In the Internet cafe, Zhang Xiaowu was patting the table. After he almost got into a fight with the network administrator, he changed to patting the table.
On the computer screen in front of me was the latest announcement from Mac Eslite following its apology: “‘The Giraffe’s Sky is Sunny’ has been invited to shoot the first advertisement for this product!
Maike always stands with everyone and opposes aesthetic hegemony!"
Victory!
At this moment, Zhang Xiaowu really felt a sense of victory, and he had personally participated in the battle and wrested the fruits from the enemy's hands.
Lu Yan did not become the spokesperson, Professor Xiao closed the comments in despair, and the official mouthpiece came to an end, using the most authoritative comments to set the record straight...
The number of Overseas Students Alliance fans surged to 200,000 overnight, and the number of historical decryption accounts also increased to 100,000. The number of Giraffes was even more impressive, and it went straight to the million UP fans.
When Zhang Xiaowu looked at the four words "Maike Eslite" again, he was no longer at a loss. In Yao Yuan's words, he felt full of immersion!
He ran to the giraffe's space first and couldn't help but be shocked. The old photo from the competition field had tens of thousands of comments. He clicked on it and all he saw were:
“Giraffes are the most beautiful!”
“Giraffes are great!”
"I think Lu Yan has a super personality. I choose the giraffe!"
"You all don't understand aesthetics. Lu Yan represents the most distinctive oriental charm. She will definitely be a revolutionary figure in changing the fashion landscape. She is destined to go down in history. I choose the giraffe!"
"Hahaha!"
Zhang Xiaowu was so happy that Lu Yan became a meme and it will be circulated for a long time. Later, he ran to the mall again and was shocked again because the clothes of Max Eslite were new.
"It hasn't even been a month yet, how can new products be released so quickly?"
He looked at the beautiful T-shirts and couldn't help himself. He picked five T-shirts and two pairs of jeans and put them in the shopping cart, planning to go back to the dormitory to buy some more.
"Hey, it's a waste of money."
"Actually, it doesn't matter. If you buy it once, you can wear it for a long time. You won't lose anything at all."
Zhang Xiaowu was consciously impulsive and comforted himself, but he had no regrets - of course I will buy clothes from Max Eslite, we won this with our own hands!
…………
"Good idea!"
Xiong Xiaoge also praised Yao Yuan. He really didn't expect that Yao Yuan would "learn from the barbarians and learn skills to defeat the barbarians."
In the second round of financing, Meike Eslite's plan accounted for a large part. Everyone was waiting and watching. They thought it would take a year and a half to achieve results, but Yao Yuan started a public opinion war.
Xiong Xiaoge was excited and was already thinking about the next round of investment, but he was worried that IDG had already taken a lot of shares in the two rounds, and the other party might not agree with him to continue to follow.
…
"snort!"
Xiao Ma, who was far away in Shenzhen, snorted. The guy named Yao did nothing but hype.
Doing business must be grand and grand. When I convert all QQ users into Paipai users, no matter whether you are Taobao or Maiwo, you are still a coward!
…
Lao Ma is worried.
Taobao is chasing eBay, but Paipai is stabbing it in the back. Maiwo has launched a clothing brand, and it is obvious that it wants to expand its product categories.
Both of them were powerful rivals, and for a time, they felt like they were divided into three parts of the world.
…………
Morning, bus.
There were many people in the car, and Yin Yin was wearing a denim outfit and standing near the back.
The bus stopped and walked, swaying, and her legs were propped up on the ground like poles, motionless. She looked like a cold lady, with a clear-eyed look, but in fact she was distracted.
Thinking about what happened recently.
She agreed to Yao Yuan's operation and was mentally prepared, but the actual result was far beyond her expectation.
Just like now, she clearly felt that there were two eyes observing her. Along with whispers, she remembered that there seemed to be a young couple sitting in that direction.
This was quite sudden, so I could only pretend not to feel it and continue to stand.
She even got off the bus one stop ahead of time, but the two men followed her, shouting from behind: "Please wait a moment! Please wait a moment!"
Tsk!
The moment Yinyin was stopped, she knew that she was not prepared at all. She quickly adjusted and turned back with a smile: "Is something okay?"
"Excuse me, are you a giraffe?"
The girl in the couple asked. She was petite and had to hold her head up.
"It should be me."
"Wow!"
The girl jumped up and said happily: "I saw myself, you are really tall, are you 180? Tsk, tsk, tsk, everyone's eyes are sharp, you are prettier than Lu Yan!"
I met She Niu.
Yin Yin is polite and well-educated, but that doesn't mean she likes chatting with strangers, so she keeps saying thank you and then saying goodbye, which feels quite weird.
After walking for a while, the middle-aged and elderly people were fine, but they were surprised by their height.
It was obvious to the young ones that from the moment they appeared in their line of sight to the moment they passed by, their eyes followed them, and some of them were ready to move forward and talk to them.
This makes her move faster.
After finally arriving at 99 Company, I breathed a sigh of relief when I entered the office.
"What's wrong?" Yao Yuan was surprised.
"It's so awkward. It seems like I turned into a mascot overnight. Many people know me."
"So are you okay?"
"It's okay. Most of them are very polite, but they are also very strange. I feel a little uncomfortable when they look at me."
"It's normal. Now the whole Internet recognizes you."
"But this will affect my life. I was so nervous on the bus just now..."
"So you have to adapt!"
Yao Yuan looked at Yin Yin, who was 21 years old and gradually matured. She was slowly transforming from boyish to feminine, and said with a smile: "Most things in this world can basically be solved with money. Don't you think it's okay to be approached on the bus?"
Is it comfortable?"
"Um!"
"Then you buy a car."
"ha?"
Seeing that he had pulled out a contract from nowhere, Yinyin said, "Sign it, and you will be the first spokesperson for Max Eslite!"
…………
"How many?"
"Are you sure?"
"well!"
At the Meike Eslite headquarters in Zhongguancun, Sun Juan got the latest data and immediately called Yao Yuan to report the good news: "Mr. Yao, yesterday's daily sales exceeded 10,000!"
"Ten thousand pieces! What can I tell you for ten thousand yuan? I'll slap myself in the face!"
"No, no, it's all your credit!"
"Okay, I will continue to work hard!"
After hanging up the phone, Sun Juan let out a breath. This was much better than working at Mengniu. Mengniu's marketing was too traditional and he couldn't let his nature go.
And he likes the novel model of Meike Eslite, which is a data center based on a mall, with Beijing as its headquarters and two branches in Shanghai and Guangzhou.
I found several fabric and garment factories in Zhejiang and Guangdong. Once the online order came in, it was immediately transferred to the factory, and after production was completed, it was sent to the warehouses in Beijing, Shanghai and Guangzhou.
We will deliver part of our own logistics and outsource the rest.
At the same time, we are looking for a large number of part-time designers to constantly design new products... We have no factory buildings, no equipment, and no stores. We are only responsible for data, customer service, quality supervision, and promotion.
Who has seen this model before? Sun Juan thinks this is a genius idea. Throw away all the baggage and travel light, saving at least 50% of the cost!
In fact, he didn't know that this model was also copied by Yao Yuan.
Over the past 20 years of China’s Internet, countless former Internet users have died on the beach.
For example, when it comes to B2C clothing direct sales, we will all say Vancl Eslite. In fact, there was another store before Vancl called PPG Shirts!
Headquartered in Shanghai, it was founded at the end of this year.
It mainly sells men's Oxford business shirts, the market price is 200-300 yuan, and the PPG price is 99-150.
If it were an entity, the scale of clothing companies would be very large. For example, Youngor, the leader in shirts, has invested more than 2 billion in production and sales. It also owns a textile industrial city covering an area of 500 acres and more than 1,500 physical stores.
But not the Internet.
PPG outsourced all production, logistics, quality inspection and other aspects, greatly saving costs. This "asset-light" model caused a sensation in the business world at that time, and PPG became the second largest shirt company, second only to Youngor.
A few years later, he went bankrupt and the boss absconded with the money.
Although PPG failed, its model was right and inspired a group of latecomers, of which Fanke was one.
Fanke is also different. It produces its own products and builds its own logistics. The burden is heavier. It was also more popular at its peak. It had the momentum to compete with Taobao and JD.com, but later it also fell behind.
1. Crazy advertising and huge investment, resulting in tight capital chain.
2. Blind expansion and overstaffing.
3. Quality control is not strict, product appeal is reduced, and inventory is overstocked.
4. The listing was unsuccessful.
PPG made these mistakes once first, and Vanke made them again unchanged, which is also miraculous. After Vanke, everyone finally learned their lesson, and B2C self-operated clothing continues to this day.
Meike Eslite currently adopts the PPG model, which has very little pressure and is almost free of charge.
Yao Yuan, as always, is a slut on the surface, but in reality, he spends a small amount of money to do big things. He used a public opinion war to build up his brand, praised Yinyin, destroyed his reputation as a public figure, and also demonstrated his "main theme" by the way.
This main theme is different from the traditional Wei Guangzheng. It is a breath of fresh air in an era when it is widely known. It innovatively puts forward the viewpoint of "aesthetic hegemony" and emphasizes "cultural self-confidence".
Who will it be shown to?
Ahem, everyone understands.
…………
It is said that when the domestic Internet developed rapidly, a new business was born called "public opinion monitoring".
In 2005, this year, Peking University Founder developed the first “public opinion monitoring system”.
The first batch of purchasers are official.
To put it simply, it is to capture the recent hot spots on the Internet, conduct analysis and research, and then make corresponding responses. In this case of Maiwo.com, there is no need to capture it at all.
As the paper media calls it "the largest debate since the birth of Chinese characters", it is the focus of comments by Xinhua News Agency and second-rate newspapers, and it is a clear ideological confrontation between East and West...
After going through various analysis and research from beginning to end, the data was pulled out several meters long and photographed on the desks of officials at all levels.
Although Yao Yuan used a vest and used the account of "Overseas Students Alliance" and "History Decryption", this thing is on his platform. He can fool netizens, but he can hardly fool official analysts.
As a result, some people secretly praised it, some people sneered, and some people were noncommittal.
Times are changing... It all depends on who you like.
(No more!
Only then did I realize that I entered the dark room in Chapter 335)