple and Samsung.
Deeply powerless.
Both Apple and Samsung feel deeply powerless.
Because they have repeatedly struggled and made a fuss about the screen, hoping to surpass Hanhai Mobile in one fell swoop and reestablish their sales advantage.
Who knew that Changtian Technology was extremely terrifying.
Since it has made a breakthrough in mobile phone screen technology in such a short period of time.
It is not just a breakthrough in this technology, but this technology has achieved an absolute leading position.
At first, Samsung didn’t quite believe how powerful Changtian Technology’s carbon crystal laser screen was.
So Samsung headquarters also tried every means to get a Hanhai 3 mobile phone.
After receiving the mobile phone, the technician did not test it, but used it.
They wanted to take a look at the 100-inch carbon crystal laser screen at the press conference. Is it as good as what they saw live?
The result was a shock to Samsung's technical staff.
Contributed no less than 500 influence.
The display effect of the carbon crystal laser screen is really great.
In comparison, even Samsung's technical staff feel that their OLED screen technology is rubbish.
The technicians felt tightness in their chests and shortness of breath.
They just can't understand why Samsung's decades of accumulated technology will be completely broken by Changtian Technology in just one week.
This feeling is quite powerless.
Whether it is a person or a company, after constant self-denial, it will lose combat effectiveness and confidence.
Samsung's top executives even have some self-doubt. They no longer have the courage to invest a lot of money in developing the next generation of mobile phones.
Because they don’t know how different the next generation of mobile phones is from Changxian Technology’s Hanhai series?
Because after the release of Hanhai III mobile phone, the sales of new mobile phones released by Samsung Classic dropped sharply.
This month's sales are only less than 1/10 of the sales in the month of release.
According to this downward trend, by the Spring Festival this year, Samsung's new Galaxy will be suitable for the note series, and I'm afraid it will be able to completely stop production, because a large amount of inventory can no longer be sold.
Samsung had no choice but to sell its mobile phones in order to ensure its inventory.
Able to ensure the return of your own funds.
The decision to lower prices was made as a last resort.
Finally, Samsung’s Galaxy and note series prices were reduced by 1,500 to 2,500 yuan respectively.
After the price drops, its mid-range sales price can be almost the same as that of Hanhai 3 mobile phone.
Only in this way can we ensure the competitiveness of Samsung mobile phones.
Otherwise, only a fool would spend seven to eight thousand to buy a Samsung mobile phone.
In fact, at terminal sales offices, Samsung's actual sales price is lower than the official price.
Some sellers are willing to make less money and want to sell their mobile phones as soon as possible.
Otherwise, if the goods fall into your own hands, it will be your own cash in the true sense!
Since then, Samsung has been doing its best and not preserving its reputation.
The reputation of Broken Samsung spread like this.
Cook also learned about the sales of Hanhai 3, and he also saw the relevant announcements issued by Hanhai Technology on Weibo and Twitter, which meant that consumers should be careful about their purchases.
After seeing this announcement on the official website of Hanhai Technology, Cook became furious, and some said angrily: "What do they mean by this announcement? Tell me, what do they mean?"
"You're getting a good deal and you behave well!"
Cook said this because he was speaking out.
But he learned that the price of Samsung's mobile phones has been reduced, and after the fracture, it means that if Apple does not lower the price, it is very likely that it will not be able to sell it.
After all, Apple has no advantage when it comes to Hanhai 3 mobile phones.
But Cook is much smarter than Samsung's top executives.
They know that Apple phones absolutely cannot lower their prices.
If Apple’s mobile phone prices drop like Samsung’s, then Apple’s reputation as a store of value will be completely over.
In this way, users will definitely choose Hanhai 3 mobile phone instead of Apple mobile phone.
So what should we do?
If you don’t lower the price, you won’t be able to sell it. If you lower the price, it will be bad for your brand’s reputation.
In desperation, Cook came up with a clever idea.
This trick is to forget about the iPhone 7 that has been produced, and immediately reduce the production of iPhone 7 that is not in production.
The parts are still the same, but with the addition of iPhone7 and iPhone7plus, the name has been changed to iPhone 7 se, but the price is really outrageous.
The terminal sales price of iPhone 7se is also 4999.
This price is on par with Hanhai 3 mobile phones, so we hope to capture the market of Hanhai 3 mobile phones.
What is the actual situation?
Do consumers want to pay the bill?
Only the market has the final say.
Changtian Technology Headquarters.
A TV has just been replaced in Chen Xiao's office.
This June is the European Cup.
Chen Xiao is considered a half fan. Watching football on a 100-inch TV is of course much more enjoyable than watching football on a 55-inch TV before.
Moreover, this TV brand is produced by BOE and uses a carbon crystal laser screen, which has an excellent display effect.
The TV was delivered personally by Wang Dong, the boss of BOE.
When Wang Dong saw the products produced by his factory, his inner pride was beyond words.
This time he came to Changzezhou not just to deliver a TV to Chen Xiao.
Instead, I wanted to discuss something very important to Jingdong with Chen Xiao.
The thing is that Wang Dong hopes that BOE can have its own TV brand and sell its own TVs.
The technology used in the TVs produced and sold is, of course, the carbon crystal laser display technology that Changtian Technology has independent intellectual property rights.
Because BOE has seen a very important profit point from this technology.
Rather than making wedding dresses for others and only producing panels, it is better to produce TVs yourself.
Chen Xiao did not veto Wang Dong's proposal. He just told Wang Dong: "Changtian Technology owns a large number of shares in BOE, so Changtian Technology is very happy that New Oriental can develop."
"BOE wants to make its own TV, and Changtian Technology will not object to this."
"But what I want to say is that you have to eat one bite at a time and take one step at a time. If you take too big steps, you will pull your eggs."
Chen Xiao's words made everyone in the conference room laugh.
Chen Xiao said to Wang Dong: "Currently, the sales of Hanhai III mobile phones are very impressive. All production lines are working hard to produce, and the same is true for your screen production line."
"In addition, you also know that Changtian Technology has developed a smart wearable device, Zemeng."
"The demand for flexible screens for both devices is very large. Currently, all BOE's production lines have been started to produce carbon crystal laser flexible screens."
"Mr. Wang, do you think you are still capable of producing TVs?"
What Chen Xiao said is very realistic.
Wang Dong also considered this and felt a little embarrassed.
Chen Xiao smiled and said to Wang Dong: "Balancing all product sales and supply regions, when BOE builds more production lines, if you don't produce TVs at that time, I will not object."
"Not only will Changtian Technology not object, but we will also provide full support. We can use the Yinghuo operating system on your TVs."
After Chen Xiao said this, Wang Dongke was happy.
If you can use the Firefly operating system on your TV, the super powerful operating system will be coupled with super powerful display effects.
It’s no wonder TV sets like this aren’t popular!
What Chen Xiao is thinking about now is not the question of whether BOE should produce TV sets.
The problem is that consumers did not listen to Changtian Technology's advice and bought Hanhai 3 mobile phones.
There is actually nothing we can do here.
After all, the sales price of Hanhai III mobile phones is too cheap.
This gives consumers a sense that if they buy the Hanhai 3 mobile phone at this price, they will make a lot of money.
If you don't buy it, you will lose money.
Wang Xiang asked Chen Xiao for his opinion at this time. Should he push back the release date of Zemeng wearable device?
Chen Xiao opposed this and said: "Changtian Technology has formulated a development plan for related terminal equipment last year."
"Our future profit point is not the hardware profit of terminal equipment, but our entire ecological chain."
"So my suggestion is not to postpone the release date of Zemeng wearable device but to set it on December 16."
"We need to use real technology to tell users that mobile phones are no longer their preferred communication tool."
Wang Xiang was very excited at this time.
This is the glory that belongs to Changtian Technology, and it is also the absolute confidence that belongs to Changtian Technology.
Wang Xiang said: "Then the matter is settled! On December 16th, Zemeng will be released."