"As of 10 o'clock in the evening, the sales of Maiwo Mall's first Double Eleven Shopping Festival exceeded the 100 million mark!"
"Double Eleven is an entertainment festival for modern young people - Singles' Day. The origin cannot be verified, but it may come from a university campus.
Maiwo Mall integrates online shopping with Singles' Day to create a new concept. Judging from the current results, it has set a B2C daily sales record. With two hours left until the end, it may even break Taobao's record high this year.
Daily turnover record..."
This is an era where you can brag a lot if you sell 100 million a day.
Double Eleven is still going on, and press releases are still being issued. Lao Ma, Xiao Ma, Dangdang, Gome, Amazon Excellence, etc., all companies with e-commerce businesses are paying attention.
During the previous promotion, they were already waiting and watching to see if this routine could be successful, but now, they are all ready to make a move.
Taobao headquarters, Guangmingding.
Jack Ma convened an emergency executive meeting. In addition to his Eighteen Arhats, there was also a newcomer named Zhang Yong who was just poached in August.
Zhang Yong used to be the vice president of Shanda. With Cai Chongxin’s help, he moved to Taobao as the chief financial officer, nicknamed "Xiaoyaozi"!
Lao Ma put on an alien face and said: "Let me tell you the good news first. According to the latest stock price, our market value has reached 26 billion US dollars, exceeding the combined market value of Sina, Sohu, NetEase, Shanda and Ctrip.
Even globally, it ranks fifth among Internet companies after Google, eBay, Yahoo and Amazon."
"Bah bang bang!"
Everyone couldn't help but clap their hands.
The story of Lao Ma and the Eighteen Arhats is legendary. When he started his business, the group of people seemed to have been drugged. One by one, they were acting strangely. Some of them still had jobs, but they resigned and followed without hesitation.
For what?
Isn’t it just for today’s glory?
"There is another not-so-good news. During the Double Eleven shopping mall held by Maiwo Mall, sales have exceeded 100 million. Everyone knows what this means.
Looking at the country, Taobao is actually invincible. Paipai.com is making big noise but not raining. They don’t know how to do e-commerce at all. The only one that poses a threat is Maiwo.
This year we tried our best and achieved a good result. When they launch Double Eleven, it will be a great challenge for us!"
"Then we can't finish it?"
"What are we going to do? There are so many stores on Taobao, and everything is sold in bits and pieces. Unified promotions are too difficult and unattractive."
"This is where the problem lies!"
Lao Ma knocked on the table and said: "We have established absolute advantages in the B2B and C2C markets, and the rest is B2C. Taobao's biggest flaw now is that it can never solve the problem of fake goods. When users have passed the inexperienced stage of online shopping,
Ultimately it will come down to product quality.
I think it’s time to open up the B2C market, build brand, build reputation, and build service!”
"As a result, thousands of small and medium-sized businesses will be sacrificed?"
"There is no way, this is the only way for development, and we must always obey the overall situation."
What Lao Ma means is to establish his own B2C platform - Taobao Mall, let brands settle in, control quality, change the current corrupt reputation, and at the same time open up a frontal battlefield against Maiwo.
"..."
Zhang Yong listened to the whole process and did not express any opinions. He seemed to have a weak sense of presence, but in fact, this person played a landmark role in the development of Taobao.
Taobao Mall will be launched next year, but it was not optimistic at first. It lasted for 6 months and the department was about to be disbanded.
Zhang Yong was appointed to take over the mall at a critical moment, turned the situation around in one fell swoop, and launched the Double Eleven Shopping Festival - yes, he was the creator, and later served as Taobao's CEO.
In addition, there is another huge contribution. He designed a new business model for Taobao.
To put it simply, it is how to make money using Alipay, how to make money using search and promotion... Taobao, which had been losing money for many years, actually made a profit for the first time in 2009.
This is a great talent!
Taobao Mall later changed its name to Tmall, which greatly squeezed the living space of small and medium-sized businesses. Gone are the days when you could make a fortune by selling fake or bad goods.
This also gave Pinduoduo an opportunity to rise. It accepted a large number of small and medium-sized businesses and reached a new level.
Take Yao Yuan as an example. In later generations, online shopping is expensive on JD.com, Pinduoduo is cheap, and Taobao is sometimes hard to remember.
Anyway, there was a meeting, and Lao Ma decided to set up a shopping mall division, with Vice President Huang Ruo in charge, nicknamed "Peach Blossom Island Master" - he will be appointed by Lao Ma to get out next year.
…………
November 12, 1 a.m.
Liu Qiangdong rubbed his bloodshot eyes and finally breathed a sigh of relief.
He stayed up since last night and only took a nap at noon. Then he stayed in charge until the event was over and the approximate data was released.
His hard work was not in vain, Double Eleven debuted for the first time, and the results were quite good: sales reached 110 million in 24 hours!
This was a staggering number in 2007.
"I can finally shut up those investors. I've been so annoyed all day."
It's rare for Liu Qiangdong to complain, because investors have invested a lot of money, and you have to make some noise to show them. You can't just buy a building - you have to mortgage it after you buy it!
At this moment, he felt both a sense of accomplishment and a sense of emptiness, and wanted to find someone to talk to.
Looking around, there is no one to talk to, so he can only call Yao Yuan. Liu Qiangdong has quite complicated feelings towards Yao Yuan. The previous grudges of being bullied have passed, and now it is a comparison between the two people.
He believes that his ability is not inferior to his opponent in any way, and is even better in terms of specific execution, but Yao Yuan's weird brain circuit, coquettish operation, and cruelty are beyond his reach.
He is especially cruel and ruthless. He smiles all the time and does whatever he wants.
"..."
Liu Qiangdong had already taken out his phone and was about to make a call when suddenly someone came in from outside.
He was dressed simply and looked confused. He was carrying a bag and asked in a low voice: "Who is Mr. Liu Qiangdong Liu?"
"I am, who are you?"
"Oh, I'm a takeaway, and I have a takeout for you!"
"I didn't order it!"
"Mr. Yao ordered it for you. He specifically asked it to be delivered after 12 o'clock. He said that you must be tired and have a good rest after eating. Don't call him if you have nothing to do..."
Emmmm!
For a moment, Brother Dong felt as if he followed a busty girl into the room and came out in two minutes.
After sending the delivery boy away, he opened the bag with a constipated look. Inside were a few chicken skewers, a few vegetable rolls, and a bunch of bright lanterns that made Huang Chengcheng tremble when he picked them up.
"..."
Brother Dong stared at it for a full minute, opened his mouth, and swallowed.
At the same time, he cursed, no one knew who he was scolding, "Damn it!"
He only ate the lantern, stood up, clapped his hands, and said: "Okay, everyone has worked hard, go back and rest early. I will give you three days to sort out the data and reflect on the gains and losses. We will have a meeting in three days to summarize the shortcomings of this activity."
!”
Those who stayed to continue working overtime gradually dispersed. After working for more than 40 hours from beginning to end, they were all exhausted.
…
Under the warm quilt, Yao Yuan turned over lazily.