Meike Eslite became an instant hit, sales rose, and then fell back. This is a normal phenomenon. The vitality of the brand depends on long-term activity, and it cannot be achieved in one step.
Moreover, it is getting colder and colder in the north, which directly wipes out half of the consumers.
This day at noon.
Yao Yuan went to Zhongguancun to talk to Sun Juan about future development, and brought back a few shoe boxes. He parked the car in the garage in Palm Springs and went upstairs with the boxes in his arms.
Before he could open the door, he heard strange sounds of "ta da da da" and "ouch ouch" inside. When he opened the door, he saw that Yin Yin was wearing a pair of high heels, practicing crookedly.
"What are you doing?"
"Practice!"
"Why are you practicing it?"
"I think in the future... oh, help me..."
Yinyin swayed again and almost sprained her foot. She grabbed Yao Yuan's arm in time and said distressedly: "I have never worn high heels before, so it's so difficult."
"Okay, okay, take it off!"
Yao Yuan stopped this behavior and said: "First, Michael Eslite will never sell high heels; second, if you like to wear them, I have no objection. If you are reluctant, then don't wear them."
"I just think there's always a time to wear it."
Yinyin took off her shoes and rubbed her toes. She was right. High heels are a standard accessory for many formal occasions. Especially when you are wearing an evening dress, you must wear a pair of high heels.
But Yao Yuan thought for a while and said: "Then I will prevent those occasions from appearing, or in other words, you can wear whatever you want!"
"whispering sound!"
Yinyin pursed her lips, feeling sweet and happy, basically everything this guy promised would come true.
"Okay, look at the shoes I brought back for you!"
Yao Yuan took the boxes and opened them one by one. Inside were two pairs of brand new shoes.
One pair has dark blue uppers, high tops, toe tips, shoelaces, and white soles. It has a simple style and looks good. The other pair has a similar style, but the uppers are very short.
It doesn't take any effort, just stretch your foot and you can put it through.
"This is……"
Yinyin picked it up, broke it off, touched the fabric, and asked uncertainly: "Jiefang shoes?"
"To be precise, they should be called canvas shoes. They are the main product of Max Eslite for next year. These pairs are samples. I will use them to make a picture album for you."
Canvas shoes originated very early.
Domestically, they have been around since the Republic of China, and they were called yellow rubber shoes, including Nanyang brand, Chrysanthemum brand, and the well-known Hui Alai brand, which was founded in 1927.
They were first used as military supplies, and after the founding of the People's Republic of China, they were renamed Jiefang shoes. Later, they were converted to civilians and became labor protection shoes.
In the 1990s, fewer and fewer people wore these shoes. After entering the new century, retro style emerged in the West, and canvas shoes were picked up again. The designs were more fashionable and more in line with the aesthetics of young people.
It has just picked up in China and has not become popular yet.
"It looks great, I'll try it!"
Just as Yinyin was about to try it, Yao Yuan stopped her again, took out a pair of jeans and a pair of socks, and said, "Put these on, it's a set."
"These socks are so short on the waist!"
She stretched out her socks, which were almost waistless and looked like pockets. She said, "Wouldn't your ankles be exposed when you put them on?"
"It just exposes your ankles, try it quickly."
She took off her socks, put on these, and put on jeans. She didn't feel it before, but then she realized something was wrong when she put them on. The pants were a bit short, probably in the style of nine-length pants.
Then wear those low-top shoes.
"That's right! That's what you wear."
Yao Yuan nodded happily. In this combination, the socks were completely hidden in the shoes, and the pants were short, completely exposing the ankles - it was the "ankle-baring outfit" that became popular in later generations.
"how do you feel?"
"The pants and socks are okay, but the shoes are not."
Yinyin walked back and forth a few times and said: "The soles are thin, there is no air cushion, and the shock absorption is very poor, so they are not suitable for sports. The upper is made of canvas, which is not breathable and will cause your feet to burn a bit. You will definitely sweat when you run..."
"..."
Yao Yuan was speechless and said: "These are not sports shoes, what kind of air cushion do you need? Canvas shoes are about fashion, they are versatile, do you understand how versatile they are? You can match them with any clothes and you can't go wrong!"
"I didn't understand it in the first place, but after you said it, I understood it, didn't I? What did you shout?"
Fine!
After a rough try, Yao Yuan looked at the time, and the two of them went downstairs and arrived at an advertising studio.
After Yinyin signed the contract, he assigned a team, but he was still worried, so he brought it over personally and supervised it to show his importance.
In fact, if he doesn't come, no one dares to neglect him. Who doesn't know that this is the boss's girlfriend, or even the future boss's wife?
What I took today is a picture album, which will be mailed for free to users who spend more than 100 yuan before the Spring Festival. It is a new product to be launched next year.
In addition to various T-shirts, the key is canvas shoes.
The timing of the launch of Maike Eslite is not very good. It is already autumn, and summer is when the consumer market is most active. Next year, he plans to boost sales.
"Okay, ready to shoot!"
"Just walk as you normally do, yes, be natural, don't deliberately look at the camera!"
"Give me this angle... it's very, very good, but to make it a little more perfect, shall we do it again?"
All the staff spoke softly, took good care of her, and even had to turn her face away when she coughed. Of course, Yin Yin was also very upbeat, as if her talent had awakened, she quickly understood the tricks, and the results became better and better.
"..."
Yao Yuan put his hands on his hips and watched from the side, knowing that her life had changed. He was really looking forward to Yin Yin's choice regarding the future path.
…………
At the same time, in another studio.
"Struggle·I am a rich second generation and I don't want this kind of life" is taking final makeup photos.
Zhao Baogang came to the scene in person, and the cast remained unchanged. Tong Dawei, Ma Yili, Wen Zhang, Li Xiaolu, Wang Luodan, Zhu Yuchen, etc. were all present.
The actor had already put on makeup, but had yet to start work. Zhao Baogang cursed angrily: "Why haven't the costumes been delivered yet?"
"Right away! Right now!"
"What time is it already? Do you know it's a waste of time?"
"I'm really sorry. We shipped it by air from Hangzhou, so it was a bit hasty... Hey, it's here!"
As he said this, several people came in carrying big boxes and opened them with a bang.
Inside were dozens of short-sleeved and long-sleeved T-shirts, a dozen pairs of jeans, a dozen pairs of shoes, and even socks. Zhao Baogang was stunned when he saw it, what were the socks for?!
But I didn’t have time to worry about it, so I quickly changed it on and strictly followed the stylist’s instructions.
Among these actors, Tong Dawei, Ma Yili, and Li Xiaolu are somewhat famous, but the rest are just low-level actors.
Wen Wen is well-behaved and sensible. He shows a bright and sunny smile when he smiles. He doesn't show any signs of trembling or squirming later on. He changes his socks when asked to change them.
His acting skills are among the best among actors of his age, and he has a very wide range of roles. He became famous at a young age, and he ruined himself by wandering around, and even hooked up with Yao Di.
Zhu Yuchen is Tang Wei's first boyfriend. He has good acting skills but is always tepid.
If we look at it according to the standards of the "rule of law and moral entertainment industry" more than ten years later, the death of two of the six leading actors - Wen Zhang and Li Xiaolu, is already considered good.
Even the whole army was wiped out!
In "Huan Zhu Princess", Grandma Rong is a good person.