Xing Ziyang's words surprised everyone, and they even vaguely noticed the ideological differences between the rich and the poor.
The poor look at projects, growth trends, profit margins, and return cycles. These short-term benefits give the poor the confidence to start a business and seem to blind their eyes, while the rich look at the people who do the projects.
Even good projects may go bad, but as long as you have the right people, you will definitely find a good project. Moreover, in this age of greed, it is not easy to find a group of people who are down-to-earth, passionate, and have a bottom line.
Yi Yao was silent for a long time and seemed to be moved by Xing Ziyang's words.
"Xing Ziyang, do you really want to join Yaoqin Studio?" Yi Yao still asked.
Xing Ziyang nodded and said seriously: "Of course, although Yaoqin Studio is blind and has many difficulties, I am optimistic about the future of Yaoqin Studio, and I am telling the truth."
Yi Yao finally accepted Xing Ziyang's investment.
With Xing Ziyang's 400,000 yuan, the biggest difficulty of Yaoqin Studio and Heiquan Community has been solved. But Yi Yao knows that she must be cautious, not only because they only have one chance, but more importantly, Yi Yao must be worthy
Xing Ziyang’s trust.
After spending 100,000 yuan to order a new supply of tiger seeds, the production problems in Heiquan community were finally solved, and the panic-stricken Heiquan community finally calmed down.
After reorganizing the online sales process of Heiquan Community, Yi Yao quickly discovered the problem. Yunchuang's bamboo weaving project adopts a dual-line sales model of m distribution and IP accounts. IP accounts create a fan economy and enhance the influence of bamboo weaving.
At the same time, it absorbs a larger number of fans; M uses distribution channels and uses the sales model through Yunchuang's huge Internet celebrity to achieve rapid sales.
However, the problem of stocking up has always been the source of financial tension in Heiquan Community. Products cannot be quickly turned into funds, and the capital flow of Heiquan Community will always be in an embarrassing state. Although Qin Yanshan told Qin Mo that Yunchuang had pressed for goods before.
It was because the logistics issues have now been resolved, but Yi Yao still decided to go to Yunchuang to completely solve the problem of stocking up.
Qin Mo had also wanted to solve this problem for a long time, so he recommended that he go with Yi Yao.
This time, Yi Yao did not find Chen Lu. After all, the direct person in charge of the project was Zhang Hai, and Zhang Yunchuang was behind him.
Moreover, Yi Yao had no intention of taking the peaceful path and went directly to Yunchuang with the contract.
The contract clearly states that Yunchuang will bear the economic losses of Heiquan community due to problems with logistics, delivery, after-sales and other issues.
"Suppressing goods? How come there is a problem of suppressing goods?" Zhang Yunchuang looked surprised and seemed unaware.
Yi Yao didn't go into details and said with a smile: "We are here this time to solve the problem of stocking up. We hope that similar situations will not happen again in the future. After all... we are also in a cooperative relationship now."
Yi Yao believed that Zhang Yunchuang had nothing to do with the purchase. The person she suspected the most was Lin Feifei, who had been targeting her before. Yi Yao directly talked to Zhang Yunchuang in order to get Zhang Yunchuang to come forward and shock those who had been targeting her.
A person who makes small moves behind his back.
Just as Yi Yao thought, Zhang Yunchuang wanted to use the bamboo weaving project to help his son Zhang Hai succeed. He hoped that the bamboo weaving project would go smoothly than anyone else.
After Yi Yao and the others left, Zhang Yun called Chen Lu. He knew that this matter must be related to Chen Lu.
When he showed Chen Lu the clauses marked in red in the contract, Zhang Yunchang did not go into too much detail. He just reminded Chen Lu: "No matter whose intention it is, I hope that similar situations will not happen again in the future."
Chen Lu knew what was going on when she saw the terms, and still asked: "Have people from the Black Spring Community been here?"
Zhang Yunchuang smiled: "It's Yi Yao and Qin Mo. I remember that you and Yi Yao have always had a good relationship. You should pay more attention to this matter."
Yi Yao came to Yunchuang to talk about something but did not go to Chen Lu first, which made Chen Lu feel a little unhappy.
The disaster in Heiquan Community was entirely caused by bamboo quality issues, so Yi Yao suggested to Qin Yanshan to let Old Uncle Zhang control the bamboo quality issues. After all, Old Uncle Zhang was serious and meticulous in his work, and he was also a person trusted by the women of Qin Yanshan.
In addition, although Yi Yao has made several content positioning plans before, he is not very satisfied with them. Yi Yao needs time to redo the content positioning for the new account.
The purpose of Yi Yao's new account this time is very clear, to create a brand effect for Daoqin Bamboo Weaving by creating a bamboo weaving IP account. There are usually two ways to achieve this effect. One is to use the account content to promote the bamboo weaving technique and products.
To create influence, but it is relatively more difficult; the other is to create a "craftsman personality", by creating a specific person, and through the popularity of the person to drive the influence of bamboo weaving, and finally achieve the branding effect.
Yi Yao ultimately chose the latter. After all, this method was relatively less difficult and easier to implement.
The person Yi Yao has already chosen is Song Shanhe, who was previously abandoned by Yunchuang. His image of superb skills is also in line with the aesthetic needs of viewing users, and he can better support the temperament of a craftsman.
Of course, there is also Meng Chen.
This time, Yi Yao is ready to give up complicated content settings and focus on craftsmanship and "father-daughter love".
Yi Yao's initial idea was to show the pain points of inheriting traditional craftsmanship and integrating it into the environment of the times through the different attitudes of two generations towards traditional craftsmanship.
With the preliminary idea in mind, Yi Yao quickly got into work mode. He didn't leave the cabin for two days in a row, focusing on setting up the content of the new account. Li Xiang and others also saw Yi Yao's thoughts and hardly bothered Yi Yao.
The Zhubian account has not been officially launched yet, but Qin Mo and the others are not relaxed.
Although the funding problem of Heiquan Community has been solved, it is difficult for Qin Yanshan, who has been hit, to return to his previous state. Qin Mo is responsible for almost everything big and small. Of course, Qin Mo can't do it alone, and Xing Ziyang
He took the initiative to help and had a heated fight with Qin Mo.
Li Xiang is also making preparations. While conceiving new shooting methods, he is also purchasing some cheap second-hand equipment to try his best to create effects on the new account's screen.
As for Zhang Bin, he knew that the video materials he had compiled before might be abandoned, so he felt a little unwilling to do so. He spent those days in front of the computer editing previous video samples, which was considered as a practice and a way to get into work in advance.
After two days of busy work, Yi Yao came up with several new content positioning plans. Although they were better than the previous ones, Yi Yao always felt that something was missing.
After much deliberation, Yi Yao determined that these content positioning plans seemed to have an actual carrier, making the entire content seem a bit empty.
It was around ten o'clock in the evening, while Yi Yao was eating and contemplating a plan, he accidentally caught a glimpse of Zhang Bin who was still busy editing the film.
"Why don't you eat yet?" Yi Yao asked Zhang Bin.
Zhang Bin pointed at the computer screen with the corner of his eye: "After editing this film, it will be ready soon."
Yi Yao didn't pay attention and was about to go back to the dinner table. Suddenly he glanced at the picture on the computer screen and froze in place as if he had been struck by lightning.
The sample clip edited by Zhang Bin is the space transformation video that Yi Yao asked Zhang Bin to take charge of before. The main content of the video is the space transformation video of Meng Chen building a bamboo house and transforming an open space with a bamboo bridge.
Yi Yao suddenly understood what the missing carrier of her content setting was.
house.
To be more precise, home.
Although space renovation videos are not yet popular on the Yishi platform, they generally attract a lot of attention. Users like to watch space renovation videos. First, because everyone has their own fantasies and expectations for living space. Renovation
The comparison of before and after effects can easily arouse the resonance of users. But in fact, Yi Yao has made a data summary before. There is another potential reason why users like space transformation videos, and that is the immersion created by the protagonist’s personal efforts, and the impact of transforming the living environment.
Comes with a sense of immersion.
Yi Yao suddenly had a bold idea, combining the idea of bamboo weaving IP accounts with space transformation accounts, so that users can become interested in the plot content during the immersive experience.
The setting of the previous bamboo weaving account Yi Yao was very complicated. It had a father-daughter relationship, a master-disciple relationship, a senior brother and a younger junior sister, interspersed with craftsman skills and adherence to inheritance and tradition, although the final effect was pretty good
Not bad, but after re-examining the video, Yi Yao still saw the problem: he wanted everything, and the video had lost its focus. And Yi Yao also guessed that the reason why the previous video content had good traffic was entirely because the bamboo weaving type videos were popular among viewers.
It is rarely seen on the video platform, and the novelty mentality has attracted the attention of fans.
Yi Yao knew that this time she had to simplify the video content.
Meng Chen, an urban woman, returned to the countryside to renovate the house in her hometown, reflecting the content of space transformation.
The interaction between parents reflects the different views of the two generations on bamboo weaving craftsmanship, triggering a conflict of ideas.
By inserting detailed expressions in daily life, the emotional problems between father and daughter can be alleviated and excessive, and finally understanding can be achieved.
That night, Yi Yao was very excited. A new idea kept her awake all night. In that environment where the platform had just started, a brand new content idea itself would bring good natural traffic due to scarcity.
This not only reduces the difficulty of operating the account, but also reduces the operational investment of Yaoqin Studio in disguise.
Early the next morning, Qin Mo and the others were called to the wooden house by Yi Yao as soon as they got up. They discussed Yi Yao's content setting plan throughout the morning.
The plan was finalized, and Li Xiang also brought a new surprise to Yi Yao.