Marketing in later generations has separated from traditional media and is all fought online.
The characteristic is "one wave flow".
Because the market has been divided up, as long as you promote it on major traffic platforms such as Moments, Weibo, Douyin, Kuaishou, etc., it will be difficult to see it.
One wave became popular, making a wave of quick money, then it quickly became quiet, and then the next wave came again. Especially the later generations' sentimental rice is delicious, and it is combined with sentiments, and it has been tried and tested. Stars, movies, songs, games, clothes, shoes...
...In the end, I was able to enjoy a sentimental meal with even an ice cream. I can only say that Grass is awesome!
But that’s not possible these days. If Internet celebrities become famous again, they have to rely on traditional media to further ferment them.
Yao Yuan arranged for several newspapers, but some newspapers also recruited their own supporters and took the initiative to report. After all, it was news. "Jinling Evening News":
"Recently, an original song called "Mouse Loves Rice" has become a hot track, and the number of searches for mp3 files far exceeds the recommendations of new songs by some singers. However, almost nothing is known about the creator and singer of this song.
, I only know her online name is "Cute Little Mouse".
After the reporter downloaded the song and listened to it repeatedly, he felt that "Mouse Loves Rice" is just an ordinary lyrical song, but its saving grace is its catchiness. Anyone who listens to it once can at least remember the line "
I love you, I love you, just like a mouse loves rice'.
The reporter then interviewed several fans, and they said that they downloaded this song mostly because of its title. “The name is quite different, and I just wanted to hear how it was sung.
"Yanzhao Evening News":
"Recently, a song called "Mouse Loves Rice" has had nearly 1 million searches in the 20 days since it was on the list, almost entirely relying on word of mouth. How did this song become popular?
The reporter interviewed Xuecun, the pioneer of online singer, and he said:
"I am still grateful to Dai Jun. If he hadn't put my song "Northeasterners Are All Living **" on the Internet, how could I have become famous all over the country overnight? The power of the Internet is infinite, and the speed of transmission is fast.
It has a wide range of content, and you don’t have to spend money to download songs...'"
"Beijing Youth Daily":
""Mouse Loves Rice" currently has nearly 100,000 online views per day. While it has become popular, it has also aroused strong curiosity about its singer.
According to the reporter’s investigation, this netizen named Little Mouse often appears on a certain social networking site and has previously uploaded several cover songs. His profile page shows that he is 20 years old, a student, and is a ‘civilian’!”
“The Internet grassroots created a popular myth, and the 20-year-old student has not yet revealed his true face!” “Sony offered a ‘reward’ of 3 million to sign the little mouse!”
"Warner, Universal, and Wheatfield compete for the new Internet celebrity!"
"Suni's top management scoffed and said the song was all rubbish!"
"Major companies have stated that they have no idea who Little Mouse is and have never contacted him to discuss cooperation."
As more and more reports were reported, the print media, which had previously thought it was just a small news, suddenly discovered the potential of big news, without Yao Yuan's arrangement, and actively began to reduce the focus and make up random things, lest the world would not be in chaos.
In a certain hotel, Class 61 is having a party.
The entertainment industry likes to form cliques. There are big hooligans and small groups. They eat together and play together in private. Their love is stronger than that of plastic sisters. Class 61 is a small group formed by Faye Wong. They are all her friends in the capital. classmate.
Every time she returns to Beijing, she will always have a party to eat and drink.
At this moment, Wang Fei, La Ying, Shuang Ying (sister Aowei), and Ma Jia (wife of Jinggangshan) were playing mahjong together, while Zheng Gou, Gao Qi and others were chatting in another room. This small group came and went from time to time. A new person joined, Li Yapeng was the new person who just joined. He came over with a fruit plate and said in a deep and sexy voice: "Ladies, would you like some fruit?"
"Well, thank you!" He brought them to Wang Fei one by one. When he got to Wang Fei, he turned the plate and revealed a few orange slices, which were her favorite. Wang Fei picked them up expressionlessly, but Li Yapeng didn't take it seriously. .
After he left, Ao Ying asked: "Hey, is he chasing you?"
"Then you can't tell? You've already asked about everything you like to eat!" said La Ying. "Isn't this person in love with Zhou Xun? Why is he half-hearted?" "Eighty thousand!"
Wang Fei threw out a card, still expressionless: "He said we broke up, but it hasn't been made public yet." "It's really boring for this person to cover up after we break up. Look at me and Gao Feng..."
As La Ying was talking, the phone rang suddenly. It was a reporter from the "Beijing Entertainment News", saying: "Hello? Sister, do you have time? I can interview you for a few words?" "What's the matter?"
"There is a popular song on the Internet recently called "Mouse Loves Rice." Have you heard of it?" "It's about mice and cats, I've never heard of it!"
"Then take the time to listen to the sigh and say a few words when it's over."
"I'm playing mahjong. I don't have time. Why do you have to find me?"
"This song currently ranks first in Maiwo, and your song "Falling in Love with You is Like Falling in Love with Silent Banquet", which was released at the same time, ranks second..." "What?!!"
La Yingpeng Mahjong paused his hand and said: "Okay, okay, I'll listen as soon as possible! Hang up!" After hanging up the phone, Wang Fei asked: "What mouse, mouse and cat?"
"There is a song on the Internet that has become popular, and it is overwhelming me... Hey, Li Yapeng! Li Yapeng!" "How can I serve you?"
Li Yapeng came over after hearing the sound, and La Ying said: "Don't you like surfing the Internet? Look for the song "Mouse" or something..." "It will be done soon!"
Li Yapeng, Bi Kuan, and Deng Xiaoxian are also good at coaxing women. They got a notebook from somewhere and quickly brought it over. They were playing mahjong here and singing songs there. "I love you, I love you." ,Like Mice Love Rice……"
Laying rolled her eyes when she heard this, and exhaled: "This is called a song! Is it really ranked above me?" "Well... you can see for yourself.
Li Yapeng handed over the computer, which clearly displayed:
"Mouse Loves Rice" has 1.02 million likes, 670,000 downloads, and a gift value of 1.49 million!
"Falling in love with you is equal to falling in love with Ji Zhen", with 110,000 likes, 90,000 downloads, and a gift value of 14,000! "#!"
Laying didn't even play mahjong and directly called the reporter back: "Just memorize it word by word. This isn't called a song at all! It has no musical aesthetic, it's vulgar and vulgar, I don't know what it's all about."
Who likes to listen to this kind of music? It’s a tragedy for the music industry!”
"Okay, I promise you won't miss a word!"
The reporter was having fun, this is called news! The next day.
The headline on the front page of "Beijing Entertainment News": Hot English criticizes "Mouse Loves Rice", who is listening to this kind of song!
This newspaper has a circulation of 300,000 copies per issue. It focuses on entertainment news and has a very fixed audience. As soon as this issue came out, sales increased by several points. Because of celebrities!
Having a well-known star like Laying join the battle will definitely drive traffic.
Newspapers came out, and portals that extracted news from print media every day followed suit. For a time, the entertainment pages of Sina, Sohu, and NetEase were all filled with "Hot Yings Shoot!" These news were transferred to various platforms, quickly becoming a prairie fire.