Zhang Yiming has been very proud of himself recently.
After Kuaishou was removed from the shelves, Huoshan Video took the opportunity to plunder users, coupled with continuous hype to increase its popularity, its daily active users reached tens of millions in just six months.
The way he hypes things up is rough.
First, imitate Mi Dou and claim to use 1 billion to encourage creators.
Then poach from Kuaishou, those anchors who are not disgusting and have a certain bottom line. The signing fee for each person starts at one million.
In the end, MC Tianyou was hyped, claiming that he signed a contract with 20 million. In fact, it was nonsense. A celebrity like Tianyou only has 100 million, so how can someone with 20 million come?
But Zhang Yiming didn't want to sign him, he just used him as a gimmick.
In this way, Huoshan Video stands out. Even if Kuaishou went through corrections for several months and put it back on the shelves, the two companies are at best on equal footing.
As a result, Zhang Yiming gained the favor of capital and received ByteDance's largest round of investment: Sequoia Capital and CCB International led the investment, with a total investment of US$1 billion, accounting for 9% of the shares, and the company's valuation of US$11 billion.
This is the right move!
By relying on Toutiao alone, ByteDance could not break out of the industry. It took advantage of the short video trend to break out of the industry. In later generations, when Douyin became famous, Zhang Yiming integrated Huoshan Video and Douyin, and the content was interoperable. Huoshan Video
It no longer exists.
But now, he suddenly wanted to give it a try.
If you want to launch a product that takes the MiDou route, challenge 99.
But what he didn't expect was that this plan had just been proposed, and shareholders such as Source Code Capital, SIG Haina Asia Venture Capital Fund, Sequoia, and CCB International came to the door together, saying just one word:
"No!"
"I think it can be done. The volcano will benchmark against Kuaishou, and the new product will benchmark against Midou. Double insurance will be more reliable."
Zhang Yiming was quite depressed, but he had to explain to a group of shareholders in the conference room.
Shen Nanpeng also came and advised him earnestly: "Just compete with Kuaishou. We are very optimistic that you can win, but don't provoke 99. Once you do, it's not double insurance, it's a death scene."
"Yes, the short video market is so big, and Huoshan is doing well, so there is no need to challenge Midou!"
“I really think I can give it a try!”
"Don't even try. Yao is just a mad dog. His mind is not right, and we will all be dragged down!"
Everyone was talking to make him give up his thoughts.
Zhang Yiming was a little angry and asked: "You don't think so highly of me?"
"..."
After a moment of silence, Shen Nanpeng still said: "I dealt with Yao Yuan ten years ago and watched him grow from a fairly decent young entrepreneur to the giant he is now.
I have personally experienced how he treats his enemies. He will retaliate and eradicate the roots. There is no one more ruthless than him.
What’s even more frightening is that he has an innate intuition about the Internet. He has never made a wrong step for so many years and always predicts the enemy’s opportunities. Take short videos as an example. When people were still guarding the traditional homepage, he directly launched
A sliding video viewing mode has been implemented.
How is it now?
All products are learning from him!
There is also the cultivation of creators, decisive participation in the live broadcast business, and now they are promoting live broadcasts to bring goods... If you think about it, creators + live broadcasts + e-commerce, this is simply a finished product.
While you are still exploring, he directly made the finished product. I am sure that short videos will follow suit in the future and add some live broadcasts to bring goods.
How do you deal with such an opponent?
We invest for you, and you can follow your own ideas, but in some things, we are more experienced than you, you see everyone here..."
Shen Nanpeng looked around and sighed: "We are all shareholders of a certain product of 99, and we have also competed against 99 on a certain track. The conclusion is that we should be friends with Yao Yuan, not enemies.
If you insist on having your own way, we will have no choice but to exercise our shareholder rights!"
"..."
Zhang Yiming was only 33 years old, still young and vigorous, but shareholders jointly put pressure on him, so he could only agree, but he was completely dissatisfied.
…………
"Creek!"
"I'm here~"
"Fart first!"
"Pfft~"
"Hahaha! Play any song."
"Okay, let's play Lu Fang's "Old Love Song"... People say that love songs are always better when they are old, and they will never be forgotten when they travel to the ends of the earth. I say that lovers are always better when they are old..."
A song that will last forever was heard in the office. It was said that Lu Fang’s voice and singing skills were better than those of the Four Heavenly Kings, but it was a pity that it was not a hit.
Yao Yuan listened to the song with great satisfaction. There was a custom-made smart speaker on the table, which was made exactly according to his personal preferences. It was very simple, he just filled out a form, such as:
Favorite movie: "Westward Journey" and "Let the Bullets Fly"
Then the technicians added data, stacked training, and a customized speaker was created. Yinyin also liked it very much and got one, but she always cared about the AI Stefanie Sun.
"boss!"
Jiang Chao walked in from outside, holding a pillow in his hand and said: "The surroundings are ready, take a look."
Yao Yuan took it and tinkered with it a few times. It was a cartoon pillow that looked like a persimmon. It was yellow in color and had persimmon stems on it. The two big eyes were quite cute.
"Okay, when the time comes to place it in the live broadcast room, let's call it Xiaoshi and give it as a gift."
Yao Yuan not only helps Fuping sell persimmons, but also helps them build brands, make deeply processed products, promote tourism concepts, and become a new rural model integrating modern agriculture + tourism.
Let’s just say, where can I find this kind of entrepreneur?
The two stone lions at the door of 99 were moved to tears!
Jiang Chao also reported on various aspects of the live broadcast, and set eight products for December 10th to 12th: apples, pears, persimmons, dates, grapes, crystal cakes, Tongguan pickles, and sweet potatoes.
Crystal cake is a snack made with white sugar, rock sugar, lard, green and red silk, etc. It is a specialty of Weinan.
The production of apples and pears is hundreds of thousands of tons, and the main product, persimmons, will definitely not be sold out.
There will be a live broadcast every day, with the host Lieer Baobao and the guest local official Zhong Xiaonan. These two are fixed. Then Jia Nailiang, Huang Bo and Reba will each support one show.
Yao Yuan took a look and saw that there was nothing wrong with it.
Finally, Jiang Chao said: "Yue Tuan has set the price."
He handed over a piece of information, and Yao Yuan read it several times, thinking in his mind: Theoretically, if it is the first time to bring goods, the data will be prosperous, all the persimmons will be sold, and all the farmers will make money.
provide subsidies.
But in the future, subsidies may be reduced and farmers will no longer be able to earn as much, which would go against the original intention of supporting farmers.
But then I thought again, what is the purpose of deep processing?
It’s for sustainable development!
In the future, if we produce persimmon vinegar, persimmon wine, or even develop dyes, skin care products, persimmon tea, and persimmon drinks like Korea does, won’t this industry level rise?
"..."
So he thought about it for a moment, nodded and said: "This price is okay, let's get off to a good start!"