Chapter 878 Don’t treat Xia Guo Enterprise as a traitor
Gao Miao didn't react for a while.
Then she thought carefully about Changtian Technology's layout of new energy vehicles and the problems that Cangqiong Automobile currently encountered in the design and production process.
Chen Xiao’s strategic goals were immediately understood.
Call Europeans stupid, but they are very smart.
Therefore, it has a leading history of nearly 200 years, leading global development in both industrial technology and art fields.
It has made an indelible contribution to mankind's modernization.
Let’s call them smart, but their minds are stubborn and they accept death.
A very simple example.
If Changtian Technology's Hanhai mobile phone is sold directly in Europe, these Europeans will think that Hanhai mobile phone is a Xiaguo brand.
But after Changtian Technology acquired Nokia.
OEM and sell Hanhai mobile phones under the name of Nokia.
Although this cannot deceive European capital and those in the EU Parliament, most European consumers still believe that Nokia is a European brand and directly buy Nokia mobile phones.
This is the cute (silly) side of European consumers.
In fact, this principle is also true in the Xia Kingdom.
Zhonghua toothpaste is not a product of Xia people, but a product of Americans.
Bingcheng Beer is actually not Bingcheng’s national brand, but a holding company affiliated with Budweiser Beer in the United States.
Dabao sod honey, known as the light of domestic products, has actually been acquired by Johnson & Johnson of the United States.
However, countless consumers in Xia State still buy like crazy in order to show their love for domestic products.
Acquiring companies in a certain place and selling them under local national brands is a very good strategic measure all over the world.
Chen Xiao wants to acquire Saab Automobile.
Not only for the technical intellectual property factory of Saab Automobile, but also to prepare for Changtian Technology's new energy vehicles to enter the European market in the future.
After thinking about this, Gao Miao said: "Okay, I will go to Europe tomorrow."
Saab Automobile's current market value is around 500 million meters.
Even if there is a market premium, it may be around 600 million to 700 million.
There is no need for Chen Xiao to calculate the specific price for the acquisition. Gao Miao and her team should have a detailed calculation method and give a reasonable price.
After the meeting is over.
Chen Xiao set out to return to Changzezhou.
But before going back, he still hopes that Cangqiong Company can expand its production line according to the five- or ten-year layout.
If the car is really put on the market, it will definitely not be possible to rely solely on a small factory like Ning City.
Ma Guotao has worked hard in the automobile industry for so many years.
Of course he understands Chen Xiao's thoughts.
and gave his own suggestions.
If Cangqiong Automobile Factory wants to expand production and achieve large-scale production, there are two cities worth choosing.
One is Zheng City and the other is Rongcheng.
After hearing Ma Guotao's suggestion, Chen Xiao smiled and couldn't help but nod.
Master Ma's ideas coincided with his own.
This shows that Ma Guotao is not the type of person who works honestly, but is still better at thinking.
Chen Xiao asked Ma Guotao: "Why not choose Shanghai? Shanghai has a mature automobile industry chain."
When this issue was mentioned, Ma Guotao looked helpless.
Ma Guotao shook his head and said: "It is true that Shanghai has a mature and supporting automobile industry chain and a strong talent pool, but if we put the factory in Shanghai, it is not the best choice, because for us, Shanghai
The city has three shortcomings."
"The first one is local protectionism. If there are no automobile factories in Shanghai, then it would be a good choice for us to put the automobile factory here."
"But there is a son here in Shanghai. The Shanghai Automobile Group has many brands of automobiles under its subsidiaries. They have built factories here, and they are important production plants. As a son, Shanghai will definitely devote a lot of resources to it.
tilt."
"In addition to his own son Shanghai Automobile Group, the Shanghai Stock Exchange also spent a lot of money and offered extremely favorable conditions to introduce Tesla."
"If we enter the Shanghai stock market, not only will we not enjoy some favorable treatment, but we will also compete with the late-stage group and Tesla, putting the Shanghai stock market in a dilemma."
"If a person is in a dilemma, the best way is to be an ostrich. The same is true for a city."
"The key point is that the land cost and labor cost prices in the Shanghai stock market continue to rise."
“One thing that is different between commercial vehicle factories and other brands of automobile factories is that our machinery has a very high degree of automation, so the workers we need are not skilled workers with high-precision technology, but intensive ones.
Low-end technology.”
"Ordinary industrial workers can start their jobs immediately after simple training, so the high-end talent pool in Shanghai is not suitable for us, while the large number of cheap labor forces in Chengdu and Zhengzhou are more suitable for the production industry of Cangqiong Automobile.
chain."
"The third point is land and tax policy."
"After Tesla became popular around the world, it was dragged here by the Shanghai stock market to build a factory. Because the results were there, the Shanghai stock market gave Tesla a lot of land and tax preferential policies."
"Our Cangqiong Automobile is considered by many industry insiders to be an Internet car-making company. It falls into the same category as Hengda, which currently has plans to build a car, and even Jia, who used PPT to build a car but failed and has since fled to the United States.
."
"The industry is not optimistic about our Cangqiong Automobile, so the Shanghai stock market is unlikely to give us too many preferential policies."
"On the contrary, because Chengdu and Zhengzhou have been vigorously developing their economies in recent years, they have attracted a lot of foreign investment."
"If we had actually invested in building factories to solve the employment problems of local people, we would have been welcomed by local city managers, and the land preferential policies and tax preferential policies we received would have been much higher than those in Shanghai.
many."
Ma Guotao thought clearly. After saying these points, he said with some embarrassment: "I'm sorry, Mr. Chen, these are my humble opinions. If there is anything wrong, please criticize and correct me."
Chen Xiao thinks Ma Guotao is a sweeping monk.
Although I have been living in a small place like the Bird Automobile Factory, I am actually constantly learning and observing the trend of the entire automobile market.
With such talents managing Cangqiong Automobile Factory, Chen Xiao is relatively relieved.
Chen Xiao nodded and said to Ma Guotao: "There is still some time before mass production of our car, and the ultra-long-distance power test of Cangqiong Car is also in progress."
"At this time, you can go to other cities in the country to investigate. If you can build a factory, you can build it as soon as possible. I am very worried that the market demand for Cangqiong Automobile is very high."
"Changtian Technology Group's investment amount in the new energy vehicle field is not the upper limit."
With these words, Ma Guotao immediately felt relieved.
The efficiency of Changtian Technology is very high.
After Chen Xiao left.
Gao Miao, Ma Guotao and other high-level officials reconvened and arranged some plans for the acquisition of Saab Automobile Group and visits to inland cities.
The two sides acted separately.
On the second day, Ma Guotao took his team to Zheng City and Rongcheng for inspection.
Gao Miao went to Sweden.
This time, Gao Miao will adopt the indirect shareholding method of Galaxy Company to acquire Saab.
This is actually an attempt to steal the home base of the European automobile industry quietly.
Stockholm, Sweden.
Saab company headquarters.
Chairman Karl Trochen sits in his office.
This is the best of times and the worst of times.
The reason why he is said to be bad is because of global improvement and industry competition has reached a stage of intensification.
After Xia Guo's market was developed, the entire automobile industry became a Red Sea market.
The competition is very fierce, and the phenomenon of head-hunting is also very serious.
Germany's BBA and Japan's Toyota have become the leading giants.
Cannibalizing the entire automobile market in large quantities.
Countless second-tier brands have either gone bankrupt or been swallowed up by these automobile groups.
As a Nordic car company, Saab has not caught up with Xia Guo's open road.
By the time he reacted, the entire Xia Kingdom's car market had been carved up by powerful European and Eastern enemies.
Saab lost the Xiaguo market, and its competitiveness in Europe and the United States was not strong.
Therefore, it was gradually marginalized, and finally on the verge of bankruptcy. It changed owners several times, and finally managed to survive.
Karl Trochen is well aware of the importance of the Xiaguo market to the global automotive industry.
A huge market with a population of 1.4 billion.
Even if 1% or 1‰ of people can drive a car, this is a very scary number.
Xia Guo's automobile market saved the dying Volkswagen Group and helped Volkswagen, which had been defeated in the European and American markets, turn around.
It is a pity that Saab did not seize this opportunity.
But this is the best of times.
Because the entire international automobile market is recovering.
The bosses and capital of Xia State are no longer satisfied with importing overseas cars or jointly producing cars with overseas car companies.
But I want to build my own independent brand.
Karl Trochen thought of this and sneered.
What manufacturing technology does Xia Guo's car company have?
What kind of automobile production technology can a company with no foundation and no historical accumulation be able to come up with?
Obviously, the capital of Xia State also understands this truth.
So they hope to spend a lot of money to acquire overseas car companies.
Such as Volvo, and such as Luofu Automobile.
They were all captured by Xia Guo's automobile company.
Now several emerging car manufacturing forces in Xia have taken a fancy to Saab.
These include Yanjing Automobile Group and Hengda, which started out as a real estate company.
Of course, Karl Trochen knows that with Saab's current market share, it will be difficult to make a turnaround.
Therefore, selling yourself at a more suitable price is currently Saab's best option.
Saab's current market valuation is 400 million gold.
If a European company or an American company acquires Saab.
Saab's board of directors may be willing to sell the company for $400 million or even less than $400 million.
But it is a pity that no European company is interested in Saab.
After all, Europe's automotive industry chain is too rich.
Almost every powerful European country has several powerful automobile brands and a strong automobile industry chain.
But if Xia Guo's company comes to acquire it, then the price will definitely go up.
The price offered by Yanjing Automobile Group is 600 million meters.
The price offered by Hengda is US$800 million.
Saab headquarters is very moved.
But they felt that they had eaten the Dingxia people.
Therefore, they did not relent on the price, but continued to engage in psychological warfare with the two Xia Guo Group companies.
Saab hopes that by waiting for the price, he can sell it at a higher price.
Of course he hopes that Hengda and BAIC Group can compete with each other and continuously raise prices.
At this time, an intermediary from the Swedish technology and business community brought another piece of good news to Karl.
A Xiaguo company called Tongbo (the company behind Galaxy Energy) hopes to acquire all of Saab's shares.
There are too many emerging companies in Xia Guo.
Real estate companies such as Hengda and Fangda are also engaged in automobiles.
Of course, many senior executives of Karl Trochen and Saab are not interested in knowing what these Xiaguo companies are doing and what their background is.
Anyway, for Xia Guo's company, as long as you give money and it arrives immediately, the deal can be concluded. As for what your company does, Saab has no interest at all.
Saab is now for sale. If a company from Xia Guo offers a higher increase, of course Karl Trochen is willing.
So, Carter said: "Let's meet."
Gao Miao rarely appeared in front of the media, so Carter didn't know Gao Miao and only thought she was the CEO of a company called Tongbo Real Estate in Xia State.
I saw an oriental woman coming.
Carter was even more disdainful.
He even directly informed Gao Miao about the prices given by Yanjing Automobile Group and Hengda Group.
Kalter said: "To be honest, the relevant representatives of Yanjing Automobile Group and Hengda Group have just left Stockholm, and the price they gave is one billion."
Of course Carter raised the price.
In fact, the prices offered by Yanjing Automobile and Hengda were only 600 million and 700 million respectively.
Gao Miao smiled.
Of course I can see the moisture in it.
Although Chen Xiao said that there is no upper limit for investment in new energy vehicles.
But that doesn’t mean money can be spent carelessly.
What's more, Changtian Technology doesn't want to give a dime to a company like Saab that is very biased and only sells previous generation technology.
Saab's current market capitalization is only $500 million.
The reason for the premium is because Xia Guo Automobile hopes to acquire Saab, which creates an illusion for Saab.
In addition to Xia's car companies, Europe, the United States and even Japan and South Korea all have their own car heritage. Which car company is willing to acquire a Saab company that has long lost its market and only has some production lines and technology patents?
So Gao Miao didn't waste any time and directly handed over the acquisition agreement and said: "Tongbo Company can give 550 million yuan for the cash purchase. The money can be paid immediately after the contract is signed. Sir, you can consider it."
When Gao Miao gave this price, Kaltrohen became angry. Isn't he kidding himself?
Yanjing Automobile and Hengda both offered 600 million and 700 million, but this company only offered 550 million. I was afraid that I was crazy and sold the company at this price.
Karl Trochen immediately did not want to waste time and issued an eviction order.
Gao Miao was not angry and said with a smile: "Sir, please take a look at our contract and plan. If necessary, you can contact me at any time. This quotation is valid within ten days."
Of course Gao Miao knew that Hengda and Yanjing Automobile Group were competing to acquire Saab.