Chapter 346: Re-adjustment of the budding structure, Zhang Shuos transformation and ambition!
In addition to the excitement outside during the holidays, there are also many major events happening inside Sprout.
For example, Pin Xixi.
Thinking of this, Zhang Shuo picked up the promotional activity summary report that Du Qingqing was said to have stayed up late to write last night. He looked through it carefully and found that the overall effect seemed to be very good.
Reports show that during the event, Pinxixi’s sales exceeded the 500 million mark in one fell swoop.
This sales data is amazing.
The population of Jiangcheng is just over 5 million, and the sales volume of 500 million means that on average each Jiangcheng person purchased about 100 yuan worth of goods on Pinxixi during the event.
If calculated by family, the average consumption per household is three to four hundred yuan.
Although there are preferential subsidies, it also reflects from the side that the people of Jiangcheng really support the enterprises under Zhang Shuo's name.
Absolutely awesome!
Of course, this is also because the promotion launched by Pinxixi this time is simple and crude. The Pinxixi platform directly offers a 10% discount on the total price to implement the discount.
Unlike Double Eleven, there are so many twists and turns.
Coupled with the promotions launched by merchants in conjunction with Pinxixi, some offer a 10% discount, and the crazier ones even offer a 20% discount. When combined with each other, the overall discount is even close to 30% off.
Where can I find such a discount?
In addition, in order to promote in Jiangcheng, Baishi Express also reduces the express fees as much as possible.
Absolutely full of useful information.
The combination of many factors led to this great sales event.
You know, Mobao's Double Eleven sales last year only exceeded 3 billion. Compared with the sales record set by Pin Xixi in a single market like Jiangcheng, it is simply crazy.
Of course, this is also because Mobao’s Double Eleven event was not fully launched last year.
This year is the year when we start to see real results.
During the Double Eleven period in 2012, the sales of the original Time and Space Magic Treasure reached 13.2 billion, and a total of 10,000 brands participated in related promotional activities, which was an unprecedented event.
What’s even more rare is that there haven’t been that many routines in the activities in the past two years.
It will become more and more watery from now on.
In Zhang Shuo's impression, in the original time and space, he first stocked up and waited for the Double Eleven discounts to buy; later, on Double Eleven, he only bought the products he happened to need.
In the last few years, I simply avoided Double Eleven and didn’t participate at all.
Going back to Pinxixi, since the actual sales during the event were "only" 500 million, the actual subsidies issued by Pinxixi were less than 56 million.
This wave of marketing is definitely not a loss.
Looking through the report, Zhang Shuo fell into deep thought, wondering whether he should respond to Jiangcheng's request and take this opportunity to move Pinxixi's headquarters to Jiangcheng.
Thinking of this, I picked up another report.
It was also reported by Pin Xixi, copied from Jiangcheng to Pin Xixi, about some long-term plans of Jiangcheng in the field of infrastructure construction and related to Pin Xixi.
Including the long-term plan for high-speed rail in the next five to ten years.
As well as dredging the river channel and opening up the water and land network for the Changjiang River, covering the entire Changjiang River Basin.
In terms of airport planning, Jiangcheng has even promised that if Baishi Express, a subsidiary of Pinxixi, is willing, it can support the construction of a new cargo airport in Jiangchuan Province as a logistics hub in central China.
Sincerity is not lacking.
Of course, it is also because if Pinxixi really lands in Jiangcheng, its role in promoting the economic development of Jiangcheng and even the entire Jiangchuan Province will be immeasurable.
This is not only reflected in the investment and employment dividends brought by the construction of logistics parks, warehousing, express delivery outlets, etc., but the most important thing is that Pinxixi can help promote local agricultural products.
Even like Jiangnan Province, it has developed a special county economy or a specialty commodity town.
It can be said to be full of unlimited imagination.
If this wave is operated well, coupled with the official's good strategic planning and strategic determination, and the long-term success will definitely drive Jiangchuan's economy to achieve a new take-off.
In comparison, Jiang Cheng's sincerity was nothing.
From a budding perspective, moving Pinxixi’s headquarters to Jiangcheng has both advantages and disadvantages.
This is also the reason why Zhang Shuo hesitates.
Bright side.
First, it can receive strong local support and also has a strong consumer base.
Furthermore, the positioning of Jiangcheng and Pinxixi are also very consistent. In contrast, developed coastal cities like Binhai City are not the main target of Pinxixi.
There is no big obstacle to moving the headquarters away from Binhai City.
The bad side is that the infrastructure construction in Yiyijiangchuan is relatively backward. Although a beautiful long-term plan has been put forward, there is still a question mark as to when the plan will be implemented.
Second, Jiangchuan University has relatively poor resources and cannot recruit many outstanding talents locally.
This is also a limiting factor.
Therefore, after much thought, Zhang Shuo still couldn't make this decision immediately. At this time, he hoped that the group had a staff department that could advise him.
Unfortunately not.
"Well, it's time to adjust the organizational structure."
Zhang Shuo finally made up his mind, got up and went to the small conference room next to him. Lu Qi, Lu Kai, Jiang Yue, Gu Mingzhang and other senior executives were already waiting for him to hold a Monday meeting.
"First announce something."
After sitting down, Zhang Shuo also got straight to the point, "At my suggestion, the group established a Development and Strategy Committee, which holds regular meetings every month to collectively discuss major decisions related to the overall situation of the group."
the fact is.
The monthly strategy meeting actually did not have that many major issues to discuss, and in the end it was reduced to a business coordination meeting between various subsidiaries within the group.
Zhang Shuo did not attend several times.
"I decided to make timely adjustments based on the actual situation and change the monthly meeting of the Group Development and Strategy Committee into a joint meeting of the presidents, which in principle will be chaired by the rotating president."
Zhang Shuo is going to further delegate authority.
Since it is responsible for business coordination among various subsidiaries, it is enough for the rotating president to preside over it.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course.
Zhang Shuo can participate at any time if he is willing.
"Will the previously established Development and Strategy Committee still be retained?" Rotating President Lu Qi asked.
"Keep it."
Zhang Shuo nodded, "It's just that this strategic committee will perform its duties in line with its original positioning. It will only convene meetings based on the actual situation when there are major events that are related to the overall situation of the group, long-term or major strategic adjustments. It will no longer be
It is a rigid rule that a regular meeting must be held once a month.”
It's equivalent to saying.
The Strategy Committee meeting is more like a high-level retreat meeting and is held from time to time.
In principle, it will be hosted by Zhang Shuo himself.
The President's Joint Meeting is a pragmatic meeting at the specific implementation level. It is not only a problem-solving meeting, but also a coordination meeting, and it is also a meeting to implement the group's strategic decisions.
In principle, it can be presided over by the rotating president.
To this end, monthly CEO joint meetings are attended not only by members of the Development and Strategy Committee, but also by inviting other senior executives of the group to participate based on actual needs.
If necessary, other senior executives of the subsidiary can even be invited to attend the meeting.
In a word -
“The CEO’s joint meeting is there to solve problems.”
After all, as the business of the Germination Department becomes more and more complex, and there are more and more subsidiaries under its command, just the business coordination between them will be a long-standing problem.
If it is not handled well, it may form communication barriers between subsidiaries.
This is something that needs to be avoided at all costs.
"At the same time, in order to implement the responsibilities of the Development and Strategy Committee, I decided to formally establish a corporate strategic planning office, referred to as the Planning Office, at the group headquarters. It will serve as the permanent body and executive body of the Development and Strategy Committee, and also serve as a consultant for the group's decision-making.
department."
Zhang Shuo had a similar idea before, but was never able to implement it.
This time.
He finally made up his mind to truly build the planning room.
"The main responsibilities of the planning office include but are not limited to researching and formulating the group's medium and long-term development plans, studying domestic and foreign industry development trends and regularly referring to professional reports; studying the pros and cons of major corporate decisions, assessing the potential risks involved, and completing the group CEO
Or other matters assigned by the president."
Zhang Shuo has a very clear positioning of the planning office and is unwilling to follow the vague route.
"The preparations for the establishment of the planning office, including subsequent daily management work, will be personally responsible for Vice President Lu Kai and report directly to me."
"OK."
Lu Kai was slightly surprised, with a look of excitement flashing across his face.
Others also looked slightly moved.
There are all smart people present. The planning office may seem inconspicuous, but in fact it plays an important role in the group. It is somewhat similar to the responsibilities of the military aircraft department or the cabinet in ancient times.
If it operates well, it can definitely become one of the core departments of the group.
Lu Kai's ability to take charge of the planning room shows that he has truly won the trust of Zhang Shuo, the big boss, and it is also recognition of his performance during his previous role as rotating president.
How could you not be excited?
Of course, trust is trust, and this is actually a big challenge for Lu Kai. If the planning office he leads will not be able to produce quality research reports in the future.
That is almost equivalent to being in vain.
After the decision to adjust the organizational structure was made, the meeting continued.
Gu Mingzhang took the opportunity to report on the brilliant sales performance of MaiLi
This is indeed crazy.
"After the holidays, the marketing of Maili x1 can be appropriately slowed down, especially for some short-term temporary advertisements, and the contract should not be renewed." Zhang Shuo took the opportunity to pour cold water.
As the number of users of Maili x1 increases, it will mainly rely on the reputation of tap water in the future.
Radical advertising and marketing can certainly increase brand awareness in the shortest possible time, but it can also overdraft operating profits, and all the money earned is taken away by the advertising platform.
Not worth it!
Mai Li x1 itself is of excellent quality and does not need constant advertising bombardment.
"I think so too."
Gu Mingzhang smiled and nodded, "Follow-up advertisements for Maili
Digital bloggers and the like also focus on soft advertising.”
There is a saying that goes well: "Moisturize things silently."
Pingguo adopts a similar marketing strategy. Except when a new phone is just released, it usually does not do TV advertisements with great fanfare and relies entirely on the word-of-mouth fermentation of tap water.
Moreover, many film and television blockbusters do not even require Pingguo to actively contact them. The business elites in them are all using Pingguo, which invisibly completes the re-education of consumers.
It's really very bright.
Zhang Shuo also hopes that Maili x1 can reach the same height as Pingguo.
"Okay, the thinking is very clear."
Zhang Shuo was very satisfied. With Gu Mingzhang in charge of the Maili Group, he really didn't need to worry about it. Before he asked, many things had already been arranged and handled properly.
"What about after-sales service? What's the current situation?" Zhang Shuo asked again.
"After-sales service centers are currently only deployed at the provincial level. First- and second-tier cities and key third-tier cities have successively established complete after-sales service centers."
"This is not nearly enough."
Zhang Shuo shook his head, "After-sales service should not only go down to the county level, but at least to the prefecture level. We can't say that after consumers have problems with their mobile phones, they have to go to the provincial capital for repairs, right? Then
How high the cost is.”
Not to mention the cost of traveling back and forth, the time cost alone is prohibitive.
"I have said before that in order to establish the Maili brand, in terms of after-sales service, we must do a solid job and do it right. We must not save money that should not be saved, and we must not be perfunctory."
This chapter is not over, please click on the next page to continue reading! "Yes, Maili's after-sales service standards are set according to your previous instructions. In fact, they are much higher than the standards of peers. If it sinks to the prefectural level
, then the maintenance cost would be too high.”
Gu Mingzhang felt a little sore.
The key is at the prefectural level. With the sales and quality of Maili
What many peers do is basically outsource this area.
Because pictures are cheap, such after-sales outlets are basically the same as those without. Consumers who take their mobile phones for repairs will not only not be repaired, but may also be angry.
This actually does a lot of damage to the brand image.
"It's a matter of principle that we must continue to implement it despite the high cost." Zhang Shuo insisted, "If it doesn't work, we can consider setting up joint repair centers with other mobile phone brands at the prefecture and city level to reduce costs."
"This is a way."
Gu Mingzhang's eyes lit up slightly, "I will communicate this matter with Warwick, Xiaomi, ov, Mei Dao, etc."
"now it's right."
Zhang Shuo also doesn’t want to say that domestic mobile phone brands are poor in after-sales service.
"In addition to the local market, has the overseas expansion plan of MaiLi x1 been drawn up?" Zhang Shuo was obviously very concerned about MaiLi
"The group plans to gradually expand into neighboring markets such as Xiangjiang and Japan starting from this month; starting next month, it will focus on breaking through the Southeast Asian market, and then the South Asian market. According to your previous instructions, the European and American markets will not follow up for the time being, and will wait until next year
Wait for the opportunity to act again." Gu Mingzhang was not ambiguous.
"very good!"
Zhang Shuo was indeed very satisfied, "Although we have said that we will release some smoke bombs against Sanxing and Pingguo, we cannot rest on our laurels. Exploring the Asian market is indeed a good choice."
The consumption level of the Asian middle class is not necessarily worse than that of Europe and the United States.
When it comes to exploring the Southeast Asian and South Asian markets, Maili Group actually has a great advantage over mid-to-low-end brands such as Xiaomi and OV, that is, it does not need to build a local factory and then be controlled by others.
Xiaomi, there's nothing you can do about it.
With Xiaomi's profit margin, if we don't build a factory locally and avoid tariffs, the import tariffs alone can completely wipe out Xiaomi's last bit of profit.
On the contrary, as a high-end brand, Maili mobile phones not only have higher profit margins, but also can directly transfer the tariff costs to local consumers, increasing the selling price in this market.
Just so arrogant.
………
After talking about the Maili mobile phone, Jiang Yue took the opportunity to report on the preparation progress of Eastern University of Science and Technology.
"Binhai City has joined forces with Lingnan Province to formally submit the project application materials to the official. If everything goes well, it should be approved before the end of the year."
"very good!"
In order to promote the Eastern Institute of Technology project, my second uncle actually did a lot of homework behind the scenes.
Otherwise, the project would never progress so smoothly.
"The approval of the project is just the beginning. The next key is how to build Eastern University of Science and Technology well. And to run a good school, in the final analysis, we need a group of excellent professors."
In addition to hiring at home, we mainly invite people from overseas.
This includes Chinese professors overseas and foreign professors overseas. Otherwise, domestic resources alone cannot support Eastern University of Science and Technology.
The truly top professors and scholars in the country have long been surrounded by Qing Bei and others.
"As one of the main initiators of Eastern University of Science and Technology, Mei Ya needs to take the initiative to take on more work when it comes to inviting overseas professors. We can consider a two-pronged approach," Zhang Shuo said.
"How about a two-pronged approach?" Jiang Yue asked.
"Don't the Ferrotu Research Institute, Maili Group, Daosui Semiconductor and Mango Automobile under the group need to hire a large number of overseas scientists? You can consider inviting these scientists to work at Eastern University of Science and Technology, implement a dual mentor system, and sprout additional
Give me an extra salary," Zhang Shuo said.
In this way, it not only solves the problem of budding, but also solves the problem of Eastern University of Technology.
It can be said that it kills two birds with one stone.
"This matter requires the establishment of a coordination group. Professor Tan Yunsong can be asked to be responsible for the selection and invitation of scientists, and Jiaoyang Holdings is responsible for coordination. General Jiang is responsible for the domestic docking."
Zhang Shuo was very concerned about this matter and assigned tasks on the spot.
He is actually a little thoughtful.
If something big happens in the future and Su Ya is sanctioned, if we can make plans in advance and invite outstanding overseas scientists to live in Binhai City.
In fact, it's like having one more trump card.
Jiang Yue and Lu Kai were naturally obliged to take action on the spot.
Lu Kai also took the opportunity to report on the launch of AutoNet, "The review work has been completed in Xiangjiang, and it is expected that AutoNet will be officially listed in the middle to late this month. Mr. Zhang, is it inconvenient for you to ring the bell then?"
Although Automotive Network is not large in size, it is the first listed company in the Germination Group.
Significant.
"We'll see what happens then." Zhang Shuo didn't agree on the spot.
Seeing this, Gu Mingzhang said with a smile: "It just so happens that this month, Maili Group will promote Maili x1 in Xiangjiang. It will be possible to arrange the promotion activities in Xiangjiang and the car online launch together."
"That's okay too."
If the two things come together, Zhang Shuo might consider going to Xiangjiang.
………
The next day, Zhang Shuo did not go to the company again, but returned to Binhai University.
Compared to staying in the office and facing a group of serious executives in suits and leather shoes all day long, Zhang Shuo prefers to hang out on the university campus, which is more relaxed and comfortable.
Thinking is also clearer.
When eating with Gu Xiaoxi at noon, Gu Xiaoxi handed over a bag of things and whispered: "Grandma asked me to bring you some local specialties from my hometown."
"Thank you grandma for me!"
Zhang Shuo happily took it and opened it. There was a small bag of roasted chestnuts. It smelled so fragrant that he couldn't help but take out one, opened it and threw it into his mouth.
This chapter is not over yet, please click on the next page to continue reading! "Well, it tastes so delicious. I've never had such delicious food before." Zhang Shuo said with a look of enjoyment.
"I'll peel it off for you!"
Although she knew Zhang Shuo was coaxing her, Gu Xiaoxi was still very happy.
At the beginning of the new semester, as Zhang Shuo entered the second year of graduate school, Gu Xiaoxi also transformed from an undergraduate student to a first-year graduate student, and the two of them had an even better understanding.
After getting along for a long time, we have already become close to each other.
it is more than words.
Zhang Shuo also enjoys this kind of natural relationship. Compared with the earliest contact, both he and Gu Xiaoxi have actually completed a growth and transformation.
Zhang Shuo has become more confident and can look at his personal wealth with a more calm attitude.
For him.
The growth of personal wealth is indeed of little significance. The key is to make good use of this wealth to make more contributions to society and fulfill the social responsibilities of enterprises.
Even if he loses his bud, Zhang Shuo will no longer be afraid, let alone become a slave to money.
Naturally, you will no longer worry about gains and losses.
Where is Gu Xiaoxi?
After joining the Fertile Soil Research Institute, his scientific research talent was gradually developed. Not only did he become the youngest winner of the Youth Award, he also gradually became the backbone of the algorithm laboratory.
Coupled with the fact that life is no longer embarrassment and money is no longer trapped, people naturally become more confident.
Many so-called inferiority complexes are, in the final analysis, caused by poverty.
The difference is.
After some people become rich, they easily become nouveau riche. They may be rich materially, but they are still spiritually poor. In other words, their low self-esteem is reflected in another form.
That's very sad.
After some people are no longer poor, they are able to return to their true selves and better release their pure and good nature.
Like Gu Xiaoxi.
Zhang Shuo did not misjudge the person from the beginning. Gu Xiaoxi's purity has always been the rarest treasure in the world, and it is an existence that needs to be carefully protected.
perhaps.
It is precisely because of this purity that Gu Xiaoxi goes further and further on the road of scientific research.
When Gu Xiaoxi really became a great scientist, even if Zhang Shuo was as rich as anyone in the country, he actually didn't have much pride in front of Gu Xiaoxi.
On the contrary, they have been brought to the same level, and no one is compromising the other.