Chapter 224: Tengda sets up a trap, Bu Ya falls into the trap, and the calculation is behind the calculation!
As the saying goes: "The people who know you best are often your enemies."
On the study of germination.
Both Renyu and Lu Jian are far better than other executives in the Internet industry.
Because they have all fought against Meiya, and they have also suffered losses at the hands of Meiya, and they are in a comprehensive competitive relationship with each other, they naturally study it more deeply than others.
"If Qingcheng Technology doesn't subsidize it, it will lose." Duan Xuan said he couldn't understand.
"But what if Qingcheng Technology never thought about deciding whether to win or lose with us in the food delivery business from the beginning?" Lu Jian's thinking became clearer and clearer.
He tried to put himself into Zhang Shuo's thinking mode.
In my memory.
Although the subsidiaries of Sprout Group are willing to spend a lot of money on marketing, such as Weixin's two classic marketing cases, which cost hundreds of millions.
But I have never seen sprouts make fearless money-burning moves.
Even if we talk to Mi about the competition during the Spring Festival, everyone is doing their own thing.
And they really played well.
"This is even more unrealistic. Isn't Qingcheng Technology's main business just food delivery? Binhai City is Qingcheng Technology's headquarters. If Binhai City is lost, what meaning does Qingcheng Technology have?" Duan Xuan asked.
"Good question!"
Lu Jian was full of energy, "Do you know the relationship between Qingcheng Technology and Qingcheng Retail?"
"do not know much."
This troubled Duan Xuan, who was sent to Binhai City to take charge of the work just last month.
Not to mention the origin, Duan Xuan only knew a little about the company Qingcheng Technology, because the information disclosed by Qingcheng Technology to the outside world was very limited.
"Then I'll tell you."
Lu Jian became interested, "It is said that Germination's first investment was Qingcheng Retail. At that time, Qingcheng Retail was essentially a convenience store.
“It was with the support of Germination’s massive capital that Qingcheng Retail embarked on a path of rapid expansion. In just six months, it developed to nearly a hundred stores in Binhai City, covering almost the main commercial district of Binhai City.
"It is not difficult to find that Sprout Group's positioning of Qingcheng Retail is new retail, and the core of its business is centered around Qingcheng Xiaozhu. For this reason, it even invests heavily in assets."
Lu Jian really did a lot of homework on the competitor Moya, "As for Qingcheng Technology, it was actually separated from Qingcheng Retail at the end of last year."
"Forgive me for being stupid, but I still don't understand. What's the internal logical relationship here?"
Duan Xuan was still confused.
"Even if Qingcheng Technology was incubated from Qingcheng Retail, it is already operating independently after all, and they are all affiliated with the Sprout Group. It is impossible to say that Qingcheng Retail will backstab Qingcheng Technology, right?"
"Of course not."
Lu Jian smiled and shook his head, "Despite Zhang Shuo's young age, he has very complete control over the sprouts and will never tolerate chaos among subsidiaries. If Qingcheng Retail dares to do this, it must have obtained Zhang Shuo's approval in advance.
"
Even as an opponent, it does not prevent Lu Jian from giving Zhang Shuo basic respect.
With the current scale and achievements of Sprout, anyone who despises Zhang Shuo in words or actions is nothing more than a clown and will not win any applause.
"What I mean is that, in the internal sequence of the Germination Group, the status of Qingcheng Technology is actually far less important than the outside world imagines." Lu Jian added.
"Appreciate further details!"
Duan Xuan's demeanor became lower and lower.
“What if Qingcheng Technology only exists as Qingcheng’s online retail platform?”
Lu Jian finally put forward his core conjecture.
"Perhaps we have entered into a misunderstanding from the beginning, always subconsciously believing that the prospects and potential of local life services are far better than the retail industry."
"Isn't it like this?" Duan Xuan asked.
Nowadays, people are thinking about the Internet. As a traditional industry, it is difficult to imagine that retail will have a future development space comparable to local life services.
"That's true, but I can't help but think otherwise." Lu Jian smiled, "It's easy to see from the development trajectory of Suiya that Qingcheng Retail is the key support target of Suiya from the beginning to the end. As for Qingcheng Technology,
It’s more like a branch established after an original department of Qingcheng Retail became independent.”
"Mai Ya, you can't be so ignorant, right?"
Duan Xuan disagreed, "Moreover, Qingcheng Technology's large-scale acquisition of local group buying websites and the establishment of branches across the country, no matter how you look at it, it doesn't look like a small incident."
"Then if you think about it carefully, is there a Qingcheng Xiaozhu flagship store in every city where Qingcheng Technology has set up branches?" Lu Jian was so busy.
"This is also true." Duan Xuan's eyes moved slightly.
"So, from the very beginning, Qingcheng Retail has been directly operated. Qingcheng Technology's so-called takeaway business mainly serves Qingcheng Xiaozhu."
Lu Jian believes that he has completely seen through Qingcheng’s retail business model.
"This can also explain why Qingcheng Technology has set such a high threshold for merchants to enter the food delivery business, as if it deliberately does not want other merchants to enter.
"As long as Qingcheng Technology is not crazy, it must have its own internal behavioral logic, and this logic is that Qingcheng Takeaway is squeezing out competitors in disguise for Qingcheng Xiaozhu."
"this……"
Duan Xuan was really shocked and was speechless for a moment.
Because logically speaking, Lu Jian's analysis has no flaws and forms a perfect closed loop.
All previous doubts can be explained.
Since Qingcheng Technology is just a tool app for Qingcheng retail online sales, then from the perspective of the Sprout Group, it naturally does not care about one more tool.
Or platform.
"Instead of fighting a subsidy war with us and burning money like crazy, Qingcheng Retail would be better off just riding on Da Cong Dian Ping's bandwagon, which is actually the most rational choice." Lu Jian made the final decision.
This is very much in line with Mei Ya’s behavior.
This chapter is not over yet, please click on the next page to continue reading! "But in this case, users are likely to give up the Qingcheng APP. Then, wouldn't the marketing expenses Qingcheng Technology spent on the APP before be in vain?" Duan
Xuan subconsciously felt that something was not quite right.
Because it's so abnormal.
"Compared to the subsidy war, what does that little bit of marketing expenditure count?" Lu Jian has already settled the relevant accounts. "You think Qingcheng Technology's one or two billion investment is a huge move, but you may not see it that way.
."
Duan Xuan was silent.
He subconsciously thought of the recent investment in the mobile phone field.
In comparison.
The money that Sprout has spent on Qingcheng Technology is really nothing.
So, after all, he is still a small figure?
"Then, what Mr. Lu means is that we should agree to Qingcheng Xiaozhu's settlement?" Duan Xuan was convinced.
"certainly!"
Lu Jian's attitude is firm, "Business cooperation is always about interests first, and there is no need to consider Tengda's feelings."
As long as you can make money.
Then Tengda doesn't care whether he feels or not.
How much is face worth?
What's more, if Qingcheng Xiaozhu is really going to be put on the shelves of Dacong Dianping, there's no telling whose face it will be slapped in the face.
Lu Jianeng could analyze the business logic behind Qingcheng’s retail decision, but netizens couldn’t stand it and thought it was Qingcheng Technology that gave in.
It must be very lively then, right?
Somehow, Lu Jian suddenly felt a little hopeful.
………
Sprout Building.
After Dacong Dianping passed, Pei Weiping and Du Qingqing came together to report to Zhang Shuo.
Visible inside the bud.
The priority of this matter is also very high, and it is not as calm as Lu Jian imagined.
"Mr. Zhang, I still stick to my previous point of view. Qingcheng Xiaozhu's entry into Dacongdianping will be a major blow to Qingcheng Technology." It turns out that Pei Weiping did not agree with this.
Just acting on orders.
"Which is the lesser of two powers that harm each other? The subsidy war is a bottomless pit. We can fight with Da Congdian in Binhai City, but what about the capital city and the magic city? There will be no end to the city." Zhang Shuo was also helpless.
Qingcheng Retail Although Qingcheng Technology’s business model is good, it still has two fatal weaknesses.
One is no financing.
Qingcheng Technology is no different from Mold Tuan and Dacong Dianping. Through rounds of financing, it can obtain a steady stream of funds from investors for battlefield consumption.
Second, there is a bottom line.
Precisely because it does not raise funds, Qingcheng Technology will not choose to cut off users' leeks. On the contrary, Qingcheng Technology itself enters the market with a sense of mission.
It also happened that the capital chain of Sprout Group was tight, and there was not so much money for Qingcheng Technology.
That's why we have the current embarrassing situation.
"What we want to discuss now is how to minimize this negative impact." Zhang Shuo set the tone.
"I still have the same view as before."
Du Qingqing stood up in time and let Qingcheng Xiaozhu settle in Dacongdianping. It was her idea. "We will get over the current difficulties first. When Dacongdianping's subsidy ends, we will take another step to remove the salary from the bottom."
"How to remove the firepower?" Pei Weiping asked.
"It's very simple. According to the information I heard, in order to increase its momentum in Binhai City, Da Cong Dian Ping has very low threshold for merchants to review. It can even be said that there is no threshold."
When this was mentioned, Du Qingqing became very angry.
“When Da Cong Dian Ping sets such a review threshold, there will definitely be many complaints, such as unsatisfactory hygiene, upset stomach from eating takeout, or even illness.
"At that time, Qingcheng Xiaozhu only needs to issue a statement to the outside world, saying that it is disappointed with the review mechanism of Dacong Dianping and decided to remove it from the shelves in order to maintain brand credibility."
"You're awesome!"
Zhang Shuo gave a thumbs up unconsciously.
This move is really cruel. Typically, after eating and wiping it clean, the "old employer" will be kicked.
Pei Weiping was also a little ashamed.
Who would have thought that Du Qingqing, who was so innocent before, would become so sinister.
Think about it.
Pei Weiping said: "In that case, can Qingcheng Xiaozhu in the capital also apply to enter the mold group takeout? Anyway, we have already opened our doors, and we don't care about one more restaurant."
Zhang Shuo looked at each other.
Du Qingqing is already shady, but Pei Weiping, who appears to be honest on the surface, is actually even more shady.
If you are not satisfied with one meal, you have to eat two meals at a time.