Chapter 339 The shocking release of Maili X1, the cute king shines all over the world!
Friday, September 7th.
Today is destined to be a very memorable day. The much-anticipated Maili x1 will be unveiled tonight, showing the world its budding ambitions in the field of smartphones.
It has been 15 months since Buya obtained the patent license from Nokia.
For the birth of Maili
The purpose is to quickly digest the patented technology from Nokia and polish it into a stunning product.
Of course, there will also be innovations that are unique to Mai Li.
Due to the previous warm-up, the launch of Maili
In order to attract the most attention, the conference time is set at 8 pm.
The location was chosen at the Binhai International Convention Center.
At 6:30 p.m., the International Convention Center opened its entrance channels to the outside world. Media reporters, app developers, digital product testers, budding fans, etc. who received invitations began to enter the venue one after another.
App developers alone accounted for one-third of the guests.
The fan base of Buya is even larger, accounting for nearly half of the guest spots. They are all lucky ones who have been born through participating in various activities under the Buya series in the past three months.
There are competitive champions in the game, online anchors, Weixin charity experts, etc.
They are all die-hard supporters of Bud.
Then there is the super luxurious group of relatives and friends, not to mention the budding executives headed by Lu Qi, Lu Kai, Jiang Yue, and Gu Mingzhang, as well as all members of the Group Development and Strategy Committee.
The release of Maili x1 is not only of great significance to Maili Group, but also to Germination.
In Lu Kai’s words——
"Whether the group will be popular or popular in the future depends on this battle."
If the grain x1 takes off, the sprout will take off.
The grain of wheat x1 falls, and although the sprout will not fall, it will definitely suffer a serious loss of vitality.
Other friends such as Xu Jia, Lin Weiwei, the four sisters from Tang Yu's dormitory, Cai Miaomiao, Shu Xiaoran, and best friends such as Wang Cong and Zheng Zhebin also came to cheer.
Senior brother Wang Yan even joined the battle with his entire family.
Finally, there were some business tycoons that Moya specially invited. The most important ones were Mr. Ren from Warwick, the second master from Tengda, and the third master from Qiandu, who immediately calmed the scene.
Mr. Ren can still understand, after all, he has always admired Zhang Shuo.
The arrival of the second master surprised many people. Tengda and Moya are still in a competitive relationship.
But after all, they are all in Binhai City, so it’s okay to come to support them.
The third master came all the way from the capital, which really gave Zhang Shuo enough face, and he was determined to show the good cooperative relationship between Qiandu and Moya to the outside world.
And it comes at the point where Bu Ya and Ah Li have a grudge, which makes it even more intriguing.
Originally, Ahri wanted to arrange for Ren Xiaoyao to come over to support him, but considering that the two sides were still fighting a lawsuit, Ren Xiaoyao's appearance at this time would seem too condescending to Ahri.
The uncle thought about it and decided against it.
In addition to the three big bosses, there were also Dong Ge, Wang Tao, Professor Wu, Zeng Qun and other business bosses who cooperated with Moya, as well as supplier representatives from Maili Group, who were also present.
Tonight's International Convention Center can be described as a "gathering of stars."
Although friendly companies such as Xiaomi, ov, and Mei Dao do not pay as much attention to it as Warwick does, they have also sent their vice-president-level executives to participate, not only to support them, but also to gather information immediately.
Naturally, everyone has their own agenda.
If we say who in the industry is most nervous about the birth of Maili x1, it is by no means super giants like Pingguo, Samsung, and Nokia, but domestic peers such as Xiaomi and Meiyuan.
Even if Maili Group has long claimed that Maili mobile phones are high-end, they don't believe it.
Originally, Mei Ya invited Pingguo and Sanxing to manage the Huaxia District, but the other party did not send anyone to the scene either to avoid suspicion or out of sheer arrogance.
Zhang Shuo didn't care either.
In every country and in every era, there is no lack of such spirited kneeling people. They think that by entering a foreign company opened by foreigners and working for foreigners, they feel that they are superior to others, and they look down on their own compatriots.
He also read the book into the dog's belly.
In addition to those who came to the scene, like in Jiangcheng, the Zhang family and the Cai family, headed by Zhang Zhandong and Cai Shuyu, gathered in the villa early to witness this moment.
For the convenience of viewing, Lao Zhang directly moved his desktop computer to the living room.
………
Amid the commotion, the time soon came to 19:59:45, and the stage lights suddenly went out.
A countdown appears on the big screen.
"10,9,8,7..."
The budding fans in the audience were very cooperative and consciously shouted along with the countdown.
The atmosphere immediately rose.
"3,2,1!"
As the countdown ended, a beam of light lit up in the center of the stage, and Zhang Shuo appeared, instantly becoming the focus of the audience.
"Wow!!!!"
"Cute King! Cute King! Cute King!!"
Whether it was the budding fans at the scene or the netizens watching the live broadcast, they were immediately excited. The barrage in the live broadcast room was like a machine gun, covering the entire screen in an instant.
It can be seen that Zhang Shuo is very popular.
Mr. Ren and others in the audience also smiled and clapped, looking at Zhang Shuo in the center of the stage, all of them had inexplicable thoughts, some were appreciative, some were envious, some were jealous, and even fearful.
To name a few.
There is no doubt that Zhang Shuo tonight, like Mai Li x1, will become the protagonist of the audience.
"Good evening, welcome to the Maili x1 press conference. I am Zhang Shuo." Along with the minimalist opening remarks, the ppt behind Zhang Shuo popped up with the theme of this press conference——
MaiLi x1, redefines smartphones.
"I really dare to say this."
Many colleagues present were familiar with this sentence. The official website of Maili had been posted for a long time. I thought it was just a gimmick, but I didn’t expect that I would dare to type this sentence at the Maili x1 launch conference.
This chapter is not over yet, please click on the next page to continue reading! Are you too confident or too arrogant?
"If the performance of Maili x1 is not as expected, it will be slapped in the face on the spot."
Some people began to look forward to it quietly.
"I wonder if you have the same problem as me, because you have too many registered accounts and you can't remember the password?" Zhang Shuo started his performance with a question.
"have!!!"
“That’s great!!!”
Everyone present felt the same way. Various forums, websites, and forums all required registration, and password settings were becoming more and more cumbersome. Who the hell would remember them?
A large part of Weixin's success on the mobile side comes from its use as a universal account.
"Even if we enter the era of smartphones, we still have to remember complicated passwords in order to unlock our phones. Today, with the emergence of Maili x1, this trouble will no longer exist."
The camera focused on the mobile phone in Zhang Shuo's hand, a black MaiLi x1.
"Huh? It looks unexpectedly beautiful."
"It should be a full metal casing. It looks very high-end at first glance. I'm really willing to spend money on it."
“The screen is also huge.”
“The exterior design is very bold, but I have to say, it’s really fashionable!”
Many of the people present were professionals, and a lot of things could be seen just from the appearance of the Mai Li x1. Some people were already whispering in private.
"There is indeed something, but the appearance design alone can't explain anything, right?"
There are also sour ones.
"That's right, mobile phones are for use. Just looking good is of no use, let alone embroidered pillows."
Then, the next moment.
I saw Zhang Shuo's thumb lightly pressing the home button of Maili x1, and the screen of Maili x1 immediately unlocked.
This scene.
It was also uploaded to the projection screens on both sides at the same time.
“what????”
"what happened?"
“I didn’t see the cute king enter the password, how come the phone was unlocked?”
The audience in the audience, including the netizens in the live broadcast room, were all stunned, their eyes filled with disbelief.
ppt quickly gave the answer - under-screen fingerprint unlocking technology!
"In order to avoid password unlocking, Maili Group took the lead in successfully developing under-screen fingerprint unlocking technology. As long as you enter your fingerprint in advance, you can unlock your phone with just one press."
Zhang Shuo smiled and revealed the mystery.
"In addition to unlocking the home screen, fingerprint passwords can also be used in various application scenarios such as Weixin payment. With Maili x1, you no longer have to worry about remembering passwords. Your fingerprint is your unique password."
"Wow, that's awesome!!"
"Fingerprint unlocking sounds like science fiction at first glance. No wonder Maili x1 is said to redefine mobile phones."
"Is this Maili's original creation? It doesn't even have Pingguo or Three Stars."
"It's a bunker!"
"As expected of a sprout, there are surprises as soon as you start it!"
"If the price of such a beautiful mobile phone is less than 3,000, I will definitely buy one."
" 1!"
The audience's emotions were immediately aroused.
Friends and businessmen were even more surprised. As industry insiders, they are no strangers to under-screen fingerprint unlocking technology, but the entire industry is still exploring it.
It was surprising that a novice like Mai Li was the first to do it.
It's definitely a killer.
In the original time and space, Pingguo will not launch the under-screen fingerprint unlocking technology until Pingguo 5s is released next year. This technology was selected as one of the top ten technological innovations in the world that year.
This shows how high its technical content is.
In order to conquer this technology in advance, Maili Group has assembled as many as fifteen laboratories and invested no less than 300 million R&D funds in this technology alone.
The purpose is to make the appearance of Maili x1 even more stunning.
And it did.
The emergence of under-screen fingerprint unlocking technology has immediately widened the gap between MaiLi
It’s really hard not to accept it.
With this technical foundation, no one dares to say that the Maili phone is an assembly phone or a copycat phone. Users will even make up their own minds and think that other technologies of the Maili x1 are definitely not bad.
Zhang Shuo’s subsequent demonstration indeed proved that Maili x1 is by no means an innovation like this.
Software aspect.
Maili x1 is equipped with the self-developed voice assistant "Mai", which is comparable to Siri launched by Pingguo last year. Because it is a Chinese version, it naturally attracts attention.
There are also health apps that can record steps.
A rangefinder that can measure distance.
The brand new Maili Mall can be logged in with Weixin and paid with Weixin.
It is also equipped with the cloud service provided by Qingyun Data, which can upload Maili x1's address book, photos, videos and other data to the cloud in real time.
Although all these are not as amazing as fingerprint unlocking, they also show the sincerity of Maili Phone to the outside world, and it is by no means a fool like Xiaomi.
In terms of hardware, whether it is battery, chip, camera, display, etc., Maili x1 has top-notch configurations among similar models.
The only flaw may be that there is no self-developed chip.
With Zhang Shuo's introduction, the demonstration of Maili x1 has quietly come to an end. Near the end, Zhang Shuo announced the color matching of Maili x1. There are five colors to choose from, namely——
Black, white, space gray, silver, champagne gold.
"The gold color scheme is too earthy, isn't it?"
“Look at the overall design of Maili x1. It’s very fashionable. Why did you choose such an earthy color scheme?”
"Is there something wrong with my aesthetics?"
"Don't doubt it, gold is always soil, even wheat grains x1 are no exception."
"Haha, I think it's quite pretty."
The friends and businessmen in the audience also looked at each other in disbelief. Gold is definitely a restricted area in mobile phone color matching. Except for some copycat phones and phones customized by rich bosses, no manufacturer dares to come up with gold color matching.
But I just used Mai Li x1, which was really bold.
Black and white are Pingguo's classic colors, and there are three colors: space gray, silver and champagne gold. Pingguo has not been launched yet. In Zhang Shuo's words - "Taking Pingguo's path leaves Pingguo with no choice."
select."
This chapter is not over yet, please click on the next page to continue reading! In this way, no one will say that Maili is plagiarizing Pingguo, but Pingguo is copying Maili in reverse.
Isn’t it beautiful?
As for the issue of champagne gold color matching soil, that's a matter of opinion.
In the original time and space, when Pingguo Tuhao King Kong came out, didn't it also cause ridicule? But the fact is that the champagne gold model is one of Pingguo's best-selling models and is often sold out.
It's very real.
Finally, Zhang Shuo announced the pricing of Maili x1, with the 16GB version priced at 4588.
"Wow, it's more than four thousand, I can't afford it, I can't afford it."
"Slip away, slip away, slip away."
Compared with the local gold color scheme, the pricing of Maili x1 is obviously more hurtful, and the live broadcast room is even flooded with bullet screens.
"Is the cute king crazy about money? A mobile phone can be priced at more than 4,000 yuan."
"I need a month's salary."
"Xiaomi's latest flagship is only 2,000 yuan. Who are you looking down on, Maili x1?"
Representatives from domestic mobile phone manufacturers such as Xiaomi and Meizu in the audience also breathed a sigh of relief after seeing the pricing of Maili x1. Maili x1 is indeed not on the same track as them and will not constitute direct competition.
This is enough!
As for whether the high-end strategy of Maili x1 can be successful, that is not within their consideration.
Love so and so!
"Maili is willing to compete with Pingguo and Sanxing. We hide aside and watch the excitement. Isn't it delicious?"
Of course, there are also supporters who are not short of money.
"Maili x1 is a high-end mobile phone. Is this price very high? It's a little cheaper than Samsung."
"Pingguo, Sanxing: Haha, it smells so good!!! Wheat grain x1: It's too expensive, I can't afford it!!!"
"Some people just worship foreign things and are not confident in their bones."
"That's right, it's also a high-end brand. What's different about the Maili x1? Don't mention anything else, this fingerprint unlocking technology is unique to the Maili x1. Isn't such a cool technology worth it?!"
The pricing of Mai Li x1 is actually very deliberate.
Among this year's new models, the most competitive Samsung S3, the 16GB version is priced at 4599; the Pingguo 5, which will be released later, is priced at 5288 for the domestic 16GB version.
Mai Li x1 is only 11 yuan cheaper than Sanxing, but it is a full 700 yuan cheaper than Pingguo 5.
no doubt.
Among the priorities of Maili x1, it is to prepare to kill Sanxing of the same magnitude first, and then consider challenging Pingguo's position after establishing a firm foothold in the high-end mobile phone market.
This is a very pragmatic approach.
To be honest, although many technologies of Maili x1 have become mature, and the software is also quite bright, and the fingerprint unlocking is even more powerful, there is still some gap compared to the brand advantage established by Pingguo.
Don't say anything else.
Pingguo's independent operating system and self-developed chips are unmatched by current Maili.
It will take at least another year or two to catch up.
In contrast, it is undoubtedly a more realistic goal to suppress the three stars who belong to the Android camp first.
If we only consider it from a purely financial perspective such as cost and profit, if we set the price of Maili x1 to 3,000 yuan, we can obtain a gross profit margin of about 25%, and it can also increase sales.
The income may not be less than four thousand.
But that’s not how it works out. If the price of Maili x1 is limited to 3,000 yuan from the beginning, it would be tantamount to surrendering to Pingguo and Sanxing, thinking that it cannot compare with these two high-end mobile phones.
It's gone in a flash.
In particular, Maili mobile phones are still in the early stages of brand building. Once they leave the inherent impression of a "terminal mobile phone" on users, it will be extremely difficult to take the high-end route in the future.
Just like Xiaomi.
In the past, it had always focused on the "cheap" label, but then it suddenly wanted to take the high-end route. Consumers didn't buy it because they had already formed an inherent perception in their hearts that "small microphones = cheap."
It's hard to break it off again.
Warwick has done a very smart job in this area, directly turning the mid- to low-end market into an independent sub-brand, so as not to cause cognitive barriers to consumers.
The most important thing is that regardless of the brand premium, in terms of actual value, Maili x1, Samsung S3, and Pingguo 5 are definitely comparable flagship products, and there is no need to drop their prices directly.
Even htc, which was launched in May this year
onex, dare to offer the price of 5688.
What's wrong with wheat grain x1?
Therefore, no matter how consumers complain, the pricing strategy of Maili x1 will not change.
Time will also tell.
In addition to announcing the pricing, Zhang Shuo also announced the official release time of Maili
If it's quick.
After a week, the goods can be shipped one after another.
Absolutely amazing speed!
This is also done to seize the Chinese high-end mobile phone market before Pingguo 5.
In the original space and time, Pingguo 5 was not launched in China until December, and it was only available in the flagship store in Jingshi. The queue was simply disappointing.
Scalpers can make a lot of money for nothing.
Things are different now. Chinese consumers have a brand new choice. They can put aside their arrogant Pingguo and choose their own domestically produced wheat grains x1.
It’s 700 yuan cheaper, doesn’t it smell good?
………
Since there was only one new product released, the entire conference ended in less than an hour.
At the end of the press conference, Zhang Shuo came down from the stage, greeted Mr. Ren, the second master, the third master and others, thanked them for coming to support today, and chatted a few words by the way.
"Mai Li x 1 newborn calf, you did a great job, it's amazing." Ren always praised him generously.
In fact.
Warwick's smartphone business was still in its infancy at this time, and it did not constitute direct competition with Maili.
What Mr. Ren is interested in is Maili Group's ambition in technology research and development. What is especially rare is that this ambition can be commercially realized and reflected in the latest product design.
This is even more amazing.
"Mr. Zhang, have you not forgotten the cooperation with Frog Browser that I mentioned earlier?" Mr. San took the opportunity to step forward.
This time, he eagerly came from the capital to support him. In addition to getting closer to Mo Ya, he also wanted to personally investigate and see if Maili x1 was as mysterious as Zhang Shuo said before.
This chapter is not over yet, please click on the next page to continue reading! It turns out that it is indeed amazing.
In this case, Qiandu certainly cannot miss the opportunity to cooperate with Frog Browser.
"I haven't forgotten. If I hurry up, I can sign the contract next month." Zhang Shuo responded with a smile.
"good!"
The third master is also a smart man.
Although today's launch of Maili x1 was a success, it can even be said to be an unprecedented success, but whether the price of 4,000 yuan can win the recognition of consumers will be revealed in the first month.
That is indeed the most appropriate time to negotiate the price.
The second master, who didn't speak much, was worried.
He can also see that the success of Maili x1 will be another success of Weixin. Because Maili x1 is completely bundled with Weixin, it is not only the default installation, but also the default account.
This icq and Wechat are completely incomparable.
Moreover, with Er Ye’s keen eyesight, he also vaguely realized that if Maili mobile phone really shines and becomes an existence comparable to Sanxing and Pingguo, then Maili Mall will become a super traffic entrance.
"No wonder Mei Ya was willing to sell 71 Assistant before..."
Seeing that the third master and Zhang Shuozheng were chatting happily, the expression on the second master's face became even weirder.
The bosses are very busy and have many things to do.
Zhang Shuo was also very sensible and did not bring everyone together for dinner. After the show, he was dragged by Wang Yan, Tang Yu and other relatives and friends to have a late night snack.
Celebrate together!
After the press conference, the big discussion about Maili x1 has just started to ferment. If there are hot searches, then these keywords are expected to be on the list soon.
Fingerprint unlock…
Super high pricing…
Rich gold…
The light of domestic products…
MaiLi x1 itself is full of topics, and with the blessing of Zhang Shuo, the traffic king, it is impossible not to be discussed. On the Internet, there will inevitably be waves of public opinion surrounding MaiLi x1.
At the same time, the advertising and marketing planning of Maili x1 will gradually reach its peak with the product release.
TV advertisements, online advertisements, offline billboards, subway advertisements, TV embedded advertisements, promotional soft articles, etc., under the joint planning of the Puya Group Operations Center and the Maili Group, are bound to set off a "god-making movement."
It is not only to advertise widely, but also to work hard to build the high-end brand image of Maili.