Chapter 916 The four 2s against the king are all in my hands
"During this period, the sales volume of Cangqiong Automobile can still be guaranteed, while the sales volume of Haima Automobile has decreased somewhat."
"We did a market analysis and the most critical factor is that the most common joint venture brand cars on the market have seen significant price cuts during this period."
"The sales prices of the previous top sales models, such as Corolla and Volkswagen Lavida, have reached less than 90,000 yuan, and the price difference between them and our Haima Haiyue cars has reached nearly 50,000 yuan."
Gao Miao had some concerns when he said this, "These joint venture car companies are vigorously reducing their profits in order to regain the market."
"This is actually very detrimental to them. The brand image has been reduced to the extreme, and the profits have also been weakened to the extreme."
"As far as I know, some models are even being sold at a loss."
Chen Xiao nodded, "Manufacturers have compressed profits to the extreme. Consumers will definitely get benefits, but dealers in 4S stores will have a more difficult time."
The 4S store requires money to rent the store, the staff salary requirements, and the purchase of car inventory there costs money.
In the past, because automobile profits were relatively high, manufacturers' rebate rates were relatively high.
Now that profits are extremely compressed, manufacturers' rebates will definitely shrink extremely.
Then a situation will arise in 4S stores. The more cars they sell, the less profit they make.
Chen Xiao said: "I have also heard the report from the marketing department on this matter. In order to maintain their own image and brand influence, these manufacturers give cash subsidies in the form of fuel subsidies to users who purchase cars, instead of directly reducing the price of the car.
form."
"We also inform consumers that fuel subsidies may be canceled at any time to encourage consumers to purchase as soon as possible."
"Although in this way, the car can be promoted to the outside world without actually reducing the price, the brand influence is still there."
"But consumers are not fools. If they can buy a Volkswagen Lavida for a little over 70,000 yuan, they will never pay 80,000 yuan to buy this car in the future."
Gao Miao was still a little worried and said: "All the joint venture car companies across the country suddenly united. This can be regarded as a blow to us."
"It's normal for a big tree to attract trouble. These reactions from the joint venture are within our expectations. If they haven't responded at this time, they are really not far from death."
Gao Miao brought a pot of tea to Chen Xiao and said: "The most disgusting thing is that these joint venture car companies have unanimously implemented a new preferential measure, that is, all users who have seen the car at Haima Automobile or Cangqiong Automobile and
Users who have obtained the quotation can use the quotation to obtain discounts from these car companies, and the discounts range from a few hundred to several thousand."
"This has resulted in the 4S stores affiliated with Cangqiong Automobile and Haima Automobile receiving many customers every day, but most of them come back to buy oil trucks after getting the quotation, using our quotation voucher as a discount ticket."
"I have already made arrangements. All 4S stores' quotations to customers are only verbal quotations."
"Customers are not allowed to take photos or take out all quotations."
Chen Xiao waved his hand and said: "The purpose of the joint venture car companies is to seize users from us. This is just one of their methods."
"Even if users can't get our quotations, these companies will find other ways to steal customers from us."
Gao Miao looked at Chen Xiao without saying anything.
Do you want to follow these joint venture car companies and cut prices at the same time?
Price cuts are a double-edged sword.
If both Haima Automobile and Cangqiong Automobile choose to lower their prices, they will surely attract more users to buy cars.
But this will definitely hurt the brand image of the two car companies.
After all, Haima Automobile and Cangqiong Automobile are still in the rising stage. It will definitely be disadvantageous to lower the selling price at this time.
Chen Xiao stood up and paced back and forth in the office.
Thinking strategies.
This period of time is actually very difficult for everyone.
Joint venture car companies have endured a lot of profit losses, and some car companies have even made no profits after cooperating with this price reduction in order to seize the market.
Changtian Technology is also very uncomfortable.
The strong upward momentum of Haima Automobile and Cangqiong Automobile has also been affected due to price cuts by joint venture car companies.
But if you analyze the situation of Haima Automobile and Cangqiong Automobile in detail during this period, you will find that.
The price reduction measures of the joint venture car companies have little impact on Canqiong Automobile.
The one most affected is actually Haima Automobile.
This also allowed Chen Xiao to fully see an issue - the brand appeal of Changtian Technology.
Cangqiong Automobile is a brand independently built by Changtian Technology, and it has taken the mid-to-high-end route from the beginning.
Therefore, Cangqiong Automobile will not be affected by the price of competing models.
Although users who buy Cangqiong cars also consider the cost of the car, they consider more about the comfort, safety and intelligence of bionew energy vehicles.
This kind of user experience is something that users cannot enjoy no matter how much the prices of joint venture cars are reduced.
This is like the gap between Apple phones and domestic phones when smartphones first came out.
No matter how much the prices of domestic mobile phones are reduced, the prices of Apple mobile phones will not be reduced.
And the sales of Apple mobile phones will not be affected in any way.
Because the user group who buys Apple mobile phones and the user group who buys domestic mobile phones are completely different groups.
There may even be a very strange scene.
The more the prices of domestic mobile phones are reduced, the better the sales of Apple mobile phones will be.
This situation only changed after Changtian Technology made mobile phones.
Therefore, the user groups of Cangqiong Automobile and the user groups of joint venture car companies that have already reduced prices are completely different groups.
The significant price cuts of joint venture cars have limited impact on Cangqiong Automobile.
Chen Xiao is not very worried about this yet.
The one who was most affected was Haima Haiyue.
The most important thing for users who buy Haima Haiyue is because the purchase and use costs of Haima Haiyue cars are very low.
So when it comes to fuel vehicles with lower overall cost of use, its advantage is no longer there.
Once you think about this problem clearly, you will have a solution.
And currently these joint venture cars are fighting tooth and nail.
Profits have plummeted, making it difficult for them to hold on for long.
They just hope to take advantage of this opportunity to defeat Changtian Technology's Haima Automobile in one fell swoop.
As long as users return to their brand pool again, prices may rise again at any time.
But if Changtian Technology takes some measures, these joint venture car companies will continue to bleed.
These loose alliances will soon be defeated.
Then the next thing will be solved easily.
Chen Xiao said to Gao Miao: "Inform Zeng Guoxiang immediately that Haima Motors will launch a new model within this year. The price will be reduced to less than 70,000 yuan. It will use bio-new energy batteries and the cruising range shall not be higher than 120. Only
It can be an A0-class car."
"Don't joint venture car companies like to cut prices? Then we will launch cheaper and lower-level models to compete with them."
"Users who spend tens of thousands of dollars to buy a joint venture car will definitely choose the former in terms of cost savings and comfort."
"So we can break the situation by launching cheaper A0-class cars."
The A0-class car is the smallest among all current models.
Its size is similar to the Alto of the past, or the Changan Benben.
Gao Miao was overjoyed when she heard this. She added: "I have also analyzed the models that have been reduced in price this time. These cars are lower than our Haima Haiyue in terms of wheelbase, length and comfort level."
"So most users buy cheaper fuel vehicles and use them as transportation tools."
"If we launch cheaper mobility tools, not to say 100%, at least half of the users will buy our cheaper bio-based new energy vehicles."
"The living conditions of the people in Xia are getting better, so a considerable number of users who buy mobility vehicles now will definitely buy more expensive new energy vehicles in the future in order to improve their quality of life."
"We launch A0-class cars to let them experience the advantages of bio-new energy vehicles and cultivate a group of users of bio-new energy vehicles."
"After such users grow up, they will definitely not buy fuel vehicles again, because their consumption concepts are completely different."
"Just like the price of a feature phone has dropped from 4,000 to 5,000 yuan to 100 to 200 yuan, users still won't buy a feature phone. Instead, they will buy this more expensive smartphone."
"Because the consumption concept is different."
Chen Xiao nodded with a smile and said, "That's the truth."
Gao Miao drank all the tea in the cup and said to Chen Xiao, "I'll take care of the follow-up matters right away."
Sit down with Chen Xiao and discuss theories from both sides, which can help solve some problems in the company's development process.
Seize the main contradiction and give up the secondary contradiction. This is also the way Changtian Technology has always dealt with problems.
After all, nothing in this world is perfect.
Do your best to achieve the best solution, this is what a group company should do.
When Gao Miao was about to leave, Chen Xiao waved to Gao Miao and said, "You still have three things to arrange."
"The first one is to tell Zeng Guoxiang and Jingmu that Changtian Technology's financial institutions can cooperate with Haima Automobile to provide interest-free loans to users who are willing to buy cars. The loan period can be up to 5 years, and the minimum down payment can be one
Yes, of course you must strictly review the user’s credit information.”
After hearing this, Gao Miao was overjoyed.
The loan is interest-free and has a maximum period of 5 years, which is an absolute benefit for users who are willing to buy a car.
For example, the elite version of the Haima Haiyue car has a total price of only 139,000 yuan, and the down payment of 10% is 13,900 yuan. Including the car insurance merchant, the down payment is less than 20,000 yuan.
If you take an interest-free loan for 5 years, you don't need to repay any interest at all. The monthly payment of 10% of the down payment is only 2,150 yuan, which is still affordable for many families.
At that time, users will think that with a small down payment and a small monthly loan repayment, over a longer period of time, they can buy a car that is more comfortable, safer, longer and uses bio-new energy.
Or is it to save a few dollars to buy a fuel car that is bound to become obsolete?
Most banks will not recognize this loan model. If it is finance for automobile manufacturers, it will put great pressure on automobile companies. Not many car companies dare to implement this long-term interest-free loan method.
But Changtian Technology dares.
As a global giant technology company, Changtian Technology has strong cash flow and foreign exchange reserves.
In order to manage this part of cash, Changtian Technology has also established related financial companies. The company has the ability to provide five-year long-term loans to its subsidiaries.
"The second one is to let the public know that Changtian Technology intends to cooperate with other domestic automobile companies to sell bio-batteries externally, but the bio-battery can only be used in domestically produced cars."
Murder and heart-wrenching!
Changtian Technology is completely murderous and heart-breaking.
The most fundamental reason why joint venture car companies are currently doing well in China is that they rely on Xia Guo's vast market and the support of local policies.
At the beginning, Xia's automobile companies had no choice but to cooperate with foreign capital.
Because domestic design technology is not advanced, we cannot produce cars that satisfy the people.
Then we can only cooperate with foreign companies.
The Xia Kingdom provides the market, and overseas companies provide the technology.
In this way, domestic companies are constantly absorbing technology from overseas companies.
But this joint venture is like putting a chain around the necks of Xia's local car companies.
Whether it is the enjoyment of profit distribution technology or the right to make independent decisions, domestic car companies have to listen to what foreign countries say to a large extent, but they are faced with constraints on what they want to do.
Domestic car companies have long hoped to get rid of the constraints of overseas companies.
That’s why domestic car giants such as Changan and Shanghai Automobile are trying every means to launch their own self-branded cars.
If Changtian Technology lets the outside world know, it is willing to provide bio-new energy batteries to domestic automobile companies, but at the same time it requires that these bio-new energy batteries can only be used in domestic brands of cars.
Then Xia Guofang, the leader of these joint ventures, will definitely consider whether to cooperate with Changtian Technology to purchase new bioenergy batteries in order to get rid of dependence on foreign automobile companies.
As long as Xia Guo Automobile Enterprises has such an idea, it will definitely continue to weaken cooperation with foreign companies. During this period, the collaborative price reduction model carried out by joint ventures will definitely be affected.
If Changtian Technology is really willing to sell bio-batteries to any domestic car company, then the era of fuel vehicles will definitely come to an end.
"The third thing is that you discuss with Wang Xiang and ask Wang Xiang to start Yuedong Internet. Those who should use public opinion should use public opinion. The current battlefield is in our country, not in the United States or Europe, so the initiative of public opinion lies in
On our hands.”
"If we don't use this initiative, others will use it."
After listening to Chen Xiao's words, Gao Miao felt at ease.
With these few measures, the sales of bio-new energy vehicles will surely be stable.
Chen Xiao took a sip of tea. He still had a trump card that he had yet to play.