"Mr. Jiang, you are really perceptive." Xiao Shui complimented: "Just by looking at the shelves, you discovered so many things that we couldn't discover."
"This is actually a marketing tool." Jiang Hua said with a smile: "It is actually very common abroad, but we Chinese have not been exposed to it yet."
Xiao Shui smiled and asked: "Can Mr. Jiang please explain to us what kind of marketing method this is?"
"It's very simple." Jiang Hua smiled and explained: "There is a place called a supermarket abroad, and now there are also places in China. Big brands like to put their products on one or several shelves alone. When you
When you want to buy a certain product, how do you feel when you see so many shelves stocking the same product?"
"Is this product very famous? Is it rich?"
Jiang Hua nodded: "Yes, this is the feeling they want to give you. They will recognize their brand invisibly and form a concept in your mind. This brand is very powerful. When you purchase products in the future,
It will invisibly favor them."
"If you didn't explain, we would never have imagined that there is so much emphasis on the placement on the shelves." Xiao Shui said seriously: "Okay, now let's get back to business and talk about the battle to defend the national manufacturing industry that you initiated.
"
"The battle to defend national autonomy, as the name suggests, is to defend our own nation's manufacturing industry."
Xiao Shui was not satisfied with Jiang Hua's answer: "The actual situation of our manufacturing industry now is that our technology generally lags behind the world's advanced countries, and the quality of our products is not as good as international advanced products. People's choices are naturally good ones and not good choices.
Poor, you can’t ask consumers to choose products with poor quality from domestic brands just to support the national manufacturing industry. This is not in line with common sense.”
"Of course this is not common sense." Jiang Hua actually agreed: "But specific problems must be analyzed concretely. I can only say that your common sense is not universal."
Xiao Shui asked unconvinced: "Then I would like to hear the details. Why is my common sense not universal?"
Jiang Hua made an up-and-down gesture with his hands in the air, and asked with a smile: "Is there such a big gap between our products and foreign products? It's just that our products cannot be used at all. Only foreign products can guarantee normal use."
Xiao Shui said honestly: "That's not true. Our country's industrial development is not vegetarian. There is a gap, but it is not that big yet."
"Yes, our products are not as good as others. This is a fact. We have to admit it." Jiang Hua said with a smile: "But the prices of those foreign products are high. You have to know that although our people are rich,
Generally speaking, people are not yet wealthy enough to afford foreign products, so our national manufacturing industry still has some vitality.”
“Isn’t this just bad money driving out good money?”
"Bad money drives out good money? This sentence itself is inappropriate to describe this matter." Jiang Hua shook his head: "This itself is an adjective for the ancient currency war. It is a struggle between official copper coins and private copper coins.
Bad currency itself is not legal, so aren’t our products also legal?”
Xiao Shui was speechless, and after a while he said: "Since our products are legal, we should compete fairly with foreign products."
"First of all, I want to make it clear that there is no such thing as fairness, only relative fairness." Jiang Hua said seriously: "Anyone who emphasizes fair competition is weak."
Xiao Shui didn't expect it to happen to him, and said with some confusion: "Why do you say those who emphasize fair competition are the weak?"
"It's like applying for a job. For your current position, you are a college graduate and your opponent is a middle school graduate. Will you give up your educational advantage?" Jiang Hua said with a smile: "Another one, how can you give up your advantage?
Once you have an advantage, you can't throw it away."
Jiang Hua continued to say with a smile: "When you have such a big advantage, would you tell the interviewer that I want to compete fairly with that person who graduated from middle school? Absolutely not. If I say it, it would also be said to that person who graduated from middle school.
"
The people at the scene laughed loudly, and Xiao Shui touched his nose: "Okay, that's true. It seems that those who emphasize fair competition are indeed the weak."
"Foreign products enter our market with technological and financial advantages. Why don't they use them if they have advantages?"
Xiao Shui wrote a few words in his notebook, and then asked: "Then according to what you say, how can we defend our national manufacturing industry if we don't have any advantage at all."
"Your statement is inconsistent with dialectics." Jiang Hua said with a smile: "How can we not have any advantage at all? We have advantages that are envied by capitalists all over the world."
"Cheap labor force." Xiao Shui's tone was a little low: "This advantage is not comforting."
"Let's have fun secretly." Jiang Hua said angrily: "Our country is not the only place with a large population and cheap human resources in the world. Why do those capitalists only like to invest in us?"
Not only Xiao Shui was stunned, but the others were also stunned. They had not thought about this problem, but they felt that all this seemed to be natural and they were deeply ashamed of it.
"I remember I told you before that our country has a structure for all industries and all categories. Secondly, our country's infrastructure construction is also more complete than many other places with cheap labor. And more importantly, our labor force is basically all
Don’t think it’s incredible that our employees are literate. There are few countries in the world with lower illiteracy rates than ours. Training for illiterate people is different from that for non-illiterates.”
"Then our cheap labor is our advantage?"
"To be precise, our costs are cheaper." Jiang Hua explained with a smile: "Foreigners can also enjoy our cheap labor force. But their costs have to be shared equally across the world. Invisibly, their costs are higher than ours.
A bit taller."
Xiao Shui nodded: "According to what you said, our advantages should be quite obvious."
"It is quite obvious that as long as we are willing to lower the prices, people will still be happy to enjoy cheap products. Of course, we do not rule out that there are people in the world who hate such cheap products and insist on buying high-priced goods." Jiang Hua said with a smile: "Such people
We generally call it someone who is taken advantage of."
The audience burst into laughter, and Xiao Shui also smiled and asked: "Then according to your opinion, our defense war will be fought around price."
"One trick can be eaten all over the world." Jiang Hua said cheerfully: "Who doesn't love cheap products, and capitalism does too, otherwise we wouldn't import so many light industrial products from our country every year."
