Album release has always been a system of record company-region-provincial-municipal-retail store.
Yao Yuan has transformed offline ordering into online ordering, and provides shares based on regions. Regardless of whether you are a large publisher or a distributor, you can buy it.
One piece is worth 100,000 pieces, starting with one piece.
Shipping is free, and we promise to sell it to individuals at least one month later...
When the mall receives the order, you can wait until all regions have ordered it, and then ship it at the same time. This can minimize the risk of piracy, and it doesn't matter if it is stolen. I have all the money. Whether you steal or not has nothing to do with me.
relation?
The essence of this thing is to force distribution and agents to trade online, which greatly reduces the loss of the producer.
It cannot be said that it has destroyed the traditional system, but at least it can be said that it has had a huge impact.
Everyone is shouting, this is against the rules, the overlord clause! There are also calls for joint advancement and retreat, joint boycott, who is the special girl to advance and retreat with you?
You don’t want to make money, but I still want to make money!
And the most annoying thing is that users cannot see the price. Only buyers who have passed the qualification review can negotiate the price in detail.
why?
Because this is a retail price, it is different from the final retail price. It is listed online as 5 yuan, and then sold at retail for 15 yuan. Consumers must be emotional.
In reality, "The First Snow in 2002" sold 2.7 million genuine copies, plus 10 million pirated copies.
No matter how many people clamor, the body is still honest, and 4.6 million tickets have been ordered in just one week, and it is still growing. This 4.6 million number is very much on the mall!
Li Guoqing and Lei Jun's eyes hurt.
Are you still arguing with me?
The two companies unanimously removed the 1 yuan and 9 cent special offers. The ultra-low prices were meaningless. However, the joint promotion of thousands of products continued, and the effect was still good.
Daolang became famous in one battle.
Since Commander Yao entered the game, more and more people have become famous in one battle. Jin Sha, Mu Zimei, Sister Furong, Legend of Phoenix, and Dao Lang are all talented and unique.
Daolang continues to operate due to Jiajia. The initial investment has been completed and it has entered the harvesting stage.
But unlike Jinsha and Phoenix Legend, he won't have too many commercial performances, which will give him plenty of time to make music.
There is no doubt that Daolang is the biggest miracle in the Chinese music scene this year, sweeping everything. The only flaw is that Laying did not get involved, and Laying gave birth to a child.
She had been in a relationship with the football player Gao Feng for 10 years without getting married. She gave birth to a child at the end of April this year and was still in confinement. A woman suddenly came to her door and said that she and Gao Feng had already settled down and had a son.
Barabara...
So Laying broke up at the peak of their relationship and stopped for several years.
Until 2010, she served as the chairperson of the judges of the Music Chart Ten Years Ceremony, selected the "Ten Years Most Influential Singer in the Music Industry", and made her famous remarks.
"Compared with sales, we can't sell him, but his music doesn't have the aesthetic..."
It's a pity that Commander Yao didn't confront La Ying this time.
…………
IDG Beijing headquarters.
Xiong Xiaoge looked at the data of this business war that lasted for about a month. The number of mall users increased by 200,000+, sales reached 27 million, and Maiwo ranked 16th among global websites!
This ranking is done by the ALEXA website, which is known as the most authoritative website.
In the computer era, ALEXA was once a yardstick for measuring the influence of Internet products. Simply put, the greater the number of visits, the more active users, the higher the ranking.
Take April as an example, there were only 60 Chinese websites in the top 500 and 22 in the top 100, all of them Sina, Sohu, NetEase, and Baidu.
Maiwo is relatively small in size, but equally influential.
Three Kingdoms melee, traffic soared.
Dangdang also reaped dividends, ranking 79th. Joyo entered the top 100 for the first time. Previously, it was outside the 400th place. This shows the effect of this price war.
In fact, Xiong Xiaoge most wants to know how much the community's users have grown, and Yao Yuan's grandson doesn't want to know.
Xiong Xiaoge is now interested in this model. The more he thinks about it, the more interesting it becomes. Others are single products, while Yao Yuan is a collective. In a large ecological field, offense and defense cooperate with each other, and they are unified to the outside world.
Just like this time, Daolang was transferred directly from 99 Entertainment, and he first promoted it externally, and then sold the album on the mall after it became popular.
Not to mention e-commerce, just other Internet companies, who owns an entertainment company?
Xiong Xiaoge was thinking about it when suddenly the phone rang, and when he saw it, it was Yao Yuan.
"Congratulations, you've won a great victory!"
"It can't be said to be a complete victory. It didn't kill Dangdang and Excellence."
Yao Yuan was very sorry, Xiong Xiaoge was speechless, and said: "They are also very powerful and have capital support behind them. You still want to kill them directly? Before you can kill them, Tiger Fund will come over for peace talks."
"Huh? Doesn't Tiger Fund just care about things?"
"Normally I don't care, but when life and death are at stake, you can't just watch the money you put in go down the drain, right?"
"oh……"
Yao Yuan made a long note, and said in a strange tone: "To be honest, I'm calling you to collect payment."
"You spent all your $12 million?"
Xiong Xiaoge trembled.
For the contract signed in March, the first payment of US$12 million was made in early April, with another US$13 million yet to be paid. The efficiency was already very fast. He thought that no matter how much he spent, he wouldn't lose it after getting it, right?
"Oh, e-commerce is burning money. I bought two plots of land in Beijing and Shanghai to build warehouses. I have also selected the one in Guangzhou. There is a price war here. Subsidy is free? Promotion is free? Red envelopes are free?
With all the fuss, I don’t have any money to buy the land!”
"This requires going through a process. It's not that you don't know..."
"Then I had to mortgage the land to the bank, and I was in debt and burned money."
Oops!
Xiong Xiaoge raised his eyebrows, you are threatening me.
It’s not uncommon for founders to take money from investment institutions and do all kinds of outrageous things. They buy land and mortgage it to banks and spend the mortgage money. There are also people who buy yachts and planes...
Yao Yuan added: "It's only 13 million U.S. dollars. It doesn't matter to you. The sooner the better. It's best to get the money tomorrow. Also, look at my results. I'm humble and outstanding. I'm invincible in B2C. It's so lonely."
, it’s time to start the next round of investment, right?”
At present, the mall has completely exceeded the expectations of investors. It used to be 20% convertible and redeemable shares, but now it will definitely be converted into formal shares.
When Internet products develop well, they will look the same in a month, and it is also common to quickly start the next round of financing.
"What are your plans for the second half of the year?"
"As I said at the beginning, creating the concept of MaiKe and establishing a self-operated brand will cost even more money."
"Can you estimate how much is needed?"
"It must be one billion anyway."
"RMB?"
"You can give me a billion dollars!"
"You can make another detailed report, and I'll take a look at it first."
Xiong Xiaoge heard that there were no fluctuations in the one billion market. He had operated in many big situations, and his understanding was different now. He felt that the mall was worth the price.
Yao Yuan didn't draw pancakes, he was really making pancakes.