Chapter 52: Turn off the lights and sleep and have a good dream
In the past, in order to save shooting costs and increase video production, Yizhao used all real-life shooting. There were no characters in the video content. It simply used product display combined with Chen Lu's dubbing and video copywriting to attract traffic.
This kind of video can produce a good traffic-draining effect. It is completely based on the "stuck point rhythm" proposed by Li Xiang. Through cuts, transitions, product display actions, and hot music rhythm, a unified video style is formed, so that the video can display the product at the same time.
It also has a certain content and interest.
It was just six o'clock when Li thought of the company. When he saw the master coming, Zhang Bin looked very excited and called him "master" one after another in a friendly manner.
Yi Yao didn't say any polite words, Li Xiang started chatting with him about the video as soon as he walked in. Zhang Bin didn't have much work on hand at the moment, so they started discussing together.
After watching the recently released video, Li Xiang is actually not optimistic.
"From the perspective of our photographers, the quality of viewing videos depends first on whether the picture quality is clear enough, and secondly on whether the style is strong enough. I have told Zhang Bin the best picture quality data before, the picture quality
There is no room for improvement unless..."
Li Xiang obviously didn't know that Yi Yao and the others had already made some money, and he seemed a little worried.
"Brother, can we please stop the ink stain and just say it if you have something to say?" Li Xiang wanted to say what Yi Yao said, but Yi Yao gave it back to Li Xiang exactly as it was.
"Unless you add equipment, replace your camera with a new Sony or Nikon, and if you want higher picture quality, you also need to change the lens. Lenses range from ten thousand to tens of thousands. There are also professional studios with various props and lighting, which add up.
It should be less than 100,000."
Upon hearing the price, Yi Yao was obviously intimidated, "Is there any other way? The one that costs less and has better results."
Li Xiang: "Yes."
Yi Yao: "What can I do?"
Li Xiang: "Turn off the lights and go to bed and have a good dream."
Zhang Bin, who had been listening to his master's teachings attentively, burst into laughter. He also reacted and said to Yi Yao: "Sister Yi Yao, the master is right. There is no way in this world where you can spend less money and get better results."
Method, what is it if it’s not a dream?”
One hundred thousand yuan is indeed not a small sum for Yimo now. After all, their profit is only a few hundred thousand. But Yi Yao made up his mind to improve the video quality and asked Li Xiang to follow his plan.
It is standard to choose a suitable set of equipment on an online shopping platform.
Going back and forth, it took almost an hour just to choose the equipment. Li Xiang is quite conservative. He will never choose a high-priced one if he can use it at a low price, and he will never choose a first-hand one if he can use it.
"I have tried my best. There is not much difference between the price of a second-hand machine and a first-hand machine. It is easy to be cheated by second-hand machines, so you can only choose a first-hand one. The second-hand price is relatively low if the lens is better, and the price of some products with poor appearance and quality is also included.
I’ve picked up the leaks. I’ve selected the lighting equipment and so on, so..."
A set of second-hand equipment costs more than RMB 70,000, and this is the price Li Xiang paid after choosing from thousands of options.
More than 70,000 yuan and nearly 80,000 yuan were obviously beyond Yi Yao's budget. The three of them stared at each other for a long time before Yi Yao said with some embarrassment: "How about we think of something else?"
Yi Yao is in charge of operations, but sometimes this kind of thing is a mystery to the authorities.
Yi Yao, Qin Mo, Zhang Bin, and Li Xiang looked at each other with eight eyes for a long time. In the end, it was Li Xiang, the photographer, who had an idea and turned things around:
"Yi Yao, can you do something about the content? Previously, it was a video with only physical products. Wouldn't it be better if you added characters? Meng Chen can be considered a beauty."
Hearing Li Xiang's words, Yi Yao frowned and relaxed instantly, then laughed.
Yi Yao laughed for a long time, she was a pretty capable operator but she didn't think of this method.
From an operational perspective, the way to improve video quality is obviously not to change the picture quality, shooting methods, or content presentation. Meng Chen's overseas shooting is obviously the best and most cost-effective way at the moment.
The problem finally found a solution, but it also caused new problems.
Meng Chen's overseas filming takes time. Currently, there is one live broadcast in the morning and one in the evening. Only the time from 12 noon to 6:30 can be used. But the problem is that the character's overseas travel has very high requirements for the operation of camera scenes, and Zhang Bin is obviously not qualified.
, and it was almost impossible to recruit a suitable photographer in a short period of time. Even if Li Xiang was borrowed, it would only be after 10:30 after the live broadcast ended at 10:30 in the evening. This was obviously a bit too hard for both Meng Chen and Li Xiang.
Li Xiang thought of a way: "How about this first? I have two and a half hours of rest at noon. It only takes twenty minutes to go back and forth from here not far from Yunchuang. We use this time to shoot.
Wait until you find a suitable photographer and then adjust the time."
The method is good, but Yi Yao obviously feels a little guilty: "In that case, it will be too hard for you, running back and forth every day, it will be too much trouble."
Li Xiang was still the same, patting Yi Yao's shoulder and smiling slightly: "Brother, can we stop being so dirty? I have to eat lunch here, just take care of my food."
Before Yi Yao had time to speak, Qin Mo jumped out decisively: "Don't worry, it's no problem, it's settled happily."
Zhang Bin is obviously the happiest. After all, Li Xiang comes here every day. Even if he is an assistant, he can secretly learn some photography skills. Moreover, he is now Li Xiang's apprentice, so he must be able to learn a lot of essence. But Zhang Bin also watched
It turns out that Li Xiang is a bit abnormal. Even if he is a good friend, he may not be able to do this unless...
Approaching Li Xiang, Zhang Bin asked in a low voice with a wicked smile: "Master, do you like Sister Yi Yao?"
Li Xiang was fine, but when he suddenly heard someone ask this, his face turned red like a cloth. Fortunately, Li Xiang was smart and used the excuse of debugging equipment to avoid Zhang Bin's sight.
In the evening, Yi Yao asked Qin Mo to take Li Wanwan to have dinner, while she stayed in the company.
Now the video content needs to be repositioned, and she needs to use data and existing conditions to come up with the best solution. Seeing that Yi Yao didn't go, Li Xiang lost interest: "Forget it today, wait for another day, and then invite me after the finished film is released.
It’s not too late to eat.”
It is not difficult for Yi Yao to create video content with clear positioning. By comparing the video display formats of benchmark accounts, many of the videos of anchors carrying goods are shot abroad, and the content is nothing more than cross-dressing, dancing, and action shows.
Way.
But the problem is that Li Xiang only has two and a half hours of shooting every day. Excluding the time on the road and the time for eating, it only lasts for two hours.
According to the current frequency of video distribution, at least three or four videos must be shot a day to keep up with Yi Yao's operating rhythm.
Therefore, Yiyao’s content positioning must consider time and efficiency issues.
After much deliberation, Yi Yao decided to take the idea of cross-dressing, making a mixed-cut video with the same movements and different clothes. This can first reduce the difficulty of shooting. After Zhang Bin is familiar with the lighting and machine settings, he can even complete it independently, because this method does not require
Change scenes and camera positions.
In addition, this shooting method can also reduce the difficulty of Meng Chen's performance. In addition to wasting some time on changing costumes, the rest is almost an assembly line operation. You only need to consider different shooting actions every day.
At that time, Li Xiang was extremely busy.
As soon as he gets off work at noon every day, Li Xiang gets on his motorcycle and goes straight to Yi Yao's company. Sometimes he has to start shooting without even having time to eat.
Although the shooting method designed by Yi Yao is much simpler, dealing with the problem of mixed-cut characters jumping out of the frame requires a lot of spatial control on the part of the photographer. At the same time, in order to improve the video effect, Li Xiang also needs to help Meng Chen train expression management.
Problems with body movements, etc.
Spatial misalignment can also be compensated for through editing in the later stage, and expression capture at stuck points will completely test a photographer's shooting ability and ability to control actors.
Fortunately, under such high-intensity working conditions, I can still shoot three to five pieces of video material in two hours a day.
Zhang Bin made the first batch of video materials into a film, and Li Xiang made further refinements. Everyone was very satisfied with the video effect.
Originally, Meng Chen was a beauty. Analysis of user portraits in the live broadcast room during the initial stage of the account also showed that many male fans were attracted to the live broadcast room by Meng Chen's appearance.
Although the purchase rate of this group of people is not high, it still has a good effect on increasing the weight of the account and improving the traffic level of the live broadcast room.
With the support of video traffic, the traffic in the live broadcast room has also increased significantly, and the highest real-time online number has exceeded 3,000 for the first time.
Although it only lasted half an hour and the number of people returned to the normal level of about a thousand people, Yi Yao knew that the effect of video traffic had been achieved and the account weight was steadily increasing.
Once or twice was okay, but Li Xiang left the company in a hurry almost every day as soon as he got off work at noon, which aroused Chen Lu's suspicion.
At noon that day, seeing Li Xiang going out in a hurry, Chen Lu finally couldn't help but take a taxi and followed him secretly.
Seeing Chen Lu's hurried expression, the taxi driver sat down and asked for a hundred dollars. Chen Lu didn't bother to bargain and just transferred the money.
As the road went further, Chen Lu's expression became more solemn. She could tell that this was the way to Yi Yao's company.
Sure enough, in less than ten minutes, Li Xiang's motorcycle stopped steadily downstairs of Yiwei Studio.
Seeing Li Xiang running upstairs in a hurry and excitement, Chen Lu felt mixed emotions.