Chapter 503 The shocking release of Mai Li X4, reaching the top of the world throne!
Friday, September 11th.
Maili Group held its autumn press conference as scheduled and once again attracted global attention.
This press conference was still hosted by Gu Mingzhang, senior vice president of Sprout Group and president of Maili Group, who has already become a big boss in the global electronics industry.
Enough to be on equal footing with Pingguo CEO Tim.
As for Zhang Shuo
In the global venture capital circle, there is even a sense of "alone and seeking failure".
This autumn conference of MaiLi Group is still full of sincerity. The new products released include MaiLi X4, MaiLi X4max, MaiLi Tablet 3.0, MaiLi Notebook and MaiLi Smart Watch 2.0.
There are also updates to the Zhulong Z2 chip and Xirang system version 3.0.
As for Maili VR glasses, they only appeared as a "warm-up" product for the press conference. Obviously, Maili does not want to position its VR glasses too high to avoid unnecessary expectations from consumers.
Of course, what attracted the most attention was the shocking release of Maili X4.
In terms of appearance, compared to the classic shapes of the first three models, Maili X4 has undergone a subversive upgrade. The overall appearance is in line with the original Pingguo X.
At the same time, some improvements were made.
Instead of the traditional 2.5D curved glass screen, the front is equipped with a full screen, the screen is surrounded by narrow bezels, and the forehead of the screen adopts an irregular "bangs" design.
This means that Maili X4 will be equipped with a new facial recognition function.
Once again ahead of its global peers.
Different from Pingguo X, Maili X4 does not cancel the under-screen fingerprint sensor. Users can freely choose whether to use fingerprint unlocking or facial recognition.
In terms of technological innovation, it is not as radical as Pingguo.
In other words, there is no obsessive-compulsive disorder.
In addition to the screen, one of the biggest changes of the MaiLi X4 compared to the MaiLi X3 is that the fuselage has canceled the classic metal body design and replaced it with a double-sided glass body design, and the middle frame is made of stainless steel.
It looks more high-end and atmospheric.
While mainstream mobile phone manufacturers such as Samsung, Pingguo, and Warwick are still following the metal body trend pioneered by Maili, Maili itself has completed a new upgrade of the body material.
It can be said to be full of technology.
It is also thanks to Maili Group's support for suppliers that other accessories such as wireless charging, cameras, audio decoders, video decoders, internal brackets, etc. have also been upgraded.
Assist suppliers to jointly complete technical research and upgrade accessories.
It can be said to be a win-win!!!
For example, the glass used in the body of Maili X4 comes from Born Optics.
Born Optics is also the earliest glass panel manufacturer invested by Buya Investment in the smartphone industry chain. In contrast, Blue Silk Technology, which cooperates with Pingguo, has not made such obvious progress.
It also allowed Maili X4 to finally stand out.
Another example is the Deshai Battery of Sprout Investment. In the past three years, with the joint support of Sprout Investment and Maili Group, it has achieved better research and development results than the original time and space.
It also makes the battery life of Maili X4 far ahead of that of Pingguo 7.
It is no exaggeration to say that under the joint supervision and support of Sprout Investment and Maili Group, a number of world-leading spare parts manufacturers have emerged in the Chinese smartphone industry.
It also allows China’s smartphone industry to remain in an invincible position.
There is no doubt that with the application of face recognition technology and the new body upgrade, Maili mobile phones are once again firmly tied together with words such as "high-end, cutting-edge, innovation".
As soon as the press conference ended, it set off a wave of frenzy on the global Internet.
“Wow, that’s awesome!!!”
"Face recognition, I didn't expect that the scene described in science fiction would be realized by Mai Li."
"Maili's new products every year never disappoint, I love it, I love it..."
"Super-class top-level configurations and full of black technology. I originally thought that last year's Maili X3 was already a miracle machine. I didn't expect that in just one year, Maili X4 would bring such a big surprise."
“Enjoyable!!!”
"There is no doubt that Maili X4 will kill its peers again this time."
Whether it is the mediocre Pingguo 7 or the Samsung S6 with the only bright spot of the curved screen, they will look dull and uncompetitive in front of the stunning Maili X4.
"Samsung is known as a hyperboloid screen, but in front of the narrow bezel and large screen of Maili X4, it is a scumbag!!"
Chinese consumers finally let out a sigh of relief.
When the Samsung Galaxy S6 was first released, Koreans were quite a bit eccentric, but this time they were slapped in the face.
Cool!!!
"Isn't it true that no one pays attention to the VR glasses released by Maili? They look very cool."
"VR technology is not yet mature, right? It always feels like a gimmick."
"It may be the case for other companies, but not for Sprout Ya. As far as I know, Fertile Land Research Institute, a subsidiary of Sprout Ya, established a dedicated VR laboratory as early as four years ago." There is a knowledgeable introduction.
"In this way, Maili VR glasses are still worth looking forward to."
"As a VR enthusiast, as long as Maili VR glasses can be used normally, I will buy one and try it out. I am still very confident in the budding technology."
"That's a must. Which of the Maili series mobile phones is not full of black technology?!"
It can be seen that it has really conquered Chinese consumers.
Not just China, with the stunning debut of Maili X4, consumers all over the world seem to be witnessing the birth of a new king in the field of smartphones.
That’s right, it’s the new king!!!
Looking at the development trajectory of MaiLi in the past four years, MaiLi X1 caught the eye with its stunning industrial design and quickly emerged from the industry; MaiLi X2 became more mature in terms of product configuration and was the first to launch fingerprint unlocking, which became a blockbuster.
Then Maili X3 launched wireless charging technology, under-screen fingerprint unlocking technology and fingerprint system, which shocked the world and was regarded as the crossover year of Maili and Pingguo.
Just relying on three iterations of products in three years, relying on the craftsmanship of excellence and the help of research and development, Maili Mobile has firmly established itself in the top three in the global high-end smartphone industry.
This chapter is not over yet, please click on the next page to continue reading the exciting content! And now with the Maili X4, it is a complete battle to become a god!!!
Consumers around the world have to admit the fact that Maili X4 will once again crush its peers, and its brand influence has been thoroughly rooted in the hearts of the people.
Become the trendsetter who leads the development trend of global high-end mobile phones.
With such a strong brand foundation, even if Maili Phone only upgrades its software and hardware step by step in the next few years, it will still be enough to secure its position as a high-end smartphone in the world.
Just like the original time and space.
The enthusiastic popularity of consumers around the world is directly reflected in the pre-sales data of Maili X4.
According to data released by Maili Group, on the second day of the press conference, that is, September 12, the three major global markets of China, Southeast Asia and Europe will begin to distribute goods offline.
Of course, consumers can also make reservations online.
In addition to markets such as North America, this time the Maili X4 can be said to be released almost simultaneously worldwide.
The cards must be sufficient!!!
As a result, the pre-sales of MaiLi X4 and MaiLi X4max exceeded 8 million units in the first weekend, and the pre-sales in the first week exceeded 14 million units.
In one fell swoop, it broke the previous record set by Pingguo.
No, it not only refreshed Pingguo's previous record, but even surpassed the new record of 13 million units sold in the first week set by Pingguo 6S in 2015.
That is to say——
Nowadays, the popularity of MaiLi mobile phone in the world has surpassed that of the original time and space.
Really scary!!!
Major institutions generally predict that the total global sales of MaiLi X4 are expected to break the new record of 100 million units just set by MaiLi X3 and become a new peak in global sales of a single smartphone model.
In contrast, the sales data of the Pingguo 7 series released by Zaomaili X4 in one week seemed a bit "bleak", with sales of only 4.5 million units in the first week.
With the emergence of the Maili X4, the Pingguo 7, which was not widely recognized by consumers, may be rejected by consumers due to its high price, repeating the same mistake as the Pingguo 6 last year.
No, it’s not just Pingguo 7, including the Samsung S6 released in August. The previous pre-sales were actually quite eye-catching, and there was a faint tendency to challenge Pingguo 7. However, after the debut of Maili X4, it had to curb its edge.
Maili X4 will definitely become the first choice of consumers around the world.
In fact, it is not only MaiLi X4, but also with the continuous improvement of MaiLi's own industrial design and industrial manufacturing standards, as well as the innovation of suppliers such as Jing Jiawei and Changchang Storage.
Maili’s tablets, laptops and smart watches also challenge Pingguo.
Influence is no longer limited to China itself.
It can be said that Mai Li has already surpassed Pingguo in the entire series of products, including software services, and has firmly secured the top spot in the world's smartphones.
It’s no wonder that this press conference is said to be a battle for the title of Maili Mobile.
………
Beautiful Country, Pingguo Headquarters.
"Qiao Bisen, what do you say this time?"
Tim looked tired and even had rare dark circles under his eyes.
"Tim, I actually suggested using a glass body, but you said it was too risky."
Jonasson didn't want to take the blame this time, because he knew that the board of directors was already setting off a storm.
At this time, whoever takes the blame will just wait to pack up and leave.
Affected by the poor sales of Pingguo 6, Pingguo's revenue in 2015 only increased by 1.5% year-on-year, which is already on the verge of negative growth.
If the situation does not improve this year, something big is going to happen.
"..."
Tim was stunned for a moment.
Last year, faced with the pressure of Maili X3, Pingguo could have saved itself by lowering its price, but due to its brand positioning and arrogance, it ultimately did not choose to lower its price.
Instead, he chose to carry it to death.
This year, within Pingguo, the management's evaluation of Pingguo 7 is actually very high, and naturally it is impossible to reduce the price, but there is still some room for it, and the pricing is almost the same as last year's Pingguo 6.
This is already against the tradition of Pingguo, and is tantamount to a disguised price reduction.
This is reflected in the first week pre-sales data of Pingguo 7, which is an increase of 500,000 units compared to last year. I originally thought that this positive trend would continue.
Unexpectedly, in just one week, I was knocked back to my original shape.
How can this be fixed?
Faced with today's terrible situation, Pingguo's most pragmatic approach is actually to accept his own mediocrity.
The global smartphone market is actually big enough to fully accommodate the coexistence of three major companies: Xiamaili, Pingguo, and Sanxing. As long as Pingguo puts aside its consciousness of being the boss, it can still survive.
This is obviously difficult.
After all, it is something that is immersed in the bones, and only the market can teach it a lesson.
"The success of Maili X4 is not only due to its glass body. Among other things, we have been developing facial recognition technology internally, right? Why did Maili take the lead again?"
As a senior professional manager, Tim is also an experienced professional and will not let Qiao Bison go easily.
This pot must be thrown out!
As the CEO of Pingguo, his annual salary is as high as $8.75 million.
We must keep this golden job!
"Tim, you know, I'm only responsible for industrial design. The research and development of facial recognition technology is not under my control." Qiao Aisen was as slippery as a loach, giving Tim no chance to seize the opportunity.
Who doesn't know how to blame others?
"What you said makes sense."
Tim and Jonathan looked at each other. The two old foxes seemed to have reached some kind of deal in an instant.
it is more than words.
When a company's growth stalls, it's crucial to be smart about office struggles, otherwise it's easy to fall victim to them.
………
At the same time, Sanxing Headquarters.
“Mai Li X4…”
In the office, Li Rong, the head of Sanxing Young Master, was holding a freshly baked Maili X4 in his hand. The expression on his face was unpredictable, seeming unwilling and frustrated.
It's almost a repeat of last year's scene.
This chapter is not over yet, please click on the next page to continue reading! Originally, Samsung was very confident in the Samsung S6. The pre-sale results of the Samsung S6 in the past month seem to have strongly supported this, which can help Samsung
Xing fought a beautiful turnaround.
Last week.
The mediocre performance of Pingguo 7 gave Sanxing hope of surpassing Pingguo again.
Unexpectedly, Samsung S6 beat Pingguo 7, but once again fell in the competition with Maili mobile phone.
It's really unpleasant.
"Since Yu is born, how can Liang be born?"
Facing Mai Li, a monster-like opponent, Li Rong felt a sense of powerlessness.
What worries Li Rong even more is that in the past year, driven by Maili mobile phones, Chinese mobile phone manufacturers have risen rapidly, including the development and investment in overseas markets, each one more vigorous than the other.
For example, in the Tianzhu market, Xiaomi has a tendency to outperform Sanxingtou.
However, Huawei, OV, etc. have been frantically encroaching on the market share of Samsung mobile phones in the global mid-to-low-end market, making Samsung mobile phone revenue growth increasingly sluggish.
All high-end, high-end and low-end products are facing challenges from Chinese mobile phone manufacturers. This is a difficult situation that Samsung has never faced before, and it is also the first time that it has truly felt the real threat from its former sovereign state.
Just in line with that sentence——
"Your dad is still your dad!"
"It's not easy!"
Faced with setbacks, Li Rong is really helpless at the moment. He once thought about joining forces with "friends" such as Pingguo, Gaotong, and Guge to strangle Maili in the fields of chips, patent licensing, and operating systems.
But what’s the result?
Their cooperation has resulted in Maili mobile phones becoming more and more independent, from self-developed chips, to self-developed operating systems, to various self-developed black technologies.
Mai Li mobile phone has achieved complete autonomy and cultivated into an invincible golden body.
How to do this?
Even in key components such as displays, glass panels, and batteries, in recent years, with the support of Maili Group, Chinese manufacturers have surpassed their Korean counterparts.
It’s truly chilling!!!
What Li Rong couldn't accept even more was the rapid rise of Moya Holdings in recent years. Today, Moya's overall strength has even risen above that of the entire Three Star Group.
It also shattered Li Rong's last bit of pride.
………
Sanxing and Pingguo all surrendered to the feet of Maili X4, let alone the Chinese mobile phone counterparts.
The renewed success of MaiLi X4 may have the greatest practical significance for Chinese mobile phone manufacturers, which may be that they will more closely and quickly align with MaiLi phones in terms of software and hardware.
Using the Maili mobile phone as a template, you can win the mid-to-low-end market no matter what you do.
It is almost foreseeable that in the next six months to one year, both the Zhulong chip and the Xinlan system will become the standard equipment of Chinese mobile phone manufacturers.