Chapter 893: Destroy your advantageous industries (1)
After Xia State joined the WTO, its efforts to open up to the outside world became stronger and stronger.
Therefore, after 2002, all major mainstream media around the world sent their resident reporters to Xia Guo.
Many well-known media have also set up their Asia-Pacific headquarters in Xia Guo.
Therefore, after the daily sales and order numbers of Changtian Technology Cangqiong Automobile were released, it immediately attracted the attention of the global media.
This sales data shocked everyone.
Not only is the Volkswagen Lavida, which has the highest sales volume in Xiaguo, unable to achieve this level of daily sales, but even Toyota's legendary Corolla cannot achieve this level of sales when it is doing promotional activities.
But the just-launched Cangqiong Automobile did it.
At first, the Western media did not believe this data, but when they saw that this data was broadcast by the Xiaguo TV News Network and spent 1 minute and 30 seconds broadcasting the subsequent data, they completely believed it.
As a national media, there is no need to tell lies about this kind of thing.
Moreover, the media also learned about the authenticity of Cangqiong Auto’s sales numbers through multiple channels.
The media were extremely shocked.
Many media outlets, including BB and The Times of Europe, immediately followed up and reported the incident.
According to the reporting style of Western media, on the one hand, he acknowledges the fact of your sales volume, but on the other hand, he will always think of ways to discredit Cangqiong Automobile and disgust the people of Xia Kingdom.
But no matter what, the sales volume of Cangqiong Automobile is there and will not disappear just because you report it or not.
Toyota Xiaguo District Headquarters obtained the sales data of Cangqiong Automobile for the first time.
Taishi Murakami, the person in charge of the Xiaguo District Headquarters, turned dark when he saw this sales data.
The target of Cangqiong Auto's competition is not only Tesla, but also fuel vehicles, and Toyota's fuel vehicles, which are famous for their fuel efficiency.
And along with this data came Toyota's sales data in Suzhou, Hangzhou, Shanghai and Jiangzhou during this period.
The sales data of cars around 200,000 is 0.
This is the first time Toyota has entered the Xiaguo market in more than 20 years.
Not only the sales volume of cars with more than 200,000 units has declined, but the sales of Corolla and other models with more than 100,000 units have also plummeted.
If this trend continues, Toyota, which originally ranked second in the Xiaguo sales market, second only to Volkswagen, is likely to sink to the bottom.
In the past few years, Toyota Xiaguo District has developed a proud character due to the crazy pursuit of Toyota cars by Xiaguo users.
Hot-selling models will never be sold at reduced prices.
Popular models, definitely sold at a premium.
The key is that the Xia people just do this.
The more Toyota raises prices and refrains from lowering sales, the more Xiaguo users will like it.
And Toyota has its representative works at every level.
The 100,000-level Corolla, the 200,000-level Camry, the SUV and the Highlander are sold at an additional price of 30,000, and the off-road level Land Cruiser costs tens of thousands or even 100,000 more.
Xia people also proudly say this slogan: There must be a road before the car reaches the mountain, and where there is a road, there must be a Toyota car.
Land Cruiser (Land Cruiser) was even called a domineering car more than 10 years ago.
When this kind of domineering car was being advertised, it drove to the Marco Polo Bridge, and the stone lions beside the Ruble Bridge even saluted the domineering car.
An Oriental product, the Lion of Marco Polo Bridge.
Are you saying that the Japanese people really don’t understand the Xiaguo market, so they make such ignorant advertisements?
Quite the opposite.
The Japanese people really know what the Xia people are thinking.
It is because he knows what you are thinking and where your sensitive points are that he promotes it so unscrupulously.
Because they also believe that the Xia people are so forgetful, and after creating hot spots, they will even sell better if they are domineering.
Even second-hand cars are being sold at increased prices, and are considered by many people in the automobile industry to be financial products.
As for Toyota's Lexus, that's even more incredible.
Although the performance of the car is weak, it is promoted as a mature and stable technology.
Although the sales volume is not too large, all Lexus are imported, and the profits are super high.
By selling just a little bit, Toyota can make enough profit.
Toyota cars produced in China and Toyota cars produced in the United States are two completely different types.
In order to save fuel and cost, the cars produced in Xia Guo can use as many materials as possible. If they can have plastic, they will never use steel. If they can use one-millimeter steel plates, they will definitely not use three-millimeter steel plates.
In the American market or the domestic market in Japan, Toyota is stacking up materials and making them really durable.
It is precisely because of this sales model and the continuous good feedback from Xiaguo consumers to Toyota that the Xiaguo market has given Toyota executives a general impression.
That is, the Xiaguo market is Kaizi. Even if you feed shit to this market, the consumers in this market will accept it with open mouths and shout that it is delicious!
But suddenly one day, consumers in Xia Country felt that Toyota was not good?
Why doesn't this make Toyota feel nervous?
After all, Xia Guo is one of Toyota's most profitable markets.
After Taishi Murakami learned about Cangqiong Auto's sales data, he immediately convened a high-level meeting at Xia Engineering's headquarters to discuss countermeasures.
After a two-hour meeting, the extremely proud Murakami Taishi did not accept the fact that Toyota was likely to be at a disadvantage in future automotive technology.
Instead, Toyota's sales decline in many markets in recent days is attributed to the ignorance of Xiaguo consumers.
Buying indiscriminately with your eyes closed, Cangqiong Auto, which has no car heritage at all and no brand heritage, is blind to Xia Guo users.
Therefore, when Murakami Taishi made a report to Toyo in the name of Toyota's headquarters in Japan, he did not think that the sales volume of Canqiong Auto on this day was a threat to Toyota.
On the contrary, I think it's because Xia's consumers are ignorant. Only after a large number of consumers use Cangqiong cars and the market tests Cangqiong cars will they realize that Toyota cars are the real ones.
Of course, Murakami Taishi is not a complete fool. He also sees the threat of Sora Motors to Toyota.
But the report must not be written like this. After all, it is absolutely impossible for an incompetent person to take the initiative to admit his incompetence.
The report was sent to Toyoda Akio.
After watching the Cangqiong car launch conference, Toyoda Akio was actually very worried about Cangqiong.
But after seeing the telegram report from Xia Guo headquarters.
He also felt that it was useless to worry now.
We can only wait for market feedback.
At the same time, he adopted countermeasures from Toyota's Xiaguo district headquarters.
Conduct a series of Toyota promotional reports (positive and non-positive) on Xia Guo.
The positive ones are of course various soft articles about Toyota.
For example, it has been driven for 20 years without breaking down, and it can be driven for 1,000 kilometers with one tank of oil, etc.
The non-positive thing is of course to create some sense of crisis for consumers.
For example, although the energy used by the Cangqiong car is very cheap, the circuit of the Cangqiong motor is not good.
After driving less than tens of thousands of kilometers, there will be a major repair. A major repair will cost tens of thousands or even hundreds of thousands, and the money you save on gas will be spent on repairs.
It will also be publicized that Toyota will raise prices in the near future, in order to create a sense of crisis for consumers and stimulate their desire to buy quickly.
The penetration of the East into the Xia Kingdom was in various fields such as business culture.
After Toyota Motor released the relevant publicity plan.
The Internet in the entire Xia Kingdom was lively.
Suddenly, many Cangqiong car owners complained in various ways that the motor broke down after driving the Cangqiong car for a short time.
There are also stories written in a serious manner in the first-person mode, such as the Cangqiong car stalled on the highway, the bio-battery shows that although the energy is full, it cannot be started, etc.
All kinds of essays, big and small, are pouring in. It doesn’t cost money to spread rumors anyway.
Even if the rumor is finally refuted, Toyota's goal has been achieved.
Not to mention, this method is really effective.
Those users whose budgets are not high, that is, in the early 200,000, started to cry in their hearts after seeing these short essays, especially those written in the first person.
Are they worried that the quality of Cangqiong Automobile will not pass the test?
After all, Changtian Technology has no history of building cars.
After spending more than 200,000 yuan, what should I do if I buy a car and have problems every day?
Of course, Changtian Technology's publicity department and Internet market public opinion monitoring department discovered these small essays that suddenly appeared.
Wang Xiang reported this matter to Chen Xiao, but Chen Xiao was dismissive and didn't even have the motivation to refute the rumors.
Chen Xiao said to Wang Xiang: "If users see these small articles and give up buying Cangqiong Auto, we would rather not have such users."
Wang Xiang was deeply moved by Chen Xiao’s last words, “Cangqiong Automobile, like other previous products of Changtian Technology, will go abroad sooner or later. We now have the strength to control the domestic public opinion environment, but we have no way
Block the mouths of outsiders, so the attacks Cangqiong Auto will face in the future in Europe or the global auto market will be more serious."
"What should we do? The only way is to use our true strength to let consumers make the most correct judgment."
At the same time, the public also discovered the problem.
As Xia Guo's best-selling brand, Volkswagen's sales in mainstream markets such as Shanghai and Suzhou and Hangzhou have also declined.
The number of users in the automobile market is actually constant, and the number of users increases every year is just that much.
Although cars are consumer products, they are not consumer products that can be replaced quickly.
Most users buy a car and drive it for at least five or even ten years.
Therefore, if a user buys a Cangqiong car, he will never buy a second car for a long time in the future, let alone a Toyota or Volkswagen car.
Cangqiong Auto has only been on sale for a few days, but the momentum is so strong, which makes the public feel very nervous.
But Volkswagen chose to deal with this crisis in the same way as Toyota, they could only wait.
Waiting for the feedback from the first batch of Cangqiong Auto users after use.
Volkswagen engineers also believe that cars are highly industrialized and integrated products.
It is definitely not something that a company can simply produce a battery and a chassis.
So they believe that even Cangqiong Auto boasted amazing results at the press conference.
However, users will definitely encounter various problems during the actual experience.
By that time, users will find that if I save a few dollars on gas or enjoy those so-called smart systems, the car I buy has a lot of problems and it is too late to repair it. It is better to buy a fuel car in a down-to-earth manner.
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Of course, the public also used some of the power of public opinion lurking in the Xia Kingdom.
In cooperation with Toyota, I started writing a short essay focusing on some of the weaknesses of Cangqiong Automobile.
As for the foreign public opinion market, there is no need for Volkswagen and Toyota to worry.
Because the overseas public opinion market is naturally disgusted with Xia Guo's products.
He doesn't need any warning from you, he will be blackmailed without any bottom line.
Instead, at this moment.
Cangqiong Auto also encountered some troubles in its negotiations with several energy companies.
Among them, Xiaguo's domestic companies, Xiaguo Petroleum and Xiaguo Petrochemical, are very reluctant to sell energy blocks as agents.
Even though the relevant national departments have introduced plans to support Changtian Technology's new energy vehicles, they have even made clear requirements that these energy companies must cooperate with Changtian Technology to sell energy blocks as agents to facilitate users who purchase Cangqiong vehicles.
But put it in the interests of the company itself.
They are very unwilling.
On the one hand, 6 kilograms of energy blocks can allow the Sky Car to run 1,000 kilometers.
And a 6 kilogram energy block only costs about 30 yuan, and the profit is only about 10 yuan.
This part of the profit is far inferior to that of gasoline.
If most of the cars in Xia Kingdom are Cangqiong cars in the future, all gas stations will change their banners to sell energy.
Then the profits of gas stations will definitely collapse by more than 90%.
One of the most important profits for energy companies comes from gas stations.
This is a result they are absolutely unwilling to accept.
Negotiations between the negotiation team sent by Changtian Technology and several domestic energy companies have reached a stalemate.
As for energy companies in which overseas companies such as Shell have stakes, as well as local irregulars (non-state-owned local energy companies, or private gas station groups), they are even more unwilling to cooperate with Changtian Technology.
It's also because of the issue of interests.
A refueling company called Luhai Petroleum, which wholesales Xiaguo Petroleum Group gasoline and makes gas stations, even bluntly said to the negotiators of Changtian Technology: "Let us sell your energy blocks."
Yes, unless you allow us to freely price your energy blocks, you cannot interfere with our pricing. Only when I sell 1 kilogram of energy blocks for at least 200 yuan can I deduct my losses on gasoline."
The words are rough and the reasoning is not rough.
From the company's perspective, interests are indeed the priority.
This is understandable.
But times are changing.
Technology is advancing.
There are some backward production capacities that must be eliminated if they need to be eliminated.
For example, when the textile machine came out, it would definitely eliminate a large number of home handmade textile workshops.
It is impossible for the country to directly abolish machine rooms just because family handicraft workshops support many families.
In this era, people can survive only by constantly updating themselves and keeping up with the times.
The same is true for businesses.
Chen Xiao gave orders to the negotiation team in the name of the group company.
In negotiations with energy companies, some concessions can be made.
The price of energy blocks can be sold at a price not higher than 7 yuan per kilogram. In addition, Changtian Technology will provide certain cash subsidies to cooperative gas stations.
Changtian Technology hopes that everyone can work together to support the national energy strategy and the development of new energy vehicles.
Unexpectedly, when the negotiation team of Changtian Technology proposed this condition, the major energy companies did not accept the offer at all, stating that they would not negotiate, purchase, or sell.
This time, not only Chen Xiao was angry, but the relevant departments of the country were also angry.