In addition to guests and students, there were also people from Newman, Patriot and other competitors sneaking in to see what Meizu was selling.
As the lights gradually dimmed, the audience became silent.
As the big screen lit up, amid the annoying chirping of cicadas in summer, Hu Ge, dressed as an office worker who had just entered society, looked at his watch anxiously and strode onto the bus stop.
There was sweat on his forehead. He looked left and right, and with a casual glance, he saw Liu Yifei standing on the right side of the platform. She was carrying a backpack, with long hair, and white headphones. The cord of the headphones extended downwards into her pocket.
"Wow!"
All the students in the audience praised it, it was so eye-catching!
They may not like Hu Ge and Liu Yifei, and they may not even be star-struck, but this is not the Tsinghua Academy of Fine Arts, and their basic need for beauty is still normal.
In particular, Liu Yifei wore denim shorts, sneakers, and high-waisted white socks that hugged one of her calves, and danced a little to the music on the platform. This image, which was different from that in movies and TV shows, instantly captured the hearts of countless people.
What is playing now is a short film shot by the two of them, which is about five minutes long.
There is not much content, it is just that Hu Ge meets Liu Yifei at the bus stop almost every day, and he has an unknowing secret love. The originally boring journey to work becomes joyful and exciting because of her.
Then one day it rained and Hu Ge got up late. He thought he would miss it today.
When I came to the platform, I didn't see her. Just when I was feeling annoyed, an umbrella came over me. It turned out to be a secret love that went both ways.
At the end, there will be a shot of the miniplayer, but now I want to maintain a sense of mystery, so I cut the ending. The scene stays in the drizzle, with a man and a woman looking at each other and smiling.
The melodious piano sound sounded, and it was very familiar, it was the song "Meeting".
While the piano was playing, the screen slowly turned dark, a female voice sounded, and a thin figure stepped onto the stage and began to sing live:
"On a cloudy day, in the evening, outside the car window, there is a person waiting in the future. Look left, right, and forward..."
"Wow!"
"Ahhhh~~~~~"
When the light shone on her face, cheers suddenly sounded, Stefanie Sun herself!
"What kind of dialogue does someone have when I meet? How far in the future is the person I'm waiting for? I hear the wind coming from the subway and the sea of people. I line up with the number plate of love..."
Stefanie Sun was singing and waving, and the atmosphere was instantly heated.
This unexpected opening turned an electronic product launch conference into an entertaining and down-to-earth one. What is the most taboo thing about electronic product launch conferences?
Professionalism is the most taboo.
If you don't tell everyone about professionalism and terminology, who would want to hear it?
In real life, Meizu is famous for holding concerts - every time it releases a new product, celebrities will be invited to sing. Yao Yuan copied this format and made it even worse.
Stefanie Sun is just the beginning, followed by Xu Wei, Pu Shu, Li Yuchun, and Zhang Liangying.
"..."
Lei Jun took out a small notebook from underneath and wrote under a not too bright light: "It's a good way to ask celebrities to help out. We can learn from it appropriately."
Stefanie Sun was singing, and Bai Yongxiang on the side stage was so nervous that he was sweating.
"Can I do it? Can I do it?"
"Okay, okay!"
Yao Yuan gave him some psychological construction and said: "We have rehearsed so many times, and you performed very well. You are a live player, and you will definitely be better today!"
Bai Yongxiang himself doesn't know that he is a spot-on player, but it doesn't matter, what he wants now is encouragement.
Soon Stefanie Sun finished singing and came off the stage. The stage lights were bright. Bai Yongxiang took a few deep breaths and walked onto the stage. He was wearing a pair of jeans, a black turtleneck shirt, glasses, and his hairline was not too rich.
This look is basically copied from Steve Jobs.
Yao Yuan designed many small details for him, such as a small podium on the left side of the stage with a bottle of water on it. After Bai Yongxiang came on stage, he first picked up the bottle and took a sip of water, then looked at the audience without speaking.
On the screen, a faint blue logo appeared - MEIZU.
"I have been looking forward to this day for 2 years and 5 months..."
Bai Booth Yongxiang finally uttered the first sentence, walked slowly on the stage, opened his hands naturally, waved slightly, and said:
“In June 2003, Meizu’s first MP3 player, the MX, was launched, with only a few thousand units shipped. At that time, we had just started, with only five backbones, and three of them were engaged in technology.
Our technology, performance, and quality are all excellent, but we don’t have our own sales channels, so we cooperate with other manufacturers and help others OEM. A large part of the original Meizu products were sold under the Onda brand.”
Bai Yongxiang memorized the manuscript thoroughly, not only introducing products, but also talking about life, dreams, and the changes of the times. He first reviewed the development history of Meizu, and soon came to E2.
"Last September, when E2 was released, we hired a very good spokesperson named Charlotte."
"Hahaha!"
The students laughed.
"We also invited a very good singer named Xu Wei. It is said that after listening to "Once Upon a Time", some people actually quit their jobs and went to see the sea.
I was touched by this pure sentiment, and at the same time I am sorry, because we only told you to break free from the shackles and pursue freedom, but forgot to tell you what to do if you can't find a job after resigning?"
"Life is not only about the present, but also about poetry and distance. On the other hand, the same is true. Life is not only about poetry and distance, but also about the present.
E2 sold 330,000 units.
It is Meizu’s most successful product to date.
We have done a survey, why do people like E2? Is it because of Charlotte, is it because of Xu Wei, is it because of the pursuit of poetry and distance?
There are some reasons for this, but the main reason is that, uh, E2 can change its shell by itself.
Can read e-books.
A high school student told us very proudly that he told his parents to buy an MP3 player to learn English, but he ended up watching "Chengdu, Please Forget Me Tonight" on E2."
"Hahaha!"
Bai Yongxiang used a talk show to guide the rhythm, constantly blending themes, and the effect was very good. The students also liked to listen, and he talked about things in their own lives, which made them feel very involved.
Lei Jun's eyes lit up. He could see that this was an all-round trinity of packaging, products, cultural concepts, and leaders. It was extremely avant-garde.
"We were deeply shocked at one time. Is the product we worked so hard to create just for a high school student to watch "Chengdu, Please Forget Me Tonight"?
Consumers don’t seem to need high-level concepts. Being able to change the shell and read e-books already meets their needs.”
"So, do we choose poetry and the distance, or do we live in the present? Should we continue to adhere to our own ideas, or should we mess up and make money?"
"..."
Bai Yongxiang paused, drank water tactically, and the picture on the big screen changed.
"Before we show off Meizu's new products, let's first talk about the so-called MP3 or MP4 products on the market."
“In the late 1990s, Sony was still focusing on MD, while RIO saw the future of the MP3 industry very early and conducted extensive research and development.
At that time, owning a Dimeng MP3 player was a symbol of wealth and handsomeness, and it was indeed because of it that the world knew that there was such a thing as an MP3 player.
Since entering the new millennium, MP3 has developed rapidly.
Newman, Samsung, Patriot, Onda, Taipower... Domestic and foreign brands are dazzling. Their shapes are usually like this, this, this, and this..."
Following Bai Yongxiang's rhythm, photos appeared on the screen one by one, all of which were competing products.
"The functions of MP3 have also become more diverse, becoming more and more like a multi-functional and concentrated product, but no matter what functions they add, one thing has always remained the same..."
Bai Yongxiang waved his hand and a sound effect sounded.
On the screen, red stamps with the words "ugly", "silly", "big", "thick" and "steel aesthetic" printed on them were slapped on the photos.
Lei Jun was stunned.
Damn it!
This was the first time he saw an official black competitor, but a strange impulse also grew in his heart, which seemed to prompt him to give it a try, because it seemed so good to do so!
"Meizu is an idealist. We always pursue perfection, go further, pursue poetry and distance.
In 2005, five years after China entered the new century, we cannot let others laugh at us for our lack of aesthetics, just like the big controversy that happened not long ago.
What kind of player do we need?
Listen to music? Listen to the radio? You can record? You can view pictures? E-books? Watch videos? Add some younger Internet functions..."
Bai Yongxiang pushed forward the question, and labels for these functions appeared on the screen one after another, printed on them. Then, he waved his hand and said with a smile:
"And, become a work of art?"
As soon as he finished speaking, the screen cleared.
"Wow!"
"Wow!"
Accompanied by the exclamation of the audience, it was replaced by Meizu miniplayer, which was unveiled to the public for the first time. It has a very beautiful appearance and an aesthetic that surpasses almost all products on the market!