Chapter 909 The dual-line strategy was a great success
The entire market is very hungry for bionew energy vehicles.
First of all, major taxi companies across the country or individual taxis and online ride-hailing drivers are very eager to buy Lifan Shanyue new energy vehicles.
Through the crazy testing of Shanyue Motors in Shancheng City in the past few months, it has been enough to prove the safety, convenience and energy saving of Shanyue Motors.
With such a cheap, good-performance and energy-saving car, it is the most cost-effective and the best choice to make money by operating a new energy vehicle.
Lifan's production line is already full.
Some time ago, Mr. Yin also asked the staff of the marketing department to take all orders when they see them. After all, Lifan is afraid of poverty. Now that there are orders, everyone cherishes them very much and is afraid to let go of even one order.
As a result, the crazy order volume overwhelmed Lifan's weak production line.
Mr. Yin is very clear in his heart that if the order delivery time continues indefinitely, it will definitely make consumers very unhappy. This will not only not help Lifan grow, but will harm Lifan's hard work.
A reputation that has just been established.
So Mr. Yin had no choice but to stop taking orders and explain to the consumers who were buying like crazy.
At the same time, Mr. Yin has dispatched a professional team to the Cangqiong Automobile headquarters in Ning City urgently, hoping to seek help from the Cangqiong Knight team to help Lifan expand the production line and increase production intensity.
On the other hand, a large number of ordinary car users across the country hope to purchase low-priced bionew energy vehicles but cannot find a way to do so.
Lifan's Shanyue cars are only developed for operations and are not aimed at ordinary consumers.
Ordinary consumers do not have an operating license and cannot purchase Lifanshanyue cars.
Everyone can only turn their attention to Cangqiong Automobile and Haima Automobile.
Cangqiong Auto mainly promotes mid-to-high-end cars. Not to mention that the price of such cars is still very expensive for ordinary consumers, and it is still difficult for everyone to consume them.
Even if ordinary consumers are willing to spend, orders for Cangqiong Automobile are currently fully booked, and they still need to wait for a long time.
Not to mention Haima Automobile.
After Haima Automobile was acquired by Cangqiong Automobile, so far it has only produced the hybrid version of the Haima S5 series.
To be precise, the Haima S5 is not produced but improved. The total number is only 60,000 units and has long been sold out.
Everyone wants to buy a car but there is no car to buy.
This is the hunger to buy.
This hunger eventually erupted into crazy messages from netizens on the Internet.
Many netizens flooded into the Weibo of Cangqiong Automobile and Changtian Technology, as well as the casual chat circles, and left crazy messages.
"Now that Cangqiong Automobile has acquired Haima and invested heavily in Lifan, when will the civilian version of bio-new energy vehicles be released?"
The flat panel here of course refers to the cheap version priced below 200,000.
This comment received nearly 1 million likes.
"I strongly urge Lifan or Haima to launch a bio-new energy vehicle with a price of less than 200,000 yuan. If such a model is released, I will be the first to buy it."
"I agree with you upstairs. When will you be able to buy a car like this? I have no interest in intelligence or technology. I only care that it is bio-new energy. After all, bio-new energy saves money and is very convenient.
."
These messages also received 700,000 likes and tens of thousands of replies.
Among the hundreds of thousands of messages that followed, most users requested that the subsidiaries or cooperative companies under Changtian Technology launch bio-new energy vehicles with a price of less than 200,000 as soon as possible. Bio-new energy vehicles are the most important thing to everyone.
The most important thing is bio-new energy, that is, bio-battery. The demand for intelligence and ultra-high-precision assisted driving is secondary.
The crazy messages from netizens were of course seen by the senior management of Changtian Technology.
This also proves the correctness of Chen Xiao’s original launch of different versions of Cangqiong Automobile.
The reason why Changtian Technology did not extend its powerful intelligence to every configuration of Cangqiong Auto, but only used it in the top configuration of Cangqiong Auto, was because it considered a very real problem——
Based on the current consumption level in Xiaguo and people's understanding of cars, the so-called advanced assisted driving and the intelligence of cars are not what everyone values and wants most. What most people want most is a cheaper car.
The price (including the purchase price of the car and the cost of breeding) is a more convenient way to buy a tool car.
This idea has actually been with Xia Guo users for decades.
This is the fundamental reason why Toyota's Corolla and Nissan's Sylphy sell very well in the Xiaguo market.
As long as there is a car that is better than Corolla or Sylphy, then it will definitely become the king of the market.
If Changtian Technology originally launched Cangqiong Automobile, it was to set a benchmark for new energy vehicles in daily life.
So the next step Chen Xiao will take is to completely defeat the European, American, Japanese and South Korean car brands.
It will become one of the best-selling car series in Xiaguo in a short period of time.
Changzezhou, in Chen Xiao's private villa.
Shen Wei was barbecuing in the yard.
Chen Xiao, Gao Miao, Wang Xiang, Wen Qi and Jobs were sitting on the ground on the lawn, drinking tea and enjoying the warmth of the spring sunshine.
Zhou Linghua also came.
In recent years, Zhou Linghua has completely withdrawn from the core power circle of Changtian Technology.
Retire in Jiangzhou with peace of mind.
However, he vacations in Changzezhou every year. After all, his old colleagues, old comrades-in-arms, and old subordinates are all in Changzezhou.
Gao Miao is reporting that netizens are eager for a subsidiary of Changtian Technology to launch a cheap version of bio-new energy vehicles as soon as possible.
Gao Miao also used Zemeng's wearable device to take screenshots of netizens' messages and send them to Chen Xiao.
At the same time, Chen Xiao was also sent, of course, the stock trends of Haima Automobile and Lifan Automobile.
The momentum of these two stocks is very strong.
In less than half a year, these two stocks have completely grown from junk stocks that everyone in the market dislikes to "big white horses" in the hearts of investors.
Chen Xiao burst into laughter after seeing these comments from netizens and the trends of the two stocks.
Chen Xiao smiled and said to Gao Miao: "I think I can retire now and just trade stocks at home every day."
Chen Xiao was not joking when he said this.
During this period, the skyrocketing growth of Haima Automobile and Lifan Automobile created one wealth myth after another.
There are many professional private equity funds that have made hundreds of millions of yuan just by buying these two stocks, which is much more than many senior executives working at Changtian Technology.
Gao Miao joked to Chen Xiao: "If you buy and sell stocks, it is considered insider trading."
Jokes aside, everyone got down to business and mentioned the future development of bio-new energy vehicles.
Chen Xiao looked at the user's messages and said: "What we have to do during this period is to stimulate users' desire to buy."
"When we launched Cangqiong Auto in the past, although the sales were very good, many users still had the biggest doubts and worries about Cangqiong Auto."
"The biggest worry is that Cangqiong Automobile has not experienced the test of the market, and the quality may be very poor."
"Now, Lifan Automobile, which adopts a cheap version of new energy vehicle technology, can become the most popular car brand in the taxi and online ride-hailing markets. This is enough to show that the quality of our cars is no problem. It can not only save money, but also save money."
energy, and it’s durable.”
"So after a year or so of preparation, our reputation has been established."
"Users' emotions are like a pile of dry firewood. We only need a little spark to ignite this pile of firewood, and it will burn more and more vigorously, swallowing up all the car markets and car brands in Europe, the United States, Japan and South Korea."
The reason why Chen Xiao divides the new energy vehicle strategy into three steps is to establish product benchmarks, establish industry standards, and launch best-selling models.
It has a lot to do with his rebirth.
Before Chen Xiao was reborn, among the new energy vehicle brands in Xia State, there was indeed one car brand that had risen strongly and posed a challenge to the best-selling brands in Europe and Asia.
This brand is Biddy.
Biddy has actually been making cars for many years, and has been making new energy vehicles for a very long time. However, before it launched Biddy Qin and Han, the entire car market had been tepid.
Not to mention that it is very difficult to challenge the dominance of the leading automobile industry, it is also very difficult to gain a firm foothold and ensure market share to a certain extent.
Why the sudden counterattack in the end?
The most critical reason is that he launched a new energy vehicle - Qin, which has a lower operating cost than the Corolla and Nissan's Sylphy, and is more durable.
The sales price is similar to that of Corolla and Shang, but it is more fuel-efficient (DMI version and EV version) and more durable. With the support of policies and its own performance bonus, it soon became popular among taxis all over the country.
and the online ride-hailing market.
Through the taxi and online ride-hailing markets, Qin Province has established its image as a durable fuel company.
Finally, it was accepted by the majority of ordinary consumers.
Han is directly targeting the Japanese cars Camry and Teana.
It's safer than you, the interior is prettier than you, it's bigger than you, and it's more fuel efficient than you.
Putting aside the real and fake spontaneous combustion problems, Biddy's two classic models are absolutely successful.
Before his rebirth, Chen Xiao confirmed that both Xia's Biddy and America's Tesla were following the path of lithium battery new energy vehicles.
As long as it is a lithium battery, it has its disadvantages.
So after rebirth, Chen Xiao will not follow Biddy's path again, but will create a path of his own.
Chen Xiao has talked so much, but there is only one thing he wants to express - the atmosphere has reached this point, and it is bound to be necessary for Changtian Technology to launch a classic model.
This kind of classic car is something that most ordinary people can afford to buy and drive.
Chen Xiao asked Gao Miao: "Haima Motor's new model design should be completed, right?"
Gao Miao nodded and said: "Through detailed calculations of artificial intelligence, we have analyzed the preferences and aesthetics of ordinary consumers and have completed the design of the model."
"The high-end assisted driving and other functions have been cut off, while some conventional smart functions have been retained to enhance safety performance while also saving costs."
"The level of Haima's new car is similar to that of Lifan's Shanyue. Of course, the interior and exterior are more beautiful than Shanyue, making it more suitable for family use."
"The new car is tentatively named Haima Qingquan, and the sales price starts from 119,800 yuan, with the top trim level going to 179,800 yuan."
"The car class is also a compact car, which is comparable to Lifan's Shanyue."
Although Gaomiao did not specify how much the production cost is?
But Chen Xiao certainly knows that according to the industrialization level of Changtian Technology, the production cost of cars produced by the improved Haima automobile production line will definitely be quite low.
The selling price ranges from 119,800 yuan to 179,800 yuan, which must be a serious profit.
Chen Xiao joked to Gao Miao: "The modern car is called Qingquan. Should the next generation B-class car be called Lingxi?"
Everyone laughed.
This name was not actually proposed by Gao Miao, but was decided by Haima Company’s senior management after repeated consideration.
They hope that starting from a clear spring, the trickles will merge into a large river and flow into the sea.
Finally, of course, we hope that Haima Automobile’s market share will be like the vast ocean and become the top automobile company covering the world.
Chen Xiao said to Gao Miao: "Since you already have a plan, then follow the plan. Now we have two key tasks. The first one is to get Haima Motor's new model, which is your Qingquan, as soon as possible.
Series mass production and sales.”
"The second one is to find ways to expand the production line of Lifan Automobile. Now Lifan's production pressure is also very high."
Gao Miao said: "We have paid attention to this matter and sent a team and related equipment to the mountain city."
"We expected that the sales volume of Lifan's Shanyue would be very impressive, but we didn't expect that their sales would be so terrifying."
Chen Xiao said: "This is just the beginning. The national taxi and online ride-hailing market is very big."
Gao Miao couldn't help but ask: "What will be the future direction of Lifan Company? I mean, what if Lifan Motors has covered most of the taxi and online ride-hailing markets."
Chen Xiao smiled and took a sip of tea, "Wait until Lifan finishes eating this piece of cake. You won't become a fat man after eating it in one sitting."
Chen Xiao is confident.
At the same time, relevant national strategic departments.
The think tank team also suddenly discovered the market that Changtian Technology’s bio-new energy vehicles are crazily occupying.
These teams spent a total of three months traveling to mountain cities and Suzhou and Hangzhou to conduct detailed investigations and studies on the market performance of bionew energy vehicles, and to check the impact of performance on Xia Guo's future energy and environmental protection.
In the end, the team produced a 200,000-word report.
There is only one core meaning of the report - for the future development of Xiaguo, the country should separate its new energy vehicle strategy from lithium batteries and focus on new bioenergy.
A few days after the report was fed back to the superior department, a blockbuster news shocked the world.