For different companies, the positioning of blue v accounts is also different.
Some companies will use the blue v account as the main account to bring goods, and live broadcast the goods through the official account, which is more authoritative. Most companies will also do this.
However, using corporate blue v to carry out live broadcasts has certain requirements for brand awareness. For brands with higher visibility and wider audiences, live broadcasting through blue v accounts often has better results.
Another positioning of the blue v account is brand promotion.
Although Mr. Wang's shoe factory currently has its own brand, its brand awareness is not high and it focuses on the mid- to low-end market. The account positioning is obviously more suitable for brand promotion.
At noon, Chen Lu took Li Xiang to Mr. Wang's shoe factory to discuss account positioning. Li Xiang had just adjusted the project and had no work to do, so he followed Chen Lu to the shoe factory.
Seeing Chen Lu bringing Li Xiang to his shoe factory, Mr. Wang seemed a little unhappy.
Li Xiang originally had a bad impression of Mr. Wang. Seeing that he deliberately sat next to Chen Lu and stayed very close, and even stared at Chen Lu's chest with a leering look, Li Xiang almost instinctively stood up and sat down.
Between the two of them, Chen Lu took the place of Chen Lu and started talking to Mr. Wang.
This move made Mr. Wang very awkward and also surprised Chen Lu next to him.
"You decide the account number. As long as the money is spent well, it doesn't matter how much it is."
Mr. Wang deliberately showed off his financial resources, as if to suppress Li Xiang's arrogance.
Li Xiang didn't want to stay, so he pulled up Chen Lu next to him: "In this case, we will talk about this today, and we will contact you if anything happens."
Sitting on Li Xiang's motorcycle, Chen Lu seemed to have never come back to her senses, and she still looks incredible.
She didn't expect that Li Xiang would confront Mr. Wang for her just now.
"Thank you just now." Chen Lu's eyes were distracted, immersed in Li Xiang's heroic rescue of the beauty and couldn't extricate herself.
Li Xiang started the motorcycle and turned around to hand the helmet to Chen Lu: "Thank you, we are friends. I just can't stand this kind of people. They do whatever they want with a little money. Be careful in the future. This guy named Wang is not like that."
What a good person."
Chen Lu hugged Li Xiang's waist and the motorcycle shuttled through the congested roads in Beijing. At that moment, Chen Lu wished that time could stop.
Chen Lu is very cautious. Since her last confession was rejected, Chen Lu knows whether Li Xiang likes her, so she has been getting along with Li Xiang as a friend, so that Li Xiang will not feel awkward.
Chen Lu believed that as long as Li Xiang didn't explicitly refuse, and as long as they could continue to get along like this, one day Li Xiang would be attracted to her.
On Yi Yao's side, due to the impact on his weight, the traffic in the live broadcast room has not been very good these days, and his clothing sales have also dropped a lot.
Yi Yao is not in a hurry. It takes time to increase the weight of her account, and Meng Chen also needs time to hone her adaptability.
In these few live broadcasts, there are obviously fewer negative fans in the live broadcast room, and Meng Chen's response is much smoother than before.
However, the decline in sales is an indisputable fact. Although Linlin is also an operator, she does not have much work experience after all. Seeing that sales have not picked up in the past few days, her mood is not high.
Although Meng Chen's live broadcast status has obviously improved, he still has a headache because of sales. Even Zhang Bin noticed the strange atmosphere in the studio. He occasionally made jokes and jokes, but no one responded.
Qin Mo believed in Yi Yao, but was inexplicably trapped by the atmosphere in the office.
In order to deal with the problem of a large number of black fans entering the live broadcast room again to set the pace, Yi Yao found someone to buy robot software.
The cost is not much, the basic fee is 300 per month, and the cost of using robots to increase traffic is additional.
Yi Yao has no intention of using robots to increase traffic in the live broadcast room. Robots, also known as "die fans", simulate mobile phone users to increase the number of people online in the live broadcast room. However, because they are virtual users, they will be boycotted by the platform and can easily be banned once discovered.
The robot software also has a function, which can quickly target black fans in the live broadcast room by filtering keywords, and can quickly block black fans' barrages through one-click blocking.
There are also disadvantages to using this function. Blocking black fans in large quantities will lead to abnormal traffic in the live broadcast room, which can easily lead to the intervention of the official website.
Once an account is officially detected to be using auxiliary software such as robots, which is prohibited, the account will be in big trouble.
Linlin reminded Yi Yao that this kind of software is prone to problems, and Yi Yao smiled and said to her: "Be prepared, we don't use it unless it is absolutely necessary."
When it was time to settle the payment, Yi Yao and Qin Mo went to Zhao Xinhua's clothing factory together.
Yi Yao meant to use bank card transfer to settle the payment, which was more convenient and easier to pay. Qin Mo disagreed and went to the bank to withdraw cash.
"Money in a bank card is just a bunch of numbers, with no impact at all. Money is what you hold in your hand."
Qin Mo had her own ideas. Yimo helped Xinhua Garment Factory deal with a lot of goods that were unavailable offline, and even had summer clothes in stock. Real money can better show their strength and sincerity, so that Zhao Xinhua can pay more attention to it.
They are a big customer.
In one week, the sales volume was 1,300, the sales volume was 120,000, and the profit was more than 40,000.
Although this sales volume seems to be very good, there is still a big gap between Yi Yao's expectations.
There is a big difference between the company's nature of operating a viewing account and the operation of individual users. The company has to invest a lot of manpower and material resources, and the operating expenses will rise sharply in the future. The first step for Yimo to become bigger and stronger is to achieve a monthly turnover of more than 500,000.
, the net profit reached the level of 200,000 yuan.
Excluding employee wages, rent, water and electricity, and daily operating expenses, the current revenue can only be said to be barely enough for stable operations in the early stage. There is still a long way to go to truly achieve profitability.
Zhao Xinhua was also surprised when he saw the statement. He knew that the sales volume in the live broadcast room was pretty good, but he didn't expect that he had sold more than a thousand pieces of clothing without knowing it, and there were still a few days of sales among them.
It's less than a hundred.
In other words, during the peak period, Yi Yao's live broadcast room sold no less than 400 pieces of clothing every day.
This is basically equivalent to the sales volume of a small self-employed person in two months.
After finishing the handover with the accountant, Zhao Xinhua insisted on staying with the two of them for lunch. Moreover, Zhao Xinhua, who had never been very impressive, actually ordered a "big meal" at a famous Chinese restaurant nearby, with the price at least 1,000 yuan.
"Mr. Zhao, are you going to bleed heavily today?" Qin Mo teased.
Zhao Xinhua didn't take it seriously. He liked Qin Mo's straightforward character: "You have helped me make so much money, so I should treat you to a meal. Xiaomi will be here soon, and it is rare for you to meet me. Today I
As a host, you are open to play."
Qin Mo was stunned for a moment, then nodded slightly.
In fact, Xiaomi and Qin Mo belong to the same circle and are in the same group. They occasionally interact with each other, but they are not friends.
Qin Mo has a rich and well-connected stepfather, who is barely considered a socialite. Xiaomi has been involved in socialite circles all year round, and has been able to prosper by relying on high imitation A-grade packaging.
But Qin Mo is not essentially a rich second generation. Even if he has interactions with these people, they are not very many. They are just acquaintances.
I don’t know why Xiaomi got together with Zhao Xinhua, but Qin Mo was not surprised. Fake socialites like Xiaomi prefer to participate in the dinner parties of these bosses.
Soon, Xiaomi arrived. From the tone and attitude of her conversation with Zhao Xinhua, it could be seen that the two had a very good relationship. She must have benefited from Zhao Xinhua.
After dinner, Zhao Xinhua said that he had reserved a private room and asked a few people to continue playing at the KTV. Yi Yao didn't like people like Zhao Xinhua in the first place, so he politely refused.
Qin Mo also looked at Xiaomi with a smirk on his face: "Forget it, we don't want to disturb you. Next time, next time."
The two went back to the clothing factory to pick up the car, and picked up some clothes on the way back.
When the BMW 330 drove out of the gate of the garment factory, Qin Mo suddenly stepped on the brakes, got out of the car and looked towards the garment factory for a long time before returning to the car.
"What's wrong? You're mumbling." Yi Yao was a little impatient.
Qin Mo scratched his head, "Don't you think the person who just walked by here looks familiar?"
Yi Yao didn't look back: "Who?"
Qin Mo was a little unsure: "It feels like Li Qian, exactly the same."
Yi Yao sighed and turned to look at Qin Mo: "How about I get you a brand and dress up tomorrow, and you can go to the street to tell fortunes. You've been talking about it all day long. I think you're going to turn into a goddess.
Already."
"Can't I just leave? You really have no intention of gossiping at all."
Qin Mo rolled his eyes, started the car and left the clothing factory.