The Fiat factory on the banks of the Po River in Turin is buzzing with people. Today is a big day for Fiat. At least for Giovanni Agnelli and everyone at Fiat, it is indeed a unique day. (In
Last year, Giovanni Agnelli decided to rename the Turin Automobile Factory to Fiat Automobile Factory)
For Fiat, led by Giovanni Agnelli, development has been step by step in recent years. Fiat's automobile manufacturing capacity has also increased from an annual output of 12 vehicles at the beginning to 300 vehicles now. However, such achievements,
It does not satisfy Giovanni Agnelli and the main investors behind it. First, the price of the car
, the lowest price of cars previously produced by Fiat has reached 5,000 lire. This price is still out of reach for the general public, because the current salary of the average working class in Italy is only 100-140 lire, which requires working without eating or drinking.
It takes five years to buy one, how can others afford it?
Of course, the price of six thousand lire is already considered a very low price for other car manufacturers. Therefore, unlike other manufacturers, Fiat's cars can only be supplied to the rich and powerful families, but are beginning to reach the middle class.
high-income earners.
It is precisely this that has led to booming sales of Fiat cars. However, this does not satisfy Giovanni Agnelli, because cars are still luxury goods and the public has not yet felt the convenience of this form of transportation.
But now, Fiat's new Model A is just the weapon to start using cars for civilians.
"Mr. Morales, this epoch-making masterpiece is a sharp tool for the automotive industry era and puts the Italian automotive industry at the top of the world."
Agnelli praised the car in front of Morales.
In front of them was a brand-new car, which looked simpler than the various cars currently on the market. It had a tarpaulin roof, seats made of ordinary mahogany, and frugal details could be seen everywhere.
, even the windows and rearview mirrors look so small.
"This A-type car is 4.1 meters long, 2 meters wide and 1.7 meters high. It is equipped with the latest four-cylinder integrated engine (2.9l) from the National Power Laboratory. This engine has 20 horsepower and can seat four people.
And when carrying 200 kilograms of luggage, the car can run at a high speed of 70 kilometers per hour."
However, although this car does not look good enough, since Giovanni Agnelli introduced it so solemnly, there must be a reason, and he immediately continued to introduce it. "Based on the current income situation of the middle class,
Our A-type car will set off a storm in the automobile industry with an unprecedented price advantage. With a price of 3,400 lire, who can stop its charm."
Yes, what makes Giovanni Agnelli so confident about this car is its absolute price advantage.
Although the A-type car has many shortcomings, its price advantage alone makes other vehicles unable to resist its charm. This car is the foundation for the development and growth of the Sophia company.
"Mr. Giovanni Agnelli, this car is very good. It is an epoch-making masterpiece."
As the representative of Fiat's major shareholder, Morales is also someone who knows the automotive industry very well, otherwise he would not have invested such a large sum of money in Fiat on behalf of the royal fund.
Currently, 42% of Fiat's shares are held by the royal fund, while Agnelli and his friends only hold 24% of the shares. However, at such a price, Fiat has become the largest car manufacturer in Italy and even Europe.
(Yes, with an annual output of 300 cars, it is the largest car manufacturer in Europe. As you can imagine, the European automobile industry has many workshop-style production.)
However, although Agnelli holds a small share, Morales trusts him very much. In addition to financial supervision, Agnelli is in charge of all matters of Fiat.
The price of the A-type car is only 3,400 lire, so Morales naturally knows the power of this low-priced car. Yes, although the rich and nobles will definitely not choose this relatively simple-looking car, but the rich
And how many people are there in the nobility, and how many people are there in the middle class and the general public, so this is the key.
"By the way, Mr. Agnelli, I have a very important question. What is the maximum production capacity of Type A cars?"
Now Morales is asking important questions about the car's production volume.
"Mr. Morales, our new factory in Turin can currently produce up to 1,500 Type A cars per month. Such a high output is thanks to the division of labor in the assembly line, which allows us to improve efficiency."
Agnelli danced excitedly when he said this. "Mr. Morales, you are really an expert in research efficiency. This assembly line is indeed worth the money and can greatly reduce the construction time."
Agnelli's praise of the assembly line is indeed correct, but it is a bit presumptuous. Because although Morales proposed this method, without him taking the management team to specifically visit the slaughterhouses that use assembly lines, and target the automobile
Despite the efforts in manufacturing assembly line design and trial and error correction, this automobile assembly line operation cannot be successful.
"Can the output of 1,500 vehicles satisfy the market?"
Upon hearing Morales' question, Agnelli looked at the other person and replied, "My colleagues and I have studied the current market capacity of each country, and a monthly production of 1,500 vehicles should be able to satisfy the market."
Yes, Agnelli is very satisfied with the current output of the new factory, which is several times higher than that of other European manufacturers combined. What is there to be dissatisfied with?
Speaking of which, Fiat's new factory covers an area of 50 hectares and has 3,000 employees. It is considered a well-known large enterprise in Turin.
From all aspects, Agnelli is considered a successful person.
"The monthly output of 1,500 vehicles may not be enough. You need more production capacity."
Morales gave the successful people a slap in the face, thinking that the production volume of this Model A car was too low.
However, when faced with Morales's opinion, Agnelli had a different view.
"Mr. Morales, we believe that the production volume is enough. Our current production volume is higher than that in the world. Although our A-type car is excellent and will cause a sensation, for now, the A-type car is enough.
We can wait for the sales data of Type A cars to come out before deciding whether to continue to expand production."
"Okay, Agnelli. Since you insist, let's use your opinion first and wait until the sales results are achieved before deciding whether to expand production."
After hearing that Morales no longer insisted, Agnelli was relieved because he did not want to quarrel with the representatives of the major shareholders.
"Mr. Morales, let's wait for the good news about the sales of Model A cars."
