(Not finished yet, will read again in half an hour)
From the end of 1898 to the beginning of 1899, a Fiat Model A car was born. This car was ridiculed by major automobile manufacturers as soon as it came out. They all said that this Model A car was simply a shame for the automobile manufacturing industry.
Some people laughed at its lack of horsepower, some people laughed at it for being so crude, and some people laughed at it for being a beggar's car.
However, no matter how other manufacturers ridicule it, its price of only 3,400 liras is a huge advantage that no one can look directly at. And such a low price also makes many middle class people who are greedy for luxury goods such as cars generously spend their money.
Suddenly there were more cars on the street, mostly middle-class people driving A-type cars, which attracted a lot of attention.
The Fiat Model A also sold out all 1,500 units of the pre-produced Model A within one week. Subsequently, dealers sent telegrams urging shipments, which filled Agnelli's desk.
Seeing the telegrams piled up on the table, Agnelli did not expect it, nor did Fiat's management.
"Now the new equipment is being debugged in our newly built factory. The 3,000 newly recruited people are being trained. We can start work only after the equipment is debugged. In this way, we can produce 3,000 A-type cars in one month, which should alleviate the current situation.
."
After hearing what the production director said, Agnelli put his hands on his hips and preached. "It's still too little. Now our orders have to be produced for half a year according to the production capacity you said. This is absolutely not possible. I have asked people to continue to purchase equipment and personnel."
If we continue to expand enrollment, I estimate that we will need to recruit another 5,000 people to meet our needs."
Hearing Agnelli's heroic words, the production supervisor said with a bit of embarrassment. "We have almost finished recruiting qualified people near Turin, so we have to go to other places to recruit people."
"Then go and recruit people from other places. We can't keep customers waiting."
Just as Fiat continued to expand production with great enthusiasm, in the newly opened Renault headquarters in France, the three Renault brothers were also discussing the impact of the Type A car on them in the office.
In 1877, Louis Renault was born into a wealthy businessman family in Paris. When he was a teenager, Louis Renault was fascinated by steamboats. For this reason, he designed an efficient steam engine at home and applied for a patent. The 21-year-old Louis Renault used his
De Dion's drag motorcycle was converted into a car that was still rare at the time, and he drove it to a friend's Christmas Eve party on Rue d'Elder in Paris. From then on, Renault became famous in Parisian society.
Louis Renault was the first to speak. "Now the whole of Europe is talking about the Type A car. Although I have never met Giovanni Agnelli, I still admire this man. He rewrote automobile production."
"Now is not the time for us to admire, we must also develop a new car that can compete with the Type A car, otherwise we will be hit to death by Fiat. Look at their sales, 1,500 cars were sold in one week, this
It’s crazy. And it only sells for 3,400 francs, so we can only lose money.” Brother Fernand Renault said about the company’s urgent needs.
At present, Renault has only produced 10 cars. When others start selling vehicles in units of thousands, the three Renault brothers are all in trouble. How will they compete with each other next?
When Renault was thinking about its own future, Karl Benz was also talking about the Type A car with his wife in Germany. "I never expected that this young man named Giovanni Agnelli really has a business acumen and can turn a car into a car."
A car with good performance at such a low price.”
His wife Beretta Ringer asked, "You have handed over the management of the company to the people below, do you still want to interfere?"
"You don't know that this time the situation is different. It only took one week for Fiat to produce 1,500 Model A cars and they were sold out. Have you seen such a high sales car before?" Karl Benz explained to his wife.
Worry.
Beretta Ringer knew that this was Karl Benz's own company and couldn't worry about it. Karl Benz already had too much reputation as the inventor of the car, and now the Mercedes-Benz Car Company, which he founded by himself, is focusing on high-end cars and sports cars.
Regarding the menacing Type A car this time, I don’t know if the company can deal with this disruptor.
In the Mercedes-Benz company, General Manager Benz Jr. is also discussing this A-type car with his assistant, "This is a revolutionary car. It will enlarge the entire automobile market. It is an amazing car."
After hearing his boss praise this civilian car, his assistant asked, "Should we also develop one? I heard that many car factories are thinking about this type A car."
After hearing what his assistant said, Benz Jr. said contemptuously. "To compete with this car, cost is the key. What civilian car audiences care about most is price. If you want to gain an advantage in price, you need large-scale industrialization to reduce costs."
.Fiat now has a factory with 5,000 employees, and they only have a few people to produce cars. I heard that Volkswagen plans to recruit 5,000 more people, which is really a big deal."
As a German entrepreneur, it is not difficult to inquire about Italy, which currently has a very friendly relationship with Germany. I know that Fiat built a factory with 3,000 people, and then relied on Dongfeng trucks to occupy the market. Not long ago, Volkswagen buses appeared to conquer cities and territories, and now they have added
This Model T car.
According to Benz's own calculations, 70% of the cars in the European market are now Fiat's products. This is such a big market, and Benz himself is a car maker and knows that there will be no car company that can compete with Fiat in a short period of time.
Now European car manufacturers look at Fiat with envy, and they have too many complicated feelings about the Type A car.
From the end of 1898 to the beginning of 1899, a Fiat Model A car was born. This car was ridiculed by major automobile manufacturers as soon as it came out. They all said that this Model A car was simply a shame for the automobile manufacturing industry.
Some people laughed at its lack of horsepower, some people laughed at it for being so crude, and some people laughed at it for being a beggar's car.
However, no matter how other manufacturers ridicule it, its price of only 3,400 liras is a huge advantage that no one can look directly at. And such a low price also makes many middle class people who are greedy for luxury goods such as cars generously spend their money.
Suddenly there were more cars on the street, mostly middle-class people driving A-type cars, which attracted a lot of attention.
The Fiat Model A also sold out all 1,500 units of the pre-produced Model A within one week. Subsequently, dealers sent telegrams urging shipments, which filled Agnelli's desk.
Seeing the telegrams piled up on the table, Agnelli did not expect it, nor did Fiat's management.
"Now the new equipment is being debugged in our newly built factory. The 3,000 newly recruited people are being trained. We can start work only after the equipment is debugged. In this way, we can produce 3,000 A-type cars in one month, which should alleviate the current situation.
."
After hearing what the production director said, Agnelli put his hands on his hips and preached. "It's still too little. Now our orders have to be produced for half a year according to the production capacity you said. This is absolutely not possible. I have asked people to continue to purchase equipment and personnel."
If we continue to expand enrollment, I estimate that we will need to recruit another 5,000 people to meet our needs."
Hearing Agnelli's heroic words, the production supervisor said with a bit of embarrassment. "We have almost finished recruiting qualified people near Turin, so we have to go to other places to recruit people."
"Then go and recruit people from other places. We can't keep customers waiting."
