Chapter 918 Being crippled by Changtian Technology
Gao Miao could feel that the boss was very calm.
This kind of calmness makes people feel a little scared.
Of course, what he is really afraid of is not his talent, but those joint ventures.
Gao Miao knew very well that Changtian Technology had just taken action.
If this continues, if these joint venture car companies in Xia Guo do not correct their attitude, it is very likely that many car companies will not survive this year at all.
Sure enough, Chen Xiao spoke up: "Last time I heard you say that those joint venture car companies are joining forces to do some promotional activities?"
Gao Miao thought for a while and said: "It's all kinds of disguised price reduction measures. For example, the Lavida that originally sold for 120,000 to 30,000 yuan is now only sold for 80,000 to 90,000 yuan. The subsidy money is not a price reduction of the car, but a cash return in the name of oil price subsidy."
To the purchaser."
Chen Xiao waved his hand and said: "It's not this, it's what you said last time, what kind of quotation should I get from us? After those joint venture 4S stores get my quotation, they can also give users discounts."
"Yes! There is such a thing."
Gao Miao said: "In order to seize our users, these joint venture car companies have formulated this kind of promotional measures to allow users who are interested in buying cars to inquire about the price with us. After getting the quotation, the 4S store will use our quotation to
Individual users are given cash discounts ranging from several hundred to several thousand.”
"So the traffic volume at our 4S store was very good some time ago, but not many people were buying cars. Most of them came to inquire about prices and get quotations. After getting the quotations, they patted their butts and went to other stores.
4S shop.”
"So our 4S store clerks were extremely busy some time ago, and all their efforts were in vain."
Chen Xiao joked: "I don't hold grudges, but the 4S store of a joint venture car company is equivalent to shitting on the head of Changtian Technology. This kind of thing must be returned."
"The prices of Cangqiong Automobile and Haima Haiyue Automobile cannot be moved, but for Haima Haiyue Mini, our production costs are very low, the profit is high, and the sales volume is also good, so the price can be moved down.
"
"But we cannot directly lower the price of cars. We also play a game with these joint venture car companies."
"As long as users who are willing to buy Haiyue mini cars get a quote for their car from the 4S store of our designated joint venture car company, they can use the quote to get a discount on the car price."
"The discount is not much, just 500 yuan."
"This!" After hearing what Chen Xiao said, Gao Miao suddenly realized.
Chen Xiao's approach is completely an insult to the joint venture car company.
500 yuan is an insult to a joint venture car company.
Just imagine, if the sales managers of the 4S store of a joint venture car company worked hard to explain the performance of the car to the user, took the user to see the car and gave the user a quote, but the user just walked away and went to the Haima 4S store.
Get a 500 yuan discount with this discounted quote.
Isn't this an insult to a joint venture car company?
It is actually an insult to ask you to put in a lot of effort to quote someone, only to have them refuse to buy at all and let the fruits of your labor be turned into a 500-yuan coupon.
Gao Miao said: "Okay, I'll make arrangements now."
Sales of Haiyue Mini have indeed exploded.
Whether it is 4S stores or online sales, store orders are fully booked.
However, because the production of Haiyue Mini has already been integrated, the production speed is also very fast.
It only takes about 10 days from ordering to production of a car.
This is the result of Haima Automobile considering promoting employment in Nanhai Province and using manpower in many positions.
If all intelligent production is adopted by Cangqiong Automobile, the advantages of Changtian Technology’s artificial intelligence technology will be used.
Then the Haiyue mini order may only take 5 days from order placement to final production success.
The so-called consumers do not need to wait for a long time at all, and can pick up the car shortly after placing the order.
The rapid production model also makes Haima Automobile very relaxed.
There is no need to produce large quantities of cars and store them there as in the past, which will increase your production costs and capital turnover cycle.
At the same time, assembly line production and rapid sales can also greatly improve the enthusiasm of employees.
After all, one production order is profit, and the more profits there are, the greater the employee’s performance and year-end bonuses will be.
Changtian Technology suddenly played the Haiyue Mini card, which made the joint venture car companies dumbfounded.
Many joint venture car companies thought that if the production volume of Haiyue Mini could not keep up, sales would slow down, which would alleviate the pressure on themselves.
If I had known, Haima Auto's production efficiency would be too high.
The waiting time for users is also very short.
Joint venture car companies face more severe challenges.
This severe challenge has spread from the Haima 4S store in Nanhai Province to all parts of the country.
This has caused the sales of many joint venture car companies to fall off a cliff again after finally returning to normal levels.
Chengdu, Zhongsheng Toyota 4S store.
This 4S store has existed in Chengdu for more than 10 years.
Store manager Zhang Xiaofeng has become an upper class person because of this 4S store.
When this store is relatively popular, let alone weekends or holidays, there is an endless stream of users even on normal days.
The net profit in a month is in the millions. At the highest point, the net profit was more than 8 million, crushing all industries.
Zhang Xiaofeng also bought a large villa of more than 500 square meters in the most prime location of Rongcheng because of this 4S store, with numerous properties. He also sent his daughter to study abroad and even purchased a property in the United States.
But since Changtian Technology entered new energy vehicles, the traffic flow of this Toyota 4S store has been visibly decreasing.
As traffic decreases, of course the number of users buying cars will also decrease, and profits will also decrease.
At the worst time, the monthly profit was only tens of thousands of yuan.
How can you survive with tens of thousands of yuan in rent and support for so many workers?
Fortunately, domestic joint venture car companies have reached strategic alliances and have stabilized their basic market through price cuts and other measures.
The profits of Zhang Xiaofeng's 4S store have increased again.
But the good times did not last long. After the release of Haiyue Mini, the sales volume of 4S stores' main sales models (models with a price tag of less than 150,000 yuan) was directly discounted.
To be precise, it has been more than 20 days since the release of the Haiyue Mini. Only 10 Corollas have been sold, and not a single one of the smaller and cheaper Vios has been sold.
Seeing such miserable performance, Zhang Xiaofeng didn't want to do anything anymore.
But he had to do it because he had no way to escape.
A few years ago, FAW Toyota gave some preferential measures to 4S store owners in order to collect funds.
For example, if you ask the owner of a 4S store to deposit money in the company, the company can give you a certain amount of interest.
Another example is asking the owner of a 4S store to pay to pick up the car, with a reminder that the rebate will be higher after reaching a certain amount, etc.
Human greed is endless.
If you picked up one dollar on the road today, you want to pick up 100 yuan on the road tomorrow.
The same is true for Zhang Xiaofeng.
So he invested most of his savings in the past 10 years into 4S stores.
If you quit at this time, you will really lose everything.
But the operating costs of the 4S store were there, and there was no income. Zhang Xiaofeng had no choice but to find ways to reduce the operating costs.
The first is to reduce the size of the store. The current 4S store is only half the size of the previous one, so the rent will be reduced by half.
The most ridiculous thing is that half of the stores that were let go were actually rented by a competitor and opened as a Haima 4S store.
You must know that the port of Toyota 4S store is a golden port.
In the past, only top brands such as Toyota, Volkswagen, Buick and even Mercedes-Benz and BMW could win these golden ports.
As for some domestic brands, especially non-mainstream domestic brands like Haima, even if they have 4S stores, they will be in the most remote locations in the neighborhood, and they simply dare not rent a store in this prime location.
The second cost-saving measure Zhang Xiaofeng took was to continuously fire employees.
When this 4S store was at its peak, it had hundreds of sales staff and countless logistics staff.
At that time, the company held its annual meeting and basically had to book out an entire hotel.
Even when he was speaking at the annual meeting, Zhang Xiaofeng felt like he was an emperor.
This feeling is absolute and ethereal.
But now, there are only 5 sales staff in the entire 4S store.
Two of them took sick leave, probably to submit their resumes for interviews elsewhere.
One person has a day off today.
There are also two clerks in the store.
The two clerks looked listless and uneasy, checking their mobile phones from time to time (in order to allow employees to concentrate on their work, 4S stores do not allow employees to use Zemeng wearable devices). They must be looking at Boss direct recruitment or
Is Zhaopin thinking about where to go next? Is it okay to deliver food?
Therefore, Zhang Xiaofeng cannot sit in the office, read reports or hold meetings like before.
He now wears a neat shirt and suit and comes to the store to communicate with consumers in person.
Zhang Xiaofeng himself does not have any confidence in Toyota. He just hopes that he can find a way to get his money back from Toyota and get out of Toyota's quagmire as soon as possible, or he can transform and open a 4S store of Haima and Cangqiong Automobile.
Continue to ride the east wind of the car.
Just when Zhang Xiaofeng was helplessly watching the video.
Suddenly two guests walked in at the door.
The two guests looked to be a man and a woman in their 30s.
Zhang Xiaofeng keenly felt that these two people should sincerely want to buy a car.
The sales staff of the 4S store quickly put down their mobile phones to greet me. They had not been open for a long time.
You must know that the sales staff at Toyota 4S stores used to have an indifferent attitude. Whether you want to buy it or not, I don’t have to worry about selling my car anyway.
"Hello, sir and madam, are you here to look at the car? What kind of car model do you want to pay attention to and what is the budget? I can give you a detailed introduction."
The sales staff at Toyota 4S stores still have basic qualities and got into work immediately.
When they learned that the two people wanted to drive a family car and had a budget of only tens of thousands of yuan, the salesperson accepted the Corolla for them as a matter of course. After all, under the existing preferential measures, the Corolla, which originally cost more than 100,000 yuan, has already been purchased.
It can be implemented once it drops to more than 80,000.
Zhang Xiaofeng also quickly stood up and came behind the salesperson. He watched the entire sales process and would immediately remind the salesperson if there was something inappropriate.
After the salesperson briefly introduced Corolla.
The middle-aged customer laughed and said: "I didn't expect that. When I first started working, I just wanted to buy a mobility scooter. My favorite was the Corolla. At that time, the Corolla cost 140,000 to 50,000 yuan. In the end, I only bought one.
A battery car."
“I didn’t expect that when I landed now, I would only have more than 80,000 yuan, but less than tens of thousands of yuan.”
The salesperson couldn't answer this. It couldn't be said that it was because of the pressure from Changtian Technology that he was forced to lower the price. He could only laugh twice in embarrassment.
Zhang Xiaofeng is very good at dealing with such situations. He said to two customers with a smile: "We try our best to reduce prices without reducing quality for consumers! The current Corolla is a 2019 model, which is more fuel-efficient, more durable and durable.
You will definitely not regret buying it.”
"Can you help us calculate the price? We plan to pay no more than 30% down payment on the loan."
"No problem, I'll do it for you right away."
The salesperson spent another 15 minutes calculating the car loan and monthly repayments in detail for the customer, and also analyzed for the customer which loan method was more cost-effective.
What they are looking forward to is hoping that this customer will give the final word and say: OK, I will buy it this time.
Unexpectedly, the female customer grabbed the quotation sheet, stood up and said: "We will think about it again and compare it with other models."
This made Zhang Xiaofeng and others very embarrassed: "I wonder what other models you should consider? Volkswagen burns a lot of oil."
You really ignored Zhang Xiaofeng and walked out mysteriously.
The woman said to the man: "I didn't expect that Haima's 4S store next door would ask us to come and have a look. We can get a quote to buy a Haiyue MINI for a few hundred yuan discount."
The woman's voice was very low now, but her voice was thicker, so Zhang Xiaofeng could hear clearly from behind.
After hearing this, Zhang Xiaofeng almost vomited blood.
After working on it for a long time, the two people came to their 4S store just to get a quotation and find a discount on Haima Automobile.
Before Zhang Xiaofeng could react, there were suddenly more people in the 4S store.
The more people there were, the thinner the sales staff at the Toyota 4S store became. Zhang Xiaofeng had no choice but to personally act as a temporary sales staff.
But everyone has been busy all day.
Turn around and take a closer look.
Not a single car was sold.
And these users have only one purpose, which is to get a quotation from Toyota, then go to the Haima 4S store next door to buy a Haima Haiyue Mini.
Under these circumstances, Zhang Xiaofeng was so angry that he almost vomited blood.
"It's too much to bully people, it's really too much to bully people! How can you bully people like this!" Zhang Xiaofeng was so angry that he threw the quotation in his hand on the ground, turned around and went to the Haima 4S store next door.
He asked a customer who was about to go in: "How much discount can you get from the quotations you got from other car companies?"
This customer thought that Zhang Xiaofeng was here to buy a car just like him, so he said happily: "The discount is great, it's 500 yuan!"