February 10th, the eighth day of the first lunar month.
While Zhang Shuo was busy handing out New Year red envelopes to employees at work, a conversation was going on within Tenda.
In the office.
There are only Ma Erye, Tenda COO Renyu, and WeChat project development leader Zhao Xiaohu.
"WeChat, can you snipe Wei Xin?"
Mr. Ma Erye did not beat around the bush and asked Zhao Xiaohu directly.
After this round of Spring Festival marketing, Weixin has firmly occupied the top spot in the domestic mobile social field in terms of number of users, nationality, and popularity.
This had to arouse Tengda's vigilance.
Therefore, just when WeChat was about to go online, Mr. Ma made a special trip to find Zhao Xiaohu from Yangcheng to discuss the matter.
"Do you want me to tell the truth?"
When it comes to being wary of Wei Xin, Zhao Xiaohu is undoubtedly the one with the greatest pressure among the three people present. The Wechat project can be said to be the battle he can least afford to lose.
If you lose, you will fall into despair; if you win, you will soar to the sky.
"certainly!"
Second Master Ma's eyes narrowed slightly, and he suddenly had a bad premonition.
"Let's put it this way, Weixin is what I ideally want a mobile social software to be. In the process of developing WeChat, in order to avoid Weixin, the overall experience of using WeChat is very awkward."
Zhao Xiaohu looked very depressed.
This is like a master stone carver preparing to carve a statue of a goddess. Just as the image of the goddess in the dream gradually became clearer, the master stone carver next to him brushed it a few times and carved the goddess perfectly in advance.
How can this be fixed?
No matter how you carve it next, it will feel awkward.
"You mean, in terms of product experience alone, WeChat can no longer compete with Weixin?" Mr. Ma was a little confused.
How long has it been since you encountered this situation?
Tenda is a product-driven company. In the past, when Tenda learned from other products, even if it was not better than its predecessor, it was still very different.
It’s rare to say that a product is lagging behind in advance before it’s even launched.
The converse is also proven.
Weixin is indeed an amazing product.
"Yes."
Although he was unwilling to admit it, Zhao Xiaohu could only tell the truth.
"So," Mr. Ma looked at Renyu, "is it possible to make up for the lack of product experience at the marketing level and overtake Weixin in a corner?"
If the product is not good, then you can only rely on marketing.
"With the resources we have at our disposal and ICQ's traffic diversion, WeChat will definitely not become an unknown product after it is launched. At least it will be comparable to MiLiao."
"As for the confrontation with Wei Xin..."
Renyu paused subconsciously and then said: "According to the data disclosed by a third-party organization, the number of Weixin users should have exceeded 80 million, with a very high market share and a good reputation among the user group. To be honest, WeChat and Weixin have
Xinxin can maintain competition, but it is really difficult to completely kill Weixin."
One sentence.
Wei Xin has turned into a butterfly, and at best it can only be a fight between two tigers.
No, to be precise, it’s the Three Tigers.
With Ahri's support behind her, Miliao, at least on the surface, has not lost yet and is still qualified to participate in the competition.
This is a headache.
The result of the competition between the two giants is either a merger, such as the taxi-hailing war in the original time and space.
Or it's a lose-lose situation for both sides.
For example, in the field of long-form video in the original time and space, the three giants burned 100 billion, but they have not yet decided the winner.
There is no winner!
Of course, there are also situations where the east wind prevails over the west wind, such as the food delivery war and the shared bicycle war.
The final winner.
It all depends on their own methods and background.
"It's difficult, but it doesn't mean there's no way, right?" Ma Erye said in a tricky way.
In other areas, Tengda may be able to make concessions, or even if it really can't be done, it is not unacceptable to take advantage of the situation and use the money to withdraw its troops and cut off the losses in time.
Only not in the social realm.
Because this is Tengda’s restricted area and the foundation for Tengda’s survival.
No challenger will be allowed.
Especially in the critical period when the mobile Internet wave is just emerging.
Mr. Ma has a very sense of crisis.
Tenda is able to ride on the wave of the PC-side Internet and rise rapidly at a rocket-like speed. There is no guarantee that it will not be replaced by latecomers in the next wave.
Crisis must be nipped in the bud.
When I met with Zhang Shuo before, the acquisition proposal I made was a move made by Mr. Ma.
But it didn't work out.
"yes."
Renyu's expression didn't change, "I do have an idea."
"Tell me."
Mr. Ma Erye attaches great importance to Renyu and regards him as his right-hand man.
Renyu gave up, but looked at Zhao Xiaohu and said with a smile: "Weixin's drift bottle function is based on the drift bottle function of ICQ mailbox, right?"
"That's right!"
Zhao Xiaohu's eyes flashed, he was the one who led the team to develop the ICQ mailbox.
Mr. Ma Erye was also thoughtful.
"Since we have learned from it, can we use this as a breakthrough to sue Weixin for plagiarism?" Renyu Tuqiong saw that since he couldn't win by normal means, he had to resort to abnormal means.
Business competition is inherently a matter of life and death.
"You can file a lawsuit, but based on this alone, I'm afraid it will be difficult to win the lawsuit. Even if you can win, it will take a long time and will not solve the actual problem."
Zhao Xiaohu is not very optimistic.
The previous success of "Big Watermelon" by Germination against Tengda's "Big Pineapple" has proved that Germination is not a soft persimmon that can be manipulated casually, but a prickly hedgehog.
Not easy to touch.
"Whether we can win or not is actually not important. Weixin is involved in plagiarism, which is very important."
Renyu obviously has a different view, "As long as we hold the commanding heights on the moral level, there will be a lot we can do in subsequent marketing activities."
The meaning of Renyu is very obvious.
I want to take this opportunity to pour dirty water on Weixin’s head and reduce the favorability of Weixin users.
Only in this way.
WeChat messages sent later can take advantage of the situation.
Isn't Weixin unbreakable? Then find a way to knock a hole in Weixin's foundation.
Once there is a loophole, we can use Tengda's resources to continuously amplify the loophole, and even force Weixin to make mistakes on his own initiative, and then continue to expand the results.
This chapter is not over yet, please click on the next page to continue reading! Finally achieve a counterattack.
"Then it's settled."
Ma Erye made the final decision and ended this brief meeting.
…………
Sprout Building.
In the top-floor conference room, Zhang Shuo was convening a meeting with senior executives.
Attendees include:
Jiang Yue, administrative assistant and general manager of Germinal Real Estate, Zhu Zhenghong, deputy general manager of Germinal Real Estate;
Qingcheng Retail General Manager Pei Weiping, Qingcheng Technology General Manager Du Qingqing;
Qinghe Technology COO Zhao Mingchuan, CTO Wang Yan;
Cao Yanhua, general manager of Qingniao Interactive Entertainment, and Du Ruiwen, general manager of Qingyun Data.
Sun Qian, the interim head of Jiaoyang Holdings, regretfully missed the meeting because she was in Xiangjiang.
Take a look around.
Unknowingly, Zhang Shuo had recruited a group of elite soldiers and generals under his command.
Everyone is talented.
This does not include the heads of secondary subsidiaries.
Sprout Holdings, which already has seven first-level subsidiaries, can be considered a group enterprise in a strict sense.
Jiang Yue even started to call it that.
It also proposed that the name of Sprout Holdings Co., Ltd. should be changed to Sprout Holdings (Group) Co., Ltd.
Zhang Shuo gathered a group of senior executives together at this time, not to plan any major events, but just to sit down and meet each other after the start of the new year, and by the way, he introduced Du Ruiwen to other senior executives.
Although Zhang Shuo himself only met Du Ruiwen yesterday.
After greetings.
Zhang Shuo announced a decision in public: "With immediate effect, I will step down from my concurrent position as CEO of Qinghe Technology, and Zhao Mingchuan, COO of Qinghe Technology, will assume the role of general manager of Qinghe Technology."
"Thank you, thank you Mr. Zhang!"
Zhao Mingchuan didn't expect such a surprise, and his tongue was tied.
Others also smiled knowingly.
Smart people have vaguely guessed that Zhao Mingchuan's promotion should be the big boss's praise for the success of Weixin's Spring Festival marketing campaign hosted by Zhao Mingchuan.
It's all expected.
Including Wang Yan, no one complained about Zhao Mingchuan's promotion.
Prior to this, among the seven first-level subsidiaries, except for the temporary vacancy of the general manager position of Jiaoyang Holdings, Qinghe Technology had the most special organizational structure.
The big boss Zhang Shuo is part-time CEO, COO Zhao Mingchuan and CTO Wang Yan are two-wheel drive.
After Zhang Shuo resigned this time, the organizational structure of Qinghe Technology was finally adjusted to be consistent with other subsidiaries, and the general manager responsibility system was fully implemented.
also means.
Zhang Shuo will retire from all concurrent positions in subsidiaries and will focus more on holding company affairs in the future.
Not only is it a management position, Zhang Shuo will also step down as the legal representative of each subsidiary and change the legal representative to the general manager of each subsidiary.
Further sort out the organizational structure of the budding line.
The most direct benefit is that documents that previously required the signature of a legal representative no longer need to be submitted to Zhang Shuo for signature, and the general manager of the subsidiary can sign by himself.
All you need to do is submit the relevant documents to Zhang Shuo via email for review.
It saved Zhang Shuo a lot of trouble.
No matter what kind of organizational structure the Germination Department adopts in the future, it is certain that power will be delegated to the lowest level as much as possible.
In just over half a year, the sprout department has grown from one subsidiary of Qingcheng Retail to seven now. Even if Zhang Shuo is a superman, he can't manage it.
Decentralization is an inevitable choice.
Take Qinghe Technology, which just changed its person in charge.
2011 will be a critical year for the development of Weixin. Zhang Shuo promoted Zhao Mingchuan at this time, not only as a compliment to Zhao Mingchuan, but also because Qinghe Technology will face more and more challenges.
It's getting more and more serious.
At this time, timely adjustment of the organizational structure of Qinghe Technology will not only help establish Zhao Mingchuan's prestige in the company, but also help centralize decision-making and improve the decision-making efficiency of Qinghe Technology.
Avoid getting stuck in Zhang Shuo.
In the past, whenever Qinghe Technology made any major decisions, Zhao Mingchuan would go to Zhang Shuo's office to report in person. Of course, this was because he liked to play tricks, but it was also because he was not the general manager of Qinghe Technology.
Compared to Pei Weiping and others, their confidence is obviously a little worse.
Now it’s even!
At this time, Zhang Shuo didn't know that Tengda was already sharpening his sword in secret.