Saab, a European car company, is Chen Xiao’s trump card.
This trump card is used to directly take over the home base of European car companies, rather than being used in the Xiaguo market.
To occupy the Xia Kingdom's market, relying on Haima Automobile is completely sufficient.
Soon Gao Miao put in place the plan given by Chen Xiao.
After Zeng Guoxiang and Jingmu learned about the headquarters' requirements in Nanhai Province, they were in awe!
Chen Xiao's philosophy coincides with Zeng Guoxiang's.
Since these joint ventures focus on transportation tools.
Of course Haima Automobile can also do it.
Moreover, the introduction of lower-level scooters is very easy to make, and it also saves costs immensely.
Because in the past few years, Haima Automobile increased sales of cars in order to seize the market and increase the company's valuation.
In addition to Tongchang's best-selling models, Haima also launched an A0-class model called Haima Cupid.
Haima Cupid is very small, as big as Changan Benben, Jili's panda and Alto in the past.
Just when Cupid came on the market with Haima's strong expectations, little did he know that it was already too late.
Because A0-class models have been occupied by major domestic car manufacturers, it is very difficult for Cupid to break into the A0-class car market.
So Cupid produced tens of thousands of them and then dumped them there.
In addition to the idle factories, there are still tens of thousands of vehicles in inventory that have not been sold.
Later, after Haima Automobile was acquired by Changtian Technology, this part was also classified as an asset and thrown there.
Zeng Guoxiang immediately arranged for technicians to drag tens of thousands of Cupid cars to the production factory and modify Cupid's power system in real time.
This time Cupid’s modification is completely different from Haima’s S6.
Cupid's modification will completely remove the engine transmission and fuel tank, and directly install a small bioenergy battery and a cheap version of the motor.
According to the requirements of the headquarters, the modified Cupid was divided into three versions.
I won’t go into details such as the interior and airbags. The most important difference between these three versions is the difference in battery life.
They are 60 kilometers, 80 kilometers and 120 kilometers respectively.
The price is also very cheap. The estimated price is 39,000 yuan for the 60-km model, 49,000 yuan for the 80-km model, and I want 59,000 yuan for the 120-km model.
Zeng Guoxiang made a detailed calculation and found that Cupid's inventory totaled 30,000 vehicles.
So these three versions happen to be 10,000 units per version.
The idle production line for cupid production is still there, but there are no workers.
As long as Cupid sells well, the already quite skilled Haima automobile assembly line workers can start the production line at any time.
Qingming Festival has just passed.
The two new energy vehicle subsidiaries of Changtian Technology have important news to announce.
Cangqiong Automobile announced that there will not be any price cuts for its products, but it announced an interest-free loan policy for up to 5 years. In addition, regardless of the version of the car, anyone who purchases a car can enjoy a free month of smart driving service.
Cangqiong Automobile's decision is understood by the automobile industry as a formal declaration of war on joint venture cars, and it has a very high profile and is determined not to lower prices. Cangqiong Automobile will not use price cuts to attract attention and seize the market like joint venture cars.
Tensions are growing among Xiaguo's car market corridors.
All eyes are fixed on Haima cars again.
Because Haima Auto is currently facing much greater pressure than Cangqiong Auto, whether Haima Auto will cut prices has become a key concern for everyone.
Following Cangqiong Automobile, Haima Automobile also announced three decisions.
The first one, like Cangqiong Auto, provides users with interest-free and 5-year loan activities. Users only need to spend less than 20,000 yuan down payment to get the car, and the monthly payment is only a little more than 2,000 yuan.
This measure is quite attractive.
Many users who are confused about whether to buy a fuel vehicle that has already been reduced in price or a bionew energy vehicle have become even more entangled in their hearts.
And the direct impact is that users who originally planned to buy a fuel car worth tens of thousands of yuan chose to come to the Haima 4S store and buy a Haima Haiyue car with a low down payment and interest-free.
The second decision is that Haima Haiyue cars will not cut prices and will still be sold at the original listing price.
This news surprised domestic joint venture car companies.
After all, after the joint venture car companies jointly lowered their prices during this period, many users have returned to the fuel vehicles of the joint venture car companies.
Many joint venture car companies even believe that if the price reduction measures continue for another one or two years, the performance-price ratio of Haima Haiyue Automobile will definitely not be good, and it is likely to be marginalized by the market.
The joint venture models have also predicted that Haima Automobile will definitely reduce its price, and are preparing to see how much Haima Automobile's price reduction will be, and are introducing further countermeasures on their own side.
Who would have thought that all Haima Haiyue cars would not cut prices? This was beyond everyone's expectations.
Experts from the market analysis departments of Corolla and Volkswagen urgently made judgments.
After analysis, they all agreed that the most fundamental reason why Haima Haiyue Automobile does not reduce its price is that the current production cost of Haima Haiyue Automobile has approached the sales price.
After learning the results of this analysis, everyone cheered.
They seemed to have peeked into the secrets of Changtian Technology.
It turns out that the production cost of bionew energy vehicles is not low, at least much higher than that of fuel vehicles.
This proves that the price reduction of fuel vehicles by joint venture car companies is the correct measure.
Many joint venture car companies immediately bought hot searches and wrote articles on Weibo and related self-media.
The content of the article is - the production cost of bio-new energy vehicles remains high. Faced with the competitive measures of major joint venture car companies' fuel vehicles, Haima and the company behind it, Changtian Technology, have nothing to do.
"Vehicle Home" wrote: "In the face of the surging wave of price cuts for joint venture fuel vehicles, Haima Haiyue Automobile has done nothing. While the sales growth rate continues to decline, it announced that the price of its cars will not be reduced. This shows that Haima Haiyue Automobile will not cut prices.
The production cost of automobiles remains high, and there is no way to compete with fuel vehicles."
"Vehicle Home": "Leave aside lofty concepts such as environmental protection and energy conservation, as far as ordinary consumers are concerned, of course they buy whatever brand of car has the lowest cost, so the cost of car purchase and comprehensive use
Cheaper fuel-powered vehicles will definitely become best-sellers."
After many fans of Changtian Technology saw such comments from Vehicle Home, they fiercely criticized Vehicle Home below.
"It's so funny. When other brands of new energy vehicles came out, that's not what you said. You also said that fuel vehicles will be eliminated. New energy vehicles are the general trend. Now the sales of Changtian Technology's new energy vehicles are...
When you encounter temporary difficulties, you just try to exalt the status of fuel vehicles."
“Double standards, typical double standards!”
When Vehicle Home saw such messages and comments, of course they blocked and deleted them.
However, the reason why Haima Haiyue Automobile does not reduce its price is because the cost is relatively high. This image has been deeply rooted in the hearts of consumers.
Haima Haiyue Automobile's measure of not cutting prices has strengthened the determination of major joint venture car companies to reduce prices.
Zeng Guoxiang, who was at the Haima headquarters, saw such comments from netizens and some media and just laughed softly.
People are at different heights and think about different problems.
How can the media and competitors think of the reason why Haima Haiyue Motors does not cut prices?
The reason for not reducing prices is because production costs are too high, which shows that these joint ventures do not understand Changtian Technology's intensive production model and super intelligent mechanical control system.
Whether it is Cangqiong Automobile or Haima Haiyue Automobile, the production cost is actually quite low.
If based on the ratio between production cost and sales price.
This ratio of Haima Haiyue Motors is even much lower than that of some joint venture car companies that have cut prices.
Even if Haima Haiyue Automobile cuts its price to 90,000 yuan, the profit it will earn will be much higher than that of the joint venture's fuel vehicles.
The reason why Haima Haiyue does not cut prices is not only to maintain its own brand image and ensure a healthy life cycle for this series of models, but of course the most important thing is to make way for Haima's new models.
To deal with those joint venture car companies, there is no need for Haima Haiyue to cut prices to deal with it. The new models launched by Haima Motors are completely sufficient.
So the third big news about Haima Motors came out.
The big news is that Haima announced that it will launch a new A0-class car immediately.
The A0-class car is named Haima Haiyue mini, which is a mini car.
The shape is similar to Cupid (actually, Cupid's appearance is not ugly, but because the market has been occupied by other car companies, sales have been poor), but it uses pure bio-new energy technology bio-new energy.
The low-end version is priced at 39,000 yuan with a range of 60 kilometers, the mid-range version is priced at 49,000 yuan with a range of 80 kilometers, and the top version is priced at 59,000 yuan with a range of 120 kilometers.
Cupid's energy system, like the Haima Haiyue car, uses new bioenergy and ordinary but mature motor technology.
It also supports interest-free loans for up to 5 years.
Take the price of 39,000 for the low-end version of a high-volume model as an example.
Users can purchase a car with a minimum down payment of 10%, which is 3,900 yuan, plus no purchase tax and only a small amount of insurance cost.
Users can pick up a car for less than 5,000 yuan.
And the monthly payment is only over 500 yuan.
More than 500 yuan is not a lot of money in 2019.
Sometimes if you eat less hot pot, play less poker, watch less movies, or lose less on stocks, you can easily make 500 yuan.
Some families with relatively good conditions put the cash stored in their homes into a certain financial management system, and the interest from the financial management is more than 500 yuan.
When Haiyue Mini suddenly went on the market, the entire automobile industry was at a loss, and consumers were immediately excited in the auto discussion sections of major automobile forums and post bars on Weibo.
"It's really an exaggeration! Haima Motors actually made a bio-new energy vehicle worth 39,000 yuan! How can other cars survive?"
"39,000 yuan, my God, it's really 39,000 yuan for the low-end version! And it's a true bio-new energy vehicle. It's the same as Haima Haiyue and Cangqiong. They both use energy blocks.
, no need to charge, no need to refuel, although the battery life is only 60 kilometers, but I think this battery life is enough."
"This car is so nice, it costs 39,000 yuan. I will buy one even for fun!"
"At this price, why should I buy a fuel car? Wouldn't it be nice to buy a new bioenergy car?"
"This car will definitely be a hit once it comes on the market! It only sells for 39,000 yuan, what kind of bicycle do you need?"
There are hundreds of millions of topics discussed about the Haiyue mini car.
There are endless discussions and threads.
Moreover, the news received by netizens is that the Haiyue Mini is not about to be launched in the future, but has already been launched.
Orders can be placed at all Haima 4S stores and Haima's official website.
39,000 yuan is still affordable for many families.
Moreover, Haiyue mini covers both extreme users.
The first one is from a poor family and hopes to buy a mobility scooter.
This type of users originally set their sights on fuel vehicles priced at RMB 70,890,000.
However, after all, passenger cars are not very comfortable, and will definitely be eliminated by the world, so everyone still has some entanglements when buying them.
Now, you don’t have to worry about it at all. You can save tens of thousands of dollars and only spend 39,000 yuan to buy a bio-new energy vehicle.
In the future, if you have money, you can trade it for a Haima Haiyue or a Cangqiong car.
Another is that the family conditions are very good, and buying a car is the same as buying a toy.
These families may have purchased Cangqiong cars, or they may have purchased various types of fuel-powered luxury vehicles.
Suddenly I saw that you can buy a new bio-energy car for 39,000 to 59,000 yuan. Come and play with it. Isn’t it delicious?
Cars are men's toys.
If the price of a car is reduced to 39,000 yuan, it will be a toy for men and women.
Therefore, this group of users do not even think about purchasing the product directly in full.
Under the discussion of netizens and the crazy reports of the media.
The Haiyue Mini, which originally had only 30,000 units in stock, has been sold out.
And unlike traditional cars, 80% of sales this time came from online orders.
Many users did not go to physical stores to test drive cars at all, but only placed orders after seeing reviews or some 3D pictures online.
And some civilian-level users who were originally planning to buy a fuel-powered car also gave up buying a Corolla or Lavida worth 80,000 to 90,000 yuan and directly bought a Haiyue Mini.
The user groups of major joint venture car companies have suffered even more serious losses.
Chen Xiao was drinking tea in the office, and Gao Miao excitedly reported the good news!
"All the 20,000 Haiyue Minis in stock have been sold out, and the previous Cupid production line has started again. This time we are sure to win."
Chen Xiao said calmly: "Isn't this something to be expected? Joint venture car companies like to cut prices, and we cut prices more severely than them."
“Let’s see who has the best price!”
Gao Miao said: "The production process of Haiyue Mini is very simple, and it is expected to be mass-produced soon, so I told the sales managers of online sales and 4S stores that we will accept all orders that can be received, and our delivery time will not be
More than three months.”
Chen Xiao smiled and said: "By the way, I still have a policy in hand that will make the joint venture car companies suffer for a while longer."