Chapter 342 Crazy money throwing, three billion national fashion brand support plan!
Monday, September 17th.
As soon as Zhang Shuo arrived at the company, he immediately paid attention to news related to Pingguo.
According to foreign media reports, after last Thursday’s press conference, pre-sales of Pingguo 5 exceeded 4.2 million units in the first weekend, which is already a discount compared to the original 5 million units.
This is because only the beautiful mainland is open for pre-sale, and the situation in China is expected to be even worse.
Quite looking forward to it.
In the past week, MaiLi
One is louder than the other.
Coupled with the unique appearance design of Maili x1, it has a high rate of turning heads when walking outside.
It is even hailed as one of the new magic tools for picking up girls.
The most ironic thing is that according to statistics released by the official website of Maili Group, among the five colors of Maili x1, the most popular one is champagne gold.
Really delicious!
It is foreseeable that in the next one or two years, other mobile phone manufacturers will gradually join the Tuhao Gold series.
This is a very strong demonstration effect.
If the impact of Pingguo 5 is still very limited because it has not yet landed in the Chinese market, then the Samsung S3 and HTC flagship phones that have been sold in China have been under pressure in the past week.
The weekly sales of Samsung S3 in China last week fell by 18% month-on-month.
It will continue to fall in the future.
HTC is even worse. The new flagship model simply cannot be sold. In just one week, sales fell by 75% month-on-month, which is a cliff-like plummet.
Its prospects in the Chinese market can be described as worrying.
After the sales plummeted, Factory H naturally would not remain indifferent and quickly took action.
It is impossible to reduce prices, firstly because of arrogance, and secondly because pricing is globally related. If the Chinese market reduces prices, will other markets around the world do so?
And once the price is reduced, it will inevitably cause irreversible damage to the brand value.
The final solution that Factory H came up with was to ask trolls to smear Maili x1 on the Internet, saying that Maili only engages in sentimental marketing, and that Maili x1 is just an empty shelf.
There is simply no lower limit.
Faced with the smear campaign from Factory H, Maili Group naturally did not take it at all. It directly issued a warning letter from its lawyer. With the cooperation of the Suiya Group Legal Center, it prosecuted hundreds of individuals or organizations for spreading rumors.
This evil trend was stopped immediately.
Although the Navy is paid to do things, they don't want to send themselves in.
Once Mei Ya takes it seriously, they will give in.
Of course, there are still some rumormongers, but there is nothing we can do about them for the time being, and they are also the most vicious wave of blackmail.
For this reason, while prosecuting the rumor mongers, Maili Group also made a public report on the relevant investigation on the Internet, and directly named Factory H without ceremony, saying that the other party's methods were too underhanded.
It leaves no room for maneuver.
Originally, it was the same, Zhang Shuo dared to sue even Ahri, let alone Factory H?!
As soon as the announcement came out, it immediately caused an uproar.
"Let me go, Factory H is so shameless, isn't it? The product is not good enough and it can't win against wheat, so it just resorts to mindless smearing. How shameless is it?"
"I really don't need any dignity at all."
“I originally wanted to buy htc
ones, when I saw this, I was immediately disgusted and decided not to buy it.”
"Sure enough, it would be cruel to attack one's own people."
"Are you sure he is one of our own and not a traitor?"
Faced with the fierce public opinion on the Internet, Factory H shot itself in the foot this time. The sales volume that was already declining plummeted even more as its reputation deteriorated.
This past weekend, H Factory’s offline physical stores were deserted.
It is in sharp contrast to the packed Maili experience store.
Faced with this Waterloo, the most surprising thing is that not only did Factory H fail to reflect, one of its executives even said arrogantly: "As a well-known company with a global reputation, Factory H's main markets are beautiful countries, Europe and other developed countries.
region, even if we lose the Chinese market, we can still live well."
As soon as the news came out, Chinese netizens went crazy.
"Good guy, I'm going to be a good guy right away!"
"I really don't know who gave such a person the courage to say such big words."
"The Chinese market is not that important, right? Then get out of the Chinese market!"
"Bah, dogs won't buy products from Factory H anymore. Whoever buys them will have a grandchild."
"I'm here to predict: Factory H will have no place in the Chinese market. It is suicidal."
"As an employee of Factory H, I'm very straightforward. I'm going to look for a job..."
"I've seen stupid executives, but I've never seen such stupid ones. What the hell is this what people say?"
"There's nothing stupid about this person, he's just plain bad."
"You are a traitor, you are a traitor!!!"
"Factory H really lost all face at the end. Before, it focused on emotions in China and ate up all the dividends of emotions. Now it has the shame to slap it down. There is really no one left."
"That's right, what dog sees that Maili can only sell feelings? It's all consumers' initiative, okay? I heard that Maili Group is still deliberately trying to cool down this sentiment, which is to return to the product itself."
"Really, without comparison, there is no difference."
"Factory H has really lost everything this time, including both pride and face."
"It's a brand that has been popular for a long time. It's only a matter of time before it falls from the altar."
"Three Stars: Kaisen, there is inexplicably one less competitor!"
Just as netizens said, with the general outrageous remarks made by the executives of Factory H being exposed, Factory H is completely in decline in the Chinese market, and no one can save it.
But what about.
In Zhang Shuo's view, this is not a big deal. Factory H itself was already on the eve of collapse. The revelation of this incident only accelerated the demise of Factory H.
Nothing to be surprised about.
The opponent of Maili Group has never been any H factory, but Sanxing Hepingguo.
In addition to the news related to Maili
Although Zhang Shuo did not participate, there are many relevant reports online.
In just one year, Pangda Live has grown from scratch, from a pure game live broadcast to a comprehensive live broadcast of all categories. It has become the largest game live broadcast platform and the second largest entertainment live broadcast platform in China.
In terms of entertainment live broadcast, it is second only to the veteran player Yaya Live.
It can be said that it stole the show.
While I was watching, secretary Dai Yutong knocked on the door and came in: "Boss, Mr. Du is here."
"Really? Invite her in quickly."
Zhang Shuo was shocked and subconsciously straightened his back. Then he saw Du Qingqing walking into the office wearing a professional suit and high heels.
A pair of long black stocking legs are still so eye-catching.
The difference is that after more than half a year of further study, Du Qingqing has lost the last trace of youthfulness, becoming mature, charming, and full of the confident style of an urban elite woman.
It’s really eye-catching.
"Yes, it seems that I have learned a lot during this training? People have changed a lot."
Zhang Shuo left his seat, smiled and asked Du Qingqing to sit down on the sofa, and poured her a glass of water himself.
"No matter how you change, aren't they still your soldiers?"
Du Qingqing was not polite. After sitting down, she leaned on her long legs, making her look even more charming.
"If I don't come back, the company will soon become unrecognizable to me."
In terms of shock, Du Qingqing was actually the most shocked. Although she had only been away for seven months, Mo Ya had already undergone earth-shaking changes.
First, Weixin broke through the circle strongly.
Then he spent huge sums of money to enter the electric vehicle and semiconductor industries.
After that, Moya climbed to the 4th place on the Internet Top 100 list. Zhang Shuo completely confirmed his name as the richest man and became the leading tycoon in the domestic Internet industry.
There is also the head-to-head confrontation between Mo Ya and Ah Li.
Finally, the shining debut of Maili x1 made Germination instantly become the focus of the world.
How can you not be in a trance?
Especially when facing Zhang Shuo again, Du Qingqing could clearly feel that although Zhang Shuo was still so gentle, he already had a strong aura invisibly.
No one can have even the slightest contempt for him.
"You have grown up completely."
Deep in Du Qingqing's heart, a wave of waves arose again.
"When you come back this time, are you confident to take charge of Pinxixi?" Zhang Shuo quickly chatted with Du Qingqing about work.
"should be no problem."
Du Qingqing flipped up her long hair, with a look of confidence in her eyes.
Although she is studying in a business school, she does not just practice in isolation. In addition to paying attention to the news about Germination, she also keeps in touch with the company through email, Feixun, etc.
Especially in the Pinxixi e-commerce company that she is sure to control, Du Qingqing is deeply involved.
He is no stranger to the operation of Pinxixi.
"Okay, let's just have a short meeting to discuss Pin Xixi's next steps." Zhang Shuo simply got up and walked to the conference room next to him.
Du Qingqing followed immediately.
In the conference room, Lu Qi, the rotating president, who had been notified in advance, Lu Kai, the vice president, Zhao Mingchuan, the group operations director who temporarily presided over Pinxixi's e-commerce work, and Wu Sheyuan, the human resources director, had all arrived.
"Let's get to know each other first." Zhang Shuo smiled and sat down at the main seat.
"Hello Mr. Lu!"
Du Qingqing was no longer Wu Xia Amen and took the initiative to greet Lu Qi, who was her direct boss. As for Lu Kai, Zhao Mingchuan and Wu Sheyuan, they were all acquaintances.
"Hello!"
Lu Qi also smiled and shook hands with Du Qingqing, and did not dare to neglect. He obviously knew that Du Qingqing was the first senior executive to follow the big boss and was deeply trusted by the big boss.
otherwise.
You will not leave your job willfully for more than half a year and then be entrusted with important tasks as soon as you come back.
As for saying.
Whether Du Qingqing has any other relationship with the big boss is beyond his ability to guess.
After a brief exchange of greetings, Human Resources Director Wu Sheyuan formally announced the appointment of Du Qingqingxin in accordance with the procedures, appointing him as the general manager of Pinxixi E-commerce, a first-level subsidiary of the group, with a rank of M10.
After going round and round, Du Qingqing finally grew into a responsible executive of the group.
"Pin Xixi's most important task right now is to launch tests in Jiangcheng. Director Zhao was previously in charge of this area. Mr. Zhao will talk about it first." Zhang Shuo interrupted at the right time.
"OK."
Zhao Mingchuan was not afraid and began to report.
"The preparations for the internal testing of Pinxi Xijiang City have now entered the final stages, which mainly include warehousing, logistics, customer service, advertising and marketing, etc."
"Due to time constraints, we chose the lease-and-build model for warehousing. Before the formal warehousing center was built, in order to cooperate with the testing work, we rented a large warehouse as a temporary logistics center."
"In the past month, the logistics center has been stocking up."
"Then there is logistics. After the group acquired Baishi Express, since Baishi had no business in Jiangchuan before, it immediately established a provincial branch - Jiangchuan Company, focusing on providing express services to Jiangcheng."
"The specific operations include quickly opening business outlets in Jiangcheng through acquisitions, leasing, etc., recruiting local couriers, and conducting emergency training to ensure normal operation."
Just this point is a contribution to the economic construction of Jiangcheng.
No wonder, after Mei Ya decided to use Jiangcheng as a pilot program for Pinxixi, Jiangcheng responded enthusiastically, and even established a working group within the city government to be responsible for connecting with Pinxixi.
It's true that the hard work is not in vain.
"Then there is customer service. According to Mr. Zhang's instructions, every customer complaint must be handled promptly, quickly and properly, so Pinxixi simply prepared to build a separate customer service center in Jiangcheng. The customer service center is already communicating with express centers, merchant platforms, etc.
Streamline to ensure that customer complaints can be answered and accepted as soon as possible.”
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"In addition, Pinxixi has also set up an internal quality inspection center to conduct random inspections on the quality of its merchants' products every quarter, and even go to the factory to inspect the products to ensure product quality."
The reason for random inspections is because there are too many merchants, and the cost of all inspections, manpower, material resources, and time is beyond what Pin Xixi can afford at the moment.
It's not necessary either.
In order to strengthen the management of merchants' product quality, Pinxixi has also established a blacklist system. Once a product quality problem is found more than three times, it will be blacklisted and will never cooperate.
This can be considered a kind of shock.
"The last step is advertising and marketing. Online and offline ads have been produced, and contracts with major advertising platforms have been signed. We just have to wait for the time to be delivered quickly."
This is also Zhao Mingchuan's strength.
Even though Zhao Mingchuan is usually a quiet person, as the group's operations director, his ability to ensure that no operational accidents occurred has already proven his ability.
Not only Zhang Shuo is growing, but the group's senior executives are also growing to adapt to the rapid development of Bubu.
Otherwise you will be eliminated.
"The work is very meticulous, very good." Zhang Shuo also praised Zhao Mingchuan without hesitation, and then asked: "What about the next stage? Does Pin Xixi have any long-term plans?"
"Well, regarding this, Mr. Du has to make the long-term plan." However, Zhao Mingchuan was very sensible and did not overstep his authority. He just said: "The launch ceremony of Pinxixijiang City's internal beta is scheduled for two days."
"very good."
Zhang Shuo glanced at Du Qingqing and did not embarrass Zhao Mingchuan. He said with a smile: "When the time comes, Mr. Du and I will attend together. It will be a great show."
"That couldn't be better." Zhao Mingchuan also smiled.
"As for Pin Xixi's next stage of planning, I do have some ideas," Zhang Shuo said.
brush!
The executives present immediately took out their notebooks and looked attentively.
With the unprecedented success of Mai Li x1, Zhang Shuo's long-term planning ability, vision and prediction that transcends the times have long left an indelible impression on the minds of sprouting executives.
Du Qingqing also looked a little more serious.
She knew very well that although she was Pin Xixi's general manager, Zhang Shuo's so-called ideas were the outline of Pin Xixi's future development and a grand strategy that must be resolutely implemented.
"The first is express delivery."
Zhang Shuo was not modest at all and revealed all his plans and thoughts about Pin Xixi.
"After taking control of Baishi Express, it is of course very important to inject new development funds into Baishi to support the development and growth of Baishi and shift from the franchise model to the self-operated model."
"At the same time, we cannot but ignore Baishi's shortcomings in large express delivery. This cannot be improved by simple repairs. My suggestion is that in the future, Durban Express can also be considered.
"
If you want to do it, do something big.
Especially when Zhang Shuo considers that home appliances may be sent to the countryside in the future, Durban is even more needed.
"If you want to acquire Durban, you need to prepare more than 3.5 billion in funds, which does not include the operating funds needed to support Durban in the future." Lu Kai reminded in real time.
Just like the previous holding of Baishi, it already cost 1.5 billion.
However, this 1.5 billion can actually only be regarded as a "start-up capital". In order for Baishi Express to complete the transformation from a franchise model to a self-operated model, at least 3.5 billion in funds will be prepared.
This does not include the construction of operating warehouses and logistics parks, which is a huge pitfall.
It's simply a bottomless pit.
Now that it wants to acquire Durban, it will inevitably face the same problem.
"This is a step that Pin Xixi must take. No matter how much money is spent, it is worth it." Zhang Shuo has a firm attitude. Without the support of self-operated logistics, Pin Xixi's vision will be a castle in the air.
How to achieve goals such as helping farmers, supporting manufacturing, and delivering express delivery to the countryside?
"In addition to the long-term layout in express delivery, there is also a support plan for merchants, or the factories and companies behind the merchants, which must also be put on the agenda as soon as possible."
Another difference between Pinxixi and Mobao is that it encourages factories, agricultural cooperatives, etc. that are on the front line of production to directly open stores in Pinxixi, eliminating middlemen as much as possible.
This is also the general trend of e-commerce in the future.
The previous model in which young people opened stores in Mobao, obtained goods from factories, resold them to consumers, has become increasingly difficult to survive as competition in the industry intensifies.
After all, factories are not stupid either.
"In order to implement the plan we made before to support domestic brands and national fashion brands, I decided to allocate 3 billion funds to establish the first phase fund of the national fashion brand support plan."
Zhang Shuo also threw money at the top, throwing money around like crazy.
Confidence.
It comes from the great success of Maili x1 and the considerable profits that can be expected.
If you have money, of course you should spend it quickly.
Zhang Shuo usually doesn't like to talk about feelings, ideals and the like, and he doesn't like to talk too much. He just does it when he has money.
At this point, many Internet tycoons in China are disliked by Zhang Shuo.
how to say?
These big guys, when being interviewed or holding conferences, often like to blast away, often saying that "domestic infrastructure construction is not good, basic research and development is not good, and lower-level basic research is not good" and the like.
Balabala said a big push.
The final destination must be - "In terms of basic research and bottom-level R&D, there is still a big gap between us and the rest of the world." Therefore, we can only engage in crazy involution at the Internet application level.
Nonsense!
It cannot be said that these words are wrong, but a bunch of "useful nonsense".
The most shameless thing is, you know there is such a big gap, why don't you just go ahead and do it yourself, invest more in R&D, and support the construction of basic disciplines?
Both the second master and Zhuang Yiming said similar words on different occasions.
But the fact is.
Each of these giants would rather spend tens or hundreds of billions on e-commerce, local life services, taxi hailing, entertainment and other applications than invest even 10 billion more in basic research and development.
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That's it.
They all dare to brazenly say that China is not good at this or that in the basic field.
No, you have to go up!
The co-authors are all a group of guys who like to "cut leeks and eat them ready-made". They just hope that others will invest more in basic research and development and basic disciplines, and then recruit people after making breakthroughs.
Just like before.
It was the government that invested massive resources in transportation infrastructure that led to the explosion of the express delivery industry and even the e-commerce industry. Companies like Mobao have obviously eaten up all the dividends of the times, but they are still talking arrogantly.
Even if this is not good, that is not good either.
It is obviously the government's vigorous construction in the 4G field that led to the emergence of short videos and the explosion of mobile payments, which gave rise to character jumping, but they are still saying that China's basic research and development is not good.
All talk and no practice, never thought of doing it on my own.
What an ugly face is this?
If you dare to join a global enterprise, you don’t need to have any feelings about family and country, right?
Drill wherever there is benefit.
As for those thankless things, just say them, don't take them seriously.
Even if some actions were taken later, it was more like being forced to open a business, or after making a lot of money, he took out some scraps from his pocket to show off.
I'm really speechless.
Naturally, Zhang Shuo was unwilling to join in the trouble with these people, so that’s why, even though Germination had just achieved profitability, it allocated a large amount of funds to basic disciplines through the Chunmiao Fund.
Because these research and development take time, you can't wait until you have money, or you have too much money to spend, before you think about spending a little pocket money to do it.
The same is true when it comes to supporting national fashion brands.
This is destined to be a long-lasting business, so it must be included in the medium and long-term development plan from the very beginning of Pinxixi’s establishment to connect with Pinxixi’s current business.
"Mr. Zhang, does this 3 billion support fund have specific support targets?" Du Qingqing asked.