After long calls, Wei Xin's first opponent, Mi Liao, finally appeared.
Different from the original time and space, Miliao launched an overwhelming marketing campaign on the first day of its launch, from offline subways and bus stations, to subway cars, subway mobile TVs, office building elevators, to online portals and video websites.
etc.
It can be called omni-channel promotion.
Not only that, MiLiao also spent 300 million in cash to give away phone bills, imitating Weixin’s previous plan to attract new users by spreading coins, but raising the price from 5 yuan to 6 yuan.
The intention to target Weixin is obvious.
Coupled with Rebus's own appeal, MiLiao became the focus of heated discussions on the Internet as soon as it came out.
The heat came up immediately.
"Is this the butterfly effect?"
Zhang Shuo was actually a little surprised. He looked at Jiang Yue who was sitting across from him and said, "When something goes wrong, there must be a monster. Let's go and find out where Xiaomi got such sufficient funds."
According to a rough estimate, the cost of this round of marketing for MiLiao alone is no less than 500 million.
What is this concept?
In 2011, the year when the group buying war was the most intense, the most expensive group buying websites spent no more than 500 million on advertising and marketing throughout the year.
Basically, it is on a scale of 230 million.
That is year-round marketing, and it is completely incomparable to talking about one round of marketing with Mi.
You can see how terrifying it is.
Keyword Xiaomi is actually a start-up company like Qinghe Technology. It was just established in April this year, and the completed A-round financing was only US$10 million.
Where do you get so much money?
Moreover, MiLiao is only one of Xiaomi's three major business lines. The real strategic focus is making mobile phones, so it is even less likely to devote so many resources.
All Zhang Shuo can think of is that capital has entered the game in advance.
"Financing matters like this are very simple to check. There are no secrets. The results will be available next Monday at the latest." Jiang Yue's expression was a little solemn. It was obvious that in her eyes, Mi Liao was a huge threat to Wei Xin.
It can even be said to be a mortal enemy.
She also vaguely guessed that it was probably because the capital investment in Qinghe Technology failed, so she embraced MiLiao instead.
This is a bit difficult to bear.
Jiang Yue was fine, but with the sudden appearance of Mi Liao, people at Qinghe Technology began to feel a little unstable, and panic had quietly spread within the company.
This is the weakness of insufficient foundation.
This is not the case.
While the two were chatting, Zhao Mingchuan also rushed up.
"Hey, can't you calm down now?" Zhang Shuo joked with a smile.
"Of course not." Zhao Mingchuan took a glass of water and said, "To be honest, I was a little panicked at first, but after downloading Mi Chat and experiencing it, I'm not panicking anymore."
"Oh? Tell me?"
Although Zhao Mingchuan is a bit naughty, there is indeed something in his stomach.
"In a word, Xiaomi doesn't know how to socialize."
What he said was truly astonishing.
"First, MiLiao focuses on socializing with acquaintances and ignores the need for socializing with strangers. Secondly, MiLiao obviously has shadows of PC social circles, such as the loudspeaker function, which is really entertaining."
"There is also a handwriting graffiti function, which is very interesting, but it also destroys the simplicity and tonality of the product. The most important thing is that MiChat only has text messages and does not support voice calls for the time being. This is a fatal flaw."
"A simple summary is that Miliao is very conscientious and did not copy Weixin's homework. But it is a pity that these functions launched by Weixin are themselves the best solution for mobile social networking."
"If you don't copy your homework, you will die."
"Bah bang bang!"
Zhang Shuo smiled and clapped, "Yes, the analysis is very thorough. I was worried that you were too timid to fight."
Jiang Yue's eyes were filled with brilliance.
To be honest, she didn't understand Zhang Shuo's excessive coveting of Zhao Mingchuan before. He was so crazy that he would rather acquire Quwan Technology than poach Zhao Mingchuan.
Now it seems that Zhao Mingchuan is indeed worthy of Zhang Shuo's attention. At least in terms of his understanding of social interaction, especially social interaction on the mobile Internet, he is already at the forefront of many people.
"You are right to say that Mi Liao has never been Wei Xin's main opponent." Zhang Shuo looked at Zhao Mingchuan, "However, you can despise Mi Liao strategically, but you must pay enough attention to Mi Liao tactically. Mi Liao opens
Crazy marketing will definitely influence Weixin overtly or covertly, and then increase the popularity of Weixin. We can safely accept good popularity, but we must also be careful that public opinion is distorted."
Bundle marketing itself is a double-edged sword.
"Hehe." Zhao Mingchuan smiled and said, "Mr. Zhang Yingming, look, I am not asking the holding company for help. I hope the holding company will donate more marketing funds. Otherwise, it will be difficult for a clever woman to make a meal without rice."
"have a look."
Zhang Shuo was so angry that he laughed, pointed at Zhao Mingchuan, and said to Jiang Yue: "Every time this guy comes to visit, he is definitely up to no good. He just asks me for money. I owe him."
Jiang Yue snickered.
"Well, didn't the holding company just borrow 2 billion? Even if it's rich, we can't weaken our position, right? We have to fight with them, who is poorer than the other?" Zhao Mingchuan has not given up yet.
How can a monkey not steal peaches?
"You guy." Zhang Shuo was speechless, "I can give you money, but you have to spend it wisely. I said, Mi Liao is not Wei Xin's main competitor. You'd better think hard about how to sing during the Spring Festival.
What a show."
"All right."
Even though Zhang Shuo was not able to pull out a single cent, Zhao Mingchuan could only retreat.
In fact, he was not as confident as he showed just now. After all, he was probably facing a capital predator, so he went to Zhang Shuo to learn from him.
Zhao Mingchuan felt completely relieved when he saw that the big boss was so calm and calm.
As for the internal turmoil at Qinghe Technology, Zhao Mingchuan didn't even have the nerve to mention it to the big boss. If he couldn't handle this matter well, what else would he, the chief operating officer, do?
It’s a good time to take this opportunity to rectify the phenomenon of “overstaffing” that has recently emerged in the company.
Crisis is opportunity.
…………
On the weekend, Zhang Shuo went to accompany the old man again.
"Third brother, the new MiLiao is a big threat to Wei Xin, right?" Tang Yu usually complains, but Tang Yu is actually quite concerned about Zhang Shuo's matter.
"Don't worry, Mi Liao can't threaten Wei Xin." Zhang Shuo smiled and shook his head.
"Isn't it? There are advertisements everywhere now." Tang Yu didn't believe it.
The second uncle also looked over.
Zhang Shuo had no choice but to explain patiently: "Advertising and marketing are just a booster, and ultimately the user experience of the product itself must be implemented. If the product is not done well, the crazier the marketing, the faster it will die."
"That's right. After many of my classmates downloaded MiChat, they found it not as useful as Weixin. They uninstalled it directly after redeeming the phone credit reward." Tang Yu thought thoughtfully, smiled and gave a thumbs up: "You are still awesome, Third Brother."
"So, leeks are not that easy to cut."
"Last time you talked about acquiring land, how was the progress?" The second uncle asked about another matter.
"The contract has been officially signed, and the first phase of the data center project is preparing to hold a groundbreaking ceremony next Tuesday."
"So fast?"
Tang Yi was very surprised and couldn't keep up with Zhang Shuo's pace.
"There is no way, Weixin users have exceeded 40 million, and now there is a competitor like MiLiao. Data security is particularly important and must be in your hands as soon as possible." Zhang Shuo explained.
"Just have your own idea."
Tang Yi asked casually, saying that he would not really interfere with Zhang Shuo's decision.
It's also Zhang Shuo who doesn't like socializing, let alone running any kind of circle. Otherwise, with his current worth, he would have been able to get into various so-called wealthy circles.
Give a strong sense of presence.
Where is it like now, walking outside is actually no different from ordinary young people.
Good.
"By the way, the driver I mentioned to you before should be arriving in Binhai next week and will contact you then." Tang Yi remembered something and reminded Zhang Shuo.
"Thank you, uncle."
After choosing for so long, Zhang Shuo knew that the driver would definitely not be simple.