The total sales volume of Meizu E2 exceeds 300,000 units, and the two transitional products, E2 Enhanced Edition and E3, also have a total sales volume of more than 100,000 units.
This year's MP3 market is getting bigger and bigger, profits are getting thinner, and more than 100 factories in the south have closed down. Newman, Patriot, Samsung, and Meizu hold the largest share.
As of October, a total of 4.8485 million units were sold domestically, an increase of 49.27% over the same period last year.
Among them, Apple is special. Apple entered the mainland with iPod as early as 2001. In September this year, it released the first generation of iPod nano, which can be called a cross-generation product.
The total global sales of iPods are more than 20 million, but their share in the mainland is really small.
To put it simply, consumers do not recognize this brand.
No matter how much you brag about it, consumers just don't recognize it. When Apple is mentioned, the reaction is that it's niche, high-end, complicated, and wow, and they don't know how powerful it is.
So when did it cause a turmoil in the country?
It started with the iPhone 4. After that, Apple became a popular product and cultivated batches of Apple fans.
When Huang Zhang was working on Meizu, he knew the importance of marketing, but he was suffering from poverty, so he created a rough BBS to publish product information.
Now Yao Yuan has taken over and directly opened a "Meizu topic group" in the community to reveal miniplayer information bit by bit.
Thanks to the success of the previous game, many people have been waiting eagerly for the good news: "On November 6, [Meizu Night] will be held at the Centennial Lecture Hall of Peking University, with free admission!"
“Wow, looking forward to new products!”
"It's finally out. I'll definitely buy it as soon as it's on the shelves!"
"I wanted to buy an MP3 player when school started in September, but I haven't bought one yet. I'm just waiting for you!"
“Hopefully it can surpass E2!”
"This bunch of people are so funny. They even take a broken domestic MP3 player seriously. They are all ugly and have no aesthetic sense at all. If you want to buy something, just buy Apple. Do you understand? Apple is the world's leading product, and it's super
pretty."
The person who said it also posted a picture of an iPod nano, which is indeed beautiful.
When Apple was developing a music player, one of the important reasons why it did not follow the traditional MP3 path was that Steve Jobs thought MP3 was too ugly!
When an entrepreneur has good artistic qualities, he will often create great works.
For example, the world's three top aesthetics: coconut trees, coal bosses, and Korean chaebols!
As soon as the pictures of the iPod nano were released, Meizu's supporters were weak because Meizu does not rely on appearance to win.
A group of people on the Internet are making noises, but after all, they are still a small minority and have not spread.
November 6th came soon.
…………
Peking University Centennial Lecture Hall, as the name suggests, was built to commemorate the 100th anniversary.
It sounds sacred, and it is indeed sacred, but it is essentially a public theater. It can receive senior government officials and the world's richest man, and can also hold concerts and opera performances.
For example, this summer, Zhou Huajian held a concert here.
In the evening, around 6 o'clock.
Lei Jun's car slowly drove into the campus and stopped outside the theater.
His first feeling was that this place was chosen well. If it were in other places, he would have to worry about the audience, but if it was opened on a university campus, there would be no need to worry at all.
After Lei Jun sold Joyo.com, he retired to Jinshan and achieved financial freedom early. He came today at the invitation of Yao Yuan.
He got out of the car and before he walked in, he saw Zhang Chaoyang getting out of another car. He paused and stepped forward to say hello. Zhang Chaoyang was stunned, but he had heard of this person's name before and shook hands.
"Are you here as well?"
"Well, I'll join in the fun. Yao Yuan always likes to come up with new things, which I like."
Although Sohu was slowly falling behind, Zhang Chaoyang's momentum remained unabated and he had a lazy sense of superiority. Lei Jun accompanied him into the lecture hall. There was already a receptionist waiting inside, leading the two of them to sit in the front row.
Lei Jun looked around. There were about 2,000 seats on the two floors upstairs and downstairs. The stage was not too big, with a large screen hanging in the center and a slightly smaller screen on the left and right.
It's not an LED screen, it's for projection.
LED technology is relatively backward now and cannot support large screens. We have to wait for the scroll of the 2008 Olympic Games opening ceremony to come out, and the technology will advance by leaps and bounds.
Lei Jun likes this atmosphere very much. The Centenary Lecture Hall of Peking University, when I look back, is full of top students, they are youthful and it is very nice.
After working for a while, the receptionist led the two of them to the guest seat. Zhang Chaoyang was still leaning on the chair with his legs crossed. Lei Jun had already stood up and said hurriedly:
"Mr. Zhou, Mr. Wang!"
Who?
Zhang Chaoyang turned his head and stood up reluctantly. The visitors were Zhou Yunfan and Wang Leilei. After a few polite greetings, Lei Jun muttered in his heart: Yao Yuan has a lot of connections!
This is true. Yao Yuan invited everyone he could today just to show off for Meizu.
Not all of them are from the Internet industry. Big and small kings like Huayi are also here. They don’t dare to speak on such occasions. Compared with these people, Huayi is just a coward.
After a while, Yao Yuan appeared with Yu Jiajia, Liu Qiangdong, Sun Juan and others, came to greet him, and then sat next to Zhou Yunfan.
Zhou Yunfan tilted his head slightly and said, "Your community has been very lively recently, and you really know how to stir up trouble."
"What's the noise?"
"Stop pretending! Didn't you start the aesthetic debate? Many people know about it and say you are bold."
The "many people" mentioned by Zhou Yunfan are not ordinary. They are not Brahmins, but at least they are Kshatriyas.
Yao Yuan chuckled and acquiesced.
"Online communities are also very popular in the United States this year. Facebook received a large amount of financing. When I first started my business, I was also engaged in community development. Does ChinaRen know?
When it was most popular, I signed more than 40 million street sign advertisements in one night.
At that time, all websites were not trying to make money. If an investor gives you $1 million, he hopes you will spend it quickly to attract more attention, so that more investors will give you $10 million or $20 million.
The faster you spend money, the stronger your ability is. If you can't spend it, it means you are a fool.
Later, when the Internet went downhill and everyone ran out of money, I had no choice but to sell ChinaRen... Well, I sold it to him!"
Zhou Yunfan nuzzled his lips in the direction of Zhang Chaoyang and said: "Now money is alive again. Your success in China is not a case. Someone has to be successful in the United States. If Facebook succeeds, similar communities will definitely appear in large numbers. You will have many
A competitor."
"It's normal to have opponents. The Internet is originally about thousands of troops crossing a single-plank bridge, but Maiwo currently doesn't accept financing. I can still hold on, but other things can, such as entertainment."
"entertainment?"
"That's right! Oh, by the way, I voted for a small film today, it's pretty good, and it's going to be released next year. 99 Entertainment also wants to officially enter the film industry. You are also a high-end enthusiast, let's have some fun together?"
"Working with you to make a movie?"
"How about it?"
"..."
Zhou Yunfan was surprised. He originally tried to test Yao Yuan's attitude towards the community, but instead turned to movies. He just said: "I'll think about it."
"Well, let's talk in detail sometime."
After chatting for a while, around 6:30, Meizu Night started.