After Prince Wang returned, he imitated what Gu Yun said and followed the same example to quickly convince his father, the head of Wanda Group.
After Wanda Group’s Investment Promotion Department sent a dedicated person to connect with Gu Yun, the two parties finally reached an agreement and formally signed a cooperation agreement to open Coffee Justice stores in 418 Wanda Plazas in large, medium and small cities across the country. It is expected that all renovation construction will be completed in early June, officially
Put into business.
After the agreement was signed, Wanda Group and Coffee Justice jointly issued an announcement, which shocked the investment and Internet circles like a bomb.
“With over 500 stores opened in half a year, coffee justice is unstoppable!”
"High-quality commercial coffee for Chinese people! Coffee justice has become a new retail model through the Internet, directly benchmarking against competing products, and targeting Starbucks!"
"Coffee Justice is frantically burning money to expand. How long can this blind race to gain land be sustained?"
Watching Coffee Justice spread virally across the country in just six months, there are some who praise it and some who are worried about it. The media reports have different opinions. In some professional marketing courses, the instructor even used Coffee Justice to make a business case.
"The logic of coffee justice positioning must have a competing product that can benchmark it, preferably the largest and most well-known competitor in the industry. Only in this way can your opposition be valuable and be immediately felt by users, so that you can escape from homogeneous competition.
, so they chose Starbucks.”
"The core hypothesis of coffee justice: changing the bottleneck of high coffee market prices and inconvenience can cause an explosion in coffee consumption. Of course, the premise for this hypothesis to be established is that a professional research team is required to conduct research on the market response and user portraits of coffee justice.
and feedback.”
"Obviously, they did."
But for the understanding of the above hypothesis, Coffee Justice has actually given the answer - "crazy" store opening. Only by establishing the most basic density of outlets in major cities can the hypothesis that "cheap and convenient can lead to coffee consumption" be verified.
Coffee Justice also launched a new round of advertising at the same time, officially targeting Starbucks in its advertising slogans.
"Coffee Justice wants to make better coffee than Starbucks. Who doesn't love this cup!"
After this battle, the investment circle suddenly discovered that many traditional industries are worth doing again using the Internet. Using the thinking and speed of the Internet to do coffee justice, the traditional market that originally paid attention to step by step will soon feel the pressure of rhythm changes and competition.
.
After Coffee Justice cooperates with Wanda Plaza, it can cover consumers in most cities. The number of stores starting from 500 is not only regarded as the threshold to challenge Starbucks, but also a barrier for Coffee Justice to occupy this coffee track and defend against competition.
At the same time, Gu Yun, who had made bold plans to open 418 new stores in one go, encountered new difficulties.
funds.
The funds required to open 418 stores at the same time are astronomical. Not to mention the original decoration labor costs, the rent of the shops in Wanda Plaza, which is very expensive, is not a small amount.
Different from the careful budgeting and cost control at the beginning, with the expansion of Coffee Justice stores everywhere, decoration costs and wages for employees have also increased.
Gu Yun made preliminary calculations. The decoration manpower and rent of Wanda Plaza for one store alone would cost about 250,000 yuan. Adding 418 stores together, the required funds would be hundreds of millions.
Where this huge amount of money comes from is a big question.
Before Gu Yun could make up his mind whether to withdraw funds from Paradise Technology, the venture capital circle with a keen sense of smell came to the door again.
On this day, Gu Yun was supervising the training of the team members at the training base when Mr. Wang called.
"Brother, a big shot in the investment circle contacted my Lao Wang and said that he was very optimistic about the operation model of Coffee Justice. He wanted to ask the boss if he was interested in financing. Lao Wang asked me to ask you. If it is OK, we can sit down and chat together.
.”
"Okay, give him my contact information."
Not long after, Gu Yun found that a call came in, and it turned out to be a saved number.
Wen Qingshan of IDG Capital.
"Boss Gu always surprises me. It turns out that the big boss behind Coffee Justice is you."
Wen Qingshan laughed on the other end of the phone and said, "This is the first time that I, Mr. Wen, have seen such a large company at such a young age and spanning two completely different fields."
The two hadn't seen each other for a long time, and after chatting for a while, they decided to sit down somewhere and talk about financing.
"Mr. Gu, if you are willing to raise funds, all major shareholders of Coffee Justice need to attend and listen to everyone's opinions."
Gu Yun took Wen Jue's little hand and got out of the car, and found that the girl beside him had a complicated expression.
"...Is this the venture capital firm that wants to talk to you about financing?"
Wen Jue pointed to the IDG Capital brand upstairs with a subtle tone.
"Yeah, what's wrong?"
Gu Yun was confused, it was the first time he saw Wen Jue showing such an expression.
"Can I not go?"
Wen Jue gently broke away from Gu Yun's hand and looked directly at him with a pair of wonderful eyes.
"It wouldn't be appropriate if you don't go. There are only two shareholders in total. How can we negotiate if you don't come forward?"
Gu Yun took Wen Jue's hand again and said, "It's okay. Don't be nervous. I've met that big brother before. He's very easy to talk to."
"Brother?"
Wen Jue pursed her lips and pulled her hand out again unconsciously.
"Yes, he's quite handsome. He came to Paradise Technology once to discuss financing, but the deal didn't work out."
Gu Yun always felt that Wen Jue seemed a little strange when he got off the car. Before he could ask, the elevator arrived and the two of them entered the elevator together.
"You go in first, don't make people wait too long, I'm going to the bathroom and I'll be back later."
At the elevator entrance on the 19th floor, Wen Jue pushed Gu Yun in the direction of the IDG Capital branch, stepped on his high heels, and disappeared at the end of the corridor.
"Brother Gu, long time no see."
At the front desk of IDG Capital, Wen Qingshan and his team members had been waiting for a long time. The two shook hands and walked into the conference room.
"Where is the other shareholder?"
After the two parties sat down, Wen Qingshan thought of the other shareholder Gu Yun mentioned on the phone and wondered.
"She has gone to the bathroom. She should be there soon. Let's talk first."
Gu Yun took the white tea in front of him, closed his eyes and took a deep breath, it was fragrant.
"Mr. Gu, our venture capital circle is full of praise for Coffee Justice. This marketing idea that matches the opening of the Little Orange Book is really fantastic. The last time I went to Paradise Technology, I really made a mistake."
Wen Qingshan praised Gu Yun, and his words contained regret for missing out on investing in Xiaojushu.
"It turns out that Mr. Gu's series of industries are interconnected and mutually successful. Today's young people are so creative."
The other shareholder didn't come for a long time, and there was no way to talk about business. Gu Yun could only chat with Wen Qingshan about daily life and compliment each other on business.
"To tell you the truth, brother, young people are afraid of comparisons. I used to think that my daughter was pretty good, but she couldn't compete with you. A few months ago, I gave her a sum of money to train her.
Now, you don’t even tell me what you’re using this money for, alas.”
Wen Qingshan let out a long sigh and said, "I guess it's a waste of time again."
"Who do you think can't take it?"
The door of the conference room was suddenly pushed open. Wen Jue, holding a small backpack, looked angrily at the talking IDG executives.
...
Gu Yun was stunned, ah, what is going on?
Why did Wen Jue react so violently when he came in?
