This is a public institution directly under the Ministry of Commerce. It was established in 1996 and is mainly responsible for the information construction of the Ministry of Commerce. It has nearly a thousand employees.
Zhao Xuechun is an administrative manager, the kind with a well-established staff, and is very nourished every day.
This morning, she slowly came to work, turned on her computer, logged into "Happy Farm" to collect vegetables, then went to the ranch to collect eggs and meat, and then went to the restaurant to cook.
Seeing that my "love value" has increased a lot, I feel happy. When the love value is full, I can give out a "nutritious lunch" again.
She is a die-hard member of the 99 Group and has accounts in the community, Maimai, mall, games, Weibo, and even bought a Meizu mobile phone.
After cooking, she was about to browse Weibo when an internal message suddenly popped up. She glanced at it, went to the office to confirm with her leader, and came back to start working.
The so-called work is to send everyone a detailed notice.
"Comrades, you can now apply for a China Unicom contract phone!"
"There are currently four models to choose from, ne3G32GB and Meizu 1."
"I feel very good……"
The fees are as follows:
Yuan mobile phone fee, 3,000 Yuan pre-stored phone fee...
Yuan, mobile phone fee, 3,000 Yuan pre-stored phone fee, totaling 6,999 Yuan. There is a monthly package of 126 Yuan, within 24 months, 125 Yuan will be returned every month.
Meizu 1: The mobile phone fee is 1,399 yuan, and the prepaid phone fee is 1,000 yuan, a total of 2,399 yuan. There is a monthly package of 138 yuan, and within 24 months, 100 yuan will be returned every month.
Yuan mobile phone fee, 3,000 Yuan pre-stored phone fee, total 5,999...
The vice president had a sweet temperament, and after drinking some wine, he became more energetic and said: "But brother, let me tell you the truth, I have used both Meizu and Apple. Your experience is not as good, but it is not worth the price."
"I didn't say anything, change the strategy! The channels should be expanded, but I decided to spread out all the salesmen and focus on government agencies and state-owned enterprises. The welfare of those grandsons is better than the other, so this is not enough!"
Everyone's focus is on the total price, which is too different, but no one cares about the package.
The cooperation with the unit was very smooth, and orders came back continuously. During the Double Eleven Shopping Festival, the mall did not have a big price reduction, but a small price reduction, which also brought some sales.
Among these 700 people, 90% chose Meizu!
In early November, Meizu’s contract phone was released.
Moreover, the current users are also new and have never experienced the ravages of contract machines. Every one of them is ready to take action. When the statistical list came up, Zhao Xuechun took a look and found that out of the 1,000-person unit, 700 people had subscribed to contract machines.
Another night, the vice president entertained Yao Yuan for a banquet, and the relationship improved further. He also started joking: "To put it bluntly, there are only two things, one is the price, and the other is the compensation! Why didn't I think of that?"
…………
"Oh, I'm so confused!"
"Which camera do you think is better?"
"I've never heard of Apple, what does it do? I want to buy Meizu. I used to use MP3 players before."
"Then buy Meizu!"
"Wise decision!"
With the world's largest and fastest CDMA network, China Unicom looks forward to providing consumers across the country with an unprecedented 3G business experience...
Qi Lin took a look and thought that I should follow her, so she also sent a message:
Everyone was greatly surprised, and the chairman was even more excited, haha! If Apple doesn’t shine, Meizu shines, so increase efforts immediately!
In mid-November, China Unicom finally happily issued an announcement:
"I don't really understand either. Just buy whichever one you like."
Only with sales can there be a market!
"As expected, I am an Internet professional, and I am really familiar with order fraud!"
…
In the era of contract machines, why were sales so high? Do you really think they were all bought by retail investors? Of course not, quite a few were bought by government agencies, state-owned enterprises, private enterprises, and college students.
At that stage, there was a goal, sales volume! Sales volume! What the hell sales volume!
"Oh, in this case... then your product positioning will be fixed, and it will be difficult to go high-end in the future."
"We have to go through difficulties. There is no other way. Who will let our domestically produced machines fall behind?"
"Apple is said to be great, but the price is a bit expensive."
"Oh, don't you use Meizu? Is that machine easy to use?"
As soon as the notice came out, the center became lively, and all departments were discussing. Soon someone ran to Zhao Xuechun and asked, "Sister, how long will it take to get it?"
Of course, the "Double Eleven Shopping Festival" was registered by Maiwo Mall, and they could only play word games if they wanted to do it.
Qi Lin also took a chance and contacted Brother Chang. Brother Chang also found his friend, who is also the leader of our China International E-Commerce Center, to try it out first.
"Each department will make statistics and report the selected model to me."
Because they all have something to say!
Especially if you have a free phone supplement, you don’t care at all. The free phone supplement is more than the package fee.
Bragging is always a given.
"I'm just a quick talker. Even if I don't say anything, you will definitely catch me."
"Hahaha!"
Yao Yuan also toasted him and said: "But we have to take it easy, our production capacity is temporarily limited."
"I'm happy to buy a bag, but I'm reluctant to buy a mobile phone."
boom!
"Not necessarily. The best chance is sooner than a month."
Because this is a good unit!
What’s interesting is that Taobao Mall hit the market last year, but Zhang Yong adjusted its direction after taking over. This year, it also held the Double Eleven Shopping Festival.
"Don't say goodbye, no one can take away your credit. We didn't do business in the past, but this time we did it. Let me toast you!"
"I understand, I understand. We have to spend time promoting it. Just get a good start first. I also have an explanation from the chairman."
Because their monthly subsidy is at least 200 yuan!
"Hey, do you believe it's not a big deal for a rich woman to get 18,000 yuan?"
…………
The two had a drink.
When it comes to contract phones, everyone has the impression that if the package price paid by the user is higher than the cost paid, the operator will make money.
Then why China Unicom and Apple don’t cut prices to increase sales? As mentioned above, in order to cultivate high-end users.
"You want to grab the market, and I want to grab it too!"
Qi Lin took out her phone, showed it to her colleagues, and said, "Anyway, I've been using it for two months and there's no problem. As for the phone, what matters most is that you like it."
This may be true in the later stage, but it is not true in the early stage, because in the early stage they are seizing the 3G market, and operators are burning money. For example, in 2010, China Unicom lost 3.17 billion in 3G mobile phone sales.
"Since its launch in August, the total sales of Meizu mobile phones has exceeded 1 million!"
In addition, Dangdang, Suning and other platforms have also followed this year. It is impossible not to follow. Maiwo Mall bites everyone when it sees it. Now it will be in a war with Suning...
Qi Lin took a sip of wine and said: "Mobile phones are part of the 99 Group's large ecosystem. In the future, they will be bundled with other businesses. We must first gain market share."
It is true that there are more than 300,000 units, but these are reserved by various units, and China Unicom directly counts them.
The results are great and the vice president feels at ease.
"Since China Unicom's Meizu was officially launched on November 1, more than 300,000 units have been sold in just half a month. Meizu mobile phones have been extremely successful in the domestic market. We are pleased with the response from users."
(No more...)
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