Chapter 182: Business is business, aesthetics is aesthetics
The next day is National Day.
Banners and ribbons are everywhere on the campus of Beijing University of Science and Technology, and various activities are promoted to welcome the National Day. Students feel like they have nothing to do this year. The school was closed for the first half of the year, and they went on summer vacation not long after the lockdown was lifted, and they had another holiday not long after the school started.
It's October now, and the year has gone by in a flash.
In fact, they are all contented!
For students who are more than ten years old, their parents will be so desperate that they buy a house in a school district and then take online classes! They will have winter and summer vacations, and they will graduate...
Zhang Yin returned to the dormitory with her big bag, but there was no one there. She heard the commotion next door, so she ran to the next door.
"Oh, it's so slow!"
"It's not like you don't know that the school's network is broken... Hey, the buffering is over!"
I saw a lot of people surrounding Dai Hanhan, who was operating a computer. It was Maiwo's [Color Ring Tone], which exclusively launched a trial function. As soon as this ring tone was played, it was a very familiar piece of music.
The girls were all happy.
"That's right, Zhu Bajie is carrying his wife on his back!"
"I've heard it since I was a kid. If I hadn't told you, I wouldn't have known that this soundtrack was called Zhu Bajie carrying his wife."
"I'm going to do this! I'm going to do this! What are you going to do?
A girl immediately called the voice station of Beijing City Mobile, self-service voice service, selected [Color Ring Tone Service], and then entered the number of "Zhu Bajie Carrying His Wife", and the download was successful.
3 yuan is gone.
Including the monthly function fee of 5 yuan, 8 yuan is gone. "Quickly, Yinyin call me one!"
Zhang Yin dialed her number with a smile, and then gave her her cell phone to listen to. Sure enough, a melody engraved in the genes of the post-80s generation came from the receiver.
Many people wonder why ringtones are so popular because they are for others to listen to.
Because socialization is mutual, your ring tones can be heard by others, but you can also hear other people’s ring tones, and you can also set special ring tones for specific people, and set ring tones for different periods... These are all social needs
and individual needs.
Zhang Yin couldn't help but get closer. She had a free song before, but she was already tired of the few songs.
Take a look at this, the first 50 songs:
"Mouse Loves Rice", "Youth", "Zhu Bajie Carrying His Wife", "Daughter's Love", "The Girl Opposite Looks Over", "Thousands of Que Songs", "King of Karaoke", "How Ge Youyi Misses You", "Ge Youyi, I See You"
"...
Sure enough, we took into account the different cultures of the four places, one in the south and the other in the north, and they were popular among the people.
20 songs cost 1 yuan, 25 songs cost 2 yuan, and 5 songs cost 3 yuan, such as "Mouse Loves Rice" and "Young Man".
Zhang Yin went back to the house and played the song "Ge Youyi, I Saw You" on her computer: "Hello? I'm here, I've already seen you... Oops, I'm right behind you, turn around...
·Hey, that’s right! I haven’t found you yet, but I’ve already seen you..."
Then she stared at the [Colorful Tone] page and refreshed it every once in a while.
Because the number of downloads is displayed on it, "Mouse Loves Rice" and "Young Man" are far ahead, with more than 1,000 downloads in the blink of an eye. "Zhu Bajie Carrying His Wife" is ranked third because it is fun.
Although "Qian Qian Que Song" is a Cantonese song, it is also popular among the public, ranking fourth.
Ge You's geographical characteristics are too obvious. There are only hundreds of thousands of ringtone users in Beijing, and he has been ranked in the middle of the pack for hundreds of times. But there is also data on the number of clicks, and his number of clicks ranks among the top three.
"This is the star effect..."
Zhang Yin looked at these intuitive data and compared them with what Yao Yuan said yesterday. In two words, they are clear!
As I watched, my phone rang, and my mother's voice came out: "What did you do? I almost made the wrong call. Is this Ge You?"
"Yes, I will play a new ringtone for you, too?"
"I'll talk to you later if you can't. I'm almost at your school. Come down right away and let's go see your dad."
"Um!"
Zhang Yin immediately packed up, ran to the next door with her bag, and shouted: "Hanhan, did you take my camera away first?"
"Ah, you can use it!" "Then I'm going home, bye!" 99 Company.
Yao Yuan was looking at the ringtone income report for the first day. "Youth" ranked first, with 10,000 downloads + "Mouse Loves Rice" second, with 10,000 downloads + "Zhu Bajie Carrying His Wife" third, with 8,000 downloads + the top ten all exceeded 10,000
Well, the last one is a piece of light music with only over 200 downloads.
After excluding all kinds of shares on the first day, the total income was only a few hundred thousand. This is the first income besides advertising after selling the SMS business. It is incomparable to the previous monthly income of tens of millions."
But it doesn’t matter. There are 2 million ringtone users this year, 20 million next year, and 40 million the year after that. That’s a market profit of several billion!
Make the last profit in wireless value-added and turn to the Internet in an all-round way.
What's more, he is currently tinkering with e-commerce, preparing to defraud financing, oh no, preparing to attract financing...
Yao Yuan called an employee and asked: "How much is Xu Jingqing's copyright income?"
"Currently there are two songs "Zhu Bajie Carrying His Wife" and "Daughter's Love". Based on your 30% profit share, the total on the first day is 9,600 yuan."
"Call him immediately."
"No, everyone is happy today. From now on, we will still settle monthly." "Okay!"
The employees left, Commander Yao put on his coat and went out for the appointment.
I went downstairs, started the Little Accord, and ran in the direction of the CCTV building, humming a tune: "Quietly ask the holy monk if my daughter is beautiful, if my daughter is beautiful~~"
At that time, Xu Jingqing's music was very popular on various ringtone platforms, but it was completely copyright-free.
Although it is necessary to provide a copyright authorization letter to China Mobile to add ring tones on SP, this thing is so easy to fake. Even if the public relations fee is paid enough, it is not necessary to issue an authorization letter.
Xu Jingqing defended his rights everywhere, and finally received a share of 8,000 yuan, and one of the websites gave him 2 yuan and 70 cents.
2 yuan and 70 cents, what is the share?
Yao Yuan can't do this. Don't look at the fact that he is now promoting Internet celebrities and grassroots. It is for business. Business is business, and aesthetics is aesthetics. He has always respected old artists.
He gave "Lilac" only 10%.
I can’t see it now. Those who have waited for two years will be grateful to him. I am afraid of comparison in everything. In the era of CRBT, how many creators did sp prostitute for nothing?
Not a cent was given to anyone.
Ge Yanping is a producer and director of CCTV Variety Channel.
I have done youth singing competitions before, such as "Music Stage", "Stars Concert" and "Stars Arena", but they were not very successful. In 1999, I founded "Starlight Infinite", a singing competition program.
You can't call it a failure, it's just tepid.
CCTV has been promoting the separation of production and broadcasting. With an audience of one billion, how many programs can we afford? If we do it all by ourselves, the cost will be too high. But CCTV is extremely special and difficult to reform, so we can only test the waters bit by bit.
This year we are testing the waters, starting with ten columns such as "Happy Dictionary", "Lucky 52", "Same Song" and "Art Life". The station will not pay a penny, only advertising time, and let it be responsible for its own profits and losses.
Connect with advertisers yourself.
Then there are the "elimination system" and the "warning system":
The ten columns with the lowest ratings and the fewest advertisements will be eliminated, and the next lowest ones will be warned. The 10 columns with the warning will have a rectification period of half a year. If the performance does not improve significantly, they will be completely eliminated. Being eliminated is unbearable!
The channel where it belongs cannot add new columns within one year!
Producers of eliminated programs are not allowed to start new programs within two years! This is tantamount to sitting on the same page. People on the stage are now panicked, and Ge Yanping is one of them, fearing that one day "Starlight Infinite" will be on the warning list.
All the producers are scratching their heads and trying hard to increase the ratings of the show.
Off work time.
Ge Yanping was puzzled in the elevator.
He was about to go to a dinner, where he ate a lot, but the difference today was that the director of the advertising department, Guo Zhenxi, introduced him. The person was 99 Company, and he knew this company. "Youth" was produced by 99. But he was not an MV director.
, what are you looking for me for?
Could it be that they want to make a show?
With this thought in mind, Ge Yanping left the building and went to a high-end store not far from CCTV. When he entered, he saw a young man. (Yes...)